Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The 8% Club: How to Keep Your Goals When Everyone Else Quits

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The 8% Club: How to Keep Your Goals When Everyone Else Quits · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:00
Hello and welcome to the podcast.
0:03
Today we're going to be talking about New Year's resolutions,
0:07
goal settings. Yes, you heard me correctly, New
0:10
Year's resolutions. And I know that this podcast is
0:13
being recorded at the tail end of February in 2026.
0:17
But don't worry, I'll explain why I'm talking about something
0:21
like New Year's resolution at this time of the year.
0:24
So New Year's resolutions attaining goals or the personal
0:29
goals or business goals. And then we're going to talk a
0:31
little bit about investments. Now, even though this is a sales
0:35
podcast and you know, investments is not really my
0:38
Forte. In fact, investments is not my
0:40
Forte at all because my specialty is just sales.
0:45
However, those of you who've been listening to the podcast
0:48
for any length of time, you know that I have a radio show.
0:52
So on every single Tuesday on 91.3 FM, I'm on Radio Maria and
0:58
it's called the Business Booster Show.
1:00
And, and what I do on the radio show is pretty much the same
1:03
thing I'm doing over here on the podcast.
1:04
You know, business goodness, solving business problems.
1:07
So that's the whole focus. And whenever I have an
1:11
interesting day on the air, I'd like to come over here and share
1:14
my experiences on the podcast. Also because I promised the
1:18
radio audience that there's always going to be a replay.
1:22
I'll be a rerun or a summary basically of the of what we did
1:28
on the air on the podcast, just so that people can listen back
1:31
and, you know, get the summary. So today's podcast episode is
1:34
going to be one of those things. And yesterday was a busy day.
1:37
So I showed up to talk about New Year's resolutions and goal
1:40
attainment and personal life and in business.
1:43
And then because people called in, we ended up talking some
1:47
sales and talking a bit about saving culture and investment
1:51
and things like that. So that's what we're going to do
1:52
over here today. So for those of you who are
1:55
discovering this podcast for the first time, my name is Tavishima
1:58
Ayede. I'm the host.
2:00
I'm a former lawyer turned business consultant.
2:03
And no, I am not Ghanaian. I'm not Indian, I'm not Irish,
2:07
I'm not Japanese because of the name Tavishima.
2:11
I'm thief. Just for those of you who are
2:13
listening for the first time. So I'm a binary boy, and if you
2:16
haven't met one before, now you have.
2:19
So what was that? And if you'd like to get in
2:23
touch with me, you can call, send me a text message or
2:25
WhatsApp message on 08064662140. I love meeting people who listen
2:33
to the podcast. If you have any questions, I'll
2:35
help you answer them. If you're looking for free
2:38
business advice, I have absolutely no problem with that.
2:40
Reach out, but let me know in the message, in the very first
2:45
message, let me know you're looking out for free business
2:47
advice. That way we can schedule a
2:49
session and I'll answer 1 phone call only.
2:53
But if you want us to go into any of your business problems in
2:55
depth, we'll have to schedule a proper consultation.
3:00
And don't worry, I have different packages ranging, you
3:03
know, all the way from middle class people to you know people
3:06
will not get money. So don't worry, you're covered
3:10
any which way. I used to talk to students for
3:12
free, as in, you know, give them hours of my time.
3:15
But I'm not. I'm not doing that anymore.
3:17
You know, things are getting rather busy here.
3:18
So those of you who are still in school and you have halls they
3:22
are trying to promote. Yeah.
3:24
I'll only answer one question this time.
3:26
All right, So, yeah, back to the things that we spoke about on
3:30
the radio. So like I said, now I came on
3:33
the radio show because I wanted to talk about New Year's
3:34
resolutions. And this was why, because
3:38
ordinarily this episode that we did yesterday on the radio show
3:44
was supposed to have been on the was supposed to have aired on
3:46
the second week of February 2026.
3:50
But then that particular show got overtaken because someone
3:53
called in and then we had some hot, hot issues that we had to
3:56
tackle live on the air then. So yesterday, now when I go on
4:02
the air, I told them I look, when I came last week and I was
4:05
talking New Year's resolution, somebody must have been thinking
4:08
like I've missed the plot, you know, like I don't know what I'm
4:11
saying. But the reason why I wanted us
4:14
to look at New Year's resolution then was this was because I
4:17
found some interesting research that said that 80% and I repeat,
4:23
80% of people who make New Year's resolutions, whether
4:27
personal resolutions, health resolutions, romantic
4:29
resolution, business resolution, religious resolution, any kind
4:33
resolution, 80% of people, they fail, they retire, they resign,
4:41
they retire by the second week in February.
4:45
So that's the reason why discussing this thing now, New
4:47
Year's resolution is a very topical matter right now because
4:52
80% of you are giving up right now.
4:55
You're saying I don't tire like I'm done.
4:57
I give up. Like is it by force to be to be
5:03
snatched? Let me do body positivity.
5:05
I love my body. No more 6 pack or when it comes
5:09
to business goes like this business goes self this
5:13
business. No, there's refusing to there's
5:15
a reason to jail. I beg anything I see in this
5:18
economy. Let me just take it.
5:19
You know like people are resigned.
5:22
So the reason why I was coming on the air was just to say that
5:29
yes, January 1st, week, 23% of people quit by week, 446% of
5:36
people quit by week, 880% of you are thrown in the tower.
