Latest / Influencer Confidential / She Lost a MILLION Followers After a Breakup! How @Nellyslife Rebuilt Her Brand From Scratch [Creator Currency Ep. 14]

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She Lost a MILLION Followers After a Breakup! How @Nellyslife Rebuilt Her Brand From Scratch [Creator Currency Ep. 14] · Influencer Confidential

0:00
Speaker 1: Welcome everyone to today's episode of Influencer Confidential. I'm so
0:04
Speaker 1: excited to bring you, guys, not only a creator, but
0:07
Speaker 1: someone that I have known forever and ever in my
0:10
Speaker 1: personal business and in my starting off in my entrepreneurship journey.
0:14
Speaker 1: I'm so excited to welcome you guys.
0:15
Speaker 2: Nelly.
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Speaker 1: Nelly is a travel, food and content lifestyle creator. She's
0:20
Speaker 1: based between Bali and Miami. She's the founder of Freedom
0:23
Speaker 1: Creator Academy and she helps other people with her with
0:26
Speaker 1: their YouTube's careers. She has a collective community of over
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Speaker 1: six hundred and ninety one thousand followers. She's partnered with
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Speaker 1: brands like BMW, Go, pro Keels, Turkish Airlines, and many more,
0:37
Speaker 1: and she's turned her influence into a thriving business, achieving
0:41
Speaker 1: financial freedom but also making sure that she is prioritizing
0:45
Speaker 1: a life first mindset. We'll talk more about that as
0:48
Speaker 1: we go. But things were not always easy for Nelly.
0:51
Speaker 1: After a very public breakup on a joint account, she
0:55
Speaker 1: walked away from over one million followers and had to
0:59
Speaker 1: start from scratch. So in today's episode, we're going to
1:03
Speaker 1: talk about starting over. Guess what, She's even better off
1:06
Speaker 1: now than she was before, but this episode is going
1:09
Speaker 1: to dive deep into relationships in business, public breakups, and
1:13
Speaker 1: of course I really want to pick her brain on
1:15
Speaker 1: all things YouTube growth because so many of us want
1:18
Speaker 1: to learn about YouTube. So Nellie, welcome to Influencer Confidential.
1:22
Speaker 2: Hello, Hello, so good to see Anina. Everybody else, Yeah.
1:26
Speaker 1: This is so fun doing this And I think you know,
1:29
Speaker 1: like I mentioned very briefly, we've known each other forever.
1:32
Speaker 1: You took photos of us when we were first getting
1:36
Speaker 1: started in the sidewalk your lane, like you took our
1:38
Speaker 1: headshots and like our photos.
1:40
Speaker 3: Yeah, and look at us now, I know, look at her.
1:43
Speaker 3: It's izy.
1:44
Speaker 2: Yeah.
1:45
Speaker 1: So I want to start with the big question, how
1:48
Speaker 1: did it feel walking away from a million followers?
1:52
Speaker 2: Wow? How do I feel? How I felt?
1:53
Speaker 3: I would say, because it's been three years.
1:56
Speaker 2: It was a really tough decision because I dedicated my
1:59
Speaker 2: whole life, my whole day, like every aspect of my
2:03
Speaker 2: life to building this channel and building this brand, and
2:08
Speaker 2: knowing that it was my main income stream was also
2:11
Speaker 2: a crucial part of it.
2:12
Speaker 3: I just like, saying no to that was really hard,
2:15
Speaker 3: but I knew that I needed to walk.
2:18
Speaker 2: Away from it. It was my decision to be able
2:21
Speaker 2: to create my own thing, my own brand, to have
2:24
Speaker 2: my own voice, because for the longest time I was
2:27
Speaker 2: just seen as you know, the second part, and I
2:31
Speaker 2: didn't really have my own personality in there. You know,
2:34
Speaker 2: you adapt a lot to being a couple and just
2:37
Speaker 2: going along with the content creation, and you say yes
2:39
Speaker 2: to a lot of things that you might not agree on.
2:42
Speaker 2: And I'm really glad I did it because now I
2:45
Speaker 2: have a platform that is really aligned with who I am.
2:49
Speaker 2: I am attracting the following that I wanted, and I
2:52
Speaker 2: have great opportunities. I am doing so much better in
2:56
Speaker 2: regards to my work. I'm earning more and working less,
3:00
Speaker 2: and I'm one hundred percent aligned with my mission that
3:03
Speaker 2: I have for my channels. So I think overall, I
3:07
Speaker 2: know it was really tough when I did it, and
3:11
Speaker 2: there was even a very dark time I was like
3:13
Speaker 2: dolting myself and like really questioning everything. But looking back,
3:18
Speaker 2: I'm so glad I did it. It was the best
3:20
Speaker 2: decision of my life.
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Speaker 1: I love that. Did you ever for a second when
3:24
Speaker 1: you had this pivotal shift in starting over, think to yourself,
3:28
Speaker 1: I don't want to do content creation anymore. I'm done, like,
3:31
Speaker 1: I don't have it in me. So, for those of
3:33
Speaker 1: you listening, in just a quick backstory, Nelly and her
3:36
Speaker 1: partner grew this shared audience to over a million followers,
3:40
Speaker 1: and because of this very public breakup, she walked away
3:43
Speaker 1: from that and I had to really start over. So Nellie, like,
3:47
Speaker 1: did you ever kind of just say forget content? Like
3:49
Speaker 1: I'm going corporate. I cannot do this again because the
3:52
Speaker 1: thought of building again another massive following is a huge undertaking.
3:57
Speaker 2: You know that content creation is not easy. It comes
4:00
Speaker 2: with a lot of work. Having a YouTube channel is
4:03
Speaker 2: one and a half jobs, and content creation by itself
4:06
Speaker 2: really needs all of your attention and all of your energy.
4:09
Speaker 2: So if you're not in the right mindset, you cannot deliver.
4:13
Speaker 2: And at that time, when I was going through the
4:15
Speaker 2: dark time of having to go through a breakup, especially
4:18
Speaker 2: a public breakup, and then like thinking of all of
4:21
Speaker 2: the hardships that I had, like moving to a different countries,
4:24
Speaker 2: starting over, having a new circle of friends and everything,
4:27
Speaker 2: and then on top of everything, starting over with another
4:31
Speaker 2: YouTube channel was a very scary thing because I dedicated
4:36
Speaker 2: so much time to building an audience and building a channel,
4:39
Speaker 2: building a brand. I did daily blogging for three years.
