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Performance vs. Power: Why Management Isn't a Promotion · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Today on the podcast, we're going to look at what it really
• 0:03
  means to be a sales manager. Now, the reason why we're
• 0:07
  looking at that today is because I'm currently having a chat with
• 0:11
  someone who works at Auto Check. They are a Nigerian company
• 0:17
  that's in the business of auto financing.
• 0:19
  So if you want to buy a car, you know, you go talk to them,
• 0:22
  they'll help you find a right car.
• 0:25
  They make sure the car is OK, it's been cleared by customs.
• 0:29
  What else? You pay 3040% down.
• 0:31
  I mean, it depends on you if you want to pay up to 60 percent,
• 0:33
  70%, you know, it's up to you. And then they finance the rest,
• 0:37
  basically. So they hand over the car to you
• 0:39
  and then you keep making payments to them, and by the
• 0:41
  time you're done, the car is yours.
• 0:43
  So that's what Auto check does. Yeah.
• 0:46
  They're the business of car financing.
• 0:48
  Now, there's somebody who works there who is.
• 0:50
  I'm not going to use his real name because, of course, I have
• 0:53
  not gotten his permission to do that.
• 0:55
  So let's just call him Adam. OK, So let's just call him Adam.
• 1:00
  Now, Adam is a superstar sales Rep at auto check because you
• 1:05
  know, he's been hitting his targets and he's he's he's doing
• 1:08
  pretty good. He's doing pretty good.
• 1:10
  Now, the usual thing that happens, you know, world over
• 1:13
  and in Niger is this, at least in the private sector, it
• 1:18
  doesn't apply in the civil service.
• 1:19
  And you see why? So the private sector, whenever
• 1:22
  somebody's a superstar, the guy just they perform.
• 1:24
  They perform the babe, they perform like outstanding
• 1:27
  performance. After a while, people start to
• 1:30
  say, oh boy, alpha, no, have you thought of becoming the manager?
• 1:32
  And it happens in sales roles as well.
• 1:36
  Now, for those of you who work in the civil service, you know,
• 1:38
  the opposite is the case. If you perform, you perform.
• 1:41
  You know, those are this guy's good.
• 1:43
  The guy. They do jockey work.
• 1:44
  You know, they think of you as a workhorse, they think of you as
• 1:46
  a camel, they think of you as a donkey in the civil servants, in
• 1:49
  the civil service. Then they just ping you, they
• 1:52
  leave you in that spot. When it comes from promotion.
• 1:54
  Now they'll go and promote their guy.
• 1:56
  So that's how it works in the civil service.
• 1:58
  And, you know, that's the reason why I'm not surprised that lots
• 2:02
  of our really bright minds, you know, come back home, you get
• 2:04
  involved in the civil service because you want to make a
• 2:06
  difference. And then after a while people
• 2:08
  just cut out and leave because, man, it's not worth it.
• 2:11
  I'm doing all the work. I don't get any recognition.
• 2:14
  I don't get no improve, improvement in pay structure,
• 2:17
  you know, stuff like that. So people just bounce, you know,
• 2:20
  they leave. But when it's private sector,
• 2:26
  you work hard. After a while, people say, how
• 2:28
  far do you want to become a manager?
• 2:30
  And it's part of the conversation that I was having
• 2:32
  with this guy who works at auto check because remember, he is a
• 2:35
  superstar performer. So now people have been saying,
• 2:38
  oh boy, how far you want to become a sales manager?
• 2:42
  And I'm making today's podcast recording to talk to those of
• 2:45
  you who are in that situation like you are a superstar,
• 2:49
  confirm you don't. They perform now as in like
• 2:53
  nobody can deny you're subordinates, you're juniors.
• 2:57
  If you ask them, they will say you are the guy or you are the
• 2:59
  girl. Your guys are the top.
• 3:01
  If you ask them, they'll say he's the guy, he's the girl.
