Latest / Omni Talk Retail / How Lowe’s Is Reinventing Home Improvement with a Digital Marketplace with VP Michael McCluskey | 5IM
Transcript
- 0:00Foreigning
- 0:10us
- 0:10now
- 0:10for
- 0:10five
- 0:10insightful
- 0:11minutes
- 0:11to
- 0:11discuss
- 0:12his
- 0:12company's
- 0:12recent
- 0:13push
- 0:13into
- 0:14building
- 0:14a
- 0:14third
- 0:14party
- 0:15digital
- 0:15marketplace,
- 0:16is
- 0:16Lowe's
- 0:17company's
- 0:17Vice
- 0:18president
- 0:18of
- 0:18Marketplace,
- 0:19Michael
- 0:19McCluskey.
- 0:20Michael,
- 0:21let's
- 0:21start
- 0:21with
- 0:21this.
- 0:22We've
- 0:22been
- 0:22seeing
- 0:22a
- 0:22lot
- 0:23of
- 0:23momentum
- 0:23around
- 0:24marketplaces
- 0:24with
- 0:25top
- 0:25retail
- 0:25leaders.
- 0:26Why
- 0:26was
- 0:27a
- 0:27marketplace
- 0:27prioritized
- 0:28at
- 0:28Lowe's
- 0:29and
- 0:29why
- 0:30now?
- 0:30You
- 0:31know,
- 0:31for
- 0:32us,
- 0:32Marketplace,
- 0:33it
- 0:33really
- 0:33starts
- 0:33with
- 0:34creating
- 0:34an
- 0:34endless
- 0:35aisle
- 0:35for
- 0:35our
- 0:35customers.
- 0:36Right.
- 0:36You
- 0:37know,
- 0:37the
- 0:37unique
- 0:37thing
- 0:37about
- 0:38the
- 0:38Lowe's
- 0:38customer,
- 0:39and
- 0:39I
- 0:39think
- 0:39what
- 0:39is
- 0:40going
- 0:40to
- 0:40continue
- 0:40to
- 0:41differentiate
- 0:41us
- 0:41quite
- 0:42a
- 0:42bit
- 0:42as
- 0:42we
- 0:43expand,
- 0:43you
- 0:43know,
- 0:44our
- 0:44digital
- 0:44experience
- 0:45for
- 0:45customers
- 0:46with
- 0:46Marketplace
- 0:47is
- 0:47that
- 0:47our
- 0:47customers
- 0:48are
- 0:48coming
- 0:48to
- 0:48us
- 0:48not
- 0:49just
- 0:49to
- 0:49search
- 0:49for
- 0:49a
- 0:49product,
- 0:50but
- 0:50they're
- 0:50coming
- 0:50with
- 0:51a
- 0:51project
- 0:51in
- 0:51mind
- 0:51or
- 0:52a
- 0:52problem
- 0:52that
- 0:52they
- 0:52have
- 0:52to
- 0:52solve
- 0:53solve
- 0:53for
- 0:53their
- 0:53home.
- 0:54Right.
- 0:54And
- 0:54so
- 0:55we've
- 0:55been
- 0:55on
- 0:55a
- 0:55journey
- 0:56the
- 0:56past
- 0:56several
- 0:56years
- 0:57to
- 0:57really
- 0:57expand
- 0:58our
- 0:58digital
- 0:58experience
- 0:59at
- 0:59Lowe's.
- 1:00And
- 1:00Marketplace
- 1:00just
- 1:00felt
- 1:01like
- 1:01the
- 1:01natural
- 1:01next
- 1:02step
- 1:02for
- 1:02us.
- 1:02Right.
- 1:03You
- 1:03know,
- 1:03we
- 1:03talk
- 1:03a
- 1:04lot
- 1:04here
- 1:04about
- 1:04the
- 1:04e
- 1:05commerce
- 1:05journey
- 1:05starts
- 1:06with
- 1:06having
- 1:06the
- 1:07right
- 1:07assortment
- 1:07for
- 1:07customers.
