Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Don't Buy Followers: Your Business Will Suffer
Transcript
- 0:01Today on the podcast, we are going to be looking at whether
- 0:05it is right to buy followers on social media, whether that can
- 0:09help you to boost your sales, when we should buy followers, if
- 0:13we should buy followers. We're going to be looking at all
- 0:15those things today to see if I can help you grow your business.
- 0:20Because if you're buying follower just for vanity's sake,
- 0:23you just want, you know, let people see, say you have 50
- 0:27million followers. You're just wasting your time.
- 0:29So if we're going to be buying followers, whether it is a good
- 0:33idea, it is something that we should do because we have a
- 0:37definite concrete business goal or strategy that we're working
- 0:42towards is not about looking pretty.
- 0:45So hello and welcome. My name is Tavishima Agedi.
- 0:48I'm the host of the podcast Making today's recording at
- 0:50Home. As usual, there's going to be
- 0:52some noise in the background. Now the goal of this podcast is
- 0:56solving business problems. I'm not usually teaching people
- 0:59how to buy followers, but we're going to tackle that today.
- 1:02So if this is your jam, excuse me, if this is your jam, then
- 1:08subscribe on Spotify, YouTube, Apple or any player of your
- 1:11choice. And if you'd love to connect,
- 1:12you can call send me a text message via WhatsApp message on
- 1:1508064662140. Now to the question to the Coco
- 1:22of the D, should we be buying followers for some of you who've
- 1:28been listening to this podcast since like TT, you said,
- 1:32Tavishma, you've answered this question before.
- 1:34And yes, you're correct, I have. But The thing is, you know, we
- 1:37have over 1200 episodes so far and counting because today's on,
- 1:42we still add to the number. There's no way for everybody to
- 1:46consume every single thing that I have put out so far.
- 1:51And there'll always be people who'll be asking some kind of
- 1:53questions. So there's some topics that I
- 1:56have to keep bringing up every now and again because I think
- 1:59they said this topic is settled, but then somebody will ask
- 2:01questions. I'll be like, so people are
- 2:02still asking. So in 2025, my brothers and
- 2:06sisters, people are still asking about buying followers.
- 2:09So it is one of my clients now that we're discussing and we're
- 2:12about to run some campaigns. And so the guy has some, some
- 2:14problems and this is the problem, or rather this is how
- 2:18I, I diagnosed the problem. There's some people who want to
- 2:21run advertisements to your Instagram handle.
- 2:24But unfortunately, unfortunately, unfortunately,
- 2:27yeah, Niger where social media people.
- 2:29So people rate your social media, they rank your social
- 2:32media before they do business with you.
- 2:35So if your social media is not on point, if it's not properly
- 2:38optimized, if it doesn't look like you're alive and healthy
- 2:40and you're doing well in business, it affects.
- 2:45Let me give an example those one time that my wife and I needed
- 2:48to buy something, I can't remember what it was both
- 2:50students related. And so she open 100 and I was
- 2:52like perfect, let's buy from these guys.
- 2:54And my wife said no, I said why? She said because they're no
- 2:57longer in business. I said, how do you know that?
- 2:58She said the Last Post was last year 4 months ago.
- 3:02Now in my own head as a business owner, I know that because the
- 3:07guiding hasn't posted for four months, it doesn't mean he's out
- 3:10of business because life happens.
- 3:13Maybe business has been good, orders have been, you know,
- 3:15going on maybe to get her to travel or maybe mom, she was
- 3:19sick or you know, God forbid. But you know, these things
- 3:22happen or you know, it can be any number of things that
- 3:25somebody doesn't post for four months.
- 3:27But The thing is from a customer's point of view, and
- 3:30The thing is, apart from my wife, I've seen another person
- 3:32do this before, like angle. These people say no, that the
- 3:35person is out of business or white person hasn't posted in
- 3:37six months. So unfortunately, that's just
- 3:42how Nigel people are. We look at these kind of things.
- 3:44People read you. So you haven't posted in three
- 3:46months. It's a problem or, oh, I won't
- 3:49try this guy because the Instagram is just new or they've
- 3:53been posted, but they haven't posted plenty.
- 3:55I mean, like, you never can tell.
- 3:58So it's usually a bad idea to run an advertisement and the
- 4:03advertisement takes people back to your Instagram handle.
- 4:06But then you've not been posting frequently, you've not posted
- 4:09recently or you don't been posting good quality stuff.
- 4:11So usually it's a problem. So there's some people that
- 4:13they're about run advertisement and I say, let me see your
- 4:15handle by the time we open it. I say not now, not now, not now.
- 4:19Let's calm down first before we send people to this Instagram
- 4:23handle. We suppose, you know, tweak one
- 4:26or two things, suppose correct one or two things so that when
- 4:30people come and they see those because there's no point in
- 4:34spending money sending people to Instagram handle only for them
- 4:37to just bounce off immediately. That's a waste of money.