5:42
But people who say this thing, they always leave out one very
5:46
important statistic and that is that by the end of the year, by
5:51
December of 20268 to 9% of people actually would have
5:56
achieved the New Year's resolution.
5:59
Hope you guys feel me. Yes, it looks bleak that by
6:03
February 80% of people don't check out.
6:07
But let's not lose hand of the fact that there are some people
6:09
who at the end of the year, they're small because it's only
6:13
8 to 9%. But there are people who achieve
6:15
what they set out to. And if we're going to be
6:19
successful in our business journey, we cannot be putting
6:23
our eye on the people that are fell by the roadside.
6:26
We can't. We should be putting our eye.
6:28
We should focus on the goal, so we should stay oriented on the
6:33
go and that's what I wanted us to look at on the radio show.
6:37
So why do people fail in their goals and in their resolutions
6:43
and what can we do to get back on track?
6:47
So that's what I wanted to do on a particular radio show.
6:50
Then I was, as I was getting ready now to go to my
6:53
administration, that's how somebody called and her name was
6:58
Confidence and she called from Mabushi in Abuja and her mom is
7:02
in the fashion business and her mom is real good, nice customer
7:07
care, you know, stuff like that. And the woman is trying to get
7:10
more sales basically, or rather trying to get, yeah, trying to
7:14
get more customers. So of course I asked Confidence,
7:19
that's the lady's daughter. Like how far?
7:21
Like how does mom see you normally get business?
7:24
The girl didn't get where I was coming from, so I just asked
7:26
some pointed examples. OK, like how far is it from like
7:29
church? No one said, Oh yes, that mom,
7:30
she talks to people in church. So how what about neighbors?
7:33
Yes, mom, she talks to neighbors.
7:34
And So what about like market things like that?
7:36
She said yeah, that mom, she talks to people, that's how mom
7:39
she gets business. So I said OK, cool, no problem.
7:41
So so we'll finish our credit. I told her I just got the call
7:45
and then I'll try and answer the question and then, you know, if
7:47
I miss anything, she should just, you know, send message or
7:50
maybe call again. So I use that opportunity to
7:54
point out something for when I put it.
8:01
I use the opportunity to stress something that lots of people
8:04
don't quite get. They don't get it in the sales
8:07
community, this is gospel, but somehow other people who are not
8:11
sales focused, like they don't get it.
8:14
Most people, what they do is you do something and it works.
8:17
It brings in some business. Then you now start thinking
8:19
about different things to do. Let me slow down and repeat that
8:23
again. The average person will do
8:25
something. It will bring in business.
8:27
Then they will start looking for different things to do to bring
8:30
in customers. That's ordinary people do, but
8:34
from a sales perspective, this is what you do.
8:36
If you do something and it brings in customers, you will
8:39
double down on the thing that you did and continue to do that
8:43
thing until it breaks. Before you will start looking
8:47
around to say what is new, what is better, what is better, what
8:50
is whatever. So traditionally in sales, you
8:53
know, we don't, we don't mess with what is what is working.
8:57
If it is working, we continue to do it.
9:00
That's the reason why I like in the West.
9:02
You know, those of you who are in tech sales for instance, you
9:06
know if you put $50.00 in an advertising campaign and at the
9:10
end of the day all the business you get back is like 500.
9:14
You know all those tech boys in America, their mindset is I
9:18
dropped $50, what I got back was 600.
9:23
The next thing they will do is, OK, let me see, if I drop 100,
9:26
will I get 1002? That's the mathematics that they
9:28
do. If I drop 50 and this is what I
9:30
get, how many more 50s can I drop so that I will collect
9:34
money? On the other hand, that should
9:36
be what that's that's what we should be doing over here.
9:39
Because in consultation that I've had with people, whether
9:42
paid clients or non paying clients, usually people have
9:45
done something in the past that they worked, that it worked.
9:48
And I'm like, OK, cool. Like why didn't you do it again?
9:52
And to be honest, nobody has given me a good reason so far.
9:55
Nobody, nobody has said I continued and I pushed it for
10:00
eight months and I maxed it out. And then this is where I
10:02
encountered some difficulty. But this is actually where we
10:06
need to, this is the very first thing we need to pay attention
10:10
to. So my advice to her was if Mumsy
10:14
is that kind babe, she talks to people in church, she talks to
10:18
the neighbors and then you know, like market runs and stuff like
10:21
that, then Mumsy gas double down and what you should do the kids
10:25
is you should along, you should double down with her as well,
10:30
because I said the body on the air.
10:32
And when I say things like this, nobody has contradicted me.
10:36
I'm sure that this woman, let's say they live in a what do you
10:40
guys see? Covert?
10:40
Let's say they live like around that covert where there's three
10:42
blocks, Block A, Block B, block C, they live in block B.
10:46
Most likely what Mumsy did is she probably talked to some
10:48
people in block A, one or two families that she knows.
10:51
She spoke to some people in block C, one or two family that
10:54
she knows. And then in her own block, you
10:56
know, block B, maybe she talked to one or two people that she
10:58
knows. But The thing is she hasn't
11:00
spoken to everybody in block A, everybody in block B, everybody
11:03
in block C. So before we start looking for
11:06
new and this and this and better, if you spoke to one or
11:09
two people and then money came, then what you should look is
11:12
what you should the next thing should now be OK.
