Gilad Bechar Cut Costs With AI (But Hired Like Crazy) - #06

Legends of Scale · May 20, 2026 · 41m

Today we chat with Gilad Bechar Founder of Moburst.

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0:00 Meet Gilad Bechar

0:11 All-In on AI (But Hiring More, Not Less)

0:48 "We Thought We'd Downsize"

3:32 The Roles Nobody Expected to Create

6:48 Why Every AI Tool Needs a Product Manager

8:17 The LinkedIn Content Machine (Full Breakdown)

12:24 Tinder for Content — Swipe to Schedule

14:39 The Chef Analogy — Tasting AI Output

16:00 Writers Became Editors-in-Chief

19:00 Every Role Got Promoted…