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Episode 93: Your Amazon Cart Is Not A Therapist
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In this episode, business and marketing coach Lu Trujillo joins the conversation to unpack why so many high-achieving women feel unsafe holding money, praise, and momentum, even when success is clearly working. That internal pressure to spend, fix, or prove doesn’t come from a lack of strategy, but from a nervous system that associates success with risk.
Lu introduces a powerful framework of two inner narratives: the inherited voice shaped by upbringing and old wounds, and the intentional voice we author, the one that offers safety, steadiness, and self-trust. When that…
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