• 3:04
  So now there's no contest. And now people are saying how
• 3:07
  far now 2026 is coming around. You should become, you suppose
• 3:10
  become manager. Today I'm making this podcast
• 3:14
  episode to tell you do not become a sales manager.
• 3:18
  OK, let me put it this way. If you want to become a sales
• 3:21
  manager, these are the things you need to think about properly
• 3:23
  first before you take the bait. And some things you need to
• 3:27
  understand. The first thing that the first
• 3:31
  thing that I told Adam is look, Adam, Congrats that you're a
• 3:34
  superstar. And I can see why you're a
• 3:36
  superstar because even though you're already smashing all your
• 3:40
  targets, you listen to the podcast.
• 3:44
  Sorry, he doesn't even listen to the podcast.
• 3:45
  He came across the advertisement for the training that my
• 3:49
  partners and I are doing on the 12th of January 2026 all the way
• 3:52
  to the 23rd, where we're going to teach people how to sell over
• 3:56
  the phone, how to build relationships over the phone,
• 3:59
  how to carry on conversations over the phone, how to follow up
• 4:03
  with people over the phone, how to do proposals, how to do
• 4:06
  presentations, how to negotiate, how to price, how to network,
• 4:09
  how to everything over the phone.
• 4:12
  So this guy's a superstar performer.
• 4:14
  He's doing well, but then he's on my advertisement on
• 4:17
  Instagram, and then the guy clicked on this and that's how
• 4:19
  we started chatting. So he's not actually a listener
• 4:22
  to the podcast. Sorry, forgive me, but I sent
• 4:24
  him a link to the podcast afterwards, so hopefully, maybe
• 4:26
  now he listens. So if you're listening, Adam, of
• 4:29
  course, not using your real name.
• 4:30
  Yeah, this podcast episode is about you.
• 4:33
  So the first thing I told you is, look, Adam, let's be real
• 4:35
  here. The moment you become sales
• 4:39
  manager, your salary is capped. Do you know that He laughed.
• 4:42
  He said, Well, actually, yeah, his sales manager told him.
• 4:44
  And I told you that, look, this is not a laughing matter right
• 4:47
  now. You're a high performer, which
• 4:49
  means you have base plus Commission.
• 4:53
  I don't know how much his base salary is, but let me give an
• 4:55
  example. There's another business owner
• 4:57
  that I've been chatting with who runs a production outfit and
• 5:00
  this is how much he pays his sales people.
• 5:02
  He gives them 200K flat every single month.
• 5:05
  Then for performance he gives them 45 K.
• 5:09
  That's if they're able to bring in.
• 5:11
  I think it's one client he gives them, sorry, 450K.
• 5:16
  So in other words, that salesperson, average salesperson
• 5:19
  in this company, assuming you're bringing in one customer every
• 5:21
  single month, what you're making is 200 + 450.
• 5:24
  That's 650K. Now of course, there's some
• 5:28
  people who do more than that, who carry millions home every
• 5:31
  single month. So yes, it's possible that in
• 5:35
  Nigeria you can make that kind of money.
• 5:37
  But remember, this is a production outfit.
• 5:39
  I'm not going to say what kind of production outfit because
• 5:41
  I've spoken about the guy before and I don't want people to put
• 5:44
  two and two together and realize that, OK, this is how you know,
• 5:46
  he does his own things, but he wants people properly motivated
• 5:49
  and so that's his own. Every single month, January 1st
• 5:53
  you receive 200 K February, March, April, May, you always
• 5:57
  receive your 250K. Every single client that you
• 6:00
  bring for that much, you get 450.
• 6:02
  You bring another person, then that is 45450 has 900 + 2,
• 6:07
  that's 1.1 M if you bring 2 clients.
• 6:12
  So I was just trying to get Adam to understand that the moment
• 6:15
  you become sales manager, none of that like yes, again, your
• 6:19
  salary is now fixed. So if they pay people in
• 6:25
  accounting, people in HR, people in marketing, if their salary
• 6:28
  is, you know, 350K, that is it. Your salary is fixed, flat,
• 6:32
  forever, 350, no up, no down. You work hard, nothing for you.
