Latest / Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies
How One Hat Maker Scaled to 100 Million Without a Factory
Episode 74 of Scaling Up with Fexingo tells the story of Goorin Bros., a 130-year-old hat brand that grew from a single San Francisco shop to over $100 million in revenue without ever owning a manufacturing plant. Lucas and Luna break down the company's asset-light playbook: licensing its name to a factory in exchange for exclusive distribution rights, then building a cult following through storytelling and vintage-inspired designs. They walk through the key inflection point when fourth-generation owner Ben Goorin decided to outsource production while keeping design and retail in-house…
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