11:15
I spoke to some people in this estate and got some business.
11:17
In your head, you should not be calculating how many houses are
11:20
in this estate. And is it possible for me to be
11:23
going door to door or dropping a flyer to flyer or on the
11:27
WhatsApp group? Can I be getting their phone
11:29
number? I'll be calling them one-on-one.
11:31
I'll be dropping WhatsApp message for them one-on-one.
11:35
You know, can I talk to the estate publicity chairman or
11:39
chief of protocol or something? Maybe I can address that,
11:42
address them at estate meeting. Excuse me something.
11:47
But The thing is you don't start looking for any newer, better,
11:51
fresher, more exciting whatever way of doing business if you
11:54
have not maxed out the old way and if you have not killed it
11:58
when everybody is frustrated on hearing about your business in
12:01
the estate, OK, good you now you've overdone it, let's start
12:05
looking for something else. But until then, if you're
12:10
looking for new and better and brighter, like you're creating
12:13
unnecessary work for yourself, unnecessary work because so long
12:18
as you're in that newer, better, brighter mindset, what will
12:21
happen is you try one or two things.
12:22
They work before you Max it out. You move on.
12:24
And then before you know, it will now feel as if, oh, I've
12:27
tried plenty things, but meanwhile, you haven't really
12:29
tried anything in depth. You haven't in your mind.
12:33
It feels as if because throughout the whole year you
12:36
tried 20 or 30 different things but you didn't take one and then
12:39
Max it out. So for confidence and for other
12:46
people who are in confidence situation, you want to support
12:49
Mumsy in business, you have to tell Mumsy that is not a matter
12:52
of new and better and fresh and exciting.
12:54
It's a matter of what is the one that worked, then double down.
12:58
That is why for those of you who have worked with me, whether in
13:02
the paid capacity or not, you guys can testify.
13:04
That's the very first thing that we'll do.
13:05
Like, OK, cool. What'd you do in the past?
13:07
OK, this one worked. Why did you stop?
13:09
Well, let's revive it. And how can we do this thing
13:11
better when we squeeze the life and the blood out of this
13:16
opportunity? OK, Now we can start looking for
13:18
new, better and brighter. Another reason why I was
13:23
supposed to do it this way is funny enough, wherever you start
13:26
and you make some small progress, if you double down and
13:28
you try to maximize it, you are going to get some quantitative
13:33
learnings. I'm sorry, not quantitative,
13:35
qualitative learning from it. Quantitative means quantitative
13:40
data means things that you can express in numbers and
13:43
percentages and graphs and things like that.
13:46
But then when we say qualitative, it means you will
13:49
get insights. You'll get some how I put it,
13:55
you'll get some know how. How will I explain this thing
13:57
now? OK, like let's say now this
13:59
woman, now Mama Confidence, if Mama Confidence does this
14:04
neighborhood thing and she keeps pushing it, by the time Mama
14:08
Confidence has done this thing for like 6 months, this whole
14:11
thing of neighborhood outreach, she will have a very keen
14:15
knowledge of these are the kinds of people that live in these
14:18
neighborhoods. These are the kinds of tastes
14:21
that they have. These are the kinds of
14:22
preferences that they have. These are the kinds of, you
14:25
know, this is qualitative data. These are the things that can
14:30
inform future marketing campaigns, future, you know,
14:34
whatever it is that you want to do.
14:37
So if she does all these kind moves and then she now discovers
14:40
that, oh, OK, she's living in a Muslim community and she knows
14:44
the concerns of Muslim women, for instance, or whatever, I
14:47
don't know. You know, it's from there that
14:49
she'll be able to know whether she can start distributing
14:54
Flyers for Ramadan discount or something.
14:57
Sorry, forgive me, I'm just making stuff up.
14:58
But what I'm just saying is that if I'm trying to Max stuff out
15:02
and from going all in, you'll get some good key insights that
15:06
you can use for strategy in the future.
15:08
So when it comes to drumming up sales, stop this thing of, you
15:11
know, I tried this, I tried this, I tried this at no, don't
15:13
be trying trying trying. No say I give out a few flowers
15:17
in January. I ran a few advertisements on
15:21
Instagram in in in in March, you know, and I tried some podcast
15:26
appearances in July. No, if you started with flyer,
15:31
go online in flyer first. Let us exhaust the whole batch
15:34
of 1000 Flyers that you had unless he were came of it.
15:38
We'll also have to review. OK, the flowers that you
15:40
printed. It's not just enough that you
15:41
you you distributed 1000 Flyers. The designs of the flowers were
15:46
there. OK, now the distribution, were
15:49
you giving it to people where you did you have the right
15:52
audience in mind? Because if you give these
15:55
Flyers, if you're reaching out to people who are not the ICP,
15:58
not the ideal customer profile, not the kind of people who can
16:01
pay you good money, then you're wasting your time.
16:05
So if I'm a car dealer and I sell Teslas, OK, Well, OK,
16:13
that's not a good example because people who do Tesla will
16:15
not buy. OK, let me stick with this
16:17
Muslim example. If I'm a pig farmer, OK, very
16:19
good. Yes, because two or three days
16:21
ago, that was the episode I put up about the lady Ayomide, who's
16:26
going to be a pig farmer. So if you're a pig farmer, it
16:30
doesn't matter how many Flyers you hand out.