4:43
Speaker 2: That for itself is extreme. So you know, I reached
4:46
Speaker 2: a point where I'm like, is this really what I
4:48
Speaker 2: want to do? Do I really want to put myself
4:50
Speaker 2: in front of a camera and you know, make a
4:53
Speaker 2: living from like me being me? Or do I want
4:56
Speaker 2: to do something completely different? Do I want to just
4:58
Speaker 2: you know, go back to a job or start something
5:03
Speaker 2: completely different? So, yeah, there were a lot of doubts.
5:05
Speaker 1: What kind of made you decide to jump back into
5:08
Speaker 1: content creation?
5:09
Speaker 2: Then?
5:09
Speaker 1: Was there like a moment that you're like, you know what,
5:11
Speaker 1: like I want to start again because now you're starting again,
5:14
Speaker 1: it's not ground zero per se, but yeah, it's like
5:17
Speaker 1: rebuilding another business.
5:19
Speaker 2: Yeah, there was definitely a part where I think my
5:24
Speaker 2: friends played a huge role. We were traveling together and
5:26
Speaker 2: they are also content creators, and I just got reminded
5:31
Speaker 2: of the fun part of content creation. Also, my audience
5:35
Speaker 2: was also a crucial part because they encouraged me to
5:38
Speaker 2: keep going, to keep uploading, to show us what I'm
5:42
Speaker 2: going through, to show us where I'm going with my travels,
5:45
Speaker 2: because they got inspired by it. I had people reaching
5:48
Speaker 2: out to me who had cancer and they're like, I
5:51
Speaker 2: don't have many joys in life, but watching you having
5:53
Speaker 2: so much fun and like traveling to places that I
5:55
Speaker 2: cannot travel too, is so like crucial to my daily routine.
6:00
Speaker 2: And yeah, it gives me goose bumps literally, And that
6:03
Speaker 2: gave me a lot of strength knowing that it's not
6:06
Speaker 2: just for me, that like a lot of people out
6:08
Speaker 2: there who need this kind of empowerment. And we talk
6:11
Speaker 2: a lot about empowerment. You empower me as well in
6:14
Speaker 2: so many ways where I'm like, I'm looking up to
6:16
Speaker 2: you and other people are looking up to me, you know.
6:19
Speaker 2: For I felt like I found my purpose again. And yeah,
6:25
Speaker 2: it was really hard for me to pick up the
6:27
Speaker 2: camera and create and the like in this flow because
6:32
Speaker 2: it stopped for three months. Once you stop, it feels awkward,
6:36
Speaker 2: it feels foreign to you. What was your second nature?
6:39
Speaker 2: Was just like, oh my god, this is so hard.
6:41
Speaker 2: How do I approach this, especially because I had to
6:43
Speaker 2: create a new brand and I needed to find myself
6:47
Speaker 2: first before I could create a brand about me.
6:50
Speaker 1: I want that. So I think that's a really interesting takeaway,
6:53
Speaker 1: is the importance of not stopping, because when you do stop,
6:57
Speaker 1: you lose that film you You lose that fire and
7:00
Speaker 1: the muscle gets weak. I think that's a really important takeaway.
7:03
Speaker 1: You mentioned something that I also kind of want to
7:05
Speaker 1: dig a little deeper in because I know a lot
7:07
Speaker 1: of people listen to Influence are confidential and sidewalker daily
7:10
Speaker 1: in general, and they are in couples or married or
7:14
Speaker 1: single but recently dating or something of that nature, and
7:17
Speaker 1: they want to build a business together and they want
7:20
Speaker 1: to do this together. And something that you kind of
7:22
Speaker 1: touched on was this idea of that your voice wasn't
7:27
Speaker 1: really aligned with you because it's two people, right, It's
7:30
Speaker 1: not like a personal brand, and that you almost felt
7:32
Speaker 1: like you couldn't be as maybe as authentic as you'd
7:35
Speaker 1: want to be. I think that comes with the territory
7:38
Speaker 1: of like couple's content because it's two people, or what
7:41
Speaker 1: are your thoughts around that.
7:43
Speaker 2: I definitely had that face of like having a certain
7:47
Speaker 2: style of content that I wanted to show. So I
7:50
Speaker 2: think that was a difficulty in regards to being a
7:54
Speaker 2: couple's channel, not being able to say the things so
7:57
Speaker 2: like not having the time or the time to talk
8:01
Speaker 2: about my thoughts, what is going on in my head,
8:03
Speaker 2: what are my interests, what sets my soul on fire
8:06
Speaker 2: was just not like there was no place for it.
8:10
Speaker 2: And I'm not saying that I didn't have the chance
8:12
Speaker 2: to do my own channel. It was just that I
8:14
Speaker 2: was so busy working on that couple's channel that I
8:18
Speaker 2: was just overwhelmed with everything. It was a big workload.
8:21
Speaker 2: Daily daily blogging is really tough. If you upload a
8:25
Speaker 2: video every day that is at least eight to twelve
8:28
Speaker 2: minutes long, it's tough. So you dedicate your whole routine
8:32
Speaker 2: around that.
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Speaker 1: So you think that that ultimately can hurt a couple,
8:37
Speaker 1: like having to be at at that high level of
8:40
Speaker 1: content creation. I mean it seems yeah, does have a
8:43
Speaker 1: toll on a relationship.
8:45
Speaker 2: The problem with couples channels is that your private life
8:49
Speaker 2: sometimes becomes also your public life. Meaning you go on
8:53
Speaker 2: a date night, you have dinner, Let's create some content.
8:56
Speaker 2: This is so cute.
8:57
Speaker 3: I love the dress that I'm wearing. The feld looks amazing.
9:00
Speaker 3: Let's create some content while we are here, right, So
9:02
Speaker 3: you just want to make sure that you constantly create
9:05
Speaker 3: so there is no separation between private life and your
9:08
Speaker 3: business life, your online persona. So the separation was really tough.
9:13
Speaker 2: It's really hard to switch off and I also know
9:17
Speaker 2: that a lot of content creators who do have couples channels,
9:19
Speaker 2: they're always switched on. They're always talking about, oh, what
9:22
Speaker 2: about we do this? What about you take this direction?
9:24
Speaker 2: And it's like there is no break, there's no time
9:27
Speaker 2: for you as a couple sometimes to do a couple
9:31
Speaker 2: of things that are offline, and just for yourself, for
9:34
Speaker 2: your memories that are not posted on social media's because everything,
9:38
Speaker 2: everything becomes content.
