Latest / The ROI Online Podcast
Stop Building Websites And Start Building A Mind
Your website might be doing exactly what it was designed to do and still losing the sale. A static set of pages can’t adapt to a buyer’s real questions, can’t hear hesitation in a follow-up, and can’t guide someone through their own path to trust. We explore a different model: stop building brochure sites and start building a “mind” that captures your subject matter expertise and delivers it as a one-on-one experience.
We dig into Google Labs Portraits as a practical preview of where AI customer experience is headed: an interactive representation of an expert that people can talk to, test…
The skinny
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