Latest / The Real Estate Agent Playbook / Top AI Tools EVERY Real Estate Agent Needs in 2025

Transcript

Top AI Tools EVERY Real Estate Agent Needs in 2025 · The Real Estate Agent Playbook

• 0:00
  AI is reshaping the real estate industries
• 0:02
  my good friend Adam Gillespie
• 0:04
  says AI will probably not replace us for a good while
• 0:08
  however agents that are using AI
• 0:11
  will level up and actually
• 0:12
  absolutely change their game
• 0:14
  but the big problem is there's so much stuff coming up
• 0:17
  there's so much technology
• 0:18
  I wanted to just pair down some ideas
• 0:21
  give you a checklist stay till the end
• 0:23
  I'll tell you what my favorite tool is
• 0:25
  and what I'm using every single day in my business
• 0:28
  but for now stay tuned
• 0:31
  what's up guys Jeremy Kane
• 0:32
  the real estate agent playbook
• 0:34
  really excited to dive into this
• 0:35
  because this is something
• 0:37
  I swear I've been texting Adam daily
• 0:40
  and this is something that every agent needs
• 0:42
  and that's what we strive to do
• 0:43
  on the real estate agent playbook
• 0:44
  the YouTube the Instagram channel
• 0:47
  give me a subscribe head over to Instagram
• 0:49
  shoot me a DM always happy to help and jam out with you
• 0:52
  especially if it's making your life or my life easier
• 0:56
  we can absolutely collaborate and make things happen
• 0:59
  so please do all the things
• 1:01
  but let's get into this one because honestly
• 1:04
  this video is more for me
• 1:06
  and what I need to kind of organize my thoughts is
• 1:09
  there are AI tools hitting us every single day
• 1:11
  let's go so first and foremost
• 1:14
  every real estate agent knows
• 1:16
  they have to have their CRM
• 1:18
  however most of the agents that I talk to
• 1:20
  that are crushing business
• 1:22
  are not necessarily utilizing their CRM
• 1:25
  every single day seems manual
• 1:27
  seems clunky well
• 1:29
  they are putting AI tools into Crms
• 1:32
  the serum that I use lofty
• 1:35
  absolutely is kind of changing the game with that
• 1:37
  there's an AI chat bot that needs a little work however
• 1:41
  the you know
• 1:42
  AI that is used within it
• 1:43
  to transcribe and summarize phone calls
• 1:47
  to a lot of different usages
• 1:49
  as that is absolutely game changing right
• 1:52
  if you can take a phone call
• 1:54
  cause someone calls you that's in your CRM and it
• 1:57
  you know records a call and gives you a summary of it
• 1:59
  and it can go on there you know homepage
• 2:02
  that's absolutely game changing
• 2:03
  because when they call you
• 2:05
  you can pull that up
• 2:05
  you can kind of scroll through see where you're at
• 2:08
  when you get to that level
• 2:09
  um where you're talking to a lot of people every day
• 2:12
  it's nice to have those summaries pull up
• 2:15
  AI will continue to you know
• 2:17
  push through into this space
• 2:20
  and the biggest thing that I've
• 2:22
  you know seen when talking to my buddy
• 2:25
  Adam Gillespie is that there is definitely AI
• 2:30
  but there's the AI tools and large language models
• 2:33
  and all of these things that you can help in it
• 2:34
  you know basically can have a conversation with you
• 2:37
  and then automations
• 2:39
  while certainly AI is involved in all of those things
• 2:42
  the automations are a little bit different as we
• 2:46
  move forward into this
• 2:47
  and if you get going on your CRM
• 2:49
  and you're doing these leads
• 2:50
  there's all kinds of companies coming out that are
• 2:53
  you know AI chat bots that are working um
• 2:56
  for you 24 7
• 2:58
  one that was mentioned to me was structurally
• 3:00
  and I'm gonna tell you full disclosure
• 3:02
  I haven't explored all of these
• 3:04
  but I wanted to kind of give you an idea
• 3:07
  and maybe if I say something
• 3:08
  you can go grab that also
• 3:10
  if you go down that route
• 3:12
  the person who has absolutely
• 3:14
  done all of this is Adam Gillespie
• 3:16