9:40
Speaker 1: Yeah, that's so interesting. So what advice do you have
9:43
Speaker 1: for creators that are interested in maybe starting in account
9:47
Speaker 1: or brand with their partner.
9:50
Speaker 3: There would so on top, but like, don't no, I'm
9:54
Speaker 3: just kidding. If you really define boundaries and rules that
9:58
Speaker 3: you can stick to and also responsibilities within the channel,
10:02
Speaker 3: then definitely go for it.
10:03
Speaker 2: If you feel comfortable with having arguments about work and
10:08
Speaker 2: private life with your partner, go for it. It's really
10:12
Speaker 2: a tough one. I would say there should be a
10:14
Speaker 2: clock off time. There should be like office hours. You
10:17
Speaker 2: should have content creation hours and then clock off and
10:21
Speaker 2: then it's done, and then you don't create anymore. You
10:24
Speaker 2: have to when you go on a date, when you
10:25
Speaker 2: go on a trip, decide we are not going to
10:28
Speaker 2: create content we are going to enjoy ourselves because we
10:31
Speaker 2: worked hard and we need this creative juice or like
10:35
Speaker 2: this creative break to just realign with what we want
10:39
Speaker 2: to do. And definitely just make time for yourself as well,
10:42
Speaker 2: not just as a couple, but time for yourself. It's
10:44
Speaker 2: so crucial. Go out with your goals, do your workout classes,
10:48
Speaker 2: take some time to meditate, paint, have some hobbies. That
10:52
Speaker 2: is something that I didn't really have that much. And
10:55
Speaker 2: then just like you know this self key, I would say.
11:00
Speaker 1: No, yeah, that's interesting because I know a lot of
11:02
Speaker 1: people have this illusion we're going to start an account
11:05
Speaker 1: together and you know, we're going to do this and
11:07
Speaker 1: it's going to be amazing. What advice would you have
11:10
Speaker 1: for women who want to start a couple's account, you know,
11:13
Speaker 1: but don't protect themselves so that they're not in three years,
11:17
Speaker 1: five years, ten years and then have to walk away.
11:20
Speaker 1: We don't talk about you know, when you think of
11:22
Speaker 1: like asset division, you know, think about it. It's a
11:25
Speaker 1: tough media asset, right Like if there's a divorce, you know,
11:28
Speaker 1: you're getting the house, like you're getting the dog, Like
11:31
Speaker 1: who's getting the followers? These are not conversations that people
11:34
Speaker 1: are having until now, like who's getting the million follower account,
11:38
Speaker 1: who's get actually email list? Like, how are we diving
11:42
Speaker 1: that up?
11:43
Speaker 2: Yeah, it's just not happening. So content creation is has
11:48
Speaker 2: become a business, right. So when you start out as
11:51
Speaker 2: let's just try this out for fun and see how
11:53
Speaker 2: it goes, Okay, fine, but you really need to have
11:57
Speaker 2: something like a prenup.
11:58
Speaker 3: Basically where you're just read on these other rules.
12:00
Speaker 2: This is how like, like, if we split the worst
12:03
Speaker 2: case scenario, what is going to happen to it? How
12:06
Speaker 2: are we going to divide the assets that we have?
12:08
Speaker 2: And trust me when I say dividing assets is the
12:12
Speaker 2: hottest part. Like the breakup itself, you will heal from
12:15
Speaker 2: it within like a few months, that's fine, But going
12:18
Speaker 2: through the assets that you acquired throughout your business relationship,
12:22
Speaker 2: it's it's a very it's like a divorce, it's it's
12:25
Speaker 2: very intense. It took me three years to sort out
12:27
Speaker 2: my assets. So I would highly, highly highly recommend to
12:31
Speaker 2: write down, make a contract and just really think about
12:35
Speaker 2: what is the worst case scenario that can happen. How
12:37
Speaker 2: can we make sure that everything is split fairly?
12:40
Speaker 1: And those are things that I'm so happy we're talking
12:43
Speaker 1: about like when we talk about you know, content creation. Again,
12:47
Speaker 1: this is not something I've ever heard anyone talk about,
12:50
Speaker 1: Like how are we sharing the following and how are
12:52
Speaker 1: we sharing our you know, our social media cloud. Because
12:55
Speaker 1: it seems in your scenario, you walked away from a
12:58
Speaker 1: million followers. Yeah, I don't think a lot of people
13:02
Speaker 1: could do so, and I do want to talk about
13:04
Speaker 1: the rebuild. But before we do that, let's talk about
13:07
Speaker 1: public breakups. You know, when you build an audience, a
13:11
Speaker 1: shared audience around your life and something significant happens, whether
13:15
Speaker 1: it's child loss or a divorce or a breakup or
13:19
Speaker 1: your audience almost feels like they expect to statement, They
13:23
Speaker 1: expect you to share. You know, you've let them in
13:27
Speaker 1: and everything else, and now you're holding back. How did
13:30
Speaker 1: you decide what was correct to share so publicly about
13:34
Speaker 1: your breakup with your fans and your audience.
13:36
Speaker 2: Yeah, I mean, first of all, breakups, I'm not always friendly.
13:40
Speaker 2: You know, it can be. I'm very messy. But for myself,
13:43
Speaker 2: I decided I want to walk away from this with
13:46
Speaker 2: dignity and like have a very fay public statement that
13:50
Speaker 2: we make where we just share, Okay, look, look, it
13:53
Speaker 2: didn't work out. We just had different goals, different values, whatever,
13:58
Speaker 2: and we just kept it as that.
14:00
Speaker 1: Guys come up with the statement together on how you're
14:03
Speaker 1: going to address it to the fans.
14:04
Speaker 3: Yeah.
14:05
Speaker 2: Yes, First of all, we had to address it because
14:08
Speaker 2: we didn't create content together for like a few months,
14:11
Speaker 2: and I would like pop up every now and then
14:13
Speaker 2: just because we had brand partnerships that you know, we
14:17
Speaker 2: signed before the breakup, so we had to stick to
14:20
Speaker 2: the contract. So I would appear every now and then
14:23
Speaker 2: and say, hey, it's me just like pretending everything is fine,
14:26
Speaker 2: while in reality, my whole life fell apart. And then eventually,
14:30
Speaker 2: when we you know, delivered all of the content according
14:33
Speaker 2: to contract, we had to make a public statement because
14:36
Speaker 2: people were asking, why are you not in the same country,
14:39
Speaker 2: Like that's so weird. Okay, we get it, like you
14:41
Speaker 2: always travel together, but all of a sudden, you're traveling apart.
