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BONUS EPISODE: Ecom Scaling Show: Merchandising Your Ad Account For DTC Brands (Ep. 4)
Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce.
In this episode of the Ecom Scaling Show, Jon and Dylan delve into the intricacies of merchandising in e-commerce, focusing on how it connects to cash flow planning. They discuss the importance of understanding product pricing, placement, and the overall strategy behind advertising. The conversation highlights common…
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