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Top Real Estate Marketing Strategies for Success in 2023 · The Real Estate Agent Playbook

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  Okay.
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  So here it is.
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  Top producing agent had an excellent start to quarter one and quarter two, 2023.
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  And now we're talking about what is working right now in 2023.
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  Are you struggling?
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  Are you looking to level up?
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  This one's absolutely for you.
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  We're going to tell you exactly what is working across most markets.
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  I talk to a lot of agents every day and we're going to dive in.
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  What's up guys, Jeremy Cain, real estate agent playbook, helping
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  realtors scale their business, giving them a game plan to success.
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  And today is an absolute critical video that I'm going to bring to
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  you talking about what is working right here, right now in our market.
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  Over, you know, the last couple of months, I've been going to a lot of
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  agent seminars and agent seminars.
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  You know, education events and this last month I went to one that
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  talked about what was working.
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  The one thing they didn't mention will be my number one, so stay tuned.
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  Let's get into it.
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  But first, let's like, comment, subscribe.
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  Would be happy to connect with you and provide a game plan.
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  For you for your business.
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  What's working with your personality right now in our market.
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  There's a calendar link below.
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  I would love more than anything for you to book a game plan call with me.
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  We can dive in, talk about anything and everything you want to talk about
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  your business, give you a blueprint.
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  That's.
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  You know set up for you and so you can move forward and absolutely win
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  every single day at the game of real estate Okay, so let's get into it.
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  Number one video on social media.
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  Obviously you're watching this video There's a lot of people that get
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  scared to kind of take that next step The truth is the camera doesn't
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  always have to be facing your face.
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  It can be facing houses or what you're doing but communicating with people via
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  social media via video is absolutely The key to your success on social, right?
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  We can all, you know, subscribe to those, you know, bland, you know, subscription
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  kind of membership based things that will automatically post for you.
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  That's not working anymore.
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  That's not being on social media.
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  You must get on video.
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  You must give the client or the viewer an emotional experience to what
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  you're presenting to them on socials.
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  Your engagement will go up, your conversion will go through the roof.
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  So get on video.
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  Start with facing out, start with facing in, whatever you want
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  to do, but it doesn't matter.
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  Providing video and catching the eye as, you know, we've gotten so
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  distracted is absolutely key for your real estate business and marketing.
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  The key to getting on video is just starting right at first.
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  It might just be getting at that at bats.
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  You have your iPhone.
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  You don't need a ton of fancy tools like we have now lighting, all of that.
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  Just start getting at bats, getting used to hearing your voice, seeing your
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  face on video, and you will absolutely be ready when it's time to scale.
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  You'll absolutely have the opportunity because you've connected
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  with your clients emotionally.
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  It's nothing greater than walking into a meeting with somebody that you've
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  never met that knows you because they followed your story through socials,
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  through your YouTube channel, whatever.
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  So that video can make that emotional connection is absolutely key to
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  separating yourself from other real estate agents in your market.
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  The next one I hear a ton of agents, you know, doing one of my agents that
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  I helped build out a strategic plan, a 12 week accelerator for an open house,
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  that absolutely changed his business and his career forever is open houses.
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  I gave it away there.
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  So open house strategies are absolutely key.
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  Here's what I'm hearing.
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  If the agent is doing them differently, absolutely engaging with the people that
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  come through the door, maybe kind of, you know, rating them based on, you know,
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  what they think and how, how they think they're going to convert into a buyer.
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  You're there to get buyers to make connections, right?
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  Obviously, the old adage is, you know, open houses don't really sell the house
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  that they're, you know, holding open.
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  They give it a little exposure.
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  Yes, but usually the people walking through the home are 6 to 12 months out.
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  Well, that.
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  Time frame has gotten a little shorter and agents are absolutely crushing it
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  with open houses if they're there for the connection, if they're there to serve, if
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  they're there to provide value, provide another emotional experience to the
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  people that are walking through the house.
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  And absolutely, there are the looky loos, but I am hearing conversion rates through
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  the roof on open houses right now, so it's just about doing it differently.
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  It drives me crazy.
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  One of the first things I have agents do in my 12 week open house accelerator is
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  go to, go to, you know, five to 10 open houses next weekend in your area, look
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  at what agents are doing, how they make you feel, what are they doing wrong,
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  you know, one out of five, one out of 10 might be doing something cool that
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  you can maybe rip off and duplicate.
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  But for the most part, it's an agent, maybe with a lender, maybe they're
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  talking, maybe they're engaged or kind of just ignoring the person that's
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  walking through, which is why you're doing it to get clients is to make
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  relationships with those people walking through, but you're too busy talking
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  to your colleague or talking to your, you know, lender partner that's helping
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  you hold it open to even engage with these people and show that value.
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  Right.
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  The other thing is maybe we're engaged with our laptop, right?