- 1:08And
- 1:08we
- 1:08knew
- 1:09that
- 1:09really,
- 1:09in
- 1:09order
- 1:10to,
- 1:10you
- 1:10know,
- 1:10fulfill
- 1:11that
- 1:11need
- 1:12for
- 1:12customers
- 1:12and
- 1:12be
- 1:13there
- 1:13for
- 1:13customers,
- 1:14the
- 1:14best
- 1:14way
- 1:14to
- 1:14do
- 1:15that
- 1:15and
- 1:15to
- 1:15rapidly
- 1:15accelerate
- 1:16and
- 1:16expand
- 1:17the
- 1:17assortment
- 1:17that
- 1:18customers
- 1:18are
- 1:19looking
- 1:19for
- 1:19these
- 1:20days
- 1:20was
- 1:20to
- 1:20do
- 1:20so
- 1:21via
- 1:21a
- 1:21marketplace.
- 1:22So
- 1:22we've
- 1:23just
- 1:23recently
- 1:23launched,
- 1:23and
- 1:24we're
- 1:24really
- 1:24excited
- 1:24about
- 1:25what
- 1:25we're
- 1:26seeing
- 1:26so
- 1:26far,
- 1:26the
- 1:27traction
- 1:27from
- 1:27customers
- 1:28as
- 1:28well
- 1:28as
- 1:28our
- 1:29sellers.
- 1:30Well,
- 1:30Michael,
- 1:31you
- 1:31mentioned
- 1:31endless
- 1:32aisle,
- 1:32but
- 1:32what
- 1:32would
- 1:33you
- 1:33say
- 1:33are
- 1:33some
- 1:33of
- 1:33the
- 1:33other
- 1:34goals
- 1:34of
- 1:35the
- 1:35Lowe's
- 1:35Marketplace
- 1:36initiative?
- 1:37You
- 1:37know,
- 1:37our
- 1:37goal
- 1:38at
- 1:38Lowe's
- 1:38is
- 1:38to
- 1:38be
- 1:39the
- 1:39most
- 1:39customer
- 1:39centric
- 1:40omnichannel
- 1:41retailer
- 1:41out
- 1:41there.
- 1:41Right.
- 1:42And
- 1:42so
- 1:42when
- 1:42you
- 1:43look
- 1:43into
- 1:43the
- 1:43home
- 1:44space,
- 1:44you're
- 1:45looking
- 1:45at
- 1:45total
- 1:45home
- 1:46total
- 1:46addressable
- 1:46market
- 1:47in
- 1:47the
- 1:47US
- 1:47Is
- 1:48roughly
- 1:48a
- 1:48trillion
- 1:48dollars,
- 1:49and
- 1:49it's
- 1:50highly
- 1:50fragmented.
- 1:50So
- 1:50you
- 1:51think
- 1:51about
- 1:51all
- 1:51of
- 1:51the
- 1:52opportunity
- 1:52that's
- 1:53out
- 1:53there
- 1:53from
- 1:53an
- 1:53assort
- 1:54perspective.
- 1:55Right.
- 1:55You
- 1:56know,
- 1:56our
- 1:56goal
- 1:56starts
- 1:57with
- 1:57the
- 1:57customer,
- 1:57as
- 1:58I
- 1:58said.
- 1:58Right.
- 1:58And
- 1:59so
- 1:59it's
- 1:59really
- 1:59making
- 1:59sure
- 1:59that
- 2:00we
- 2:00continue
- 2:00to
- 2:00deliver
- 2:00on
- 2:01a
- 2:01frictionless
- 2:02customer
- 2:02experience.
- 2:03You
- 2:03know,
- 2:03frankly,
- 2:03I
- 2:03think
- 2:04customers
- 2:04aren't
- 2:04thinking
- 2:05in
- 2:05the
- 2:05lens
- 2:05of
- 2:05marketplace.
- 2:06Right.
- 2:06That's
- 2:06for
- 2:07us
- 2:07to
- 2:07talk
- 2:07about.
