Latest / Influencer Confidential / The Truth About Brand Deals: Top Myths BUSTED #270

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The Truth About Brand Deals: Top Myths BUSTED #270 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the curtain? Well,
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  Speaker 1: let's jump in today's video or if you're listening on
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  Speaker 1: the podcast, is going to be a dose of tough
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  Speaker 1: love because your limiting beliefs are holding you back. You're
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  Speaker 1: believing in these false narratives, these myths, and they are
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  Speaker 1: stopping you from reaching your full potential. And what I
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  Speaker 1: want to do is talk about the things that I
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  Speaker 1: see happening every single day in our community and help
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  Speaker 1: you break out of that myth, break out of that mold,
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  Speaker 1: and see real people that are actually doing what you
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  Speaker 1: want to do to help expand your mind that this
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  Speaker 1: is possible. The number one myth I always see and
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  Speaker 1: hear is about follower count. Follower count, follower count. I
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  Speaker 1: don't have enough followers to get brand deals. It is
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  Speaker 1: twenty twenty five. If you are still living in this narrative,
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  Speaker 1: then you're living under a rock because there's so many
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  Speaker 1: examples of people out there that are not having a
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  Speaker 1: huge follower account and they're making five figures. We're talking
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  Speaker 1: ten thousand dollars an up. Take Samantha for example. Samantha
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  Speaker 1: is one of our Pitching and Brand's master course students.
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  Speaker 1: She had four thousand followers at the time when she
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  Speaker 1: landed her first five figure partnership. Now she did not
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  Speaker 1: clarify what that was, but five figures is ten thousand
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  Speaker 1: and up. If you have four thousand followers on Instagram
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  Speaker 1: and you are watching this video right now and you
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  Speaker 1: have not hit a five figure brand deal, it's not
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  Speaker 1: because you're not amazing or because your content isn't ten
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  Speaker 1: out of ten, it's because you may not have the
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  Speaker 1: right strategies in place to pitch these partnerships. To take
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  Speaker 1: you a little bit behind the scenes of when a
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  Speaker 1: brand wants to work with a small creator, nine times
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  Speaker 1: out of ten it includes usage for ads and UGC content.
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  Speaker 1: Brands want content, they're willing to pay, and they're not
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  Speaker 1: looking at the follower counts. Take justin Steve another pair
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  Speaker 1: of creators. Couple creators under five thousand followers when they
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  Speaker 1: pitched a tourism board and landed a twenty thousand dollars partnership.
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  Speaker 1: I know these sound crazy, but these are real people
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  Speaker 1: and this is really happening. So again, when a tourism
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  Speaker 1: board needs content in their case it was like road
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  Speaker 1: Trip Couple's content, they're willing to pay for that content.
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  Speaker 1: And again, oftentimes we take small partnerships into big ones
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  Speaker 1: around things like usage and licensing the content to these
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  Speaker 1: destinations for them to use again and again. A creator
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  Speaker 1: I'm actually meeting with for lunch today, she's one of
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  Speaker 1: my close friends, Money from the Traveling Child. She has
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  Speaker 1: told me that many times she licenses her content to
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  Speaker 1: tourism boards yearly, so every year they come back asking
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  Speaker 1: to renew that content. And I love that because it
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  Speaker 1: just shows there is this recurring stream of income and
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  Speaker 1: she's able to take that one piece of content that
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  Speaker 1: she made for them and make it live again and again.