- 4:40So for those of you who are in the SEO space, I think that's
- 4:44what you call is it bounce off rate.
- 4:45I'll be something like that. When people come to your website
- 4:48and then immediately they see they don't click anything, they
- 4:50don't disappear. I think that's called the bounce
- 4:52off rate. So the whole idea is that it's
- 4:54not a good idea for 100 people to open your website and then
- 4:57next thing 80 of them just go away.
- 5:00They didn't do anything at all. That's bad.
- 5:03But then if 20 people come to your website, 15 of them click
- 5:07around, ten of them click on About Us.
- 5:13Then from the tender click on About Us, maybe 5 actually send
- 5:16you a message. You know, that is the kind of
- 5:19thing we're looking for. Somebody should land on the
- 5:21website, somebody should land on the Instagram, somebody should
- 5:24land on the whatever, and they should take another step.
- 5:28So there's a way that we suppose optimize all these online assets
- 5:33to make it look nice, make it look sweet before we do that.
- 5:36So that's the problem. The guy was wrong about this
- 5:39man. I said, you know, ideally this
- 5:41advertisement thing, you know, if all makes sense, especially
- 5:43since we know who the ICP is, that's the ideal customer
- 5:47profile or target audience. We can just run this thing and
- 5:51target them straight and then bring them back to us by So
- 5:53suppose fix one or two things like you know what, you're new
- 5:55in the business, other people, you know their own day for a
- 5:58while, you know, did not establish, do not get a
- 6:00reputation, but you're brand new and it shows.
- 6:02All you have here is brand new, you know the number of posts
- 6:04that you have, you know, you know to because his posts are
- 6:07not much, you know. So I say we need to cure that.
- 6:11So I said, you know what advertisement Let's let's do
- 6:13some other time. They do some other time guessing
- 6:16no problem. But then as we're talking and
- 6:19laughing about it, I say, you know what?
- 6:20I know you won't like this, but let me just read hypothetical.
- 6:22I say hypothetical. No problem.
- 6:24Now make with the hypotheticate. Let's become up with ideas.
- 6:29He said alpha, what if I buy followers?
- 6:30I say wrong move, wrong move, wrong move, wrong move.
- 6:33No, no, no, no, we don't buy followers.
- 6:35And he said, hey, I know we don't buy followers, but explain
- 6:38to me why don't we buy followers?
- 6:41Now there could be lots of reasons, but these are the 2
- 6:44main reasons why I tell people, no, don't buy followers #1 There
- 6:51used to be an old saying back then, I can't remember what they
- 6:53call it, whether is something factory bought factory or be
- 6:57follower factory or something anyway.
- 6:59But in those days, maybe like 10 years ago, if you paid for
- 7:03followers, what will happen is they will get the contacts
- 7:07details of people who actually exist in other parts of the
- 7:09world. You know, Ukraine, Poland,
- 7:12India, Ghana, you know, Nigeria, wherever.
- 7:15But these people are real. And then they get all these
- 7:19people, whether it is really existing people or whether it is
- 7:23bots or whether it is whatever or fake handle, all of them will
- 7:26just follow you. And then the beginning, it looks
- 7:29as if everything is good because somebody will open your
- 7:31Instagram profile, they'll see 15,000,000 followers.
- 7:33They'll say, ah, this thing looks healthy, this guy's
- 7:36profile looks robust, or this baby profile looks robust.
- 7:42But this is the problem. And listen carefully.
- 7:45You can never get business from paid followers.
- 7:50Never because the people who do business with you are people who
- 7:54have a want or a need that your product or your service
- 7:57provides. They are interested.
- 8:01Something has happened that has given a sense of urgency and
- 8:04then they can afford it and then they will go ahead and say are
- 8:07you available, Are you free? How much, How soon can you come?
- 8:11Can you send me 5 to Lagos? Can you send me 12 to Abuja?
- 8:14Can you, how much is delivery charge to Sokoto?
- 8:17You know, all those questions, you will never have those
- 8:21conversations with paid followers, never because by
- 8:24definition, these are people who don't give an F about you.
- 8:27There's just somebody in Nigeria, in Ghana, in Poland, in
- 8:31India, in Afghanistan in by the way, some of these things also
- 8:35exist in America. So you Americans, you also as in
- 8:38all of us, you know, we all join, we can, you know, nobody
- 8:41only pass people that are paid followers that also exist in
- 8:44America. That's the Americans have tried
- 8:45to scam me you know so everybody when this together all have seen
- 8:52and are falling short of the glory of God, we all have
- 8:54sinned. So there's no country in
- 8:56particular. So by definition those people
- 8:58that are not interested their own is you say I should follow
- 9:01this person. OK, you pay me.
