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Outsell Your Competition: The Digital Playbook of Top Producing Agents! · The Real Estate Agent Playbook

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  Have you ever felt like there's a secret society of agents that, you
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  know, is holding something back or just, you know, they have that secret
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  that's making them a top producer?
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  Well, today I'm going to unlock that strategy as well as a whole lot more
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  and let you in behind the curtain to the top producing agent room.
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  And I want you to know that you might not be so far from pulling that curtain back.
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  What's up guys, Jeremy Cain, Real Estate Agent Playbook, really,
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  really excited for this one today.
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  But first, as always, please like, comment, subscribe on the YouTube side.
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  If you're listening on the podcast, please share this with your
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  favorite realtor buddies, or even on YouTube, you can share it too.
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  But we're really trying to grow that podcast community.
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  And I got some things in the works for that podcast side
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  that will be solely podcasts.
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  So make sure you're following along on both sides.
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  And I.
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  Can't wait to get into this one.
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  So let's dive in.
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  All right.
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  So you want the true secret to opening the playbook, right?
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  You're going to these classes and you're going to these trainings and everyone's
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  saying, get on social, get online, you know, get on video, all of these things.
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  I heard them all as well.
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  And it was absolutely something that, you know, was, was hard for me.
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  And I was like, okay, well, why, like what's really going on.
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  And when you really step back and look at it, you really
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  need to focus on your avatar.
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  Who are you trying to deliver a message to?
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  Because if you're trying to deliver a message to a certain group of people.
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  They might not like the fancy cars and all the things right i'm in the wolf
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  pack There's absolutely amazing agents out there that are absolutely crushing
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  it and you would think that you know Oh, they have the video production
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  They put a bunch of dollars into fancy cameras and fancy effects and the
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  porsche that they're getting out of or whatever and the truth is they they
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  do that but the whole point of that is Targeting their audience, right?
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  The people that they want to serve and the people that they work with are, you know,
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  that's, that's something they like, right?
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  That's, that's some of their interests and, and so it makes that a little
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  bit easier but when you really think about it, you're not really trying to
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  serve those people if you feel Like, that's not you, you don't have the
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  fancy cars, you don't have the fancy cameras, you don't have all that stuff.
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  Well, then, then why are we using that as an excuse?
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  Right?
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  Why are we using that as an excuse?
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  So, for instance, in our group, the Batista Twins in Seattle, absolutely,
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  you know, crush the luxury brand, do the things, the suits, the
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  cars, the lifestyle, all of that.
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  That is captured on their social media.
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  That is directed towards their target avatar.
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  If I started getting out of Porsches and I started wearing suits every
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  day, my clients would be like, who the hell are you, Jeremy?
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  And I would probably lose all of my business and go from a
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  top producing agent to a bottom producing agent pretty quickly.
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  The bottom line is you have to understand who that target avatar
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  is and build content for them.
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  Right?
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  I'm so sick of the excuses.
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  Oh, you know, and even if it's on socials and Facebook and things like
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  that before video, it's like, Oh, I don't have the graphic design.
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  I don't have this piece.
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  I don't have that.
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  You want it to look good and you want it to look professional,
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  so absolutely outsource that if you're absolutely terrible at it.
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  But the bottom line is your avatar probably isn't expecting that luxury
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  leather folder that you're sliding across the attorney's table when
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  you're trying to get an attorney to, you know, refer to your business.
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  It's a very different scenario.
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  So I don't understand why our socials were so perfectionist, but then our flyers and
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  things like that, we go to Breakthrough Broker, we download them, boom, they're
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  done, put them out there, right?
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  Show up like you want to show up, like your avatar is expecting you
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  to on socials and get consistent and you will start to be consistency of
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  providing that market value, providing.
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  My expertise on investing in real estate that has allowed me to hear
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  from probably 50 to 100 clients.
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  I was watching your video and right, I saw that on your video, but what about
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  this or any reference to the videos?
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  It all started right there.
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  January 2020.
