Latest / Talk Copy to Me | Content + Copywriting Podcast / Celebrating Leap Year With Marketing Predictions for the Next Four Years

Transcript

Celebrating Leap Year With Marketing Predictions for the Next Four Years · Talk Copy to Me | Content + Copywriting Podcast

• 0:00
  I really enjoy reading or listening to, prediction based content, which is why I was really thrilled to have a leap year be this year, so I could do an entire week of marketing predictions with you.
• 0:14
  However, one thing I will say after doing the interviews with the experts that I had and doing all of the research for this particular episode is that I think predictions are so hard.
• 0:28
  I don't know.
• 0:29
  Maybe I'm not a predictions person.
• 0:32
  Maybe my chemical makeup, my neurodiversity, my Enneagram two-ness, I have no clue, but maybe the general makeup of Erin is just prohibitive in predicting the future.
• 0:46
  I can reflect back on the past like the best of them.
• 0:50
  I can analyze the present, but boy do I have a mental block about future predictions.
• 0:55
  That being said, I worked really hard on this episode to come up with a well-rounded group of predictions in the marketing world for the next four years.
• 1:07
  I am going to spend some time this episode to talk about these things in relation to marketing, and they are tech privacy, SEO, copy, customer experience and advertising.
• 1:24
  Those are the things we're covering here today.
• 1:27
  So that's it.
• 1:28
  We're gonna just jump right in and start talking about tech, marketing tech in the next four years.
• 1:36
  The introduction of AI made it very obvious and very clear that we're going to have a few pivotal moments in the sense of what new tools can be built, how can we use artificial intelligence to better us in our jobs?
• 1:49
  Where do we have to be careful about the line of, um, allowing artificial intelligence to influence things like our marketing decisions or our copy or content?
• 2:00
  So I think the easiest prediction is that AI is going to play a very significant role within the marketing industry over the next four years.
• 2:10
  I know I, I started with the most obvious of those options, but I, I purposely chose that to begin with because I think it will influence some of the other things that I'm sharing today.
• 2:22
  How will AI influence our marketing over the next four years?
• 2:27
  Some easy ways: one, and not the greatest way, is that people are going to be using AI tools to create copy and content for their businesses.
• 2:37
  Some easy ways: It's going to go badly.
• 2:39
  Some easy ways: Sorry folks.
• 2:39
  Some easy ways: It is going to go badly.
• 2:42
  Some easy ways: You can use AI to create incredible outlines, to do some messaging work for you.
• 2:48
  Some easy ways: Like there's so many great and excellent use cases for using ai.
• 2:53
  Some easy ways: Within the realm of marketing, but what's going to happen is businesses from small to large are going to cut corners by hiring, quote unquote, hiring an AI tool to write their copy and content for them.
• 3:08
  Some easy ways: Because of that, we're going to then have SEO issues, right?
• 3:12
  Some easy ways: We're going to have a lot of really stinky copy on the internet, and then there's going to be adjustments that have to be made on, you know, removing that content or adjusting that content, bringing a human touch to that content.
• 3:26
  Some easy ways: However, one thing I think AI will drastically improve in the tech world is data literacy.
• 3:33
  Some easy ways: And this is something I'm very excited about.
• 3:36
  Some easy ways: Having an overwhelming amount of data can take a lot of time to sort through and to, analyze, right?
• 3:45
  Some easy ways: So when we have tools that can take massive amounts of data and, and sort and analyze and share insights about the data with us, it saves a ton of time and I think that's a really big perk.
• 3:58
  Some easy ways: So I think data analyzation is going to be the most exciting thing from my perspective, and the increase in data literacy when it comes to marketing specifically is going to be really exciting to see how it plays out over the next four years.
• 4:13
  Some easy ways: Let's move slightly away from AI things though, because in the tech sphere, I'm really interested to see how privacy, gets adjusted within the marketing world in the next four years.
• 4:27
  Some easy ways: I was going to start by saying that I was very let down by the last four years of privacy in regard to marketing because it was very quiet.
