The Double Opt-In: The Most Important Rule of High-Level Introductions
High-value relationships are built on trust — and few things erode trust faster than sloppy introductions.
In this short tactical episode, Michael shares why the double opt-in is the gold standard for making introductions at the highest levels. He walks through a striking real-world example of a podcast guest who asked for introductions to some of his most sacred relationships — including global spiritual leaders — without providing context, value, or rapport.
You’ll learn:
What a double opt-in introduction actually is
Why it protects all relationships involved
How poor introductions silently…
The skinny
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