- 2:07Right.
- 2:08But
- 2:08they're
- 2:08thinking,
- 2:08hey,
- 2:09was
- 2:09Lowe's
- 2:09able
- 2:09to
- 2:09solve
- 2:10my
- 2:10problem?
- 2:10Did
- 2:10they
- 2:11have
- 2:11the
- 2:11item
- 2:11that
- 2:11I
- 2:11was
- 2:12looking
- 2:12for?
- 2:12But
- 2:12we
- 2:12also
- 2:13have
- 2:13a
- 2:13new
- 2:13customer
- 2:13here.
- 2:14As
- 2:14we
- 2:14expand
- 2:14this
- 2:14platform
- 2:15and
- 2:15this
- 2:15marketplace,
- 2:16we
- 2:16also
- 2:17are
- 2:17treating
- 2:17our
- 2:17sellers
- 2:18as
- 2:18a
- 2:18new
- 2:19customer
- 2:19into
- 2:19The
- 2:20Lowe's
- 2:20ecosystem.
- 2:21Right.
- 2:21So
- 2:21our
- 2:22ability
- 2:22to
- 2:22kind
- 2:23of
- 2:23connect
- 2:23the
- 2:23seller
- 2:24to.
- 2:24To
- 2:24the
- 2:25lowest
- 2:25customer,
- 2:25a
- 2:26customer
- 2:26who's
- 2:26looking
- 2:26to
- 2:26solve
- 2:27a
- 2:27problem
- 2:27for
- 2:27their
- 2:28home,
- 2:28is
- 2:29really,
- 2:29you
- 2:29know,
- 2:29a
- 2:30big
- 2:30ambition
- 2:30of
- 2:30ours,
- 2:31and
- 2:31we
- 2:31think
- 2:31we're
- 2:31well
- 2:32positioned
- 2:32to
- 2:32deliver
- 2:32on
- 2:33that.
- 2:33So
- 2:33our
- 2:33goal
- 2:34and
- 2:34really
- 2:34is
- 2:34just
- 2:35to
- 2:35continue
- 2:35to
- 2:35deliver
- 2:35that
- 2:36frictionless
- 2:36experience
- 2:37for
- 2:37both
- 2:38customers
- 2:38as
- 2:38well
- 2:39as
- 2:39our
- 2:39seller
- 2:39partners
- 2:40now.
- 2:41Interesting,
- 2:41interesting.
- 2:42So
- 2:42this
- 2:42experience
- 2:43is
- 2:43pretty
- 2:43unique.
- 2:43And
- 2:43there's
- 2:44one
- 2:44aspect
- 2:44of
- 2:44it
- 2:44that
- 2:45I
- 2:45want
- 2:45to
- 2:45learn
- 2:45more
- 2:45about
- 2:45too,
- 2:46Michael,
- 2:46and
- 2:46that
- 2:46is
- 2:47that
- 2:47the
- 2:47initiative
- 2:47extends
- 2:48into
- 2:48Lowe's
- 2:48pro
- 2:49business.
- 2:50Can
- 2:50you
- 2:50tell
- 2:50us
- 2:50more
- 2:51about
- 2:51that
- 2:51and
- 2:51how
- 2:51that
- 2:52works?
- 2:52You
- 2:52know,
- 2:53the
- 2:53pro
- 2:53customer
- 2:53at
- 2:54Lowe's,
- 2:54this
- 2:54has
- 2:54been
- 2:54a
- 2:55growing
- 2:55segment
- 2:55of
- 2:55our
- 2:56business.
- 2:56You
- 2:56know,
- 2:56roughly
- 2:57Today,
- 2:57we're
- 2:57around
- 2:5730%
- 2:58of
- 2:58total
- 2:58Lowe's
- 2:59business.
- 2:59Is
- 2:59the
- 3:00pro
- 3:00customer.
- 3:00You
- 3:01know,
- 3:01who
- 3:01is
- 3:01that
- 3:01customer?
- 3:02Right.