16:32
If you live in an estate that is, you know, mostly a Muslim
16:36
estate, nobody's going to buy a pork.
16:39
Nobody. Because you're living in a
16:42
community where people think, you know, this animal is
16:46
unclean. You'll make money.
16:48
There's no Haram. So it's not just enough of how
16:52
you design this thing. Where did you share this flyer?
16:55
If you're going to look for like in Abuja in these parts, you
16:59
have areas where it's on one, like on One TV and Guan Jabba
17:02
and all these areas. So if you go to On One TV and on
17:05
Guan Jabba where people like pork and then you share your
17:07
flyer, you will make good money because those are people who
17:10
when they hear pig, they say pork meats, good meats, you
17:15
begin to have good price. So how did I get here Anyway?
17:22
I'm sure you guys get the point. So it's not always about new,
17:25
better, brighter, sexier ways of, you know, whatever.
17:28
The one that we started and the one that we did, the one that
17:30
worked OK, good. Have we maxed it out?
17:33
Maxed that out first before we start looking for other stuff.
17:36
So that was on Mama confidence. Then if I called, I was calling
17:42
you from Airport Rd. Then he was not happy about the
17:45
returns he was getting on his investments.
17:48
That's how we now the radio show now entered investment angle.
17:52
So because I know our people, I decided to probe, ask one or two
17:58
questions. So I say, OK, no problem.
18:00
You say this investment, no, the yield results.
18:02
So this investment, exactly what kind of investment was it?
18:07
Then unfortunately, he started answering in a way that
18:09
confirmed my suspicion. If I say, well, that was an
18:12
investment put together something called connected
18:15
economy, something that's make your money work for you, blah,
18:19
blah, blah. And he has noticed that the lady
18:22
who put together the investment package seems to be doing well,
18:24
but he's not satisfied with the returns.
18:26
And then my heart sank. My heart really, really sank
18:32
because unfortunately this rubbish is like it never goes
18:35
away. It never ever goes away.
18:38
These leeches are always around praying on people who don't know
18:42
any better anyway. So I had to advise Mr. Fine and
18:49
other people who are listening that, you know, when somebody
18:51
comes to you and they say they are putting, you know, they have
18:54
an investment package and stuff like that.
18:57
OK, well, first of all, I had to tell him.
19:01
By the way, this is also a reason why you shouldn't listen
19:04
to take your investing advice from people over on the air
19:07
because you know those of us who are on the mic who are not
19:10
specialists in everything. So I admit I'm not a specialist
19:13
in investing. So I had to give him just a, how
19:17
I put it, very rough advice and rather simplified.
19:26
Some of you who are more sophisticated will say my
19:30
definitions are not correct. But of course, when I give
19:32
definitions, I'm just trying to get people who understand the
19:34
main concept. All right, so I told Mr. Iffy
19:39
that look, first of all, if anybody come and meet you and
19:41
the person say that person get what kind of investment that you
19:44
should drop money in. I told him that look, as far as
19:47
we're concerned in Nigeria, any time you hear investment, if it
19:50
is not a publicly traded company, nothing is not
19:54
investment. Now this is where those of you
19:57
who have legal training and stuff like that will say, Mister
20:00
man, you're not correct. You're not correct.
20:02
Now, yes, it can be an investment.
20:03
It doesn't have to be a publicly traded company, and I agree with
20:06
you. Because don't forget, I also
20:07
have a law degree. What The thing is, some of these
20:11
scammers are taking big advantage of our uncles and our
20:15
aunties and our mommies and our daddies and our grandparents.
20:19
So forgive me if I forge definitions a bit when I'm just
20:23
trying to get uncle to understand what I'm saying.
20:26
So I thought we find that look, if it is not publicly traded
20:30
company like the person says, oh, we're putting the money in
20:32
downward table, we're putting the money in Shell or putting
20:34
the money in NNPC or putting the money in Union Bank or putting
20:38
the money in blah, blah, blah, that thing is not investment.
20:41
So that's why I told him, First off, the investments most likely
20:46
will involve publicly traded companies.
20:49
Yes, those of you who are lawyers and accountants, I
20:51
understand that technically speaking I am not correct, but
20:55
I'm just trying to stop our uncles and aunties from falling
20:57
into the hands of these people. Then I also told bossifying that
21:03
anybody who says investment, but then they're calling you for
21:07
secret meeting, don't. That's not investment.
21:11
Investment is always in the open.
21:13
So this whole thing of oh, we're having a meeting here, here,
21:15
here, here. You know, they're not giving you
21:19
details. They just say come for a
21:22
business meeting. What's this business meeting
21:24
about? Ah, no problem.
21:25
We're just going to discuss how to make money move for you.
21:27
Something, something, something. Then I'll give you details.
21:29
It's a hush, hush, quiet meeting for those of us who are
21:32
insiders, anything like that secret meeting with insiders,
21:36
something like just just leave. Don't even go, don't try,
21:41
please, just in case there any of you who are listening and
21:45
somebody is talking to you right now and they're telling you
21:48
that, you know, connected something, you know, upwardly
21:52
mobile something, something golden economy, something black
21:55
norm this that that that that come for a meeting, this
21:58
person's house something, something one guru is going to
22:02
come and talk to us something. Please don't go for that
22:04
meeting. Do not go for that meeting,
22:06
please. These people are well trained in
22:09
the out of persuasion. They've been doing this thing
22:12
for a very long time and they know all the buttons to push to
22:16
make sure that once you go for that meeting, you will part with
22:19
something. Then also don't we find that
22:25
it's not just the name of the thing because you know, when
22:28
you're putting together an investment package, you have to
22:30
name it something, you know, So like in their own case,
22:33
Connected Economy in Abuja, you see all these real estate
22:38
investment things that people are advertising, you know,
22:41
Paradise City, river, state falls, heavenly, you know, you
22:48
have to call it something now, now marketing.