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  Speaker 1: Another thing I hear all the time from creators is
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  Speaker 1: that you have to post every day or consistently in
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  Speaker 1: order to work with brands. Well, that is the overall
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  Speaker 1: premise of Yes, be consistent, show up posts. It's not
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  Speaker 1: always true. Take Olga, one of my boot camp students
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  Speaker 1: and an Inner Circle member and a pitching a brand student,
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  Speaker 1: Olga from the Mini jet Setter. She told us on
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  Speaker 1: a recent podcast interview that she posts once or twice
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  Speaker 1: a week. She posts really valuable content that is tied
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  Speaker 1: to many chat automations, so that when her audience comes
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  Speaker 1: to her, they are getting an automation or a link
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  Speaker 1: of something really needy and helpful and valuable. So it's
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  Speaker 1: not like she's working lest but she's not posting every
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  Speaker 1: single day. She's like, yeah, I post sometimes once a
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  Speaker 1: week or twice, So I have to also be really
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  Speaker 1: really particular with my brand partners. But her content is
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  Speaker 1: very helpful. So don't fall into this trap that if
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  Speaker 1: you're not posting every day or not super consistent, that
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  Speaker 1: you can't also so work with brands. Olga is one
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  Speaker 1: of those students that after I started working with her,
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  Speaker 1: she was able to land her first ten thousand dollars partnership,
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  Speaker 1: and we have seen her like literally take off in
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  Speaker 1: such crazy ways. It is so exciting to see her
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  Speaker 1: grow and grow, and I'm so happy to be a
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  Speaker 1: part of her journey. Another big myth in order to
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  Speaker 1: come to brand deals that you need a manager. Oh,
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  Speaker 1: I need a manager. You know what? A manager is
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  Speaker 1: it's the shiny coin. It's what you think you need
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  Speaker 1: to make money. It's like a lot of marketers are
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  Speaker 1: shiny coin is ads? Oh if I just had ads,
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  Speaker 1: I would sell more. Manager is your shiny coin, it's
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  Speaker 1: your achilles heel. You think you need one to make money.
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  Speaker 1: It is absolutely not true. Take Lauda for example, also
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  Speaker 1: an Inner Circle student, a pitching a brand's master course student,
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  Speaker 1: and someone that I work with one on one on
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  Speaker 1: private coaching. She is at nine five hundred dollars this
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  Speaker 1: month so far. She doesn't have a manager. What she
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  Speaker 1: does have and what she has invested in, is a
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  Speaker 1: virtual assistant to help her scale her pitches. So her
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  Speaker 1: VA helps put the pitches together, get the emails, build
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  Speaker 1: the list, and send those pitches out. So instead of
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  Speaker 1: having someone take twenty percent of your income, she has
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  Speaker 1: been able to have someone come in support her. And
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  Speaker 1: then her assistant gets loud of the calls. Louda gets
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  Speaker 1: on the call with the brand, she puts the offers together,
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  Speaker 1: she closes the deal. So again, you don't need a manager.
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  Speaker 1: Maybe you need support. That's fine, that's fair, but you
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  Speaker 1: can get that. And what's been really lovely is loud
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  Speaker 1: has been a part of our community for a really
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  Speaker 1: long time. She's also become a close friend. She has
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  Speaker 1: our Influencer Assistant program also, which has trained her assistant
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  Speaker 1: to support her better. So again, don't let this idea
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  Speaker 1: that you're not getting money because you don't have a
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  Speaker 1: manager be a truth. It is not a truth. You
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  Speaker 1: can absolutely fly. And so far, every creator that I
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  Speaker 1: have mentioned so far, and every creator that I'm going
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  Speaker 1: to mention on today's list does not have a manager.
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  Speaker 1: They do it themselves. Another big myth is brands want
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  Speaker 1: to work with lifestyle creators or my niche is specific,
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  Speaker 1: or my niche doesn't have brands. There's literally not one
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  Speaker 1: niche that I have seen that does not have brands.
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  Speaker 1: I mean, y'all. I've worked with gamers to pet influencers.
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  Speaker 1: I once worked with a mermaid and opera singer. There
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  Speaker 1: are brands in all of these spaces. Take Carrissa Pitching,
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  Speaker 1: a brand's mastercre student and Inner Circle member and someone
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  Speaker 1: who I've worked with on a long term coaching basis.
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  Speaker 1: She also hit her first ten K brand deals month
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  Speaker 1: in working with us, so that's a major hooray. And
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  Speaker 1: she is a Chacuterie board creator literally gone her page.
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  Speaker 1: It's amazing. But all she does is talk about like
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  Speaker 1: building Chacuterie boards and hosting, and because she is so niche,
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  Speaker 1: she is able to charge a lot more. She has
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  Speaker 1: this amazing content, very very niche, and brands are loving it.