• 4:38
  Some easy ways: I had high expectations for privacy in regard to marketing in the year 2020, and I say that year specifically because there was actually a lot of action in the.
• 4:48
  Some easy ways: Earlier four years, so 2016 through 2020, where a lot of laws were becoming in effect about privacy concerns.
• 4:57
  Some easy ways: You know, GDPR, the California law, like there's been many changes, especially in those four years, 16 through 20, about privacy laws.
• 5:07
  Some easy ways: But then.
• 5:09
  Some easy ways: It was quieter, let's say between 2020 and 2024.
• 5:14
  Some easy ways: It was something that was discussed.
• 5:17
  Some easy ways: There was actions starting to be taken, but it was a slower four years overall in regard to how we treat consumer privacy in the marketing world.
• 5:29
  Some easy ways: That being said, I think this next four years is going to be like privacy on speed.
• 5:35
  Some easy ways: There are going to be drastic changes, which I think you're, you're starting to get aware of if you listen to yesterday's episode on email marketing, and if you come back again next week where we have.
• 5:46
  Some easy ways: Cheryl Rerick here to talk about some of these new email regulations.
• 5:50
  Some easy ways: you're probably aware that privacy is becoming a very important thing and there's lots of little changes that have started taking effect in the past year or so between Google and Yahoo's email privacy regulations changing between December of last year and April of this year.
• 6:09
  Some easy ways: That's one huge one.
• 6:10
  Some easy ways: Other privacy things are cookies and different ways that of tracking that has really started to take effect in things like Apple and Google and how they track monitor their customers specifically also social media.
• 6:29
  Some easy ways: I think if you were in marketing, or at least, you know, paying attention to marketing for your own business over the last, let's say two or three years, you'll know that a lot of people who were previously performing excellently on things like Facebook ads or Instagram ads, like, you know, paid advertising for their small businesses, started to really freak out because all of a sudden the the great, return on investment that they were getting from these ads just like tanked because of privacy related things.
• 7:01
  Some easy ways: And I think.
• 7:02
  Some easy ways: The culmination of all of these behind the scenes things that have happened over the last few years and things that are really rolling into effect now is going to snowball and we're gonna see a lot of privacy related changes over the next four years.
• 7:18
  Some easy ways: Consumers are, they're tired of their.
• 7:21
  Some easy ways: Their data being shared, they're tired of being tracked.
• 7:24
  Some easy ways: They're tired of spam, and regulations are starting to come into play, to start to protect the consumer.
• 7:32
  Some easy ways: So as the business or the marketer, we're gonna have to start getting in line, paying very careful attention and following these regulations so that way we don't become the spam and we don't become the quote unquote bad guys.
• 7:44
  Some easy ways: Because we're not doing the best business practices, but I know you listeners out there are following the best business practices so it won't apply to you.
• 7:53
  Some easy ways: This kind of is a great segue to go into my next topic, which is SEO.
• 7:57
  Some easy ways: I think that voice and visual search improvements is, this is my last tech topic., there's gonna be a lot of improvements to how consumers in the everyday people are searching, using their voice or for visual, search elements like.
• 8:14
  Some easy ways: If you're not already doing a visual search, if you have the Google app on your phone, you can use the lens and take a picture of something and it'll search the internet for related images that look like that picture.
• 8:26
  Some easy ways: That's what I mean by visual search.
• 8:28
  Some easy ways: So I think that the, those two key elements are something that has been under development for a while.
• 8:36
  Some easy ways: I don't mean underdeveloped, I just mean they have been in developed.
• 8:40
  Some easy ways: It would be helpful if I could actually talk correctly on a podcast.
• 8:42
  Some easy ways: Let's try that again.
• 8:44
  Some easy ways: They, they have been in development for quite a while.
• 8:46
  Some easy ways: Right now we've seen improvements here and there, but with the lens of Google's, EEAT and helpful content updates of the previous year as well as what we're seeing with the influction of AI content.
• 9:02
  Some easy ways: SEO is going to be the wild, wild west, and I think that one way that these big wig search companies can kind of maintain somewhat.
