Latest / The Duct Tape Marketing Podcast
Picture This! Marketing in [just] three Elements
In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework is divided into 3 core elements: brand strategy, growth strategy, and customer strategy. Within each component, I ADRE, such as mission, vision, values, ideal client definition, unique value proposition, marketing channels, lead capture, lead nurture, trust-building, lead conversion, customer onboarding, customer experience, customer retention, customer expansion, customer referrals, and partner referrals.
Key Takeaways
The Duct Tape Marketing Snapshot is a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.