14:44
Speaker 2: That's so weird. People are starting to ask questions, people
14:47
Speaker 2: are sending you messages, people are commenting and coming up
14:51
Speaker 2: with theories that will hurt you. And I think that
14:55
Speaker 2: was the hardest part of going through the breakup, was
14:57
Speaker 2: just receiving messages about hey, I just saw him with
15:01
Speaker 2: this other girl, Like, what's going on? I'm so confused,
15:05
Speaker 2: and you're just like, I can't really talk about it
15:07
Speaker 2: because you don't want to drag your personal life into
15:11
Speaker 2: the public. I think that was the biggest.
15:14
Speaker 1: Does it come with the job? Though?
15:15
Speaker 2: I thought you did, but I learned it doesn't have to.
15:18
Speaker 2: Because the way I see my public persona is I
15:22
Speaker 2: go to my office like everybody else, My travels, my trips,
15:27
Speaker 2: my content creation is my office and I I'm a
15:30
Speaker 2: travel channel. I'm not a relationships channel, right, So I
15:34
Speaker 2: try to inspire people to travel to new places, meet
15:37
Speaker 2: other people, learn from other cultures, explore new foods and flavors.
15:42
Speaker 2: It's not just about what's going on in my private life.
15:45
Speaker 2: And of course I get it, you do have to
15:47
Speaker 2: share some of your personal things, your character and your
15:50
Speaker 2: routines and the people that you surround yourself with, just
15:54
Speaker 2: because it is part of your brand as well. But
15:57
Speaker 2: I'm currently in a relationship that is not shared pub
16:00
Speaker 2: and it's so much healthier. It's like day and night.
16:03
Speaker 2: People are not really asking that many questions about my
16:05
Speaker 2: relationship anymore. They are curious, of course, and like every
16:09
Speaker 2: time I upload a picture or like he's seen in
16:12
Speaker 2: a video. Everybody's like, oh, when are you going to
16:14
Speaker 2: do like a formal introduction. I'm like, I don't want
16:17
Speaker 2: to push him into the public eye because it can
16:20
Speaker 2: be a really, really tough thing to be put out
16:24
Speaker 2: to being in the public right because people are just
16:27
Speaker 2: making assumptions comments. Sometimes people insult. You know, it's really
16:33
Speaker 2: not the direction that I want to take, so I
16:35
Speaker 2: keep it as my office.
16:38
Speaker 1: How do you set boundaries with your audience when they
16:41
Speaker 1: feel so entitled to learn more about you or find
16:45
Speaker 1: more about you? I think one creator I talk to
16:48
Speaker 1: once made the reference it's like having five hundred thousand
16:50
Speaker 1: people have your phone number. You know, they're this idea
16:54
Speaker 1: of pressure and creating boundaries around that, like did you
16:58
Speaker 1: receive support, did you receive back?
17:00
Speaker 3: Flash?
17:00
Speaker 1: Where is your audience divided? And then how did you
17:03
Speaker 1: kind of create those boundaries for your own mental health
17:07
Speaker 1: what they are entitled to know and what they're not.
17:11
Speaker 2: So like I said, we had to make a public
17:14
Speaker 2: statement about our breakup, and then we also had to,
17:18
Speaker 2: like in the same video, create some rules about how
17:22
Speaker 2: we want to be treated, like what we expect from
17:25
Speaker 2: our follows what we are not going to talk about online.
17:28
Speaker 2: I basically just have to every now and then I
17:31
Speaker 2: do a Q and A and then I mentioned, okay,
17:34
Speaker 2: this is something that is going on in my life
17:36
Speaker 2: and reflecting back on you know, the first few months
17:39
Speaker 2: of the breakup, this was a very tough situation. You know.
17:41
Speaker 2: I remember reading comments and like crying and receiving messages.
17:45
Speaker 2: Couldn't say anything, right, So it's just like I'll just
17:48
Speaker 2: sit there and say thank you so much for you know,
17:51
Speaker 2: being so caring and checking in with me. But you know,
17:54
Speaker 2: I'm currently healing, and people can relate when you say
17:58
Speaker 2: my heart is broken, I'm really not ready to talk
18:01
Speaker 2: about it, and they just leave you. They respect your
18:05
Speaker 2: privacy to that extent. You just have to communicate. It's
18:07
Speaker 2: like it's like a relationship. Communication is key, So you
18:11
Speaker 2: really have to communicate and set boundaries. Also with your audience.
18:14
Speaker 1: That's wonderful and creators if you are navigating heartbreak in
18:18
Speaker 1: the public eye, you know, just being really human and
18:21
Speaker 1: letting people know, hey, you know, I'm healing, I'm really sad,
18:25
Speaker 1: this is something that I'm going through. You know, they
18:27
Speaker 1: usually back away, but if you don't say anything you're like,
18:30
Speaker 1: they're just going to keep coming and coming and coming.
18:32
Speaker 2: Yes, exactly, And that was basically the part where we
18:36
Speaker 2: had where we both decided we need to go public
18:38
Speaker 2: with this. It was not for the views, it was
18:41
Speaker 2: not to make money from it. We just had to
18:43
Speaker 2: first of all, inform our partners about what happened privately
18:48
Speaker 2: first before the video comes out our family, then make
18:51
Speaker 2: a public statement and also tell our viewers this is
18:54
Speaker 2: why we are not going to create content together anymore.
18:57
Speaker 2: Without going too much into detail.
18:59
Speaker 1: So just to wrap up this section before we move on,
19:02
Speaker 1: you would say, looking back before you started a creator
19:07
Speaker 1: couple's account, the one thing you would have done differently
19:10
Speaker 1: is to ensure there was a contract in place between
19:13
Speaker 1: you and your partner to decide what happens in terms
19:17
Speaker 1: of asset separation. Who gets what? That's like? That one
19:21
Speaker 1: strong solid piece of advice, correct.
19:23
Speaker 2: Yeah, I love that. And I have to add one thing.
19:26
Speaker 2: If you have the urge to, I don't know, share
19:30
Speaker 2: something about your passions, then just make sure you create
19:34
Speaker 2: a separate channel and post on it separately. That has
19:37
Speaker 2: nothing to do with your couple's channel. Yeah, because in case,
19:41
Speaker 2: in case, you do have the breakup. You know, you're
19:44
Speaker 2: not starting from zero thought, you have already something going on,
19:47
Speaker 2: and then you can just build on that.