• 9:13
  Some easy ways: Of control or, at least something they can keep a face of customer experience is by improvements in voice and visual search.
• 9:23
  Some easy ways: So if you're using tools like Siri in order to get, information for your personal life or your business life, it will be a lot easier to get the correct information.
• 9:33
  Some easy ways: And part of that is ai.
• 9:35
  Some easy ways: Part of that is that, you know, these companies can train their voice search tools to give better.
• 9:43
  Some easy ways: Now, I said I was gonna segment this over to SEO, so we will, we'll do that.
• 9:49
  Some easy ways: All right, friends, I, I know I just said I'm bringing up SEO, but if there's one thing that refuse to predict at this time, it is the future of SEO.
• 9:59
  Some easy ways: I, I seriously caution you that if in the immediate future anyone tells you that they know what to expect from search engine optimization over the next four years, that you run as fast as you can.
• 10:13
  Some easy ways: We're in kind of an upheaval of search right now and there are so many moving elements that are affecting what we can expect from search.
• 10:22
  Some easy ways: So my non- prediction prediction is that search engine optimization is gonna be on a wild ride on these next four years.
• 10:33
  Some easy ways: I think that we're going to, kind of be treated like the social media giants treat the users with like algorithm changes.
• 10:42
  Some easy ways: You know, it's like one day you're being told X, Y, Z in regard to search engine optimization, and then the next day there's an announcement that now you should prioritize A, B, C.
• 10:53
  Some easy ways: Here's my advice for you.
• 10:55
  Some easy ways: It's that I think that you should keep following current SEO best practices.
• 11:01
  Some easy ways: And what I mean by current is all of the best practices over the last decade plus so that way we can appease search engines who are then allowing us to be introduced to this searcher.
• 11:16
  Some easy ways: I always liken Google or any type of main search engine, let's say, as the wingman.
• 11:22
  Some easy ways: I've said it many times on this podcast, so I don't wanna keep like repeating myself, but if you think of the role of the traditional wingman or wingwoman, they're the connector, right?
• 11:30
  Some easy ways: Like they're the person that's going to introduce two parties or you know, multiple parties, and how can we make the wingman's job easier, right?
• 11:40
  Some easy ways: If a wingman was responsible to introduce two people that they did not know at all, it would be significantly harder for them to make that connection.
• 11:50
  Some easy ways: Now if we can appease Google, if we can make it easier for Google to take our content and share it with the people who are looking for the answers we're providing, who are looking for the educational content, the inspirational content, the entertainment that we have created for them, if we can make it easy for Google to share it they're going to share it.
• 12:13
  Some easy ways: So if you follow the best practices, you make the wingman's job easier, you're going to have a lot better of a chance to survive the future of SEO.
• 12:25
  Some easy ways: I think instead of being scared about it, now is the time to create the excellent content.
• 12:32
  Some easy ways: I'm gonna say that one more time.
• 12:33
  Some easy ways: Now is the time to create excellent content.
• 12:38
  Some easy ways: Because in the future, if they're providing answers and they're looking for good content, they're gonna look backward.
• 12:43
  Some easy ways: They're not gonna say, oh, I know Erin talks about these things on her, on her website.
• 12:49
  Some easy ways: Maybe I should go ask her what she thinks about that for the future.
• 12:52
  Some easy ways: No, they don't care about predictions, right?
• 12:54
  Some easy ways: And they don't care about things that we haven't written.
• 12:56
  Some easy ways: So if you're creating written content, case studies, blog posts, anything that's long form content get that in now and make sure your SEO is on point now.
• 13:08
  Some easy ways: It will serve you in the long run.
• 13:11
  Some easy ways: I'm already moving on an SEO high horse here, so we're gonna take a break for one second because I would like to say thank you to some of the people who have left recent reviews on the podcast.
• 13:21
  Some easy ways: One of those people are Todd Gates who says, "this is the proverbial needle in a haystack.
• 13:26
  Some easy ways: Wow.
• 13:27
  Some easy ways: As a new small business owner, there is so much to learn and so many offerings to sort through.
