
Stop Going Viral and Start Converting with Rachel Traxler
When people brag about going viral, my first question is always: great, but how many of them are actually on your email list? That’s why I had to bring Rachel Traxler onto the show. To me, she’s the funnel girl of the photography industry, and she’s never once felt salesy doing it.
Rachel left her job at the Mayo Clinic cancer center to go full-time in photography in 2017, with no plan B. Her first step into education was a simple wedding party posing guide. Today she runs a 12-month coaching program that she’s been filling for five and a half years. Her big point: visibility means nothing if…
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