Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)

Marketing Happy Hour · Apr 27, 2023 · 40m

This week, Erica's chatting with Amy Gaston: a dynamic, vision-driven leader passionate about creating best-in-class brand experiences, previously Director of Experiential Marketing at Magnolia in Waco, TX. In this episode, you'll walk away with Amy's top tips for planning excellent experiential events for brands of any size and her lessons learned in thoughtful leadership throughout her career.

Here's a peek at what we cover in this episode:

[00:02:50] - Amy walks us through her early career experience as a teacher and coach, going to graduate school for sports management, working in the…