22:52
So I have eyes on Wi-Fi and other people listening.
22:54
And if anybody who's listening to this podcast, now that it's
22:56
not just about the name, you have to understand the asset.
23:00
Sorry, forgive me. There's noise in the background
23:02
because midterms. So my son is at home and he's
23:07
he's watching Gumball on TV. So that's all the noise is
23:10
about. Sorry about that.
23:13
Where was I? So I said it's not just about
23:15
the name that you guys understand the asset.
23:18
And this is how I explained asset to him.
23:20
And yes, those of you who are lawyers and accountants, you say
23:23
I didn't quite advise him correctly.
23:24
I agree. I just want to make sure that
23:26
our uncles and our aunties are not taken advantage of.
23:30
So I'm forging liberties with definitions.
23:32
So I just told him that look, asset just means anything that
23:35
you take money and you sink it into.
23:39
So do I explain this? Is this, if somebody comes and
23:41
says we have this investment opportunity, we have this
23:44
trading opportunity, if all of you collect this money and we'll
23:47
take this money and buy a piece of land, when we sell the land,
23:50
we are portioning it 1010 ways, everybody take your own share,
23:55
then that piece of land is an asset.
23:57
But you have to understand where is the money going inside.
24:02
If they say we are pulling together all this money, we'll
24:04
use it to buy a block of flats as we are renting it.
24:07
Everybody be collecting their own share.
24:09
OK, no problem. You know that the money is going
24:12
into a flat. If they say we're taking all
24:15
this money and there is this new technology so that we can be
24:20
doing pineapple farms and pineapple will grow, well,
24:23
pineapple will be sweet and blah, blah, blah.
24:24
We've got this piece of land in Nassau or in Ibadan, whatever,
24:28
whatever, whatever, fine, no problem.
24:30
You know that the money is going into pineapple Farm or going
24:34
into fish farm. If they say they're gathering
24:37
the money, blah, blah, blah, they want to buy shares on
24:40
behalf of the group and they're going to buy shares in Dangote
24:43
Refinery. No problem.
24:44
The money is going into Dangote Refinery.
24:48
Now the point I wanted to make for Mr. Efan was this.
24:51
First of all, you have to know the asset.
24:55
Then you also have to understand how the asset produces money.
24:58
If you don't understand how the asset produces money, don't
25:00
invest. So if they say they're going to
25:03
gather this money and they're going to put this money into
25:06
Dougherty Refinery and you don't quite know like how refineries
25:12
make money or like in a basic sense, you don't know what
25:16
refineries sell, what refineries do, then don't put your hand
25:19
inside, not because it's bad, but when you don't understand
25:23
the asset or how the asset works on a basic level.
25:26
Like for me, for instance, I understand that refineries take
25:31
crude oil from other people, then they process it and then
25:35
they create different products like, you know, kerosene,
25:37
diseases, and then they sell it back to the rest of us.
25:42
So I understand that, at least I understand that much.
25:44
If you don't have that level of understanding or whatever the
25:47
investment opportunity is, then you're basically just placing
25:51
faith in somebody else. And unfortunately, this is
25:54
Niger. You cannot be placing faith in
25:56
somebody else when it is your own money.
26:00
Well, I mean, not like 100% blind faith, if you understand
26:03
what I'm saying. So my advice was understand the
26:08
asset, understand how the asset works, understand how money goes
26:12
in and money comes out. OK.
26:14
If you have a fair understanding, then go ahead and
26:17
drop money. And the example that I gave was
26:20
Warren Buffett, because I think he's the most popular example of
26:23
this. So Warren Buffett has invested
26:24
in all kinds of things, you know, weapons company, insurance
26:27
company, what else? Coca-Cola, You know, when it
26:33
comes to tech, zero. He didn't put money in tech.
26:36
He said, Grandpa, why are you not investing in tech?
26:38
His answer is very simple, because I don't understand tech.
26:41
I don't know how it works. I don't know what makes the
26:43
market go up. I don't know what makes
26:44
valuation goes down. So therefore I don't put money
26:47
there. Now, it's not a matter of
26:49
laughing at Uncle Warren Buffett with Grandpa Grandpa, some
26:54
matter of laughing at him, but it's very simple.
26:57
If you don't know the significant factors that drive a
26:59
market up or down or influence the value of an asset, then why
27:03
are you putting money there? Because if it's a good deal, you
27:05
won't know. If it's a bad deal, you won't
27:07
know. If something is happening and
27:09
it's a good sign, will you know? If it's a bad sign, will you
27:12
know? So that's it.
27:16
So that's just what I told to. Then some other person called.
27:21
That's Gideon. I wanted to know about, you
27:24
know, when people come together and do Isusu and things like
27:26
that. And at that point I said, OK,
27:28
you know what? Now that we're beginning to
27:29
enter investment territory, I'm going to call somebody on the
27:32
show to talk about that. And hopefully I'll be able to
27:34
get somebody on the air. And when I do, I'll also come
27:39
here and, you know, give you guys the the lowdown.
