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Amazon AI Shopping, B2B Growth, Retail Media, and the New Rules of Product Discovery
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This week’s Selling on Giants breaks down how Amazon, Walmart, Shopify, Meta, and the broader retail ecosystem are moving toward a more structured, automated, and AI-mediated version of commerce.
The theme this week is clear: platforms are not just helping customers buy. They are shaping what customers see, how products are explained, how ads are sequenced, and how brands are measured.
In this episode, we cover:
Amazon Business pushes seller certifications
Amazon is encouraging sellers to upload certifications to improve visibility with B2B buyers. For procurement-driven…
The skinny
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