• 6:39
  Your salary will still be there, 350K.
• 6:43
  But then your boys and your girls, the people that you'll be
• 6:46
  managing, they'll be making good money, the superstars making
• 6:50
  good money. You will now remember the time
• 6:53
  when you used to make good money and now you're on a fixed
• 6:56
  salary. Believe me, that thing is not
• 6:58
  for everybody. It's not.
• 7:02
  Those of you who've been listening to the podcast, you
• 7:04
  know that I sold insurance for a while, although I'm a former
• 7:07
  lawyer now turned business consultant.
• 7:09
  But I sold insurance for a while and there was one guy who was
• 7:13
  the top of our team and the year before, because he was now a
• 7:16
  manager when I came in, but the year before, the bonus that he
• 7:19
  collected was for him end of year bonus as per good job,
• 7:25
  you've done a good job, blah, blah, blah.
• 7:27
  Collect this for him. That was the bonus.
• 7:30
  Now that he's sales manager, or rather back when I was still
• 7:33
  with the company, now that he was sales manager, none of those
• 7:36
  things were coming in. And of course, the guy started
• 7:41
  saying that he doesn't even know why he did this himself.
• 7:44
  This thing doesn't ever make sense.
• 7:46
  Of course, it does not make sense.
• 7:47
  If you're somebody who is used to a variable performance.
• 7:53
  If a variable performance just means there's a fixed part of
• 7:57
  your salary, then the rest is uptake.
• 8:00
  The rest is Commission for the business that you bring in.
• 8:04
  Remember the production office that I spoke about?
• 8:08
  If you bring in one customer every single month with that
• 8:11
  guy, it is 200 + 450. If you bring 2 customers, that
• 8:17
  is 454-5900 plus 201.1 M Imagine if there's somebody who is
• 8:22
  bringing 4 customers every month or 5 or 6.
• 8:28
  By the way, he doesn't have anybody who is bringing in
• 8:29
  costs. On average everybody's bringing
• 8:31
  one, one person. But you see how the thing works,
• 8:34
  the harder you work, the more you earn.
• 8:38
  Once you become a sales manager foul, your salary is fixed.
• 8:43
  So for those of you, you are superstar Anna and people are
• 8:46
  saying how far they only become a sales manager.
• 8:47
  Think about it too. This one I saw a live my sales
• 8:52
  manager in the insurance firm the year before his end of year
• 8:58
  bonus. I mean he had already collected
• 9:00
  all the award, all the prizes, all the every every every
• 9:03
  management just say oh I take this for him.
• 9:05
  Well done my boy, good job. Sorry 1 moment.
• 9:13
  OK sorry about that. I'm back.
• 9:15
  I'm making today's podcast recording home because travelled
• 9:19
  for Christmas, so home with mumsy aunties, uncles and
• 9:23
  everyone. Then you know how NEPA can be
• 9:26
  now, especially in these parts of the world, in this part of
• 9:29
  the country, because we're all from Benoit State.
• 9:32
  So yeah, NEPA has done their thing.
• 9:34
  So I just want to go and flip the flip the switch to put us
• 9:38
  back on solar because we're doing laundry because NEPA
• 9:42
  finally came and it's like, Oh well, we can finally do laundry
• 9:46
  because I don't like running the washing machine on solar.
• 9:51
  I prefer to do it on NEPA. So, so now that NEPA came back,
• 9:55
  I had to go and flip back quickly as to solar.
• 10:01
  And by the way, in case you haven't figured it out, I've
• 10:04
  been saying on this podcast, look, see these these people,
• 10:08
  the politicians like they don't mean us honestly.
• 10:11
  So we have to take care of ourselves.
