Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Social Media Consistency: End the Feast & Famine Cycle

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Social Media Consistency: End the Feast & Famine Cycle · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

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  Today on the podcast, we're going to talk about personal
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  pages versus company pages on social media.
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  Which one should you have? So on LinkedIn, company page and
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  personal page, on Facebook, company page and personal page,
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  which one should you have? Which one should you use?
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  Now, the reason why we're looking at this today is because
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  there's a client that I did some work with earlier on in the year
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  and I called him up to say, you know, boy, what's up?
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  How you been? How's the business?
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  And we started talking about a bunch of stuff and one of them
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  was this whole company page versus personal page.
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  And he noticed that one of the things that we worked on, you
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  know, while we were working together, you know, as per paid
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  coaching engagement, one of the things that we're working on
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  when we put it on his personal page, if he blew up bomb and
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  guys started getting business from it, but then we'll put it
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  on corporate page, just quiet, nothing as in nothing at all, No
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  traction, no business, no leads, no clients, no customer, no
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  nothing once you put it on company page.
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  But meanwhile, anything was on the personal page, phone call,
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  the phone call turned into business, as in it was good.
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  Was was was really, really good. So that's what we're going to be
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  talking about today because he was surprised, but I was not
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  surprised. And I'm going to explain to you
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  guys why I was not surprised that that happened.
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  And then let's have some realistic expectations about
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  what we can expect for social media right now and then in the
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  time to come. So if you love these sorts of
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  things, social media, how do we make money off of social media?
• 1:36
  How do you get clients from social media, these sorts of
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  things, then this podcast is your jam.
• 1:41
  So stay here, subscribe, you know, stay tuned in on Spotify,
• 1:45
  YouTube, Apple or any player of your choice.
• 1:49
  Oh, by the way, I'm making today's recording at home.
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  You know, the kids are watching Teen Titans.
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  It's it's a weekend. So that's why we have noise in
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  the background. Now.
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  I'm the host of the podcast. My name is Tavishima Ayede.
• 2:00
  If you'd love to connect, call, send a text message or WhatsApp
• 2:03
  message on 08064662140. So like I said today, now
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  personal pages, company pages, as in which one should we be
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  using? Some of you might not like this
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  answer, but as a general rule, I tend to say both when it comes
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  to these sorts of things. As in instead of just trying one
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  and ignoring the other, as in try two of them and see which
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  one seems to be working. The one that seems to be
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  working. Oh yeah, fire double down on
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  that one. Then the one that doesn't seem
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  to be working, maybe maintain or maybe take your foot off the
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  gas. But either way, sure you've
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  tried because when it comes to sales and marketing, sometimes
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  is idea that you're using as per.
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  Let me just Chuck it. Let me see the one that works,
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  the one that works double down. So there's a lot of theory and
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  prescriptive practices when it comes to sales to say do this,
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  do this, do that. But just know that sometimes
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  when you're starting the journey is let's try and see which one,
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  which one is working. Now, like I said, this pre wrong
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  client of mine, we worked on a couple of things.
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  We were trying to see how we could get referrals for his
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  fashion business and he had recently made a wedding count
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  for a bridal client, of course, that he was very, very proud of.
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  And and I told him that, look, this thing looks sweet.
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  It looks nice. I don't understand the
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  technicality, but I know that when bright to see this thing,
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  the bridge will say, wow, this thing is cool.
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  So I told him, let's put off some content on your social
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  media. And then we worked on some
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  stuff. I tried to I use that as a case
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  study to show him how we can come up with compelling copy.
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  Copy just means text. You know the the words and the
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  sentences that you use when you put up post, you can use social
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  media to come up with good copy. So you can use AI tools, Google
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  Gemini GPC to come up with good copy for your social media
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  posts. And then we put it up there and
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  I also shared it on my LinkedIn. Well, that's because you know,
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  whenever I'm working with someone, you know, my progress
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  is your progress. If I work with you and you blow
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  you hammer, if anybody asks you, you know, what was the secret
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  cut? So for me, you say, is this guy
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  that helped me, this guy Tara Shima, I said Tahu Tahu, you say
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  Tava Shima. Now this is the podcast, this is
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  the YouTube take the guy's phone number.
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  So your success is my success. So, you know, as you're
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  promoting your own me self, I go to promote on your behalf.
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  And then he noticed something really, really interesting for
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  him. If it was interesting.
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  But you know, those of us in the business, we already know that
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  that's just how it is. So like I said, now the one that
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  he put on his personal page, if he blew up people like people
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  share people comments, people say how much they will say, are
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  you free? Do you deliver?
