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306 - How AI is changing SEO with Mike Witham

Lots of things in marketing are changing every day because of AI—especially SEO.

Some people thought AI would kill SEO, but the truth is that SEO isn’t going anywhere. We just have to learn how to partner with AI to get the job done. As long as there are search engines, there’ll be SEO, so we gotta make sure we roll with the punches.

What’s the difference between using AI and using a search engine to find information? The key is keywords: while people are searching via AI in an experimental way, SEO thrives off of keywords. You gotta make sure you’re optimizing for that to drive traffic…

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