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  Speaker 1: So there is money in any niche. Whether you're a handyman,
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  Speaker 1: or you're a hairdresser, or you are in fixing cars.
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  Speaker 1: What does that even called mechanic? I don't know. Whatever
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  Speaker 1: niche you're in, there are brands that you can reach
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  Speaker 1: out to in these niches. Now, if you're feeling inspired
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  Speaker 1: and feeling pumped and want to work with us, there
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  Speaker 1: are so many different ways. I'm going to leave a
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  Speaker 1: link to our course below. I'm also going to give
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  Speaker 1: you five hundred dollars off our signature program using YouTube
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  Speaker 1: five hundred. This is going to give you five hundred
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  Speaker 1: dollars off our pitching program. You can see that link
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  Speaker 1: below and go ahead and access it. And I'm also
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  Speaker 1: going to put a link to our success manager. So
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  Speaker 1: if you want to work with me in a longer capacity,
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  Speaker 1: a longer period, one on one style, support you in
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  Speaker 1: this side of your business, you can get on a
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  Speaker 1: call with our success manager and she will share with
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  Speaker 1: you how I can support you in your creator business
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  Speaker 1: and get you results like the ones you're seeing. Also
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  Speaker 1: regarding Niches, I want to share with you guys's other creator,
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  Speaker 1: nick He is in the woodworking space. He said that
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  Speaker 1: through our program, he made in one week what he
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  Speaker 1: made in an entire year, just in partnerships. Imagine making
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  Speaker 1: in one week what you make in a whole year.
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  Speaker 1: And he's in woodworking and like building stuff. There's another
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  Speaker 1: creator that I worked with. Her name is Maria. She
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  Speaker 1: preferred to stay anonymous, but she said that before working
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  Speaker 1: together and having our program, she was making five hundred
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  Speaker 1: dollars here and there. She was in the pet Niche
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  Speaker 1: her first partnership, y'all. After enrolling in our program, she
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  Speaker 1: made a nine thousand dollars brand deal. So again pet
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  Speaker 1: Niche would working, tracoutery, whatever it is. There's opportunity for
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  Speaker 1: y'all too. Now. A lot of creators have this idea
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  Speaker 1: that you need to have really fancy gear and really
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  Speaker 1: fancy equipment to make money with partnerships. Again, not true. Yes,
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  Speaker 1: there is space for creators who have the drones and
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  Speaker 1: the fancy cameras. There's a space for them and they
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  Speaker 1: deserve to exist, and guess what, they get paid a
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  Speaker 1: lot for that content as well. But more and more
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  Speaker 1: we are seeing brands want content shot on handheld devices.
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  Speaker 1: I can't tell you the amount of contracts that are
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  Speaker 1: on my desk that literally say we want the content
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  Speaker 1: to be shot on a phone. They want it to
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  Speaker 1: feel like in a phone. Take Sandy and Jimmy, creators
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  Speaker 1: that I've worked with forever. They're part of my inner circle,
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  Speaker 1: They're part of my pitching program. I've worked with them
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  Speaker 1: in so many different ways. Love these guys. They locked
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  Speaker 1: in a two hundred thousand dollars partnership with my support.
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  Speaker 1: But what's so great about Sandy and Jimmy is that
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  Speaker 1: they have this really high end video capacity. But they've
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  Speaker 1: told us Nina, more and more and more brands want
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  Speaker 1: the content shot on our phones. And we're seeing so
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  Speaker 1: much of the brand deals we are doing be shot
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  Speaker 1: on our phones. So if you have a phone, you
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  Speaker 1: are in a position to also make six figures plus
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  Speaker 1: in brand partnerships. Don't let this idea that you don't
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  Speaker 1: have fancy equipment or fancy camera mean you can't charge
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  Speaker 1: because again, if a brand wanted that, they would get
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  Speaker 1: that right now, what they are looking for is a
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  Speaker 1: lot more unpolished, raw style of organic content, and that
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  Speaker 1: is being shot on non fancy equipment. So equipment is
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  Speaker 1: not a necessity to get partnerships. A lot of times
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  Speaker 1: I hear creators say, well, I'm not on Instagram. Our
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  Speaker 1: Instagram is the only place that I can make money.
