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Voice of Customer Research and Messaging with Melissa Payne
If you're interested in brand messaging — what we've been talking about on the podcast for the past couple of months — voice of customer (VOC) research is something you're also likely quite curious about.
But what is VOC research, how do you get it, and more importantly, how do you use it in your business?
In this episode, I interview brand voice expert Melissa Payne and we cover everything you're wondering about voice of customer research and how it relates to all the brand messaging work you've been doing in your business.
Mentioned in this episode on voice of customer research:
The series…
The skinny
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