19:49
Speaker 1: I love that. So if you are in a couple's account,
19:53
Speaker 1: a really short fire way to ensure if anything does
19:56
Speaker 1: go south, build your personal brand at the same time,
20:00
Speaker 1: and suggest that your partner does that as well if
20:02
Speaker 1: they'd like. So that way, you guys are also building
20:05
Speaker 1: your personal identities and not having to start from ground
20:08
Speaker 1: zero in case there is a breakup exacting.
20:10
Speaker 2: I love that.
20:11
Speaker 1: So that was a little rough to hear and go through,
20:14
Speaker 1: but there's been a lot of healing and there's actually
20:17
Speaker 1: a lot of good stuff now happening. On the other side.
20:20
Speaker 1: You have built your own brand, like we were talking about,
20:24
Speaker 1: you're at a community now six hundred and ninety one thousand,
20:28
Speaker 1: you know followers collectively, which you did in three years.
20:32
Speaker 1: Like people have spent their whole lives and have never
20:34
Speaker 1: been able to hit that milestone. You've not only done that,
20:37
Speaker 1: you're making more than what you did when you were
20:41
Speaker 1: in a million follower account. You know, you're at like
20:45
Speaker 1: this other level and I want to talk about that,
20:48
Speaker 1: and I know that YouTube had a big part to play,
20:51
Speaker 1: So talk to us about growth mode when you got
20:54
Speaker 1: your head in the sand and you're like, we're growing
20:56
Speaker 1: baby three years. Let's go what were some things that
20:58
Speaker 1: you did when starting over to help you see that
21:02
Speaker 1: rapid growth.
21:03
Speaker 3: I think it all goes back to a call that
21:05
Speaker 3: I had.
21:05
Speaker 2: I told you I had these three months of like
21:08
Speaker 2: just wanting to quit and just say like fuck it, whatever,
21:11
Speaker 2: I don't want to do this anymore. I received a
21:13
Speaker 2: call from a brand that reached out before with the
21:16
Speaker 2: Couple's channel, and they wanted to invite me to speak
21:19
Speaker 2: on a panel in Bangkok about real estate. I did
21:22
Speaker 2: some real estate content as well in the channel, and
21:25
Speaker 2: I was like, oh, I'm so sorry to inform you,
21:26
Speaker 2: but we are not a couple's channel anymore, so it
21:28
Speaker 2: would just be me. I just want to clarify, you know,
21:31
Speaker 2: are you reaching out to me or us? And he's like, no,
21:34
Speaker 2: we want you, and I was like what. And I
21:40
Speaker 2: remember getting off that call and really, just this is
21:44
Speaker 2: giving me goosebumps because this was such a pivotal time
21:47
Speaker 2: where I realized they want me. I'm capable of doing this.
21:51
Speaker 2: I want to take action and just do my own
21:54
Speaker 2: thing and give it all and.
21:57
Speaker 3: Just go for it and just see, wait it goes.
22:00
Speaker 2: Right, and having that confidence from that brand just oh
22:02
Speaker 2: my god, it's like I'm all teriate. Having that confidence
22:06
Speaker 2: to speak on a panel in front of specialists, I
22:09
Speaker 2: was like, this is this is huge, this is really
22:12
Speaker 2: like I have built something, not just with that brand,
22:15
Speaker 2: but people know me. And because during the time I
22:19
Speaker 2: was just sharing a lot about you know, moving to
22:21
Speaker 2: a new place, buying a new place, how I would
22:24
Speaker 2: decorate it and so on, people saw me as an
22:26
Speaker 2: authority in that field. Especially I used to live in
22:30
Speaker 2: the Philippines, so it was Manila real estate, so that
22:33
Speaker 2: was a realistic summit in Asia. And I was just
22:36
Speaker 2: really able to create content naturally about real estate without
22:40
Speaker 2: being a pro, without you know, being a real estate agent.
22:44
Speaker 2: And people got really interested. Oh my god, I love
22:46
Speaker 2: the building that that you're moving in. How much is it?
22:49
Speaker 2: How many bedrooms? And where can we like reach out
22:51
Speaker 2: to a real estate agent. So that's for itself give
22:54
Speaker 2: me so much confidence. And that was the part where
22:57
Speaker 2: I said, Okay, we're going to just create. And then
23:00
Speaker 2: I started creating and people were really engaged, people who
23:03
Speaker 2: really wanted to see what's going on. I also shared
23:06
Speaker 2: some private aspects of my life where I'm like, this
23:09
Speaker 2: is my first birthday alone in fourteen years, and a
23:12
Speaker 2: lot of people could relate because, you know, people go
23:15
Speaker 2: through breakups. They know how it feels when you have
23:18
Speaker 2: your birthday coming up that you celebrated with someone else
23:20
Speaker 2: and then all of a sudden you are alone, you know.
23:24
Speaker 2: So reading the comments on those videos and I think
23:27
Speaker 2: my birthday video got half a million views, people like,
23:30
Speaker 2: you know, you can do this nearly and then again
23:33
Speaker 2: the community aspect came in, not just a brand aspect,
23:35
Speaker 2: the community aspect came in and they're like, you can
23:38
Speaker 2: do this, you can do this, Let's go. We want
23:40
Speaker 2: to see more. We want to follow you on your travels,
23:43
Speaker 2: we want to, you know, see what you're eating.
23:46
Speaker 3: Basically because I'm a food channel as well. Dad gave
23:48
Speaker 3: me the confidence boost.
23:50
Speaker 2: I already knew that I had the tools I had
23:53
Speaker 2: to know how, so it's just like, okay, let's just
23:56
Speaker 2: do it. Let's just start.
23:57
Speaker 1: Over and did your daily vlogging skills from your couple's
24:00
Speaker 1: channel and the muscle that you build in your other business,
24:04
Speaker 1: just being so consistent, being able to show up, being
24:07
Speaker 1: able to create did that just all kind of flood
24:09
Speaker 1: back for you? And maybe you could talk to us
24:12
Speaker 1: a little bit about how you are so consistent, because
24:14
Speaker 1: I think that's something a lot of creators struggle with.
24:17
Speaker 2: Yeah, one hundred percent, I agree that you build a muscle.
