How Lowe’s Is Reinventing Home Improvement with a Digital Marketplace with VP Michael McCluskey | 5IM
Lowe’s VP of Marketplace, Michael McCluskey, joins us to share why the retailer is diving headfirst into the world of third-party marketplaces. Learn how Lowe’s is creating an “endless aisle” experience, what this means for pro customers and sellers, and why the brand aims to become the go-to destination for everything home. Discover how Lowe’s is positioning itself in the trillion-dollar home market with a bold new e-commerce strategy.
0:09 – 0:31 | Introduction to Lowe’s marketplace push with VP Michael McCluskey
0:32 – 1:20 | Why Lowe’s prioritized a marketplace: meeting project-based…
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