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  And, you know, he ended up doing some business.
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  Then the one that he put on the company page, quiet crickets, no
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  traction, no enquiries. And then he was surprised and he
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  wanted to know how. And I had to explain to him
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  that, you know, oh boy, it's just the nature of the game.
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  That's how the whole thing has been set up.
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  The algorithms prioritize personal pages over business
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  pages. The reason why is because all
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  these people, Zuckerberg them all these people that own social
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  media networks, if you're a business, they want you to pay.
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  That is how they make money. So if you're on a business page,
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  they want you to pay for people to see the thing they want you
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  to pay for reach. Even on the personal pages right
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  now, people have been complaining that engagement has
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  been going down or LinkedIn engagement has been going down
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  on Instagram. It's, it's a fact because they
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  want people to pay. If all of us just they watch for
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  free, then how will Zuckerberg now make money?
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  They want us to pay eventually. So what happens is social media
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  networks, they come out and at first they want everybody to be
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  on board. So everything will be free.
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  And then engagement, you know, will be high.
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  They'll just be showing your post to everybody.
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  Then when everybody's on the platform now they need to make
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  some money. They'll now start saying, Oh
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  yeah, pay for this feature, pay for this post to be boosted, pay
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  for this, pay for this, pay for that.
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  So that's what they're trying to do.
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  So for business pages, whether on Facebook or LinkedIn, you
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  want your business page to pop off, you have to PAY, pay.
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  That is the reason why, one of the reasons anyway why there is
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  more traction on personal pages. Now, this is also another reason
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  why there's traction on personal pages.
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  And if you think about it, you know, it's kind of
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  straightforward on the company page.
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  Now you set up the company page, what do you do?
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  You invest one day and you set it up.
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  After that, you just forget about it.
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  You hardly post on it. You hardly tell people to follow
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  you, hardly nothing. So there's no followers, there's
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  no audience, there's no engagement already on the page
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  to begin with. So if you now go and drop
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  something there, if you take something and go and drop in an
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  empty marketplace, who will see it?
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  Nobody. Who will engage with it?
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  Nobody. Because you deliberately left
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  that square empty. You didn't have a plan.
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  You set up your company page, you set up your company profile,
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  you set it up one time and you didn't do anything.
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  If you don't believe me, you who are listening to this podcast
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  right now, you have a company page, right?
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  You have a company profile. Go and check it.
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  I can assure you for, for 90% of you listening to to this thing,
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  the last time any of you posted anything there was maybe
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  December 31st or maybe like January 7th.
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  The last time you posted anything there was 10 months
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  ago. You posted Christmas, you posted
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  New Year. After that you forgot.
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  You haven't put up anything there since.
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  So quite frankly, your company page is dead.
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  That's the reason why if you put anything there, nothing will
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  happen but your personal page now, at least that one once in a
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  week at least, you drop something, you share a meme, you
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  know you do something. People are already kind of
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  looking. You've been following people and
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  people have been following you back.
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  So there already seems to be some sort of traction so that
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  when you drop something there, there will be some engagement.
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  So you can see that these are the 2 main reasons why you will
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  see that your personal profiles are performing better than your
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  company profiles because #1 Zuckerberg, them and the people
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  who own LinkedIn, they want you to PAY.
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  They want you to pay. So unless you pay, they will
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  show it to people and then #2 you already don't care about
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  your company page, your company profile anyway.
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  You've not been doing anything there anyway.
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  So you know, it's like that. Or you will prefer to say, if a
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  tree falls in the middle of the forest and nobody's there to
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  hear it, did it make a sound? So that's it, Pretty much the
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  same thing. You drop it on the company page.
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  It's like a tree falling in the middle of the forest where
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  there's absolutely nobody to hear.
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  And if there's nobody to hear, there's nobody to engage with
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  all the commotion. So you want things to perform
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  well on your company page, you have to look for avenues to pay.
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  Then also make sure you try and keep your company page, you
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  know, alive, be putting content, be asking people to follow, you
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  know, be, you know, some organic engagement.
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  So it will help when you now put stuff up there.
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  So that was the first thing. And yeah, that's the first thing
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  I wanted to share with you guys. So if there's any of you who's
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  been noticing, why, why, why, what's the reason, This is
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  precisely the reason. And just know that it will
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  always be the case. Now, new social media networks,
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  new social networks come up all the time.
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  So if there's any new one that you're on right now, because
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  I've been hearing people talk about what's this one called
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  now, I can't remember. There's one Chinese one.