- 3:02They
- 3:02are
- 3:02the
- 3:03small
- 3:03to
- 3:03medium
- 3:03size
- 3:04and
- 3:04even
- 3:04large
- 3:04size
- 3:05businesses
- 3:05that
- 3:05are
- 3:05working
- 3:06on
- 3:06projects
- 3:07out
- 3:07there.
- 3:07And
- 3:08what's
- 3:08exciting
- 3:08for
- 3:09us
- 3:09is
- 3:09again,
- 3:10it's
- 3:10about
- 3:10assortment.
- 3:11Right.
- 3:11So
- 3:11it's
- 3:12not
- 3:12just
- 3:12the
- 3:12homeowner,
- 3:12the
- 3:13do
- 3:13it
- 3:13for
- 3:13me
- 3:13or
- 3:14do
- 3:14it
- 3:14yourself
- 3:14customer
- 3:15that's
- 3:15at
- 3:16home
- 3:16working
- 3:16on
- 3:16projects,
- 3:17but
- 3:17it's
- 3:17also
- 3:17this
- 3:18business
- 3:18owner
- 3:18that
- 3:19is
- 3:19looking
- 3:19for
- 3:20assortment.
- 3:21And
- 3:21we
- 3:21want
- 3:21to
- 3:21be
- 3:21able
- 3:21to
- 3:21sat
- 3:22satisfy
- 3:22that
- 3:22customer
- 3:23as
- 3:23well.
- 3:23Right.
- 3:24And
- 3:24the
- 3:24other
- 3:24thing
- 3:25I
- 3:25think
- 3:25that's
- 3:25really
- 3:25exciting
- 3:26for
- 3:26us
- 3:26is
- 3:26when
- 3:26you
- 3:27think
- 3:27about,
- 3:27you
- 3:28know,
- 3:28the
- 3:28seller
- 3:28experience
- 3:29and
- 3:29how
- 3:29we
- 3:29can
- 3:29continue
- 3:30to
- 3:30differentiate
- 3:31ourselves
- 3:31is
- 3:31we
- 3:31have
- 3:32this
- 3:32customers
- 3:32for
- 3:33our
- 3:33sellers.
- 3:33So
- 3:33they're
- 3:34going
- 3:34to
- 3:34shop
- 3:34a
- 3:34little
- 3:34bit
- 3:34differently.
- 3:35They're
- 3:35shopping
- 3:35in
- 3:36different
- 3:36quantities.
- 3:36Right.
- 3:37If
- 3:37they're
- 3:37redoing,
- 3:38you
- 3:38know,
- 3:38a
- 3:38building
- 3:39and
- 3:39doing
- 3:39bathrooms
- 3:40within
- 3:40that
- 3:40building,
- 3:41they're
- 3:41going
- 3:41to
- 3:41look
- 3:41for
- 3:42a
- 3:42vanity
- 3:42or
- 3:43mirrors.
- 3:43They're
- 3:43not
- 3:43just
- 3:44buying
- 3:44one,
- 3:44they're
- 3:44going
- 3:45to
- 3:45be
- 3:45buying
- 3:45in
- 3:45bulk.
- 3:45And
- 3:46I
- 3:46think
- 3:46that's
- 3:46a
- 3:46pretty
- 3:46compelling
- 3:47value
- 3:47proposition
- 3:48for
- 3:48the
- 3:48seller
- 3:49when
- 3:49they
- 3:49start
- 3:49to
- 3:50think
- 3:50about
- 3:50new
- 3:50channels
- 3:50that
- 3:51they.
- 3:51That
- 3:51they
- 3:51can
- 3:51launch
- 3:51on
- 3:52and
- 3:52grow.
- 3:52Grow
- 3:52their
- 3:52businesses
- 3:53with.
- 3:54I
- 3:54love
- 3:54this.
- 3:55Michael,
- 3:56what,
- 3:56what
- 3:57other
- 3:57categories
- 3:58do
- 3:58you
- 3:58think
- 3:58that
- 3:58you'll
- 3:59be
- 3:59expanding
- 3:59into
- 4:00as
- 4:00this
- 4:00marketplace
- 4:01grows?
