You Can't Outsell a Leaky Customer Base: Speed to Lead and Retention | Jeremy Bikman, Reaction
Jeremy Bikman, president of Reaction, joins Terry Coutsolioutsos to discuss friction across healthcare marketing, sales and customer retention. He describes combining CRM, customer experience management and marketing automation in one workflow.
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The conversation explores speed to lead, completing the handoff from a campaign to sales, cleaning contact lists and coordinating customer communication. Jeremy shares examples from trade show follow-up…
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