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  Then there's one that Gary Vaynerchuk has been talking
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  about a lot. I can't remember.
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  But anyway, in the beginning is the same.
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  They want every, all of us to join there.
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  So in the beginning, absolutely everything will be free and
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  they'll be showing all your posts, all your followers,
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  because they want to get all of us there.
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  Then when the social media network is now full, when
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  everybody's on board, they will now drop engagement and they
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  will now start saying, oh, would you like people to see more of
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  this post? Click on this button to boost.
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  Now click on this button to promote.
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  Now set up, add account, set up this, set up that.
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  So in the beginning, always take advantage of this free
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  engagement. And that's part of the stuff
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  that I'm riding on on LinkedIn right now.
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  Yes, people complain that engagement is low, but The thing
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  is LinkedIn now is still largely free.
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  So I will keep on riding that wave.
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  I'll continue riding this engagement wave until the time
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  when anyway shine in the beginning when it's free, just
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  ride that wave because the time will come when they will say you
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  want people to see your stuff, then pick.
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  Then I also had to mention because it's one mistake that
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  those of us who, you know, solo solopreneurs, people who work
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  alone, self-employed, there's one mistake that we make and
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  that's feast and farming. When things are going good, we
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  take our foot off the pedal. We stop promoting because we're
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  busy. Understandably.
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  The problem with that is when you relax, then the phone calls
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  will stop. When the phone calls stop, the
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  conversations will stop. When the conversations stop, no
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  more close deals. When no more close deals, you
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  will not start panicking. So I told him that look, it's
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  been beautiful so far. What you do is do not stop.
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  Continue. Even if you are busy, continue.
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  Keep up this pace. We'll try and figure out how to
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  cope with the over, you know, the over oversupply of work.
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  We'll figure something out, but don't stop because what will
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  happen is you stop. You say let me take a break for
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  one month. Let me not post or let me not
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  promote or let me not share. Let me not whatever.
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  Let me turn off the advertising campaign.
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  Let me whatever it is that you're working.
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  You say let me take a break for one month.
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  Let me catch my breath. The thing is, you forget that
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  you say one month, one month, two weeks will pass before I
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  know it, 8 weeks before I know it. 12 weeks.
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  Then one day you just notice. Where's my phone?
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  Where's my phone? I didn't hear my phone ring.
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  Where's my phone? Where's my phone?
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  You now find your phone under your bed.
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  It's like this phone has not rang for one week.
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  The reason why the phone has not rang for the past one week why
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  no bride has been calling you to say how far are you available?
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  Can you send to Maiduguri? How much does it cost?
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  Are you available for December 21st?
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  The reason why is because whatever it was that was
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  working, you took your foot off the pedal.
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  You stopped with the advertising, you stopped with
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  the boosting, you stop with the posting, you stop with the
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  promotion, you stop with whatever it is that is working.
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  So when we find something that works, my brothers and sisters
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  keep it up. Consistency is the name of the
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  game. That is how we avoid Feast and
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  farming. Feast just means boku.
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  Everything, set, enjoyment, flex, plenty of money, I mean
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  demand. Then it's then the rush us.
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  They're chasing me that is Feast.
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  Their farming is now Wow, now Wow, 15th of the month already,
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  no single one phone call. What is happening?
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  So let's avoid feast and farming.
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  If it's working, stay consistent.
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  Don't take your foot off the gas.
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  If the work is too much, don't worry.
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  There are things that we can do. You know, you can hire more
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  people. It's going to be a problem for
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  you creative enterprises. You know, like in his own case,
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  since he's doing fashion design, especially bridal.
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  So it will be hard, but there are ways that you can catch up.
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  Just don't do the feast and trimming thing.
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  So that's all I wanted to share with you guys today.
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  So if you notice that your personal pages are performing
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  better, this is the reason why. Continue to ride that wave.
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  Continue to ride that wave. They want us to pay for stuff.
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  You're trying to avoid paying for stuff.
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  So you know, if you don't like it, just go ahead and pay for
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  stuff and don't quarrel. Then if something is working,
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  keep it up, be consistent so that you can avoid feast and
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  family. And that's all for today.
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  So thank you for your time and attention.
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  Remember, subscribe Spotify, YouTube, Apple or any player of
• 15:13
  your choice if you love these kinds of issues.
• 15:15
  And if you would love to connect, you can call, send me a
• 15:18
  text message or a WhatsApp message on 08064662140.
• 15:25
  I'll catch you all some other time.