Latest / The Marketing Millennials
Why Messaging Falls Flat (And How to Fix It) with Emma Stratton, Founder of Punchy | Ep. 341
Ever wonder why so much marketing messaging sounds impressive but leaves you cold? That’s because most brands are talking to themselves instead of the people they’re trying to reach.
Daniel’s out, Tamara’s IN. Messaging strategist and author Emma Stratton joins Tamara to break down how to flip your copy from inside out to outside in so it speaks directly to what your audience cares about.
Emma suggests saying things like you actually mean them with her “say it like you would at a barbecue” rule. It’s time to ditch jargon and make your value obvious.
Plus, is AI a writer or a thought partner?…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.