27:41
That's for those of you who are also considering investments.
27:44
But I had to tell Uncle Gideon that, look, when people come
27:47
together and put money down, Oh no, be investment, no calling
27:50
investment. That is actually collective
27:53
savings. Like we're coming together,
27:54
we're helping ourselves save. So fifty of us come together,
27:57
each person will drop like 2.5 M because there are fifty of us.
28:02
What that means is if you drop your 2.5 M now, it will be,
28:07
that's like 2 years before it will be your own turn to
28:09
collect. Then when is your own turn to
28:11
collect, it will now be 2.5 * 50 M that you'll be receiving.
28:17
That one is no investment. That one is just saving scheme.
28:20
All of us are saving. You drop your money, you drop
28:23
your money, you'll be dropping your money.
28:24
You'll be dropping your money. When the time reached and is
28:26
your turn, all the money comes to you.
28:28
It is just a saving scheme. So that's why I told him and of
28:31
course I told him these kinds of saving schemes, you know, it
28:34
depends how is he set up, how is he managed?
28:37
Do you know these other people? What's the accountability?
28:40
Because, and I can say this from experience, not my own
28:44
experience or from my cousin's experience, if you carry your
28:48
small 500K, all of you, 20 of you were able to raise 4405500K
28:54
and you give to this person, you have the first two meetings.
28:59
By the third meeting this guy is nowhere to be found.
29:02
Oh boy you will cry. And then imagine what it is for
29:07
20 or 30 people to come together, each person
29:10
3300K4400K55400K, only for that one person to miss with all of
29:17
your money. Anyway, let me move on.
29:20
Let me stop with the with the bad news, Moshe.
29:22
That's how that particular episode got over overtaken by
29:29
all the investment talk and then stuff like that.
29:34
But yeah, anyway, let me let me just leave because honestly, it
29:40
can be this is the hard part of being on the radio, to be frank.
29:44
You know, when people call in like this and you can tell that
29:46
scammers are really taking advantage of people.
29:50
So this is the only part of being on radio I don't like.
29:53
You know, we get to discuss some exciting problems, exciting
29:57
business issues sometimes. But then, you know, sometimes
30:00
you just you all kind of stories stuff that is going on anyway.
30:04
So US resolutions. So 80% of people are going to
30:08
quit by the second week in February, but don't give up
30:11
because at the end of the year, 89% of people succeed.
30:15
And so we worked through some of the reasons why this happens.
30:18
Now, the reason why this happens, first of all, is that
30:20
some of us just have vague goals.
30:22
So I gave the example of how for me personally, I promised my
30:24
wife in December that look, by the time she sees me in March,
30:28
it'll be 6 pack. Like my body will be on points,
30:31
you know, like a Greek God, you know, athletic, you understand.
30:35
So that's my promise. Now, the problem is when you
30:38
make that kind of goal, I want 6 pack.
30:40
It's vague. Don't say 06 pack so I can count
30:45
the pack 123456. No, the goal is still vague.
30:50
Better health goals are more like between now and March next
30:54
year. I'm going to walk 30 minutes
30:56
every day on Monday, Wednesday and Friday.
31:00
Down is not vague. It's very specific.
31:02
You can check it. You can actually wake up and
31:06
say, oh, today is Thursday OK. No, not today, today is Friday.
31:09
OK, where's my slippers? Let me go and walk 30 minutes.
31:12
Those kinds of health goals much better.
31:16
Then also give the example of somebody that we've had one
31:22
consulting session with. Hopefully we'll have more
31:23
consulting sessions with him. OK, Let me not say what kind of
31:27
business he's involved in, but he wants to make 100 million
31:30
naira in six months. And then the question he asked
31:33
me was, is this realistic? And I said, yeah, sure, it's
31:37
realistic. Now the reason why is because
31:40
for he for him, he sells a high value service.
31:43
If you want to calculate it by one, that's like 350K.
31:46
But then he collects 10 at a stretch, excuse me, 10 at a
31:50
stretch. So that's 3.5.
31:52
So basically anybody who walks into the office and leaves and
31:57
they're able to shake hands, that's 3.5.
31:59
So of course, if people are entering into your office
32:01
3.53.53.5 yeah, it's possible that in six months you can get
32:06
100 M. But then if what you do is you
32:09
sell T-shirts, you're selling the T-shirts 15K, then by the
32:14
time you remove all the costs, you know, Internet light agency
32:18
employee, you're only collecting 6500 per shirt.
32:25
So excuse me. Yeah, I'm using, I'm using that
32:27
example because that's also someone that I spoke to.
32:30
I think that was last week. So if that's your own business
32:34
model and you're just making 65 per one, then you know that
32:39
you're going to have to sell a lot of T-shirts to get to 100 M.
32:44
So what you can see now that in this case we're talking business
32:48
goals, but you can see now we, we don't begin the specify while
32:53
breaking down. It's not on a high level now.
32:56
So you can see that when you have goals and you don't specify
33:00
delineate, breakdown, small, small, you can see that things
33:04
now start looking workable. So like in this guy's case, now
33:07
we just had to do some very simple basic sales math.
33:11
So based on the value of 1 customer that walks in and we
33:13
smile and we shake hand and then ping him 3.5, we know how to try
33:17
and deduce, OK, how many customers does he need to have
33:20
to get that 100 M? So we ran the calculation and
33:24
then we rounded up the figure 29 customer.