• 10:14
  Solar is the way forward. I remember growing up in Abuja,
• 10:19
  I was giving somebody this when because I grew up in Abuja in
• 10:23
  the 80s when light was steady and when water was steady, then
• 10:29
  we had to move to Lagos when I was about 13 or more.
• 10:33
  Kai, it was a baptism of fire was then I knew that there are
• 10:39
  people that are suffering in this country because this is
• 10:42
  what NEPA did to welcome us and moved to Lagos.
• 10:45
  For that first day that we landed Lagos, there was light
• 10:49
  247 and I was tripped because they had Clapper board
• 10:54
  television. What else?
• 10:56
  Those Clapper board. There was this guy's own Ray
• 11:00
  Power. They had this TVTV station that
• 11:04
  was new at the time. That's why I watch this, this
• 11:08
  Eddie Murphy movie, the one where Eddie Murphy was a vampire
• 11:10
  because the movie was fresh back then.
• 11:14
  Then also this Jet Li film where you know was a time traveller, I
• 11:18
  was trying to catch somebody who was a criminal.
• 11:21
  So I got to watch all those correct films.
• 11:23
  So anyway that was the first time I saw 24 hour TV in my life
• 11:26
  as a 24 hour TV. And I watch our light, I watch
• 11:30
  TV for 24 hours straight. But then never the desire to
• 11:34
  show themselves. They took light.
• 11:37
  We did not see light for two weeks straight.
• 11:41
  And the place that I was staying at the time we didn't have
• 11:43
  generator. So was then I realized so people
• 11:46
  are softening in this country like 2 weeks, no light because
• 11:51
  growing up in Abuja back then, you've never take light. 2
• 11:55
  hours, light is back maximum. In fact, the thing reached 2
• 11:58
  hours. You know that.
• 11:59
  The serious problem that now was more water.
• 12:03
  We stayed like 3 months without water from water board.
• 12:08
  We had to be going downstairs. There's one business there where
• 12:11
  you drop, I can't remember how much it was per Jerry Khan, 25
• 12:16
  liters. Now how we used to go out fetch,
• 12:18
  you know, you go, you pay the guy, you fetch.
• 12:21
  And we did that for three months straight.
• 12:25
  It's like, hey, this is how people are living in this
• 12:27
  country. This is how Lagos life is
• 12:30
  because growing up back then in Abuja, you know, you just go to
• 12:32
  the top now, just turn your tap water is flowing.
• 12:36
  So anyway, I'd love to see that's living in Lagos back then
• 12:42
  because we moved to Oba Alba is in Akbar now Akbar is, should I
• 12:47
  say he's a catcher and be as close to a catcher.
• 12:49
  Well, anyway, so the folks in certain parts of Akbar who are
• 12:53
  living really rough, like power means your responsibility, water
• 12:57
  is your responsibility. You know, unfortunately, it is
• 13:00
  what it is. So if you can, if you can't
• 13:02
  afford it, man, solar is the way forward.
• 13:05
  Because spending time in the villa now and seeing how like
• 13:08
  excess sunshine everywhere heat up and down, but then solar
• 13:12
  power is enough for you to power TV power fridge power AC power D
• 13:17
  freezer. Ah, man, solar is the way
• 13:20
  forward if you can afford it. So you guys start saving.
• 13:24
  I see. This is the reason why I do this
• 13:26
  podcast, because money is good. Solar is not free.
• 13:31
  Solar is not cheap. Anyway, where was I?
• 13:37
  OK now. Yeah, Basically I was just
• 13:40
  trying to tell you that once you become a sales manager does it,
• 13:44
  you're lacking less, less money immediately.
• 13:46
  So if you and your wife have been living that kind of
• 13:50
  lifestyle, 200K and then 450 for every single customer and then
• 13:55
  at the end of the year, they're not going to dash you for him on
• 13:57
  top. That's the lifestyle you've been
• 13:59
  living. The moment you become sales
• 14:01
  manager, better let your wife know, like, man, that lifestyle
• 14:05
  is stopping immediate. Your paycheck will be fixed if
• 14:12
  you're a big Yeah. And your boyfriend.
