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Loyalty360 Loyalty Live | Patricia Camden and Michael Anders, EY
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As today’s brands continue to seek ways to improve their customer loyalty programs, marketers and loyalty professionals are challenged to provide enhanced experiences and authentic personalization that can lead to greater brand affinity. Emotional loyalty is not built overnight; brands must commit to knowing their customers and preferences, leveraging the knowledge in the right way at the right time. This can be accomplished through customer data insights prioritizing personalization.
Ernst & Young (EY) operates in over 150 countries, working through four integrated service…
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