24:21
Speaker 2: It's like going to the gym. It's it's just it
24:24
Speaker 2: becomes second nature. So content creation was something where I
24:27
Speaker 2: can just pick up the camera and talk randomly about
24:29
Speaker 2: a certain topic and people are like, how do you
24:31
Speaker 2: do this? I'm like, I don't know.
24:32
Speaker 3: It's just like that's that's how I'm built.
24:34
Speaker 2: That's how it works. You know, when you talk about
24:36
Speaker 2: how to land paid brand partnerships, you can talk for hours,
24:40
Speaker 2: and I can talk for hours about new destinations, people
24:43
Speaker 2: that I met, food that I tried, but I can
24:45
Speaker 2: talk hours about content creation, how to build your YouTube channel,
24:49
Speaker 2: Like when I have my private conversation, I have also
24:51
Speaker 2: very strong entrepreneurial conversations. So it's like it's just something
24:55
Speaker 2: that comes naturally. And because you have built that muscle,
24:59
Speaker 2: you've become passionate about it. You know you are capable
25:01
Speaker 2: of doing it. So you just continue and to come
25:05
Speaker 2: back to your question on how to sustain it. I
25:08
Speaker 2: think by just uploading and creating, you just have to
25:11
Speaker 2: do it over and over again. Increase, look at numbers,
25:14
Speaker 2: look on content, how it performed, make small adjustments again,
25:19
Speaker 2: you know, just keep on going. I think the best
25:22
Speaker 2: advice that I can give is don't be perfectionist. Just upload,
25:26
Speaker 2: because a lot of people think they compare the level
25:29
Speaker 2: zero to a level twenty where they're like, I want
25:32
Speaker 2: to have as many followers as Nelly has, but I
25:35
Speaker 2: don't know how to speak in front of the camera.
25:37
Speaker 2: I don't know how to set up this microphone. I
25:39
Speaker 2: don't know anything about travels. So where do I start?
25:43
Speaker 2: And a lot of people get discouraged by that. My
25:45
Speaker 2: best advice is just start with what you have, with
25:47
Speaker 2: the skills you have, the camera, you have, just in general,
25:50
Speaker 2: the tools, and then just try to learn upload, learn, upload,
25:55
Speaker 2: learn until it becomes second nature.
25:57
Speaker 3: It's a routine, it's a habit established.
26:00
Speaker 1: I think that's amazing. YouTube is something that I know
26:03
Speaker 1: you swear by. You love it, I love it. We're
26:05
Speaker 1: both YouTube girlies. So what are like three YouTube tips
26:09
Speaker 1: that you think are it? Especially for those listening in
26:13
Speaker 1: that maybe don't have a YouTube or want to get
26:15
Speaker 1: started or maybe have one in our in a rut,
26:18
Speaker 1: YouTube is like your baby. I feel like it's like
26:20
Speaker 1: you're yes, no good at it. So talk to us
26:22
Speaker 1: about YouTube. What are those three tips that you swear
26:25
Speaker 1: by when it comes to YouTube growth?
26:27
Speaker 2: So I told you this when we met. There are
26:30
Speaker 2: three things that I want to strongly emphasize. The success
26:35
Speaker 2: of your YouTube channel depends on the thumbnail, the title,
26:39
Speaker 2: and the hook. You don't have to have the best
26:41
Speaker 2: ever video. It doesn't have to be super cinematic. It
26:44
Speaker 2: doesn't have to have like trazy effects or like whatever.
26:47
Speaker 2: You really need to speak to your audience. And there
26:51
Speaker 2: are people who like fast paced, short content, and then
26:54
Speaker 2: there are also people who like slow content.
26:57
Speaker 3: Your viewers probably listen to you your.
27:00
Speaker 2: Advice while they are I don't know, doing errands at home,
27:04
Speaker 2: or like listening to your podcast in during the drive
27:07
Speaker 2: to work or like whatever, so you have more.
27:10
Speaker 3: Like of a voice.
27:11
Speaker 2: People value you because of the educational content and because
27:15
Speaker 2: you are an authority in what you do. You're very
27:18
Speaker 2: good at it, and you know, you just have to
27:20
Speaker 2: figure out what am I actually good at and don't
27:22
Speaker 2: try to be someone else. Just stay authentic. So once
27:25
Speaker 2: you have the thumbnel, the title, and the hook set
27:29
Speaker 2: you reach the right audience and then that's actually those
27:33
Speaker 2: three factors that are they will set you up for success.
27:35
Speaker 2: If you're consistent with that, you're unstoppable.
27:37
Speaker 1: What about equipment for newbies? Like I think a big
27:40
Speaker 1: part of content creation is mindset, and we need the
27:43
Speaker 1: best camera and the bestest and the best that would
27:47
Speaker 1: you what would you say for someone just getting started?
27:49
Speaker 1: What's some some things that they should invest in or
27:51
Speaker 1: they shouldn't or when is the right time to invest?
27:54
Speaker 1: Like I told you, when I first started, it was
27:56
Speaker 1: with a webcam and that is what worked for me.
27:59
Speaker 1: I grew my channel go upcam. I know people are
28:01
Speaker 1: using phones, like talk to us about the equipment hurdle
28:05
Speaker 1: for those that want to jump into the YouTube world.
28:08
Speaker 3: Yeah, I would highly suggest to just start with what.
28:11
Speaker 1: You have right.
28:12
Speaker 2: Everybody has a phone, and the quality on phones these
28:14
Speaker 2: days is incredible. I found a vlog part on my
28:18
Speaker 2: phone and I was like, holy Guacamali, Like why am
28:21
Speaker 2: I using as an expensive sony camera when I can
28:25
Speaker 2: actually have the same kind of quality in four K
28:27
Speaker 2: resolution on my phone with also great audio. And I
28:30
Speaker 2: went from investing into equipment where I'm like, Okay, let's
28:34
Speaker 2: get the expensive camera, the expensive.
28:36
Speaker 3: Lens, the drone, this and that and that.
28:39
Speaker 2: The light. Yeah, the whole studio setup when all you
28:43
Speaker 2: need is basically is what you have on you. Light
28:47
Speaker 2: is great. But if there's one thing that I would
28:50
Speaker 2: really recommend to do is invest in audio.
28:53
Speaker 3: If you have great audio, that's perfect. I have a
28:56
Speaker 3: video that I uploaded with the audio is bad.
28:57
Speaker 2: I'm like, oh my god, what did I say?