• 13:33
  Some easy ways: I came to Erin by total chance, listened to the latest episode, immediately went back to episode one and binged four episodes on my Drive.
• 13:42
  Some easy ways: Erin's podcast is feeding me clear, actionable information in such a professional, engaging manner.
• 13:49
  Some easy ways: I'm in! Thanks Erin." Thank you so much, Todd, for leaving that review.
• 13:54
  Some easy ways: Another person who left a review is user LHJ two, who says Talk Copy to Me is one of my absolute faves for copy and SEO insights.
• 14:05
  Some easy ways: While a lot of podcasts start strong and juicy and fade over time, Erin has managed to continue to develop really helpful topics and deliver extremely actionable advice.
• 14:18
  Some easy ways: 100% worth my time and yours." Thank you so much.
• 14:22
  Some easy ways: And then the most recent, uh, review that we have is from the distracted one.
• 14:29
  Some easy ways: Who says "I am new to copywriting and getting back into web design from 2001 so I'm really happy that I found Erin's podcast.
• 14:39
  Some easy ways: I really appreciate how she expounds on what she's teaching because I am one of those students that need to know why we should do something along with the how.
• 14:49
  Some easy ways: And I appreciate the confidence in her voice that is contagious.
• 14:53
  Some easy ways: I need all the confidence I can get." Well, thank you everyone.
• 14:57
  Some easy ways: Those are the reviews for this episode.
• 15:00
  Some easy ways: as always, I would love it if you had the time to leave a review for the podcast, and you can do that in Apple Podcast or you can always leave a rating in Spotify podcast, but I've kept you here for far too long, so we're gonna power through some of my other marketing predictions for the next four years.
• 15:19
  Some easy ways: I think there's gonna be some changes within the copy and content world of marketing, and I think a lot of those changes are going to come from user generated content.
• 15:31
  Some easy ways: If you're not familiar with what user generated content is, it's basically exactly what it sounds like.
• 15:37
  Some easy ways: It's content that was created by the end user so think of it like someone purchases a product and then they goes on, they go on TikTok to leave a review about the product they're using.
• 15:49
  Some easy ways: It's also if someone, films a testimonial or a review for a service provider that they're working with, and that service provider uses the video on their website.
• 16:00
  Some easy ways: The reason why it's so helpful is obvious general social proof.
• 16:04
  Some easy ways: We all are more confident in our purchasing decisions when we see that other people that are like us are pleased with the the decision that they've made.
• 16:15
  Some easy ways: So it specifically works well for social proof, but user generated content does not have to be social proof, especially in the lens of marketing.
• 16:25
  Some easy ways: A really good example of that is something that was actually like all the buzz of the internet in the past week or so.
• 16:31
  Some easy ways: I'm totally apologizing'cause I haven't watched it.
• 16:34
  Some easy ways: If I say this person's name incorrectly, but Reesa Teeses, "who the F did I Marry?", which is the TikTok video series is in an excellent example of user generated content.
• 16:47
  Some easy ways: It is storytelling.
• 16:50
  Some easy ways: So what they're doing is they're using a social media tool to tell a story.
• 16:55
  Some easy ways: And I chose that person as a example because there's two things that I think are really gonna take form in the next four years when it comes to creating content in, the marketing world.
• 17:08
  Some easy ways: There's two specific ways that will stand out.
• 17:11
  Some easy ways: Micromoment content, and.
• 17:15
  Some easy ways: This is gonna sound wild when you hear it, so I'll repeat it twice.
• 17:18
  Some easy ways: Long form short storytelling.
• 17:21
  Some easy ways: I know that makes no sense, right?
• 17:23
  Some easy ways: So there's micro moments and long form short storytelling.
• 17:28
  Some easy ways: We actually did an episode about social media in early 2023 with Helen Palisi, and she came on to talk about how she thinks that social media storytelling will be something that's really going to start to become more regular on social media.
• 17:46
  Some easy ways: I'll link to the episode, so you can go check out our conversation.
• 17:50
  Some easy ways: But I think she's really onto something and I think we're going to see this a lot more frequently in the next four years.