- 9:03OK, how much are you paying me? OK, I'll follow give me my
- 9:05money. That's all person is not
- 9:07interested. You will never get business from
- 9:09those people. So you go and pay for 15,000,000
- 9:11followers. Forget you're not getting
- 9:14business from those people at all 0 because there was no
- 9:19organic reason, there was no underlying reason, no
- 9:21fundamental reasons why these people followed you in the 1st
- 9:23place. None.
- 9:26So that's why I say we don't buy followers just for vanity
- 9:28metric. The whole point of having
- 9:3115,000,000 followers is we hope that over time, 2%, three
- 9:35percent, 5%, ten percent, 20% of those 15,000,000 people will
- 9:40send me Adm to say, oh boy, how far are you free?
- 9:43Can you deliver to Sokoto? I'm in Poland, Can you deliver
- 9:48to Poland or I'm in America? Can you deliver to America?
- 9:52They now start calculating your head, correct?
- 9:54This guy will pay hard currency. Have I set up my GTB dumb
- 9:58account so that I can collect money in dollars?
- 10:00That is the kind of conversation we want to have.
- 10:03When you open your Instagram and you see that you have 15,000,000
- 10:05followers, that's what we're hoping for.
- 10:08So don't be buying followers for vanity's sake. 15,000,000
- 10:13followers for 15,000,000 followers sake, you know, equals
- 10:16to 0. So there's no point.
- 10:17That's the reason #1 why we don't buy followers.
- 10:21And that's what I'm making today's podcast episode.
- 10:22In case there's some of you that are still thinking of buying
- 10:24followers. Or don't, I beg, don't waste
- 10:27your money. Instead of wasting your money,
- 10:31just reach out to me, ask me for my account, and then send me
- 10:35that money. Just bless my life because at
- 10:37least if you send the money to me, you're doing some good in
- 10:39the world. You help my situation going to
- 10:43go and buy 15,000,000 followers on Instagram is not going to do
- 10:45anybody good at all. And those people that are
- 10:48sending the money to in Poland or Afghanistan or in America or
- 10:51in Russia or wherever, you know, those who are criminals, you
- 10:55know they don't need your money. So if you have money to waste,
- 10:59call your boy. I give my phone number at the
- 11:01beginning at the end of every episode, say my brother, I see
- 11:05your ministry, I want to bless you.
- 11:07I am sending you a good 500K now.
- 11:11Let me know when you have received credit alert and I'll
- 11:13pray for you. If you send me like 1.5 M, I'll
- 11:19pray for you and your family. So instead of wasting money and
- 11:23buying followers, just send it to me instead.
- 11:24I give my account details if you want to.
- 11:27So we don't buy followers for that reason #2 Another reason
- 11:31why we don't buy followers is because it hurts.
- 11:34It hurts our algorithmic reach. I repeat, it hurts our
- 11:38algorithmic reach because social media is governed by algorithms.
- 11:43Algorithms are just tiny little robots that exist in cyberspace
- 11:47that go around checking is this content good?
- 11:50Is this content good? This one is good.
- 11:51Let me show it to somebody. This one is not bad.
- 11:53Let me deeper prioritize it. Now one of the ways that
- 11:56algorithms decide which content to promote and what not to
- 11:59promote is they see the way that people are engaging with
- 12:02organicing. That is the reason why if Kanye
- 12:05West and and Kim Kardashian decide to reconcile and maybe
- 12:09can Kim Kardashian is pregnant with triplets.
- 12:12If my wife sees that kind of thing, she will send it to me
- 12:15because can you get Kanye West? Not my guy.
- 12:17You know, me and Kanye West were like 5 or 6, you know, I don't
- 12:21know to do. But you know, based on when I
- 12:23was born and the way Kanye West was on the come up back then,
- 12:26you know, Rockefeller and everything.
- 12:28Like I feel the guy. So he's my fellow.
- 12:31So my wife will see it and send it to me.
- 12:32I'll say Kanye West, Kim, they don't reconcile.
- 12:37And then I will send nothing to my brother.
- 12:38My brother will see it and say, hey, is it true?
- 12:42I've been a gossip. My brother will send it to
- 12:44somebody. Now as people are sending,
- 12:46sending, sending, the algorithms will say people are feeling this
- 12:50kind of Westing. Let me start to promote this
- 12:53kind of Westing to more and more and more people.
- 12:55That is how things begin to trend because the algorithm will
- 12:59see that ah, somebody clicked on this, somebody sent this,
- 13:01somebody shared on this. Then of course people will be
- 13:04commenting. People say Kim no, Kanye is the
- 13:08devil, don't reconcile and I personal comment and say she
- 13:12don't drop ballet don't happen. Another person who come and say,
- 13:15Kanye West, you didn't learn the first time that all your
- 13:18problems started when you married into this family.