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  I don't know how many, you know, Apple, IBM logos I've looked at
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  where agents just kind of look up barely over the screen and say, Oh,
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  you know, take a look at the house.
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  Let me know if you need anything right before they even know
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  I'm a real estate agent.
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  So if you're just that agent, that's.
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  You know, going to King Soopers 10 minutes before your open house, grabbing
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  some cookies, throwing them out there in the plastic container and, you
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  know, opening your laptop for, you know, two hours of dedicated work.
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  You're wasting your time, so you must do open houses with intentionality
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  and they are absolutely converting.
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  They are one of the fastest ways to, you know, have those real
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  estate conversations and convert.
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  So open houses.
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  Definitely working right now in our market.
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  All right.
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  The next one is annual reviews This is a twist on a cma and this isn't just mass
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  mailing out cmas and hoping and praying That someone you know reads through it
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  and responds and you know scans a qr code or whatever An annual review is
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  an actual in person or on zoom Face to face meeting to talk about the asset and
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  managing the asset, which is your house.
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  CMAs are typically focused on other things around and your reviews are
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  more focused on this asset, this exact experience and providing the
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  seller or the homeowner extreme value.
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  Whether it's your client that you, you know, helped purchase the home, or maybe
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  it's someone on your mailing list that you have, you know, a decent physical
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  address grouping for, or whatever.
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  Let's dive in to that home individually, specifically, and don't
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  get too much into the statistics.
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  This is kind of the market price.
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  This is absolutely, you know, your equity position.
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  These are some things that we can do to manage your asset, right?
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  My annual reviews, which you can check out the video right here, that
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  I talk about, you know, what I do.
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  I go through the loan product.
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  Are they in the right loan, right?
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  Interest rate, whatever, or do they have the appropriate insurance?
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  Because we've had some pretty serious fires here in Colorado that left a
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  lot of people underinsured, and they didn't find out till their house was,
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  you know, burnt down to the ground.
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  And it was too late.
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  , then I talk about any contractors or anything that I can connect them with.
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  And then I talk about, you know, if they have any plans for that equity, college
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  planning, you know, weddings, whatever that might be, retirement, second home.
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  And so it's really a comprehensive review of the house of the asset,
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  not worried about so much what the neighbor sold for or what the
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  exact price point is for that home.
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  The next is the VIP kind of Facebook group, craze.
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  You're, you're very important person.
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  So you get, you know, exclusive access to this group or this offer always, you
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  know, exclusivity in marketing is huge.
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  So, Hey.
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  Only my clients are getting this 25% off, you know, furnace and AC service and
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  cleaning, whatever that may be bringing those offers and bringing that value to
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  people, helping them save a buck in our high inflationary period is great, but
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  also giving them a sense of community and also feeling like they are VIP.
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  They're exclusive.
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  Everyone loves the VIP treatment, no matter what it is.
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  So.
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  That's absolutely something that you can take to the next level with your,
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  your sphere of influence, right?
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  Everybody can be in your VIP group.
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  They don't have to know how many people are in it, but you know, call it something
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  exclusive and you will absolutely feel you know the The energy kind of rise
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  and, you know, people feel important.
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  They feel a part of something and they're more likely to, you know,
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  reach out when they have real estate needs and that kind of stuff.
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  So the VIP experience, is absolutely something that, that people are doing
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  for sure, whether it's through gifting or, you know, discounts, like I said,
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  events, all of that can kind of be lumped into that VIP client experience.
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  You know, repeat clients or whatever that may be that you're working on
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  is something to, you know, definitely incorporate in your business and you
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  can do it relatively free, right?
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  If you have low dollars, start with, you know, hey, getting 10% off of, you
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  know, some sort of seasonal service, lawn aeration, sprinkler blowouts, furnace
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  and AC service, you know, pool cleaning, whatever you may be in your market.
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  But that, that piece is huge and it'll help stay top of mind.
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  It'll help start conversations because again, you're giving them
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  services to take care of their home.
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  So once they're ready to buy or sell, they'll automatically think of you.
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  Hey, Jeremy had that, you know, 10% off deal for the furnace cleaning
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  and service and getting ready to go on the market, maybe I'll call him
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  and see if he's still offering that.
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  so partner with different businesses, small businesses.
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  Newer businesses that you can trust and we'll take care of your people, give
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  them that kind of family atmosphere, feel, and then a minor discount
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  people flock to those minor discounts.
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  Next things that are working is email market updates, right?
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  I do a weekly email.
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  Some agents do, you know, monthly.
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  This kind of went away when we got too newslettery, I think.
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  People were like, oh, that's junk mail, that's junk mail.
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  The open rates shouldn't really be a concern.
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  It's just your name popping up through their inbox.
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  They're, you know, sometimes they may delete it.
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  Sometimes they may read it and click every link.
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  It just depends on where they're at, where they...
