Latest / The Wellness in Hospitality Podcast
43. Crafting Irresistible Offerings - Why Market Studies Fall Short
Today is a controversial episode .
Here's the curveball I'd like to throw out there:
When it comes to creating truly irresistible wellness offerings (that is offerings that your guests absolutely love), how important is it to have detailed market studies?
Now, I'd like to clarify that I'm NOT saying that market studies do not have value and that we should not do them. They are important and valuable - of course.
What I'm offering is another perspective.
I'm asking you to think about how useful the 'data' in these comprehensive market studies are when it comes to designing the truly…
The skinny
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