  so reach out to him he's got a great YouTube channel
• 3:18
  but you know he knows all about these tools
• 3:21
  and talks to me about it every day um
• 3:23
  so definitely reach out to him
• 3:24
  if you have further questions
• 3:26
  but I just wanted to kind of give you that bullet point
• 3:28
  checklist next
• 3:29
  one of my favorites is Canva
• 3:31
  Canva has all kinds of different AI tools
• 3:34
  you can create presentations in there
• 3:36
  you can upload data can take it and put it right into
• 3:39
  you know your templates and and that is really cool
• 3:44
  and the cool part about all of these AI is at first
• 3:47
  it's kind of a grandiose idea
• 3:49
  they launch it it's almost like a beta
• 3:51
  people get in and use it
• 3:52
  and they change it and they update it
• 3:54
  so canvas AI for content creation for
• 3:57
  you know those templates and things like
• 3:59
  that there is a lot of cool AI
• 4:01
  tools integrated within there
• 4:03
  so that it can say okay
• 4:04
  here's my new listening post
• 4:06
  you can just download a CSV and it'll take that
• 4:08
  it'll make that you know
• 4:10
  you can put the picture in there
• 4:11
  and then it'll take all that data
• 4:12
  implemented into the text
• 4:14
  and it will absolutely save you time
• 4:17
  that's the biggest thing with AI
• 4:19
  is it's supposed to save you time
• 4:21
  but it's not just gonna save you time
• 4:23
  by you typing one shot prompts
• 4:25
  and by you you know using it once
• 4:27
  we have to take the time on the front end as agents
• 4:30
  to understand that this is absolutely massive
• 4:32
  for our business to
• 4:34
  you know know how to use the AI
• 4:36
  it's not just gonna know how to use us quite yet
• 4:39
  there's a lot of agentic stuff coming out
• 4:42
  it will be extremely pricey on the front end
• 4:44
  but the honest truth is
• 4:46
  we do need to spend a little bit of time with this
• 4:49
  just like you know tragedy PD and all the things so um
• 4:53
  you know give it some time
• 4:54
  talk about this this is why I'm doing this episode
• 4:57
  is because I want you to be like okay
• 4:59
  that's for that I could use that
• 5:02
  and then you can go and spend your time on that
• 5:03
  you can do research and reach out to the people
• 5:05
  you need to to make that grow
• 5:07
  next is video editing certainly the video editing
• 5:11
  you know for long form and all the things
• 5:13
  is a little bit different
• 5:15
  but
• 5:16
  there are some very good things that people are using
• 5:19
  um the script pictory Opus Clip
• 5:22
  Opus Clip seems to be the one that
• 5:24
  people are kind of latching onto
• 5:26
  if you can create a long form video
• 5:29
  and it kind of grows
• 5:30
  if you create that long form video
• 5:32
  you can dump it into there
• 5:33
  and Opus Clip will take out different short forms
• 5:37
  so if you're like me um
• 5:39
  I record a lot of long form videos every single week
• 5:42
  for my real state business
• 5:44
  for my real state coaching business and so on
• 5:46
  and so if I didn't have
• 5:49
  you know editors and VAs and things like that
• 5:52
  I could take it from Opus take the long form video
• 5:56
  put it in Opus clip and it'll chop it up
• 5:58
  drop it in the captions
• 5:59
  you can do all the things there
• 6:01
  so pretty cool use there of time um
• 6:05
  this is one that a lot of agents have started to
• 6:08
  kind of pick up on
• 6:09
  and certainly does a pretty good job
• 6:12
  and is a massive time saver first
• 6:14
  you know cut it you know taking a 30
• 6:17
  40 minute video and finding that specific time and
• 6:20
  you know cutting and editing and all the things um
• 6:23
  it definitely helps with that piece
• 6:25
  so video editing Opus Clip is is kind of the the one uh
• 6:30
  the script is very good transcribing
• 6:32
  you know I know my good buddy
• 6:33
  John Shookman has used the script for a long time
• 6:36
  or he's speaking into you know
• 6:38
  he's on the road
• 6:39
  he has a podcast idea and he throws it into there
