Why Your Black Friday Emails Fail and How to Fix Deliverability
Email marketing delivers 30 to 40 times the return of any other marketing channel, yet most Black Friday campaigns vanish into spam folders before customers even see them. Robby Bryant from Campaign Monitor reveals why the big three mailbox providers—Google, Yahoo, and Microsoft—now act as sheriffs, policing email deliverability like never before.
Episode Summary
We explore the seismic shift in email deliverability over the past five years, as consolidated mailbox providers transformed from passive gatekeepers into active sheriffs. Robby breaks down the authentication trinity (DKIM, SPF…
The skinny
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