29:00
Speaker 3: Think?
29:00
Speaker 2: You know, for me, it was just like, oh, let's
29:01
Speaker 2: just push out the content. But I really want to
29:04
Speaker 2: make sure that the audio is great because it's a
29:06
Speaker 2: it's another experience. When the audio is off, people don't
29:09
Speaker 2: want to listen to you. It's not so much about visuals.
29:13
Speaker 2: You don't have to have four K. You can upload
29:16
Speaker 2: content in ten eighty P and it will be fine.
29:19
Speaker 2: But what they want is really great audio qualities.
29:21
Speaker 1: People get scared to edit. Oh well, I don't have
29:24
Speaker 1: these transitions or these heaters you know, are there? I
29:27
Speaker 1: know there's so many free YouTube videos nowadays that teach
29:30
Speaker 1: you how to edit, Like are we just using final
29:32
Speaker 1: cut pro?
29:33
Speaker 2: Like?
29:33
Speaker 1: What are we cap cut?
29:34
Speaker 2: Like?
29:34
Speaker 1: What are we using to do editing for YouTube nowadays.
29:39
Speaker 2: So I have to say I kind of like got
29:42
Speaker 2: used to a high end software where it's expensive like monthly,
29:49
Speaker 2: I don't know, seventy dollars or something, but it's a
29:52
Speaker 2: whole package of software programs. You don't need that. You
29:55
Speaker 2: can basically just go like you said on cap cut
29:58
Speaker 2: and edit you old YouTube video on it, or you
30:02
Speaker 2: can use software's like Filmora for example. It already has
30:07
Speaker 2: AI tools integrated where you basically just say, oh, let's
30:10
Speaker 2: just adjust the audio, remove the wind noise. It's just
30:14
Speaker 2: a click. You don't have to have knowledge around it.
30:17
Speaker 2: You just click and it's like all explained. So thankfully
30:21
Speaker 2: we have AI can help us to create content consistently.
30:25
Speaker 2: And yeah, once you have your workflow setup. We talked
30:28
Speaker 2: about workflow the other day, it becomes very easy and sustainable. Yeah.
30:32
Speaker 2: The biggest hurdle with content creation is especially with YouTube,
30:36
Speaker 2: is oh my god, I have to film, I have
30:38
Speaker 2: to edit, I have to create thumbnails, so I have
30:40
Speaker 2: to come up with titles, I have to come up
30:41
Speaker 2: with SEO. I have to post on my other social
30:45
Speaker 2: media channels. So it's a lot that comes with it.
30:47
Speaker 2: If you have a streamlined workflow. It's actually not that hard.
30:52
Speaker 2: I sit down when I do I have a reaction
30:54
Speaker 2: channel as well, So if I sit down to do
30:56
Speaker 2: my reaction videos, I do five in a row and
30:59
Speaker 2: then I send it to my I have an editor,
31:01
Speaker 2: Thank thank god, I reached that point where I can
31:04
Speaker 2: afford an editor. If you can't afford an editor, look
31:08
Speaker 2: for editors on fiver that there are like really affordable ones.
31:12
Speaker 2: But I would recommend to get a little bit of
31:15
Speaker 2: knowledge yourself how to edit, just to understand the process.
31:18
Speaker 1: Agreed, So why YouTube? What do you love about YouTube
31:21
Speaker 1: compared to all the other platforms?
31:23
Speaker 3: Okay, yeah, I'm a huge, huge fan of YouTube. YouTube
31:27
Speaker 3: has been.
31:28
Speaker 2: Very consistent when it comes to monetization. Because a lot
31:32
Speaker 2: of platforms have changed, Instagram comes up with, oh, we
31:36
Speaker 2: will monetize creators. Now we're stopping it. We will give
31:39
Speaker 2: you a bonus, now we'll stop it, and you're just like,
31:41
Speaker 2: oh my god, what the heck? And then you know
31:43
Speaker 2: so many changes with algorithm, new tools, new implementations. Instagram
31:47
Speaker 2: has been overwhelming for me, to be honest, I'm just like,
31:50
Speaker 2: I can't keep up. Every every freaking month, there's something
31:53
Speaker 2: new with Instagram, and I have to adapt and now
31:55
Speaker 2: I have to post test reals and I have another
31:59
Speaker 2: editing app, and it's just, you know, it's a lot.
32:02
Speaker 2: So YouTube has been very consistent, has been very supportive
32:06
Speaker 2: of creators, rewarding creators for creating content in form of
32:11
Speaker 2: absence or building a long format platform. YouTube is also
32:14
Speaker 2: a platform, Like you said, you want to say so much,
32:18
Speaker 2: but you can't squeeze it into one minute. You want
32:20
Speaker 2: to talk about a topic for thirty minutes, right, so
32:24
Speaker 2: that people understand the depth of what you want to
32:28
Speaker 2: teach them, right. So YouTube has been great for that.
32:31
Speaker 2: Then also community building. I feel like YouTube has a
32:34
Speaker 2: stronger community than any other platform. It is just the
32:37
Speaker 2: place where people come to be entertained and to learn.
32:41
Speaker 2: There is no other platform so far where you have
32:44
Speaker 2: long form content that offers all of these things.
32:48
Speaker 3: So I don't know, YouTube is just like this all round.
32:51
Speaker 2: The where I feel like I don't know the CEO,
32:54
Speaker 2: but I feel like we're friends, you know what I mean.
32:56
Speaker 2: They're really making effort to understand what the create the
32:59
Speaker 2: economy looks like, how they can improve, and how they
33:02
Speaker 2: can motivate creators to continue creating. So Yeah.
33:06
Speaker 3: Overall, it's just.
33:07
Speaker 1: Set on that platform too. It's a free that's shown
33:11
Speaker 1: you the most success, like yeah, in terms of growth,
33:14
Speaker 1: ad revenue, brand deals, all of it.
33:16
Speaker 2: Yes, the one thing with YouTube is that you don't
33:19
Speaker 2: have to have that many followers to influence. And you
33:23
Speaker 2: are the best example. I remember you started your YouTube
33:26
Speaker 2: channel with Sidewalker Daily and you told me I have
33:29
Speaker 2: three thousand subscribers, but I'm making more money than like
33:32
Speaker 2: on Instagram. You know, the conversion is also different because
33:35
Speaker 2: people get to know you so much better and can
33:39
Speaker 2: relate to you, and trust is built. It's much strong
33:42
Speaker 2: on other platforms. That's why it's like a high converting
33:45
Speaker 2: platform as well. So if you want to start your
33:47
Speaker 2: channel and you're like, oh, I don't want I don't
33:49
Speaker 2: have one hundred thousand followers, how do I sell? There's
33:53
Speaker 2: so many ways to sell on YouTube without having a
33:56
Speaker 2: huge following.