• 6:42
  so there are certain things that you can do for video
• 6:45
  editing and repurposing that can help you
• 6:48
  and these AI tools are absolutely
• 6:50
  kind of ahead of the game
• 6:51
  because they're a little bit more simple than some of
• 6:53
  the deep dive stuff that's going on elsewhere
• 6:56
  the next Gemini and Chad GPT is a kind of announce
• 7:00
  you know advance as they go
• 7:01
  Gemini is really good for real time insight
• 7:04
  market reports perplexity is also one that's out there
• 7:08
  where I know you can kind of take data
• 7:10
  I know the people that are using
• 7:12
  you know
• 7:12
  these large language models at a high level are
• 7:14
  you know know which one's great for which
• 7:18
  Gemini perplexity
• 7:19
  definitely for the market research and so on
• 7:22
  dumping them into chat
• 7:23
  GBT and doing those things absolutely key as
• 7:28
  as we kind of go because the market research
• 7:31
  current data all of that stuff
• 7:33
  um I've just heard really good things about the Gemini
• 7:36
  and perplexity side of things
• 7:37
  because it's fast it's real time um
• 7:40
  and it's giving out those insights
• 7:42
  based on the market reports and things that
• 7:45
  are out there now this is one that I absolutely use
• 7:48
  don't worry it's not my favorite is Otter AI
• 7:51
  this is something that can kind of follow you around
• 7:53
  to your zoom meetings
• 7:54
  you can take it to in person meetings
• 7:56
  and you can record you know a presentation
• 7:59
  it has some AIs involved in it
• 8:01
  where it will summarize and go from there
• 8:03
  but taking the transcripts for instance
• 8:05
  when I do my market reports
• 8:07
  I have you know
• 8:08
  access to the No. 1 lender in the No. 1 title rep
• 8:11
  who are absolutely insane when it comes to stats
• 8:14
  Megan Aller on the title side
• 8:15
  Nicole Ruth on the lending side
• 8:17
  and we have an in person market update
• 8:19
  I can record
• 8:21
  what is being said within those market update
• 8:23
  masterminds and I can take it back
• 8:25
  I can pull that transcript
• 8:27
  and I can upload it into
• 8:29
  one of these large language models
• 8:31
  and which I use chat GBT
• 8:33
  and it can kind of break it down summarize it
• 8:36
  and then all of my pre built stuff is already in there
• 8:39
  so kind of using these tools
• 8:41
  and integration is also very important
• 8:44
  Otter AI is just a basically a note taker right
• 8:48
  and be careful if you attach it to your zoom
• 8:50
  it's gonna be in every meeting
• 8:51
  it's me like Jeremy's AI is this and put stuff in
• 8:54
  you know
• 8:54
  so that's that's a little bit annoying and cumbersome
• 8:57
  but depending on the situation and if it's allowed
• 9:00
  it's it's definitely something nice to have
• 9:02
  because you can be present
• 9:04
  you can jot down your two or three things
• 9:06
  but if you miss that one stat or you
• 9:08
  you know
• 9:08
  transpose that one number when you wrote it down
• 9:10
  can always go back you can also go back and listen
• 9:13
  um on Otter AI
• 9:14
  so a really cool note taking if you're in a lot of
• 9:18
  you know
• 9:18
  market updates or zoom calls and things like that
• 9:21
  you wanna have things organized
• 9:23
  this is a tool that I absolutely love to use
• 9:25
  when I go to conferences and things like that
• 9:28
  so that I'm not constantly just writing
• 9:30
  and you know when I'm writing it
• 9:32
  you're typing even I miss words
• 9:34
  I change things around and all the sudden
• 9:36
  the facts and the ideas
• 9:37
  and all the things are a little bit jumbled
• 9:39
  next for the automations and task management
• 9:42
  um the
• 9:43
  the big one in the staple
• 9:44
  this is probably the oldest tool that I've used on here
• 9:47
  is the Zapier side of things
• 9:49
  um Zapier is absolutely uh
• 9:52
  basically just a bridge right
• 9:54
  it's pulling data from one
• 9:55
  putting it into another
• 9:57