33:28
This is how it works. So now instead of waking up
33:30
every day, I'm thinking 100-M100M100M because 100 M is
33:35
big, you can become discouraged. By February.
33:37
If you wake up and you say 29 customer, 29 customer, 29
33:41
customer, can you see that it's taking shape?
33:43
It doesn't look that big anymore. 29 customer, it sounds
33:47
doable, Abby. 100 M, it sounds big on the hand, Abby, you can
33:52
get discouraged, but if it's 29 customer, 29 customer, it's
33:55
doable. Then we now did this math OK, 29
34:00
customer. It's not as if if you talk to 29
34:03
people straight, you will close the deal.
34:06
So I say let's assume conversion rate of 10%.
34:08
So if 10%, to get 29 customers, you need to talk to how many
34:13
people round everything up. That's like 300 people
34:16
basically. So OK, no problem.
34:18
So 300 people over the six month period, you know, if you just
34:23
say, ah, 300 people, 300 people, 300 people.
34:25
He looks big. I mean, but with this on small
34:27
math, the guys say he's willing to work any time of the day,
34:30
Monday to Saturday. I say, Are you sure Madame is
34:32
OK? Madame is OK now.
34:34
Now these largest were ensuring that she knows where it comes
34:36
from. I said OK, good.
34:38
So in that case we did the math. I said this just means sorry I'm
34:42
I'm saying all these things from memory so I can't remember, but
34:45
I think he came down to like two people per day.
34:49
So every single time this guy wakes up now he just needs to be
34:51
thinking 2 customer today, 2 customer today, today.
34:55
That's what I need. 2 phone call, 2 meeting, 2 inspection,
35:00
two home visit, 2, whatever. You can see that it's manageable
35:04
to wake up every day and say, well, 22 customer, 2 customer, 2
35:08
customer. So if you leave your goals vague
35:11
and big 100 million, it's easy to wake up one day and say I
35:16
don't tire. But if you wake up and you say
35:20
22 customer, 22 customer, you see you can't keep moving.
35:24
You can't keep moving because how hard is it to make 2 calls
35:27
today, tomorrow, 2 calls next tomorrow.
35:31
Maybe you go and do one office visit and then maybe because of
35:35
that you spent too much time, you're not able to make another
35:37
call. It's OK.
35:38
The next day you get back on it to customer.
35:40
You can see, yes Sir, you can't keep up.
35:43
So if your goals are vague, you go hard.
35:45
You, the more specific the better.
35:49
Especially for those of us who are involved in sales, we know
35:52
that we have to be particular anyway because there's no way
35:55
that you can. So excuse me, there's no way
35:59
that you can wake up in a general sense and say I define
36:03
market. You need to know like, OK, who
36:07
am I chasing after? Which part of town, how many
36:11
people you know? The more you flesh out your plan
36:14
like this, you know, it helps. So that's one thing that we
36:18
discussed. Don't keep these goals vague.
36:20
So those of us who want to make 150 M this year, 200 M this
36:24
year, 500 M this year, you don't wake up and say 500M500M500M 500
36:29
M sounds big. After a while you'd be tired.
36:31
Break it down, break it down, break it down.
36:34
So for like this my guy, now we're able to break it down to 2
36:37
customer every day no problem. You know, wake up on a Wednesday
36:41
and you know that my goal today is I suppose make 2 calls.
36:46
I suppose make 2 visits or I'll try to make one call.
36:49
These are the guy I've been talking to.
36:51
Let me see if I can bring him to the to the office.
36:54
That's all. Now if we want to get even more
36:56
specific, we can say 2 calls, 2 customer, 2 visits, 2 whatever,
37:01
all before 11:30 AM in the morning because we want to keep
37:06
ourselves accountable. So the more specific we're
37:08
getting, the better. And that's the beauty of
37:12
learning sales because sales has to force you to get specific on
37:17
this thing. Then we also spoke about how
37:20
another reason why people fumble is because they have all or
37:22
nothing mentality. So the moment you make one
37:24
mistake, you give up, you know, so like me, I promised my wife 6
37:27
pack. But then, you know, by January
37:31
now I found myself eating some nice it would do and like 10
37:36
wraps of fufu with some lovely pork meat.
37:39
And I just told myself that look guy, this 6 pack thing, I mean,
37:44
I'm not a teenager anymore. So like what's the point, you
37:48
know? So it's easy to give up.
37:50
So it's no matter of all or nothing.
37:52
If you fall by the wayside, you just stand up and say, ah, the
37:55
devil calls up and then you continue.
37:58
So like even this thing. 22 customer 22 customer.
38:01
If you wake up one day and say, hey, bless him, Maria, don't
38:05
cash me and you go to the hospital and the doctor say you
38:07
should be on bed rest. Then you're on bed rest
38:09
Wednesday, Thursday, Friday. If you wake up, you just on
38:12
Saturday, tell yourself, well, the body is willing, but the
38:14
flesh is weak. What will I do?
38:16
And then from there you continue. 22 customer 22 phone
38:18
call 2 two visit. That's simple.
38:22
You don't wake up and say one week I didn't do anything,
38:26
bloody hell. And then from there you give up.
