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How a 20-Year Agency Is Surviving AI | Wes Towers
After more than twenty years running his agency, Wes Towers is facing the question every business owner is asking right now.
How do you survive AI without losing what makes you human?
His answer is to bet on the one thing the technology cannot fake, which is trust, at the exact moment AI is flooding the internet with fake photos, synthetic video, and generic content.
In this episode, Wes shares why he leaned on his team for the first time in twenty years and rebuilt his agency's playbook around AI, how his niche in trades and construction found him rather than the other way around, and why…
The skinny
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