• 14:14
  Yeah. And your husband.
• 14:15
  You guys have been, you know, of course, hopefully your husband,
• 14:18
  your boyfriend is also working hard.
• 14:20
  But if you're making good money, you know, it helps.
• 14:23
  Let your husband know. Let your boyfriend know that the
• 14:25
  moment you collect that position, sales manager big
• 14:28
  title, that money stops immediate.
• 14:33
  No Commission for you. So as I told Adam, now look, you
• 14:37
  want to be a sales manager in school, Just know that this
• 14:39
  sweet lifestyle you're living now, nothing like that again.
• 14:44
  Now for people who are terrible salespeople, of course, then is
• 14:48
  worth it. If you've been struggling to do
• 14:51
  200 K every single month plus one extra person and then they
• 14:55
  want to promote you the sales manager and your salary is going
• 14:57
  to be fixed at 400 K every month.
• 14:58
  Oh by all means take that deal because at least now you have a
• 15:02
  guarantee 400K. So in that case actually will be
• 15:05
  a step up. Your wife will be happy for you,
• 15:07
  she would thank God, but you're a superstar for me.
• 15:14
  Stay where you are, continue to superstar.
• 15:17
  Yes, you won't have the title of sales manager to put on your CV.
• 15:23
  Maybe I'm being short sighted because I'm young and I'm still
• 15:25
  trying to, you know, carry the bag, trying to make that money.
• 15:29
  But my own opinion I bet. Freshly title for what?
• 15:35
  Management Back when I was in Aberdeen in Scotland and my line
• 15:40
  manager, because then I worked with the civil service and I was
• 15:44
  in benefits processing officer and there was one time that they
• 15:47
  promoted her and we threw party for her, you know, Josh office
• 15:52
  party, you know, she was happy and everything.
• 15:57
  But then she just let it slip that even though she's accepting
• 16:01
  the promotion, she did not decide she'd not agree to go up
• 16:08
  the sales rung. So the, the, the next salary
• 16:13
  ladder because when you go up the next salary ladder, because
• 16:17
  the UK has a progressive tax system.
• 16:19
  By the time she, they gave her promotion and she went up the
• 16:23
  1st pay scale, the tax increased.
• 16:27
  So because of that, the money that I enter her pocket, the
• 16:29
  thing crashed, the thing went down.
• 16:30
  She said is it like that? She said no problem, I accept
• 16:33
  the promotion but do not give me the higher money because when
• 16:39
  you give me the higher money and I'm taxed higher, my take home,
• 16:44
  the money that went on my pocket is less.
• 16:47
  I'm just trying to say that it's not all promotions that are
• 16:49
  good. That's not promotions that are
• 16:52
  good on paper because you have a big title.
• 16:54
  But then when you look at the money that is entering your
• 16:56
  pocket at the end of the day, you know to anyway, let me leave
• 17:02
  it like that then. Another reason why I don't think
• 17:07
  it's a good reason for you to become a sales manager,
• 17:10
  especially if you are superstars, because if you're a
• 17:13
  superstar, you are used to getting progress based on your
• 17:19
  own effort. In other words, if you're
• 17:21
  staying at the office late, if you're making extra phone calls,
• 17:24
  if you're making extra proposals, extra meetings,
• 17:27
  things like that, you're used to that giving you progress.
• 17:31
  You put in more effort, you make more progress.
• 17:34
  Unfortunately when you're a sales manager, it's not your
• 17:37
  effort. Again though, it's other
• 17:38
  people's efforts and there's nothing else frustrating because
• 17:41
  believe me, I saw it on my line managers face because remember
• 17:44
  he used to be a superstar. The year before bonus they gave
• 17:47
  him was 4 million. Just take.
• 17:52
  This was before, you know the fuel price increase and blah
• 17:56
  blah blah. This was at a time when for some
• 17:58
  Nigerians 4 million was annual salary.