• 17:58
  Some easy ways: It is short pieces of a story that build up in a long collection.
• 18:04
  Some easy ways: again, I haven't watched the TikTok series, but if I'm understanding this correctly, I think there were like 52 different stories that were each approximately 10 minutes.
• 18:14
  Some easy ways: So to be able to consume the entire story.
• 18:17
  Some easy ways: You had to watch all 52 episodes in 10 minute clips.
• 18:21
  Some easy ways: So you can see how that is what I mean by long form storytelling.
• 18:26
  Some easy ways: It's built over time.
• 18:28
  Some easy ways: Just like true storytelling is done, if you liken it to the chapters of a book, that's what she's doing with the content she's created.
• 18:36
  Some easy ways: However, it is in short burst now because this is like the new viral hit.
• 18:43
  Some easy ways: Everyone has kind of went in and binged the content like we do for Netflix series . So I really feel like we're gonna see a lot more of this user generated content in the next four years.
• 18:55
  Some easy ways: And what I mean by micro moments are immensely tiny pieces of content.
• 19:01
  Some easy ways: Opposite of the long form storytelling, but content that was created with a very specific goal in mind.
• 19:08
  Some easy ways: So kind of run the same way that the long form short storytelling is, except that instead of the longer amount of content that's getting shared.
• 19:19
  Some easy ways: It's a collection of mini bursts of content.
• 19:23
  Some easy ways: The other thing I want you to consider when it comes to changes over the next four years or my prediction is that we're going to have a lot more omni-channel storytelling.
• 19:32
  Some easy ways: So that would mean, as an example, you consume content on one channel, and then you're going to another channel to get a different piece of the content and another channel to get a different piece to kind of tell an overall story.
• 19:45
  Some easy ways: It very well could get more technical where you are doing things like app related content and social media related content.
• 19:53
  Some easy ways: But I think omnichannel storytelling is going to be a big hit with the big brands.
• 19:58
  Some easy ways: just this week for Chipotle, I think it is, they have a campaign going that if you find their codes within the content that they're sharing on social media, you can text the code to them to find out if you've won I think it is guacamole for an entire year, which is thrilling.
• 20:17
  Some easy ways: I love me some Chipotle guacamole.
• 20:19
  Some easy ways: The user's job is to consume content on social media, but then take the bit of information that they have and use SMS text messaging to communicate with the brand to like enter a contest.
• 20:34
  Some easy ways: So use that, example as what omnichannel storytelling is.
• 20:38
  Some easy ways: And I think we're gonna really see a lot of really massive brands, put that into the play in the near future.
• 20:45
  Some easy ways: Tidying up this copy and, content section.
• 20:48
  Some easy ways: One thing that is way overdue way overdue, but it's really, I think, starting to get the attention that it, it so much deserves is accessibility and inclusivity.
• 21:01
  Some easy ways: I have an excellent episode with Erin Perkins where we talk about accessibility and inclusivity.
• 21:08
  Some easy ways: I will put that in the show notes so you can listen to it, but if you haven't paid attention to your own websites, accessibility to your inclusivity, and um.
• 21:19
  Some easy ways: I'm gonna put one more episode because we had a conversation with Danbee Shin about global inclusivity in that same miniseries, and it was such a great conversation.
• 21:31
  Some easy ways: so I think that that's another layer of inclusivity that gets forgotten about, especially when the two words accessibility and inclusivity are so close to each other it's easy to think that they're like one category when they're not necessarily the same category.
• 21:47
  Some easy ways: So.
• 21:48
  Some easy ways: If you haven't paid attention to those things within your business, specifically within your marketing, prioritize that immediately because just like we're seeing some privacy laws come into effect, I think that with all of the changes to SEO, to AI tools, to everything, these quote unquote bigwigs like Google and Microsoft are going to care a ton about marketing and how it's presented to the end user.
• 22:20
  Some easy ways: Specifically websites here, like if your website is not accessible, they're not gonna prioritize that for search.