  using APIs and things like that
• 9:59
  so essentially like started out with Facebook ads
• 10:02
  who take a Facebook ad
• 10:04
  it would take that information and dump it into your
• 10:06
  CRM or your automation
• 10:07
  wherever that's going now would work
• 10:10
  tools like mini chat where it's kind of a chat bot
• 10:14
  that you can kind of pre program things into
• 10:17
  is also a very good use of these automations
• 10:20
  and kind of task management
• 10:21
  instead of having to take it and download the CSV
• 10:23
  and do those things up here
• 10:25
  can do that in real time can start
• 10:27
  it can
• 10:28
  automatically tag for certain properties or whatever
• 10:31
  when it goes into that it puts them into your
• 10:33
  your CRM and kind of takes it from there
• 10:35
  so really cool on the automation side
• 10:38
  and then ultimately on the
• 10:40
  you know contract side
• 10:41
  there's all kinds of contract softwares out there
• 10:43
  I actually just recently started using get in contract
• 10:46
  here in Colorado if you're a ctme user
• 10:49
  getting contract is going to have some of these
• 10:51
  automations built in um
• 10:53
  the AI and things like that
• 10:55
  maybe we're a little little bit off on that side
• 10:58
  but as far as the automations
• 10:59
  and jumping from thing to thing
• 11:01
  it's absolutely something to take a look at
• 11:03
  if you are in the Colorado market
• 11:04
  if you're not they're
• 11:05
  hopefully gonna be
• 11:06
  expanding into other states pretty quickly
• 11:08
  um so that is something to kind of keep an eye on okay
• 11:12
  so that was kind of a quick
• 11:14
  you know shotgun approach to a lot of different
• 11:17
  tools and resources what I wanna say here is
• 11:21
  AI is absolutely something
• 11:23
  that you do need to take a little bit of time
• 11:26
  but when it is utilized appropriately
• 11:29
  it can really help I've
• 11:31
  in the past have shown kind of my video scripting
• 11:34
  and that I still use chat GPT
• 11:37
  most of out of all of these things
• 11:39
  because chat GBT can help me kind of know
• 11:43
  know my speaking styles it can know everything
• 11:45
  that the folder integration there kind of
• 11:48
  will eventually replace the GPTS
• 11:50
  the custom GPTS in my opinion
• 11:52
  I was using custom GPTS now I'm over on the folders
• 11:56
  the folders allow you to say okay
• 11:59
  here we go right this is my speaking style
• 12:01
  this is the data you need
• 12:03
  from the Colorado real state market
• 12:05
  you can upload these files into a folder
• 12:08
  and then you can give the folder
• 12:11
  you know specific instructions on how to operate that
• 12:15
  and what I do is I have a folder for my market updates
• 12:18
  have a folder for these videos and podcasts
• 12:21
  and so it knows exactly what I'm looking for
• 12:24
  so I've gotten Chat GPT to work for me where I can say
• 12:28
  okay uh
• 12:29
  I go to the folder I go I start a new conversation
• 12:32
  I'm like okay great
• 12:33
  this is kind of my topic for this week
• 12:35
  or this is my guest I wanna
• 12:36
  you know hammer on some things
• 12:38
  I can use chat gpt 4 o to do some research for me
• 12:42
  to enhance what I put into it and where I'm going
• 12:46
  it will utilize my speaking styles
• 12:49
  and all the data that I've put into that folder
• 12:51
  um that that chat is within and it'll start going right
• 12:55
  so in my YouTube optimization
• 12:58
  you know uh
• 12:59
  chat under the you know content planning folder
• 13:02
  it knows okay
• 13:04
  this is kind of the thing it's doing the research um
• 13:07
  this they just released chat sheet BT 4.5
• 13:10
  so I do the research on 4 o
• 13:12
  and then I switch over to 4.5
• 13:14
  and that kind of is really good for my scripting
• 13:17
  and all the things I need
• 13:18
  but it knows okay
• 13:19
  this is the data
• 13:20
  we're gonna dial in the bullet point script
• 13:23
  and make sure it's all good
• 13:24