• 18:04
  That's how much they gave him as per take.
• 18:06
  Good boy, well done. He was now in a position where
• 18:10
  he had to look at people like us.
• 18:14
  His success not dependent on people like us.
• 18:16
  In other words, if I slacked off and I didn't work, well, you
• 18:18
  will make him look bad. The organs will now begin to
• 18:20
  blast him. It's a young man.
• 18:22
  What's going on? We thought you were a superstar.
• 18:24
  We'll put you in charge of five people.
• 18:26
  What's going on? Where the results?
• 18:29
  His success didn't now depend on his own effort anymore.
• 18:33
  It now depended on my effort and a bunch of other idiots in the
• 18:37
  in the team because, you know, we all come from different
• 18:40
  backgrounds and, you know, we all have different things that
• 18:43
  we're chasing. And, you know, some people are
• 18:44
  there, some people are hungry, some people are there, some
• 18:46
  people are OK. But as a sales manager, when
• 18:50
  you're not responsible for hiring and firing, if that is
• 18:53
  your team, that is your team, what will you do?
• 18:55
  Nothing. Your success now depends on
• 18:58
  other people. I mean that is a different ball
• 19:01
  game altogether when you are a solo person, a one man show, you
• 19:08
  know that look, if I work hard Monday to Friday and I maintain
• 19:14
  that tempo 2-3 months at the end of first quarter, second
• 19:18
  quarter, I will smile. I will see something good.
• 19:20
  As a sales manager, I'm sorry it's not that easy anymore.
• 19:28
  Now the reason why is because now you are in charge of other
• 19:33
  people, so you need to bring a different skill set to the
• 19:36
  table. You're going to have to work on
• 19:39
  leadership skills. Now when you are an individual
• 19:43
  person, leadership skills, do you really need it?
• 19:45
  Not really, because you are leading yourself, that's all.
• 19:50
  So which leadership skill do you need?
• 19:51
  Again, nothing. As long as you can lead
• 19:53
  yourself, wake up on time, do what you're supposed to do.
• 19:57
  Call when you're supposed to call.
• 19:59
  Make proposal when you're supposed to make proposal.
• 20:01
  Book meetings when you're supposed to book meeting, follow
• 20:04
  up when you're supposed to follow up.
• 20:05
  So long as you lead yourself, you manage yourself, you're OK.
• 20:08
  But now as a sales manager, you're responsible for other
• 20:12
  people. You now have to Start learning
• 20:13
  leadership skills. All these maloud that I have
• 20:17
  under me, how do I coordinate them?
• 20:19
  How do I get them to move? How do I incentivize them?
• 20:24
  Leadership skills. You now have to bring leadership
• 20:27
  skills to the table as an individual salesperson.
• 20:29
  Before, leadership was none of your business because you're
• 20:32
  only leading yourself. Then you also know how to learn
• 20:35
  people management. It's hard enough managing
• 20:37
  yourself. What is my calendar?
• 20:39
  Am I fully booked? Am I booking it well?
• 20:42
  Am I coordinating myself well? I mean, that is hard enough.
• 20:45
  Now you have to start coordinating the bunch of malou
• 20:47
  under you. Now be coordinating 1015 people.
• 20:52
  That's a different skill on his own now.
• 20:55
  Selling is hard. Selling is hard.
• 20:56
  Very, very hard. There's a whole bunch of skills
• 21:00
  you have to learn to be good at sales.
• 21:02
  But now you don't have to learn all these extra skills that
• 21:05
  involve managing other people. Learn how to use people as
• 21:09
  resources. Learn how to deploy resources
• 21:13
  effectively. Not just people, but money,
• 21:18
  because you'll be in charge of budgets for training.
• 21:21
  You'll be in charge of several kinds of campaigns.
• 21:23
  You know, things like that. You know, other kinds of
• 21:25
  resources at your disposal, people management, I mean, who
• 21:29
  went to school and then people management.