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  Come across the email, but you know, when something comes up and they're
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  like, Oh, you know, I haven't opened Jeremy's weekly email for a while.
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  Let's jump in there and see what's going on with the market.
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  They have a place to go back to an anchor.
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  And so these email, you know, consistently email marketing updates
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  are absolutely key to kind of.
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  Keeping that out there, you know, and it's, it's kind of a longterm.
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  We can all search our emails.
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  We can all do that nowadays.
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  So people are more likely to go back to it and they know you're providing
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  consistent value because every single week, every single month.
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  They're saying your name pop up in their email list.
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  So don't, don't, hate on the email marketing too quickly
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  because it's always a good access.
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  Everyone has access to email on their phones.
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  And so sometimes, you know, I'm at a party, I can pull it out and be like,
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  Oh, Jeremy had a, you know, the subject line was about, you know, tips for your
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  fall winterizing your home or tips to get ready to sell in six months to a
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  year, then they can make that connection.
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  They could forward the email, they can show it on their phone.
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  And then all of a sudden you're, you're leveraging their network as well.
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  So those emails are absolutely key to stay top of mind and consistent.
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  And, and start with a month and see how it goes.
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  And then, you know, if you get enough content, you can, you feel
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  like a week is, is good enough.
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  There's people that have sold hundreds of houses every single year.
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  You know, just based on email marketing.
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  So definitely something to not not sleep on for sure.
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  The next is something my specialty and it's strategic partnerships
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  with other people in the industry are kind of on the fringe.
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  I'm super close with my financial planner, my accountant, any, my estate attorney.
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  You know, all these things that kind of have something to do with real
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  estate, but maybe not when we think of industry partners are like inspectors,
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  lenders, appraisers, you know, maybe contractors get looped into that.
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  But if you can build an entire army of strategic partnerships,
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  then you're able to, you know, help each other build business.
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  The more business I send those strategic partners, the more business
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  or the more times they think of me.
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  Or the better they take care of me when it's, you know, my
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  personal stuff or whatever.
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  So building those strategic partnerships and capitalizing on those is absolutely
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  key to scaling your business.
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  I think because those people are actively talking to, you know, people
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  that could be clients of yours and.
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  You know, it just kind of creates this synergy when, when you guys are partners,
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  you know, that they're going to be, they're going to take care of your people.
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  You know, that they're going to send you people, you know, that you can
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  count on them as well in a pinch.
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  Hey, we have this inspection deadline.
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  We got to get this done.
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  Anyway, you can fit me in.
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  Sure, Jeremy, you know, you've sent me 24 clients, so I can probably
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  work 5 to 6 that day instead of, you know, clocking out at 4.
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  So those are all just extremely, you know, important things that are working,
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  collaborating on events and, you know, collaborating on email marketing or
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  whatever that might be is a little bit easier when you're not in the space with
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  the lender, with it, with an inspector, because then, You know, people come to
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  you with different lenders or you send 'em to a different lender here and there,
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  and then it's not as, you know, cohesive when you're like, okay, I'm gonna take
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  all of the clients that you've served and I'm gonna partner with this other
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  lender and send everything to them.
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  So that's, that's kind of where it's at.
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  But those strategic partnerships, especially financial planners, especially,
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  you know, a and c p a, people that are kind of on the fringe, that have something
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  to do with the real estate transaction, but not necessarily directly correlated.
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  Absolutely.
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  I've changed my business.
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  You know, referrals are constantly coming in really solid referrals
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  from my financial planner, right?
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  Hey, now that we have your, you know, retirement account set up, let's look
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  at getting you a home because renting isn't a right financial move for you.
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  So managing those strategic partnerships, serving those strategic partners
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  is absolutely one of the things that's helped me scale my business.
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  So I hope that helped.
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  That was six different kind of strategies.
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  In general to really focus on.
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  And a lot of agents are like, well, you know, I just have to go get that buyer.
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  I have to go get that seller.
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  Sometimes these, these value ads and these different strategies will
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  help you get to them sooner, right?
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  Whether it's video, whether it's open houses, whether it's, you know, annual
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  reviews with people that you didn't even sell the house to, but you have a list
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  because you just got married and you invited all your families here locally.
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  Get some practice with those people that know, like, and trust
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  you already, you know, put those people into a VIP client group.
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  You know, even though they might not be a client.
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  So a lot of times we say, Oh, well, I need a listing so I can leverage that.
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  So I can get more buyers.
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  The truth is you can leverage a lot more things than just a physical house listing.
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  Comment below your favorite one.
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  If you're doing something that's working, I would love for you to comment below.
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  I'd love to connect with you.
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  Maybe have you on the channel sometime.
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  But other than that, I hope you have a great day.
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  Like, comment, subscribe, share the podcast where,
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  you know, things get shared.
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  And I would love to connect with you or any of your realtor partners
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  that need to have a conversation.
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  Talk to you later.
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  Bye bye.