- 4:01We
- 4:02think
- 4:02about
- 4:02the
- 4:02marketplace
- 4:03really
- 4:03as
- 4:04fulfilling
- 4:04that,
- 4:05that
- 4:05kind
- 4:05of
- 4:05torso
- 4:06and
- 4:06the
- 4:06long
- 4:06tail.
- 4:07Right.
- 4:07Where
- 4:08there's
- 4:08just
- 4:08a
- 4:08lot
- 4:08of
- 4:09breadth
- 4:09and
- 4:09depth
- 4:09within
- 4:10the
- 4:10category
- 4:10of
- 4:11assortment
- 4:11and
- 4:11taste
- 4:12and
- 4:12style.
- 4:12Right.
- 4:13I
- 4:13recently
- 4:13just
- 4:13moved
- 4:14here
- 4:14into
- 4:14the
- 4:14Charlotte
- 4:15area.
- 4:15And
- 4:15as
- 4:15we
- 4:15think
- 4:15about,
- 4:16you
- 4:16know,
- 4:16our
- 4:16home
- 4:17and
- 4:17all
- 4:17the
- 4:17things
- 4:17that
- 4:17we
- 4:17want
- 4:17to
- 4:18bring
- 4:18into
- 4:18it,
- 4:18you
- 4:18know,
- 4:18we're
- 4:18finding
- 4:19that
- 4:19we're
- 4:19spending
- 4:19a
- 4:20lot
- 4:20of
- 4:20time
- 4:20browsing
- 4:21online.
- 4:21Right.
- 4:21So
- 4:22you
- 4:22Think
- 4:22about
- 4:23home
- 4:23decor,
- 4:24furniture
- 4:24accents,
- 4:25outdoor.
- 4:26Right.
- 4:26Seasonal
- 4:27and
- 4:27outdoor
- 4:27living.
- 4:28But
- 4:28even
- 4:28getting
- 4:29into
- 4:29some
- 4:29of
- 4:29our
- 4:29core
- 4:29areas,
- 4:30like
- 4:30tools.
- 4:30For
- 4:31example,
- 4:31the
- 4:32opportunity,
- 4:32even
- 4:32with
- 4:33brands
- 4:33that
- 4:33we
- 4:33already
- 4:34work
- 4:34with
- 4:34today,
- 4:35to
- 4:35extend
- 4:35their
- 4:36range
- 4:36in
- 4:36the
- 4:36endless
- 4:37aisle,
- 4:37fashion
- 4:37right
- 4:37into
- 4:38bringing
- 4:38all
- 4:38of
- 4:39what
- 4:39they
- 4:39offer
- 4:39in
- 4:39their
- 4:40full
- 4:40catalog
- 4:40onto
- 4:41lowe's.com
- 4:41will
- 4:42really
- 4:42help
- 4:43our
- 4:43customers.
- 4:44So,
- 4:44you
- 4:44know,
- 4:44the
- 4:45way
- 4:45I
- 4:45think
- 4:45about
- 4:45it,
- 4:45Chris
- 4:46and
- 4:46Ann,
- 4:46is
- 4:46this
- 4:46is.
- 4:47We're
- 4:47not
- 4:47trying
- 4:47here
- 4:47to
- 4:48be
- 4:48the
- 4:48everything
- 4:48store,
- 4:49but
- 4:49we
- 4:49do
- 4:49think
- 4:50we're
- 4:50well
- 4:50positioned
- 4:50to
- 4:50be
- 4:50the
- 4:51everything
- 4:51for
- 4:51home
- 4:51store,
- 4:52and
- 4:52Marketplace
- 4:52is
- 4:53going
- 4:53to
- 4:53really
- 4:53help
- 4:53us,
- 4:54you
- 4:54know,
- 4:54make
- 4:55some
- 4:55progress
- 4:55on
- 4:55that
- 4:55front.