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  Speaker 1: Not true. Take Terry, he is a LinkedIn creator LinkedIn okay,
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  Speaker 1: he has a LinkedIn community, and he has brought in
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  Speaker 1: over two hundred thousand dollars last year in speaking gigs
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  Speaker 1: and brand deals being a smaller LinkedIn creator. Instagram is
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  Speaker 1: not the only place that there are brand deals, y'all.
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  Speaker 1: There are brand deals on every single platform. If you
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  Speaker 1: watched my Time Top one hundred creator list, you will
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  Speaker 1: see that the top creator of the year was a
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  Speaker 1: Twitch live streamer. Okay, So there is no longer this
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  Speaker 1: rhetoric of I don't have Instagram or Instagram, isn't it
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  Speaker 1: whatever platform you water and give love to, there's opportunity
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  Speaker 1: in those platforms, and Terry is a great example of this.
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  Speaker 1: I think another big myth is once you go viral,
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  Speaker 1: the brand deals are going to start coming in. Right,
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  Speaker 1: Oh my gosh, I got all these views, I'm gonna
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  Speaker 1: get brand deals. Not true. Kel a comedian that we
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  Speaker 1: worked with, told us that he thought once he went viral,
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  Speaker 1: that all the brand deals were going to come and
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  Speaker 1: he was still getting gifted stuff and we're talking had
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  Speaker 1: a huge following, like five hundred k. He was still
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  Speaker 1: getting offered gifted, still not making enough. And again, what
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  Speaker 1: was so interesting was how he was positioning himself. So
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  Speaker 1: he was very blatant. Nina. I thought I was going viral.
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  Speaker 1: I thought I had big followers, automatic money. Do you
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  Speaker 1: know how many people I person, we know that have
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  Speaker 1: a million plus followers and are not making anything nothing? Literally,
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  Speaker 1: they're in my head. I don't want to say them
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  Speaker 1: out loud, but I know these people. And then I
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  Speaker 1: have people with less than five thousand followers that are
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  Speaker 1: racking in huge amounts of partnerships. There has to be
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  Speaker 1: a reason for this, and it doesn't just mean confidence.
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  Speaker 1: So much of it is in strategy. So again, if
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  Speaker 1: this is something that you're interested in diving into, y'all,
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  Speaker 1: I did include that five hundred dollars off code at
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  Speaker 1: the bottom. Take advantage of it, or get on a
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  Speaker 1: call with someone on our team to see how I
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  Speaker 1: can support you. This is what I do every single day.
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  Speaker 1: I eat, breathe, and live this stuff. Don't ask me
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  Speaker 1: how to shoot a video, don't ask me how to
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  Speaker 1: create engaging content or hooks. That's not my space, that's
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  Speaker 1: not my niche. My niche is brand deals, sponsorships, negotiations, contracts, packages, proposals,
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  Speaker 1: monetization through brand deals. That's my niche. And that's what
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  Speaker 1: I'm really excited about, passionate about, and that's what I
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  Speaker 1: want to help you do. I have hundreds of testimonials
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  Speaker 1: all over our site, so you can go ahead and
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  Speaker 1: check those out if you guys are wanting to hear
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  Speaker 1: more about our success stories. And again, do not let
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  Speaker 1: these limiting beliefs. I hope these people, these real humans,
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  Speaker 1: have expanded your mind and have helped you. See wait
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  Speaker 1: a second, and they can do it. I can do
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  Speaker 1: it too, whether it's with our support, if you do
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  Speaker 1: it on your own. The idea here is to expand
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  Speaker 1: your mind to know what is possible for y'all. And
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  Speaker 1: I know that you can do it, and I really
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  Speaker 1: hope I get to be a part of that journey.
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  Speaker 1: I hope you enjoyed today's episode. If you did, make
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  Speaker 1: sure to rate, review, and subscribe to our show and
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  Speaker 1: visit Sidewalkerdaily dot com for more resources on all things influencer,
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  Speaker 1: marketing and social media. Until next time,