- 13:20You didn't learn you want to die again, another personal comment
- 13:23and say you haven't seen that in this family.
- 13:25Any man that marries into this family, they never succeed.
- 13:28Once you marry into this family is your career downfall you
- 13:32suicide. So the algorithm are seen are
- 13:35people are commenting, commenting, commenting, sharing,
- 13:38sharing, sharing as in the power up and down all these kind of
- 13:41stuff. Then the algorithm will say, OK,
- 13:44this thing is valuable. They'll now be sharing it to
- 13:46other people. Now when you buy followers, even
- 13:49if you buy 15,000,020 million followers, these people will
- 13:52never comment on the stuff you do facts.
- 13:55They will never comment. Never.
- 14:01The algorithm will be watching and then they will see that
- 14:03every single time this guy posts, even though this guy has
- 14:0715,000,000 followers, every single time he posts, only two
- 14:10people comment. The algorithm will say it means
- 14:13this content is not good. Every single time this guy
- 14:17posts. Deprioritize this post.
- 14:20The Kanye West post will prioritize that one because
- 14:23folks, they engage this one. Nobody's engaging.
- 14:26Deprioritize that thing. You are killing your algorithmic
- 14:31reach every single time you buy followers.
- 14:33Please do. Not this year, in 2025.
- 14:37If you're listening in 2035 and the business landscape has
- 14:40changed, then OK, go ahead and buy your followers.
- 14:44Well, please, IN2025I beg, even if you're listening to this
- 14:48thing in 2026, I don't think things would have changed that
- 14:51much. Do not buy followers, I beg.
- 14:54There might be other reasons, but for this two in particular,
- 14:58do not buy followers because number one, you will then you
- 15:01will never get business from any of those paid followers.
- 15:05If you happen to be somebody you pay for 15,000,000 followers and
- 15:09it turned out luckily that some more than do business with you.
- 15:11Please, I give my phone number at the beginning and at the end
- 15:14of every episode reach out to me.
- 15:16Tell me, let me come and share your experience so that we can
- 15:18learn how to buy followers. Maybe you you'll be able to tell
- 15:22us how to buy followers the right way.
- 15:23In fact, that's how who titled that episode Buy Followers the
- 15:26Right Way. So you show us the way how to
- 15:30buy followers. But until then, you can't make
- 15:35money from buying followers. And then #2 the content you're
- 15:38even posting, you will kill your reach algorithmically.
- 15:42So please, please and please, you know me.
- 15:46I'm this my guy, my client. You know, we were freestyling,
- 15:48you know, hypothetically. You just come up with ideas.
- 15:53It's OK, hypothetically. But for this one, I had to shut
- 15:56it down. But this is not even a hypo or
- 15:58something. The way you use hypo to kill
- 16:04disease and to kill germs and to bleach out impurities, that's
- 16:07the same way we should use hypo and kill this hypothetically
- 16:10thing. Just hypo this idea.
- 16:12Just kill it, bleach it, wash it, rinse it, disinfect it,
- 16:17flush it. Get rid of that idea.
- 16:21As of today, in 2025, there's no business case for buying bots.
- 16:26However, for, for how I put it, unethical actors in the, in the
- 16:35online space, you know, people who like to fudge, you know,
- 16:41like when it comes to election campaigns and, you know, things
- 16:43like that, you know, you're trying to make your political
- 16:46opponent look good or you're trying to make your case look
- 16:48better than it is, you know, so buying bot activity and buying
- 16:51stuff like that when it comes to all those kinds of activities.
- 16:54And that one is the nature of the business.
- 16:55Yeah, go ahead and I'll be and be buying because you, you know
- 16:59what it is that you're doing. But for those of us who are
- 17:01legitimate business people, there's no case that you can
- 17:04make for buying bots in 2025 or in 2026 or in 2027.
- 17:08Maybe in 2035, maybe there might be a case, but today there's
- 17:13none. So let me bring today's episode
- 17:16to a close. So that's all for today.
- 17:18Remember, if you'd love to connect, if you've been buying
- 17:20followers and you want to tell me how, I'd love to learn.
- 17:24So call, send a text message or WhatsApp message on 08064662140.
- 17:32Thank you very much for your time and attention.
- 17:33I'll catch you next time. Same place in your headphones or
- 17:36in your speakers. However you blast this podcast.
- 17:39And by the way, if you're finding value from this thing, I
- 17:41beg share the love. Tell other people about it so
- 17:44that your boy will blow as well. Because if you guys make me
- 17:46desperate and I wake up one day, one day I say, you know what me
- 17:51self? Let me begin the by follower.
- 17:52So don't allow me to fall into temptation.
- 17:54Share the show. I'll catch you guys next time.