503. How Kristen and Michael Built a Standout STR Brand in Joshua Tree
In a market some call “oversaturated,” Kristen and Michael have proven that storytelling, strategy, and smart reinvestment can still make a short-term rental shine. The husband-and-wife duo behind The Seventh Ray House in Joshua Tree join Sarah and Annette to share how they got started, the risks they took, and how they continue to grow in a competitive space.
From renovating while living on-site to launching a direct booking website with Lodgify, Kristen and Michael break down the reality of building a sustainable hosting business—what worked, what didn’t, and what they’d do differently if…
The skinny
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