38:28
No, you wake up and I say, hey is the devil, where's my village
38:34
people? And then you get back on track,
38:37
you continue. That is what makes it possible
38:40
for people to get to the end of 2026.
38:43
And then you'll be part of the 8% who'll be who'll be sinking.
38:46
We shallow a bit. No, we have overcome.
38:49
We have overcome. Then there's some tips around
38:55
giving yourself rewards every time you take action and score
39:01
goals and things like that. You know, just a bunch of other
39:03
stuff. But the main thing that I wanted
39:04
to let people know basically was this whole thing of your goal
39:07
being vague and just up in the air.
39:09
Now by the time we take time, especially from a sales
39:11
perspective and break everything down, small, small, small,
39:14
small, it makes it easier to achieve the goal because you now
39:17
know what it is you're going to do, you know, every single day.
39:20
So for those of you who promised your wife or promised your
39:24
husband that by this time next year I go snatch and everything,
39:28
that's a big goal. All you need to do is to try and
39:31
figure out how to break this thing down.
39:33
So if it's that every single day I'll be doing 6 crunches or I'll
39:37
be walking 20 minutes or I'll stop eating fufu, I'll only be
39:44
eating salad. You know, if you just make it
39:47
specific, you know, 20 salads a week, walking 30 minutes, 3
39:52
days, you know, whatever. The more specific you can make
39:55
these things, the better. Now, luckily on the radio show,
39:58
I had started off the 6th and the 12th of January by
40:02
interviewing Ambassador Tina Kenichuku and it was on goal
40:07
setting on the radio. So she had already spoken about
40:10
these things, about how goals should be, you know, specific,
40:13
measurable, attainable, time bound, relevant, you know,
40:17
SMART, the usual stuff. So I was able to refer back to
40:20
some of those things. Anyway, that's how I was able to
40:22
wrap up the yesterday's episode. So you can see was was an
40:29
interesting time that I had on the radio.
40:31
And as usual, so I'm preparing the summary so that people would
40:33
listen, you know, just in case my confidence and the rest of
40:37
them, they desire to go on YouTube, they'll find all this.
40:41
And then also for those of you who don't listen to the radio
40:43
show, at least you hear the adventures that I was up to in
40:47
case they stopped that we can learn.
40:50
But regarding all these people who keep taking advantage of our
40:54
uncles and our aunties, they will always be there.
40:56
So those of us, we don't open high, you know, we've gone to
40:59
school, we know one or two things.
41:00
I beg, I beg, I beg. We should be talking to our
41:02
uncles and our aunties 'cause it's really painful when, you
41:06
know, our family members raise on small coins and then this
41:09
idiot to just come and, you know, make away with it.
41:12
So please let's be educating our people.
41:15
And for those of you who are not aware of these things, I'm
41:21
telling you some of the code words to watch out for.
41:23
If your mom comes and your mom says that somebody has spoken to
41:27
her about special investment opportunity, please, your ear
41:31
should go up and she asked mommy, you say, hey, investment
41:34
opportunity, go and grill your mother immediately.
41:39
Investment. What kind of investment?
41:41
What investment class? What asset?
41:45
What is the subscription process?
41:47
Ask your mom. This is one of the cold words,
41:50
investment opportunity. When you hear investment
41:52
opportunity, well at least in 2026 in Niger, somebody on the
41:56
street or in church approach and they say investment opportunity
41:59
or more red flag straight. When it's not as if the person
42:03
is a stockbroker or a wealth advisor, then making money work
42:11
for you. Red flag, anybody with a tail,
42:15
mumsy or Popsy or your uncle, your auntie, now you know, money
42:18
work for you, money while you sleep red flag If you're hanging
42:22
around in family meetings and one of your aunties is telling
42:25
another person that somebody told her money while you sleep,
42:27
money walk for you, red flag, get involved.
42:31
So auntie overhead, Oh, I'm interested.
42:33
Let me hear that's asking her questions.
42:35
Please let us rescue our family members from all these
42:37
charlatans that are running the streets.
42:41
And anyway, they're lucky I'm not good.
42:43
If I was good, some people go go Hellfire straight.
42:46
All right, So that's it. Yeah, that's it.
42:52
So if you want to get in touch, you can call me, send me a text
42:54
message or a WhatsApp message on 08064662140.
43:00
If you've started off the business year already, you had
43:02
very big goals. You want to achieve those goals
43:06
and you haven't gone through this kind of exercise to start
43:08
breaking things down so that every single month, you know
43:12
what's the focus? Every single week you know
43:14
what's the focus? Every single day you know what's
43:17
the focus? Reach out 08064662140.
43:25
Let's help you break things down and let's see how we can get you
43:27
to the promised land. Now remember, I'm OK with giving
43:30
people free advice. You want free advice 0806466
43:37
2140 Just make sure you say loud and clear on the first call or
43:42
in the first message. You're looking for free business
43:44
advice. Then what we will do is we will
43:46
schedule the time and I will answer one question only.
43:49
So make sure you have thought long and hard about what that
43:52
one question is because I only answer one.
43:55
But then if you say how about Bros?
43:57
And then you want us to explore your situation in more detail
44:01
and explore any more issues, then you have to drop back.
44:06
What do you say? Money for hand back for ground.
44:08
So you drop something and then we'll have a conversation and
44:12
we'll see how we can help you move your business to the
44:14
promised land. So thank you very much for
44:16
listening. I will catch you all some other
44:18
time.