• 21:31
  You have to learn that as a skill.
• 21:33
  Then you also have to be able to be good at managing people's
• 21:38
  productivity. That's hard work.
• 21:45
  Now, to be honest, when I was talking to Adam, yes, I was
• 21:49
  trying to discourage him. Don't take up the sales manager
• 21:51
  job. Don't because the title is good,
• 21:56
  but it's not as sweet as it seems.
• 22:00
  But for those of you who I don't know, I'm just trying to make
• 22:04
  sure that I'm giving you objective information so that
• 22:08
  you can decide. If you take that promotion in
• 22:12
  quote and become a sales manager, you will make less
• 22:14
  money. Your success will now depend on
• 22:18
  other people then. Plus you would have spent a long
• 22:23
  time learning how to sell well. You know how to Start learning
• 22:27
  some extra skills. You need to learn leadership.
• 22:31
  You need to learn people management.
• 22:33
  You need to learn productivity. There's a whole bunch of other
• 22:37
  stuff you need to learn that I can't remember right now, but
• 22:39
  I'm just saying you have to learn a whole lot more stuff.
• 22:44
  So that's the reason why I told Adam don't take that promotion.
• 22:51
  Now for those of you who are thinking about taking our
• 22:53
  promotion, these are the things that you have to balance that
• 22:59
  you have to consider whether it's going to be good for you or
• 23:02
  not. Please, those of you who are
• 23:03
  married, don't forget to talk to your spouse or because if your
• 23:07
  wife has been OK with our lifestyle every single month,
• 23:11
  200K fixed. Then if you sell three people,
• 23:17
  that is 454-5450. That is one point to 5 million +
• 23:24
  200. Again, that's almost 1.5.
• 23:27
  That means on a good month you can earn 1.5.
• 23:29
  If your wife is used to that lifestyle, believe me, you take
• 23:32
  this promotion. He didn't tell her quarry in the
• 23:36
  marriage serious quarrel when they since he's a good woman, I
• 23:40
  think she loves you. You won't scatter the marriage,
• 23:42
  but I'm just saying that there will be quarrel.
• 23:44
  The same thing for a woman. You know times are hard, so your
• 23:47
  husband is also looking at you for support now and then.
• 23:50
  You know he's used to some things coming from you.
• 23:53
  If that thing is going to dry up, please tell your husband
• 23:56
  ahead of time just to make your marriage easy.
• 23:59
  It's part of the reason why I make this podcast because people
• 24:03
  quarrel about money, they quarrel about sex, they quarrel
• 24:07
  about in laws in marriage. I want to make sure that at
• 24:11
  least the money aspect will remove it.
• 24:13
  So that is only sex and in laws will be quarreling about let the
• 24:16
  marriage be easier. Let our relationships be easier.
• 24:21
  Anyway, so 30 minutes, that's it and that is all for today.
• 24:26
  Now remember, if you'd like to take part in the training like
• 24:29
  Adam wants to, it's going to be from the 12th to the 23rd of
• 24:34
  January 2026. The focus will be on learning
• 24:37
  how to sell effectively over the phone from beginning to the end,
• 24:43
  prospecting, looking for people who might be interested in your
• 24:45
  product or service. How do we do that over the
• 24:48
  phone? Now that we found the people
• 24:51
  starting the conversation, building relationships, How do
• 24:55
  we do this effectively over the phone?
• 24:59
  Now that we're having the conversation and we need to
• 25:02
  know, do some lead analysis, figure out what they need so
• 25:05
  that we can make an effective presentation or an effective
• 25:07
  proposal. How do we do this over the
• 25:10
  phone? Now that we know their needs,
• 25:13
  we've come up with some proposals.
• 25:15
  Maybe they're in another state. We can go and visit them or
• 25:18
  whatever. We want to send them the
• 25:19
  proposal and we want to keep the conversation going.
• 25:22
  How do we do that over the phone?
