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Building What Tenants Actually Want w/ Wills Francis, Founder of Former Colleagues
What makes someone choose one apartment building over another?
For many real estate developers, the answer is based on assumptions about location, amenities, and design. Wills Francis is helping developers replace those assumptions with actual tenant research.
Wills is the founder of Former Colleagues, a tenant strategy and execution firm that works with multifamily and mixed-use developers. By combining his background in brand strategy, market research, construction, and real estate development, Wills helps developers understand what prospective tenants genuinely value before major design…
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