33:57
Speaker 1: Agreed. Agreed, And this is probably what led us to
34:00
Speaker 1: Freedom Creator Academy. So can you talk to us a
34:03
Speaker 1: little bit about your newest a venture and what it
34:06
Speaker 1: is and who it's for.
34:07
Speaker 2: So, because I had to start over with my channels,
34:12
Speaker 2: and you know, people have been reaching out saying how
34:14
Speaker 2: did you do it? It's just incredible. I Mean, we
34:17
Speaker 2: had this conversation just earlier on where you just say, oh,
34:19
Speaker 2: what was your overall following? Again, I just wanted to
34:21
Speaker 2: check in after it numbers, and I'm like, oh, Holy Holy,
34:24
Speaker 2: it's almost seven hundred thousand. Right. That mindset of like
34:28
Speaker 2: having the tools and being able to turn my passion
34:32
Speaker 2: into my career has been actually a very long idea
34:36
Speaker 2: of mine. I wanted to give back to my community.
34:39
Speaker 2: I wanted to change lives. I wanted to have a
34:42
Speaker 2: bigger impact. And the life that I live is actually
34:47
Speaker 2: freaking amazing. Because I'm my own boss, I have a
34:50
Speaker 2: lot of freedom when it comes to where I work from.
34:54
Speaker 2: I have a lot of freedom in terms of financials
34:56
Speaker 2: as well. I can create content that is aligned with
34:59
Speaker 2: my value. I don't have to drag myself into an
35:02
Speaker 2: office where I just pretend to work. I'm sorry, Like
35:05
Speaker 2: I'm just saying it because you know, I've bindre. I
35:08
Speaker 2: had a boss that I hated. I was like, oh
35:09
Speaker 2: my god, I can't hear him breathing. So being my
35:12
Speaker 2: own boss, being able to turn my passion into a
35:15
Speaker 2: career has been so I don't know, it's that empowering
35:19
Speaker 2: that I said. Okay, I really want to change other
35:22
Speaker 2: people's lives and help them grow and monetize the passions.
35:26
Speaker 1: On YouTube specifically, correct on YouTube specifically? Yeah, Nellie, how
35:30
Speaker 1: do people find out more about you?
35:34
Speaker 2: Like?
35:34
Speaker 1: I know you have so many places, but like, how
35:36
Speaker 1: do we find out more about the Freedom Creator Academy
35:38
Speaker 1: for those that are interested in YouTube and growth? And again,
35:41
Speaker 1: you are walking proof of it, so let us know
35:44
Speaker 1: how we can find that and also where they can
35:45
Speaker 1: find you because you're on okay places, so let us know.
35:49
Speaker 2: Yeah, I'm everywhere. Yeah, so Freedom Creator Academy on YouTube
35:53
Speaker 2: and Instagram and TikTok and then the website is Freedomcreator
35:57
Speaker 2: Academy dot co. And my personal brand is life on
36:00
Speaker 2: YouTube and Nellie's Life dot co on Instagram.
36:04
Speaker 1: I'm going to put all of the things in the
36:06
Speaker 1: show notes, do you guys you have all of those links?
36:08
Speaker 1: Thank you so much, Nelly for today's conversation and being
36:11
Speaker 1: so open and raw. I really wanted to center this
36:13
Speaker 1: conversation around, you know, business and love and the lessons learned,
36:18
Speaker 1: which I think we got a lot of. I wanted
36:20
Speaker 1: to talk about, you know, our audiences expecting things from
36:23
Speaker 1: us and kind of having that bold mask and boundary setting.
36:28
Speaker 1: We talked about rebuild and then of course YouTube growth
36:32
Speaker 1: and success on YouTube, because we are all looking to
36:35
Speaker 1: grow in our businesses and I'm a YouTube first goal.
36:38
Speaker 1: Like I always say, YouTube is wifey, YouTube is hovy,
36:41
Speaker 1: Like it's where I feel most at home. I love
36:43
Speaker 1: that platform as well, and I'm so excited to see
36:46
Speaker 1: that now you're kind of getting into this, you know,
36:48
Speaker 1: educator role as well and helping people on YouTube because
36:51
Speaker 1: there's so there's room for everyone personally. YouTube has changed
36:55
Speaker 1: my world, It's changed my business. So I'm excited to Wow,
36:59
Speaker 1: you guys are powerful and you're getting into it as well.
37:02
Speaker 2: Yeah, I'm so happy for you. I mean a lot
37:04
Speaker 2: of people underestimate how much opportunity there is. Yes, it's
37:09
Speaker 2: not just the opportunity, it's not just the demonetization that
37:12
Speaker 2: you are able to have. It's also the personal growth.
37:16
Speaker 2: I feel like you step into a whole different role
37:19
Speaker 2: once you are on YouTube. You become a different person.
37:23
Speaker 2: And yeah, you just look at certain things in a
37:25
Speaker 2: different way.
37:26
Speaker 1: Yeah, and your videos don't have to be complicated, like
37:28
Speaker 1: take me for example, they're not complicated, they're talking head,
37:32
Speaker 1: they're educational, but they change lives. And it all comes
37:36
Speaker 1: down to what it is that you're looking to do
37:38
Speaker 1: and the type of universe you're trying to build. And
37:40
Speaker 1: YouTube has something for everyone. Guys. If you're interested more
37:43
Speaker 1: in the YouTube world, check out Nellie's Freedom Creator Academy
37:47
Speaker 1: because it's very YouTube centric and make sure you guys
37:49
Speaker 1: follow Nellie on on her channels and keep up with
37:52
Speaker 1: Nellie's life. Thank you Nellie for that.
37:55
Speaker 2: Thank you so much, Nina. I'm so happy I was
37:57
Speaker 2: able to, you know, share my thoughts, yeah, shame my
38:00
Speaker 2: experience and hopefully empower other people to make the right
38:03
Speaker 2: choices and just follow their.
38:05
Speaker 1: Passion absolutely because that's what it's about.
38:08
Speaker 2: Nice. Thank you so much.
38:09
Speaker 1: Thanks guy,