• 22:27
  Some easy ways: If anything, you might have penalties for a non-accessible website, so take the time now to do the work if you haven't done it yet, and pay attention to what you're reading within like the marketing landscape about changes to accessibility and inclusivity, because I think that it's going to be prioritized in the near future and it should have been prioritized already.
• 22:49
  Some easy ways: Almost done, I promise.
• 22:51
  Some easy ways: In regard to customer experience.
• 22:54
  Some easy ways: I think that consumer convenience is going to be one of their highest levels of priority when it comes to marketing and like true implementation.
• 23:06
  Some easy ways: If you're not exactly sure what I mean by consumer convenience, I want you to look closely as to how shopping has changed so drastically since the last leap year.
• 23:19
  Some easy ways: If you remember, prior to the pandemic, buying online and picking up your, groceries, your other shopping things was much less practiced.
• 23:31
  Some easy ways: In fact, I think some of the major grocery stores had just really started true delivery drop-offs for groceries.
• 23:40
  Some easy ways: And that was not through Instacart or anything like that.
• 23:43
  Some easy ways: That was through the grocery store.
• 23:45
  Some easy ways: So they would have like team shoppers who would pick the items and drop them off at customer's houses.
• 23:53
  Some easy ways: And that was still pretty rare prior to the pandemic.
• 23:57
  Some easy ways: And let's say Target, for example, and I know this for a fact because I was a, you know, a mom with young kids before the pandemic, and I remember just being so frustrated or anxious or nervous about having to, you know, get some shopping done or like needing something very important, like, um, wanting to test out different baby bottles let's say when my babies were having difficulty drinking out of a bottle, and I could use the target app to purchase the items, but the best I was going to get.
• 24:26
  Some easy ways: Which again, pre pandemic, this was a huge improvement to shopping.
• 24:29
  Some easy ways: But the best I was going to get was that I had to physically go into the store to pick the items up.
• 24:35
  Some easy ways: Which can be difficult if you have like babies and sleep schedules or you have one car or all these things.
• 24:41
  Some easy ways: Back to the point, I'm getting a little off the point here.
• 24:43
  Some easy ways: The last four years we've had a pivotal change to shopping in the convenience factor, the pandemic really forced BOPIS, which is buy online pickup in store or out of store, which is what really truly happened,, because of the pandemic.
• 24:57
  Some easy ways: you can drive up to target now and, and someone brings your order out to you.
• 25:02
  Some easy ways: That is the same for most, many other big brand stores.
• 25:06
  Some easy ways: And buy online pickup in store is not just a convenience thing for big brands.
• 25:11
  Some easy ways: It is an expectation that consumers have, so I really think that.
• 25:17
  Some easy ways: There's going to be a customer experience prioritization here by big brands.
• 25:23
  Some easy ways: I think this could be a problem though.
• 25:24
  Some easy ways: And I think the problem specifically is an issue for the tiny businesses.
• 25:29
  Some easy ways: We saw what happen when Amazon initiated their two day shipping.
• 25:33
  Some easy ways: It, it literally shut down small businesses, even though it was like a domino effect, right?
• 25:38
  Some easy ways: You know, if you cannot keep up with shipping demands, customers are not gonna go to you.
• 25:43
  Some easy ways: They're gonna go to the big brands.
• 25:45
  Some easy ways: I think that customers are going to get such a level of like eggshell walking handholding from brands who are willing to like bend over backward in order to make things easier for consumers that.
• 26:01
  Some easy ways: Little by little changes will be put into effect and smaller businesses will not be able to keep up with it.
• 26:07
  Some easy ways: I think we're gonna start seeing a lot more digital prioritization.
• 26:12
  Some easy ways: And while I don't have a very precise prediction with what I'm sharing right now, what I will say is I would love for you to pay very close attention to the customer experience changes that happen over the next four years for really big brands.
• 26:30
  Some easy ways: Because I do think shortly after changes happen for the big brands, we will start to see how that affects smaller businesses.
• 26:39
  Some easy ways: And finally, yes.
• 26:41
  Some easy ways: Finally, we have reached the end.
• 26:43
  Some easy ways: There is one more thing left,, that's advertising.
