Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts
Brace yourselves. We're going on a ride. 🎢 This week, Erica and Cassie sit down with Michelle Westfall, Senior Content Strategist at Universal Parks & Resorts.
Michelle peels back the curtain on her career journey of starting in broadcasting and landing ultimately in content strategy. She shares this story to encourage listeners that "it's okay" to pivot in your marketing career. Aside from chatting about all things career, Michelle dives into Universal's content planning process for the Discover Universal Podcast, the parks' YouTube channel, and other digital marketing platforms.
It was…
The skinny
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