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Turning Lookers into Buyers: Arinze's Heavy Machinery Sales Challenge
Do you ever feel like you're spinning your wheels with prospects who just don't convert and end up being paying customers? That's exactly the challenge Arinze, a listener from Lagos, Nigeria, faces in the heavy machinery sales game (excavators, forklifts, wheel loaders, etc.).
He's running sponsored ads and seeing a frustrating pattern:
* 95% of leads ask for photos and tons of questions, then vanish.
* 3% physically inspect the equipment but never decide.
* A mere 2% actually close a deal.
Does this sound familiar? We dove deep into Arinze's dilemma, exploring how to find better clients and…
The skinny
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