• 26:47
  Some easy ways: And I gotta tell you, I am really, really interested in what's going to happen with the advertising world in the next four years.
• 26:56
  Some easy ways: I think there's really there has to be, if it hasn't actually come to this yet, there has to be a come to Jesus moment when it comes to paid advertising.
• 27:07
  Some easy ways: You know, just in the, in the last week, I've seen dozens of complaints about how TikTok and Instagram are being completely overrun by ads.
• 27:18
  Some easy ways: But the ads have been prioritized, so.
• 27:22
  Some easy ways: I don't know if this is something we see this year or even next year, but I just don't think the advertising trend can sustain itself, especially on social media.
• 27:34
  Some easy ways: Maybe I should say that I don't think social media advertising can sustain itself in its current format for much longer.
• 27:41
  Some easy ways: I think there's always been this buildup of frustration with, being sold to, once Facebook started to actually implement ads on its platform.
• 27:50
  Some easy ways: And then other, um, meta companies and other social media platforms followed suit.
• 27:56
  Some easy ways: So it's not like everyone's just been excited about ads, but I think we're kind of hitting the point where consumers are overly frustrated and they will leave platforms where the ads are just so present and overwhelming.
• 28:10
  Some easy ways: Like I said, I don't think it's gonna happen in this super immediate future because shopping through ads on social media is a somewhat newer thing.
• 28:20
  Some easy ways: Talk about convenience marketing here, right?
• 28:22
  Some easy ways: If you go on Instagram, just before this, I was watching, jordan the stallion.
• 28:27
  Some easy ways: And he had a, a clip of someone holding an individual like coffee cup, like travel coffee cup where it stirs the coffee for you.
• 28:35
  Some easy ways: And he was like, I found it.
• 28:37
  Some easy ways: I found it.
• 28:38
  Some easy ways: One, I would, I would purchase this coffee cup in an instant.
• 28:41
  Some easy ways: Um, but the point is, if you see this on social and you can purchase it immediately from that creator that I said that really funny.
• 28:49
  Some easy ways: From the creator who is sharing the content.
• 28:53
  Some easy ways: It's exciting, right?
• 28:54
  Some easy ways: So we're at the point where we're enjoying the shopping of social media advertising, but like I said, it's really coming to a point where consumers are starting to get frustrated.
• 29:07
  Some easy ways: So once the fun of the social shopping starts to go away, we're going to, to kind of get that pivotal moment, I think.
• 29:14
  Some easy ways: So maybe in two years, maybe close to the next leap year, we'll really start to see some pretty massive advertising changes.
• 29:23
  Some easy ways: So.
• 29:23
  Some easy ways: If there's a takeaway from this part, I would say if you are investing a lot of money in advertising, maybe, maybe go hard right now.
• 29:30
  Some easy ways: My advertising days are far in my past, so I don't wanna actually give you any advice, but if it's working well for you.
• 29:39
  Some easy ways: I'd say enjoy it, but also employ longer term marketing strategies so that way they will be working if and when the advertising budget that you have or the advertising activities that you're doing are no longer working.
• 29:55
  Some easy ways: So that's it., like I said, this was really hard for me.
• 29:58
  Some easy ways: I am not the best predictions person.
• 30:01
  Some easy ways: I'm excited to find out if I'm right or wrong.
• 30:05
  Some easy ways: And I would love to hear what you have to say.
• 30:07
  Some easy ways: I mean, you can find me on threads most often, Instagram, LinkedIn, but I'd love for you to connect to see like what you took from this episode, what you agree with from this episode, and if there's anything we missed.
• 30:20
  Some easy ways: I hope you will join me back next week where Cheryl Rerick will be with us to explain what the heck is happening within the email marketing world with their new privacy regulations and how that really affects you as a small business owner.
• 30:35
  Some easy ways: If you email anyone for your business.
• 30:39
  Some easy ways: Please tune in next week because you really need to hear and learn, about these changes 'cause they do affect you.
• 30:46
  Some easy ways: All right, friends.
• 30:47
  Some easy ways: I will see you next week.