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  On a consistent basis.
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  You can find some older ones.
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  Don't go back and look at those.
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  But, that's where it all started.
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  And so you have to start somewhere providing content, getting better on
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  video, getting better on your presence, getting better about doing it right.
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  Every single Wednesday.
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  Since January, 2020, with the exception of two, when I was unable to, you know, go
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  live on the internet, it's been happening.
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  And so that constant consistency, that dedicated effort is what made it happen.
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  It's not even the content, right?
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  It's not even the content in general.
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  In fact, you know, grabbing content, doing that has made me a better
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  agent because I'm, I have to watch the market updates from Nicole Ruth.
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  I have to talk to other lenders about.
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  What's going on, what they're seeing in the market.
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  I have to talk to other agents about what's working and what's going on
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  because sure, from my perspective, I can give you the low down, but it's
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  not going to be a global actual real estate market kind of perspective.
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  And so I, it's made me, made me reach out tons of connections as a
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  result of, you know, just needing to build that content and do that.
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  So I look at content from that perspective and it's like, okay, yeah, that's awesome.
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  Let's make that happen.
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  I need to go make sure I have coffee with that top producing agency,
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  what they're doing that works.
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  I need to bring that person on my YouTube channel so they can share what's working.
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  Cause they're absolutely crushing it.
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  And the relationships that I've built there as, as a, you know, secondary,
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  you know, Performance of wanting to have that content to put out there.
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  And now I have these relationships and now I have content.
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  And so it's all about, you know, how you look at it.
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  And if you look at it as I have to create content, so I get clients,
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  it probably won't convert as well.
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  So moving into, you know, the magic, the secret sauce, right?
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  Every agent that I've ever talked to, and every person says your
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  best CRM is the one you use.
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  So the best platform is the one you use, right?
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  If I have a CRM, it's got all my people in there and I look at it once
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  a month and, you know, have somebody else manage it and do all of that.
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  And they're not really in the day to day, then guess what?
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  That's not going to be a very good tool for my business, but if I'm.
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  Engaging with my CRM.
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  If I'm adding people to it, if I'm keeping notes in there, if I'm checking in on
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  it daily, you know, maybe using the task manager, the calendar that some of them
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  provide, then all of a sudden I'm using it and it becomes a tool that makes sense.
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  Do the same thing with social media.
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  Use it as a tool.
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  Try not to get in a doomsday scrolling.
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  I still go there.
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  So don't feel bad if you do, but if you're using it as a tool, then gauge, right?
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  So when I think of Facebook, when I think of Instagram, when I think
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  of the platforms that I utilize, to build my production business.
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  I'm like, okay, what's Facebook provide?
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  Well, Facebook provides a place where people just explain their entire
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  lives right there in living color, whether it's posts, videos, whatever.
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  So I can see when people have life changing events when they might
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  need to move for real estate.
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  So if I am constantly engaging with.
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  People in my sphere and building that network and adding
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  friends and doing the thing.
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  That's great, right?
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  It's also great if I'm providing content because here's here's the
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  worst thing you can do Oh, you know Johnny's dad passed away.
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  I'm gonna reach out and I'm gonna say I'm so sorry, you know Let me know if
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  you need help with the real estate.
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  It's probably not gonna go as far as Oh, Jeremy reached out and
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  asked me how my dad was doing.
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  Cause he saw that he was, was getting sick or, you know, he, he likes my
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  comments or he, you know, donated a little bit of money the last time
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  I posted one of my kids fundraiser events on there or whatever that is.
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  If you constantly are in that presence and you're engaging with them.
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  Just as much as they're engaging with you, but then when you're engaging with
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  them, here's what they're going to do.
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  They're going to click on your profile and if they look at your profile and
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  they can't tell anything about you that you haven't posted since 2014 Then it's
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  you know, it's kind of a dead end road there So that's that's the whole point
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  is the crm that you use is the best crm for you The social media platform
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  the internet piece that you use is the best Platform for you now, that's
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  not to say not to get on it because here's, here's the secret, right?
