Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The Art of the WhatsApp Reply: Turning Links into Leads

Transcript

The Art of the WhatsApp Reply: Turning Links into Leads · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. Today's episode is going to be a
• 0:04
  very brief one. It's because I'm a member of the
• 0:07
  WhatsApp group and I saw something that happened on the
• 0:09
  group and really blew my mind. And I know that there are a
• 0:15
  couple of business owners or self-employed people listening
• 0:18
  to this podcast who fall into the same mistake.
• 0:21
  And I know because I fell into those same kind of errors years
• 0:24
  ago. So I figured, let me just make a
• 0:25
  podcast recording real quick. So I'm a member of a WhatsApp
• 0:31
  group. I think it's called Alumni UKI
• 0:33
  can't remember what it's it's it's an initiative by the
• 0:38
  government of the United Kingdom.
• 0:40
  And it's supposed to connect every single person that has an
• 0:43
  an an advanced degree or an undergraduate degree from a
• 0:47
  university in the United Kingdom.
• 0:50
  And I think it's a smart move that the government of the UK is
• 0:52
  doing because if you connect people like this who are
• 0:58
  alumni's, I be alumnuses of UK schools, then you know, these
• 1:07
  networks by themselves become profitable.
• 1:09
  Because if people band together, if they're networking and
• 1:13
  they're networking precisely around their UK degrees and it
• 1:16
  looks like it's a helpful community, then it also gives
• 1:23
  the social signalling of that to be a holder of AUK degree is
• 1:30
  something valuable, something to aspire for or something like
• 1:36
  that. Anyway, sorry, forgive me, it's
• 1:38
  hard to explain that part. But I guess what I'm just trying
• 1:40
  to say is that the UK government, I mean, they're
• 1:43
  definitely thinking when it comes to selling their degrees.
• 1:48
  And when you consider the amount of money that is spent on UK
• 1:54
  tertiary education. And I think especially the fact
• 1:56
  that I think recently it was, was it the Commonwealth
• 2:03
  scholarship? I think they showed that 30% of
• 2:08
  people in the UK educational system, obviously 30% of the
• 2:12
  applicants or something like that anyway are from Nigeria.
• 2:15
  I mean, that's a very high number because we have 100 and
• 2:18
  is it 90 something countries. And so the fact that we
• 2:22
  Nigerians make up 30% of their educational, how will I put it,
• 2:28
  OK, educational sector is not correct, but you get what I'm
• 2:31
  trying to say. So 30% of us make up all the
• 2:34
  people who are over there. So that's a high amount.
• 2:35
  And I think the UK government, they're doing a really good job
• 2:38
  in promoting, in selling the educational institutions to the
• 2:44
  rest of the world, particularly in Nigeria.
• 2:47
  Anyway. So that's the background.
• 2:49
  I'm a member of this WhatsApp group.
• 2:51
  And of course, people come on this group because they're
• 2:53
  trying to promote their businesses.
• 2:55
  And I've made podcast episodes about how you should promote
• 2:57
  your businesses on WhatsApp group.
• 3:00
  So I'm not going to go into that.
• 3:01
  But if it's something that you're interested in, then when
• 3:03
  you're done listening to this episode, just go to YouTube
• 3:06
  because all my podcasts are there.
• 3:08
  Type in Tavishima and then type in WhatsApp.
• 3:10
  And then every single episode that I've made about how to use
• 3:14
  WhatsApp for business purposes is going to come up.
• 3:16
  Then listen with a pen and a paper, make some notes,
• 3:19
  especially things that you can apply tomorrow morning at 9:00
• 3:23
  when you start your working day and, and yeah, you'll be all
• 3:27
  right. But here's going to be one more
• 3:29
  thing to add to that. So I'm a member of this group
• 3:33
  and people come to promote their business.