• 25:25
  You send over the proposal. The next step is you want to go
• 25:29
  to Mazzy's office so you can have a meeting.
• 25:32
  Because once you're doing the meeting, you know that you'll be
• 25:34
  able to give, you know, full correct impact on this
• 25:38
  presentation. So you now want to secure this
• 25:40
  meeting. Now that you sent over the
• 25:42
  proposal, how do you secure this meeting over the phone?
• 25:48
  You've had the meeting with Mazzy.
• 25:49
  You've looked at the proposal, looks as if he's interested.
• 25:52
  You guys have said you're going to chat.
• 25:54
  You have to follow up. You make sure this thing doesn't
• 25:56
  die. How do you do this effectively
• 26:00
  over the phone? The deal has finally closed.
• 26:05
  You call back later on and he's happy and you'll be nice if
• 26:08
  Mazzy can introduce you to other people who are high net worth
• 26:12
  individuals just like him. How do you do this over the
• 26:17
  phone? These are the kinds of things
• 26:19
  that we're going to be discussing during the training.
• 26:22
  So whether you are in vehicle financing like Adam's, because
• 26:27
  like Adam, remember not his real name, prospecting will look
• 26:33
  different for him than the other person who runs a media
• 26:38
  productions office. Prospecting will be different.
• 26:43
  Then there's also another person there who is, let me see, who
• 26:46
  else do we have? What do we have OK with somebody
• 26:49
  who is involved in real estate in Orca not going to use his
• 26:52
  name? So prospecting for real estate
• 26:55
  is different from prospecting in vehicle financing and is
• 26:59
  different for prospecting in media productions.
• 27:06
  That is the reason why the format of this training is live
• 27:10
  online. I am here but not just going to
• 27:14
  discuss principles. We are going to come up with
• 27:18
  very practical and tactical applications to show how we meet
• 27:23
  your own situation, you die selling finance, your own
• 27:26
  situation you that is selling vehicle financing, your own
• 27:30
  situation you that is selling real estate in the East and your
• 27:34
  own situation you that is selling media productions in
• 27:37
  Lagos. That is why for this training,
• 27:40
  we're not just going to record some videos and then send you
• 27:43
  video to watch after you watch and I give you certificate.
• 27:46
  Now, certificate is not the main thing.
• 27:48
  The main thing is that I'm here, we're talking every single day
• 27:53
  for 10 days or troubleshooting or brainstorming.
• 27:58
  How about we do it this way? How about we do it this way?
• 28:00
  We're trying to get results for you in 2026 and that's why we're
• 28:05
  scheduled. We've structured the training
• 28:10
  the way it is. If you are interested, call me,
• 28:15
  send me a text message, send me a WhatsApp message on 0806466
• 28:21
  2140. Let's see if this is going to be
• 28:30
  something useful for you that you can add to your arsenal for
• 28:33
  business growth or for personal development in 2026.
• 28:37
  If this your first time listening to the podcast, you're
• 28:40
  afraid that you don't have money, you think it might be too
• 28:42
  expensive, so you just want to say what's up.
• 28:44
  You just want to say hello, that's not a problem.
• 28:47
  My name is Tavishima Ayede. I'm the host of the podcast.
• 28:50
  You can follow me on LinkedIn, we can chat there, or you can
• 28:55
  also call, send me a text message, send me a WhatsApp
• 28:58
  message. Just say what's up, say hi, say
• 29:00
  thank you, say nice to meet you, say whatever it is you need to
• 29:02
  say on 08064662140. But I'm hoping if there's
• 29:13
  somebody here, you're a superstar, your superiors.
• 29:18
  I've been telling you it's time to be sales manager.
• 29:22
  Honestly, from the bottom of my heart, this is me telling you,
• 29:25
  reject that promotion. My brother, my sister rejected
• 29:28
  that promotion. But if you must accept it, well,
• 29:32
  I've told you the things you need to consider.
• 29:34
  So that's it. I'll catch you guys some other
• 29:36
  time.