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  Drumroll, please.
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  The secret is when you're in those top producing rooms with agents and
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  you pull back the curtain, right?
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  Sean and Scott Batista, Shane Cavallo, Noah Ward, all of these great top
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  producers in the Wolfpack, right?
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  Nicky Wilson, all of them.
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  Absolutely have a presence on a social media platform and they do well.
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  But if you ask them, You know, what are their business comes from?
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  They might say Instagram just on the surface, but they're going to talk
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  about their sphere of influence.
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  Eventually they're going to talk about how they're nurturing their sphere.
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  So the truth is, is that Instagram and Tik TOK and social media are
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  absolutely pieces to the puzzle, but it's the service and the delivery and
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  the community that's developed after.
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  Engagement online, right?
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  Shockingly enough, you know, the Batista twins, we keep going
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  back to them cause they have a pretty prolific Instagram profile.
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  They were on a call with us as we have group calls all the time.
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  And they're talking about how they utilize Instagram.
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  One of the first things they said behind consistency, Was they
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  go engage with other profiles?
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  They like other people's profiles.
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  They comment on other people's profiles.
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  They're outgoing.
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  So everyone is so focused on what we're posting, what's going on, but they're not
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  focused on using the full platform, right?
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  They're not focused on keeping in touch with people, keeping
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  tabs on possible transactions.
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  They don't focus on that, right?
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  Because then if you keep tabs on people, you're building those
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  relationships, boom, life event happens.
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  Then you're going to be top of mind.
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  They're going to go to your social profile and then they're going to call you.
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  And then it's about showing up in person, building that up.
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  Right.
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  And then you provide a good service.
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  Then they're going to refer you to their friends, their friend.
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  They might say, Hey, go check out Sean's, you know, Instagram profile.
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  They might say, Hey, go check out no awards, tick tock, or whatever that is.
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  But that's where they're going to go right and so the whole point is is
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  that yes Social platforms are amazing.
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  The internet's amazing all of these things as a tool It's not going to do your
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  business for you If you're trying to go from this all run a real estate business
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  on Instagram, it's probably not going to happen Run a marketing platform on the
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  social media platform, get them in your real estate business, and then execute.
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  And that is the secret, because then what happens, right?
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  Then they go to your Instagram, they leave a review.
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  Right?
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  And all of a sudden we're building this portfolio of, you know, reviews and
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  testimonials and, you know, stories.
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  Right?
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  And people relate to stories not as much as, hey, that's Jeremy
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  out on his boat, like he's a rich real estate agent, whatever.
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  So if you notice on my production channel You know, unless it's
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  family oriented, I'm showing something I'm doing with my family.
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  I'm not showing, you know, my boat and my car and, and all of
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  that stuff because that's not what my production, you know, S, S.
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  O.
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  I.
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  wants, right?
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  That's not where it's at.
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  So, we do have this culture of imposter syndrome, and I'm here to
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  tell you that, you know, imposter syndrome kind of goes two ways, right?
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  Don't, don't hide behind imposter syndrome and make it an excuse, but
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  also, like, If you're not in the driver's seat as an agent and you're
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  not knowing your market and you're not, you know, a top producing agent, maybe
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  you shouldn't be out there, you know, providing advice like you are, right?
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  So we need to make sure that we're, we're having that balance, but let's make sure
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  that we're doing what we need to do.
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  Just stay top of mind.
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  Cause I don't care if you sold real estate for a long time, this digital
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  portfolio that we've talked about so much on this channel is absolutely
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  something you need to dial into.
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  So I hope that helps a ton and I hope you got a little secret today
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  of, you know, what's going on.
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  And I would like to, for you to comment below.
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  Just what secret or what did I say today that resonated with you?
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  And we can follow up.
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  We can book a call.
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  We can do whatever, because I'm here to help you serve, get another win today and
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  absolutely crush your game in real estate.
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  We'll talk to you soon.
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  Bye bye.