• 3:35
  And somebody put a post a long time ago about the cleaning
• 3:38
  service that she runs. And then somebody today, you
• 3:41
  know, did that thing where you slide and, and then reply to the
• 3:45
  message. So the person comes into the
• 3:47
  group, does the reply sliding thing and it's like, oh, how
• 3:49
  much does it cost? And then the business owner slid
• 3:53
  and responded to the message and said something like, oh, if you
• 3:55
  had checked the message, you would have seen that all the
• 3:57
  costs are there. Apart from that, the cost will
• 4:01
  change depending on the amount of cleaning services that are
• 4:05
  required and something, something, something.
• 4:07
  And either way, if you're interested in the service,
• 4:10
  please DMDM us to continue the conversation further or
• 4:16
  something like that. And 1st off, I was, I was
• 4:20
  shocked. We get into business, we create
• 4:25
  these promo materials, we put them out into the world.
• 4:29
  We hope that somebody's going to interact with these things and
• 4:32
  then people eventually interact and then we handle things
• 4:36
  poorly. Doesn't make sense.
• 4:39
  So you put this thing weeks ago, nobody responded.
• 4:43
  Then I would think that if somebody responds today, your
• 4:47
  first response would be like, oh, as in our thank God, God has
• 4:50
  done it for me, I'm getting an inquiry or, OK, this WhatsApp
• 4:53
  thing works and you handle the inquiry differently.
• 4:56
  Instead, you start off by saying that, oh, if you had checked the
• 5:00
  flyer, you'd have seen that the responses are there.
• 5:02
  And of course, you know how things are when you respond via
• 5:05
  text. I mean, you can sound somehow
• 5:07
  like you are dissing the guy or maybe putting the guy in his
• 5:11
  place that, look, this post is there, the information is there.
• 5:13
  You didn't even read it in the first place.
• 5:16
  And then you now cap it off by saying, if you're interested,
• 5:21
  DMS and let's continue the conversation forward some more.
• 5:25
  Now that is the wrong approach to take for these sorts of
• 5:27
  things. Personally, this is what I would
• 5:30
  have preferred that the business owner had done and I think you
• 5:33
  should do, given the circumstance.
• 5:35
  If somebody responds to that kind of thing, instead of
• 5:39
  responding in the group chat, maybe you can heart or love or
• 5:45
  whatever that emoticon is. And then swiftly get into that
• 5:50
  person's DM and start having this conversation one-on-one and
• 5:55
  treat it as if you are there in your shop, in your store, in
• 5:59
  your studio, in your whatever and a potential customer walk
• 6:02
  in, pretend that's what it is that happened.
• 6:05
  So in this kind of situation where somebody does that sliding
• 6:08
  thing, so like how much you had it?
• 6:12
  And so 1 moment I will respond to you in DM.
• 6:15
  In fact, me, I won't even just DM, I'd actually call the person
• 6:19
  and start having the conversation now.
• 6:22
  Oh my notice from the UK group that you responded to, you know,
• 6:26
  blah, blah, blah. So you might be interested in
• 6:29
  cleaning services. So I just called you up so that
• 6:31
  we can have a quick chat about it.
• 6:34
  What you know, and then start asking the questions that you
• 6:37
  need to to know whether it's my house or whether it's office or
• 6:44
  anyway, those of you who are cleaners, you know, the kind of
• 6:45
  questions I need to ask before you issue a quote.
• 6:50
  But bottom line, what I'm saying is somebody responds to that
• 6:54
  sort of thing that you put out on the WhatsApp group, slide
• 6:58
  into DM straight pretend that this person just walked into
• 7:02
  your store and handle it as such.
• 7:05
  And then be careful about text. It can be interpreted any which
• 7:08
  way. The way we interpreted it was
• 7:10
  like this thing is here, the information is here, you didn't
• 7:13
  even bother to read it if you're serious, send me a message.
