137 Years of Glass, 2 Years of Change: How Stölzle Lausitz Turns a Factory into an E-Commerce Brand #LTM168

Let's talk Marketplace · Oct 29, 2026 · 37m · transcript

Glass is one of the least forgiving products to sell online: it’s fragile, often heavy and not particularly expensive per piece. On top of that comes the question of who actually decides where your glasses show up online, at what price and next to which lookalike. Valerie and Ingrid discuss this with Bettina Proft. She heads e-commerce at Stölzle Lausitz, a glassmaker since 1889, and after years in the French e-commerce scene, she is bringing a B2B brand to private customers.

How Stölzle manages its brand when retailers set the prices and its glasses end up on more than 100 marketplaces

Why…