- 4:56You
- 4:56are
- 4:56speaking
- 4:56my
- 4:57home
- 4:57furnishings
- 4:57digital
- 4:58language,
- 4:58my
- 4:58friend.
- 4:59Wow,
- 4:59that.
- 4:59This
- 4:59is
- 5:00so
- 5:00great.
- 5:01All
- 5:01right,
- 5:01well,
- 5:01let's
- 5:01get
- 5:01you
- 5:01out
- 5:02of
- 5:02here
- 5:02on
- 5:02this.
- 5:02So
- 5:02is
- 5:02there
- 5:03anything
- 5:03we
- 5:03didn't
- 5:04ask
- 5:04you
- 5:04about
- 5:04that
- 5:05you're
- 5:05excited
- 5:05to
- 5:06tell
- 5:06us?
- 5:06What
- 5:06I
- 5:06would
- 5:06just
- 5:07leave
- 5:07you
- 5:07with
- 5:07is
- 5:07this,
- 5:07you
- 5:08know,
- 5:08a
- 5:08couple
- 5:08of
- 5:08points.
- 5:09You
- 5:09know,
- 5:09we're
- 5:09super
- 5:09early
- 5:10on
- 5:10in
- 5:10this
- 5:10journey,
- 5:11right?
- 5:11This
- 5:11is
- 5:11very
- 5:11early
- 5:12innings
- 5:12for
- 5:12us
- 5:12with
- 5:12Marketplace
- 5:13and
- 5:13Lowe's.
- 5:13But
- 5:14what
- 5:14I
- 5:14can.
- 5:14But
- 5:14what
- 5:15I
- 5:15can
- 5:15tell
- 5:15you
- 5:15is,
- 5:15you
- 5:16know,
- 5:16the
- 5:16opportunity
- 5:17is
- 5:17massive.
- 5:17Right?
- 5:18So
- 5:18again,
- 5:18I
- 5:19mentioned
- 5:19that
- 5:19total
- 5:19home
- 5:20in
- 5:20the
- 5:20US
- 5:21Total
- 5:21addressable
- 5:22market,
- 5:22we're
- 5:22looking
- 5:23at
- 5:23a
- 5:23trillion
- 5:23dollars.
- 5:24You
- 5:24know,
- 5:24just
- 5:24the
- 5:25sheer
- 5:25breadth
- 5:25of
- 5:25items
- 5:26that
- 5:26we're
- 5:26able
- 5:27to
- 5:27sell
- 5:27online.
- 5:27We're
- 5:28super
- 5:28motivated
- 5:29and
- 5:29encouraged
- 5:30also
- 5:30by
- 5:30the
- 5:30early
- 5:31traction
- 5:31that
- 5:31we've
- 5:31seen
- 5:32since
- 5:32we've
- 5:32launched
- 5:33this
- 5:33business,
- 5:33both
- 5:33from
- 5:34customers
- 5:34as
- 5:34well
- 5:35as
- 5:35interest
- 5:35from
- 5:36the
- 5:36seller
- 5:36community
- 5:36to
- 5:37partner
- 5:37with
- 5:37us
- 5:37and
- 5:38be
- 5:38able
- 5:38to
- 5:38expand
- 5:38their
- 5:38business
- 5:39on
- 5:39Lowe's.
- 5:39So
- 5:40I
- 5:40would
- 5:40just
- 5:40say,
- 5:40you
- 5:40know,
- 5:40expect
- 5:41to
- 5:41see
- 5:41a
- 5:41lot
- 5:41more
- 5:41from
- 5:42us.
- 5:42We're
- 5:42really
- 5:42excited
- 5:43about
- 5:43this
- 5:43and
- 5:44encouraged
- 5:44by
- 5:44what.
- 5:44What
- 5:45we've
- 5:45seen
- 5:45and
- 5:46delivered
- 5:46so
- 5:46far.
- 5:47Great
- 5:47stuff,
- 5:47Michael.
- 5:48Thank
- 5:48you.
- 5:49Thanks,
- 5:49Michael.