• 7:16
  That's the way I mean, I interpreted the message, but The
• 7:19
  funny thing is this lady might not have intended it to sound
• 7:22
  that way. Well, that's the problem with
• 7:23
  text. So that's one reason why I would
• 7:26
  have even called the guy They say, hey, what's up got your
• 7:30
  message Alumni, UK group. I said, let me just call you,
• 7:33
  let's just talk about this thing real quick and then just have
• 7:35
  the conversation. So the, I guess the main reason
• 7:42
  why I'm making this broadcast episode is just to say that
• 7:44
  look, we spend a lot of time and money creating these Flyers,
• 7:47
  these brochures, designing this download link, design this
• 7:52
  thing, design that thing. And we rarely get responses from
• 7:56
  these things and we'll put it out.
• 7:58
  I mean, trust me, I know this for a fact because I put out
• 8:00
  stuff on LinkedIn every single day.
• 8:02
  And the people that click through to listen to the podcast
• 8:07
  very, very low, I mean, compared to the stuff that I'm putting
• 8:09
  out there. So if somebody does respond,
• 8:14
  make it respond in a timely manner, respond in a personable
• 8:19
  manner. And I guess what I'm just trying
• 8:23
  to say is that if you're in this situation where somebody
• 8:24
  responds to this thing that you put up in your WhatsApp group,
• 8:27
  please slide into the person's DM straight and have a
• 8:31
  conversation pretending as if the person just walked into your
• 8:34
  store. Because if someone walked into
• 8:35
  your store, you wouldn't say, oh, the price was already there.
• 8:39
  If you had paid attention and read it, you would have already
• 8:42
  seen the information that you need.
• 8:43
  By the way, when you're serious, come back.
• 8:45
  Let's continue talking. That is not how you respond to
• 8:47
  that sort of thing. So be careful about how you
• 8:49
  respond to these things in text. Slide into the person's DM, if
• 8:53
  possible, WhatsApp called the person.
• 8:55
  Maybe send a message first so that the person knows that.
• 8:58
  Oh, yeah, I think that's what you should do first.
• 8:59
  Send a message first so the person knows who it is that is
• 9:02
  buzzing, you know, so you like you had the thing you say.
• 9:05
  I'll, I'll respond in DM shortly.
• 9:07
  Then you send Adm message saying oh hi, this is Susan.
• 9:09
  So from the alumni UK group. I noticed that you asked a
• 9:12
  question regarding our cleaning services.
• 9:14
  I'll call you back in a couple of minutes to discuss your needs
• 9:17
  some more. And then you, you know, click
• 9:20
  send. Then you put your name there,
• 9:22
  you know, Chugudi bracket the cleaning guy bracket close and
• 9:26
  then when you see blue tick means the guy is red.
• 9:29
  So, OK, OK, yeah, now the guy is expecting.
• 9:31
  Then 5 minutes later you can now call the guy up and then carry
• 9:33
  the conversation. So that's how you should handle
• 9:35
  the thing. And yeah, so that's what today's
• 9:38
  podcast recording is about. That is how you should handle
• 9:40
  WhatsApp inquiry. Don't.
• 9:43
  Anyway, let me know if I stress it, but yeah, that's it.
• 9:46
  So if you've been having problems with trying to drum up
• 9:49
  sales using WhatsApp and you would like a second opinion
• 9:53
  about some of the stuff that you're doing and hit me up.
• 9:55
  The contact details are 08064662140.
• 10:00
  Country code is +234 in case you're not Nigerian.
• 10:03
  Also, you can connect with me on WhatsApp.
• 10:05
  The name to look for establishing my idea.
• 10:08
  If you use the link that you're currently listening to this
• 10:10
  episode, you'll see my name there.
• 10:11
  Highlight it, copy paste and LinkedIn.
• 10:13
  You'll see my profile come up, send me a connect request and we
• 10:15
  can be having the conversation. In worst case, 48 hours.
• 10:19
  So thanks for your time and attention.
• 10:20
  I'll catch you guys in the next episode.