Businessing - 2/18/26 | Lead Magnets Are Dead — Here’s What Replaces Them

Businessing with Pat Miller · Feb 19, 2026 · 46m · transcript

Lead magnets are dead. Or at least dying. Today Pat breaks down why the old playbook — trade an email for a PDF, drip on them for weeks, then sell — is falling apart as AI makes education essentially free. The new trust equation? Stop teaching and start DOING. Give people a tangible result before you ever ask for money.

Plus: Zuckerberg in court over social media addiction, a hiring crisis where 79% of job seekers are using AI to apply, Dead Internet Theory invades the job market, the Jeff Bezos question every business owner should ask, and Pat introduces his AI agent named Houston.

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