  it literally you know rolls it out
• 13:26
  takes the information that it has in the chat above
• 13:28
  from the research rolls it out once I do that
• 13:32
  then it comes in no okay
• 13:34
  is this good yes
• 13:35
  it asks me and then I'm like okay
• 13:37
  it says do you want your 10 title alternatives
• 13:40
  and I look at the 10 title alternatives
• 13:42
  I kind of you know have a cadence there
• 13:44
  I'm saying I want unique ones
• 13:46
  I don't want you know
• 13:47
  the truth about the real state market
• 13:49
  those kind of things so it has 10 titles
• 13:51
  if I don't like them I just say nope
• 13:53
  try this let's go this direction
• 13:54
  this is what I had in mind and then it says
• 13:57
  is this good I pick a title and then it says
• 14:00
  are you ready for the thumbnails
• 14:01
  it knows that
• 14:02
  I don't want the same keywords in the thumbnails
• 14:04
  I have in the title
• 14:05
  because that doesn't make a lot of sense
• 14:07
  you can kind of capture
• 14:08
  two different people are users at that point
• 14:10
  to click on your video and go from there
• 14:13
  so then it gives me 5 thumbnail ideas
• 14:15
  it says this is the imagery
• 14:16
  this is alternative text for the
• 14:19
  the thumbnail gives me 5 options right
• 14:21
  and I can pick that uh
• 14:22
  and then it goes are you ready for the description
• 14:25
  it knows exactly how I want my keywords
• 14:27
  you know in the top 200 it knows my links
• 14:31
  it knows all of that
• 14:32
  and then once I have approved the description it says
• 14:35
  do you want the copying
• 14:36
  are you ready for the cut and paste format
• 14:38
  and it has okay the title you picked
• 14:40
  the thumbnail you picked the description you picked
• 14:44
  and then the bullet point outline you picked
• 14:45
  I take that I copy and paste it and put it into my um
• 14:49
  trailer board that my VA and my editor has access to
• 14:53
  and we're off to the races
• 14:54
  and everyone kind of goes their own way
• 14:55
  so this is a really cool way to kind of
• 14:59
  type in what you want type in your vision
• 15:02
  you can update it as you go
• 15:03
  you can add documents as you go
• 15:05
  to kind of support
• 15:07
  and help it understand exactly what it's doing
• 15:09
  but then if it has a task it can really lay it out
• 15:12
  click new chat you're ready to go
• 15:14
  new video and it comes out
• 15:16
  so that is how I am using it
• 15:18
  uh if you have any questions on that
• 15:21
  or if you want my AI toolkit
• 15:24
  just to checklist PDF
• 15:25
  of kind of what I went through
• 15:26
  in a little more descriptions
• 15:28
  um I will put it in the comments below
• 15:32
  all you have to do is comment AI toolkit
• 15:36
  and I will get that out to you
• 15:37
  um and then of course
• 15:40
  if you wanna deep dive further
• 15:42
  I'm not the 100% AI guy
• 15:44
  Adam Gillespie over on YouTube and Instagram
• 15:47
  Adam Gillespie AI you type that into the search bar
• 15:50
  it'll find him um
• 15:51
  absolutely amazing resource
• 15:53
  if you wanna dive deeper into this
• 15:56
  and if you didn't see
• 15:58
  my last released podcast for YouTube video
• 16:01
  go check out check it out
• 16:03
  as Adam was my guest
• 16:04
  and we talked a lot about this and where I AI is going
• 16:08
  and he's an absolute resource for all of that
• 16:11
  so I just wanted to come to you
• 16:13
  give you something simple
• 16:14
  cause sometimes when Adam gets going
• 16:16
  it's crazy and it's amazing and he's brilliant
• 16:18
  but some agents just want a list of things to go
• 16:21
  bullet points that's why we're here
• 16:22
  let me know what you think of this
• 16:24
  it's a little bit different style video
• 16:26
  but comment below AI toolkit
• 16:27
  I'll definitely get that out to you
• 16:29
  if not like comment subscribe
• 16:31
  we're here to help you get a win every single day
• 16:33
  at The Gamer Real Estate
• 16:34
  thank you so much for tuning in let's go