Latest / The Real Estate Agent Playbook / How I Built $500K GCI Without Buying Leads (My Proven System)

Transcript

How I Built $500K GCI Without Buying Leads (My Proven System) · The Real Estate Agent Playbook

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  most agents think
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  you need to spend thousands on buying Zillow leads
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  or any kind of lead that's going to
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  help you build your real estate business fast
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  the problem is it costs so much
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  then they're told they have to join a team
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  and they have to be a part of lead ponds
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  and all of this stuff well
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  here's the deal today
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  I'm breaking down the exact system
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  where I built my entire business
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  100% organically
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  to $500,000 in GCI without buying leads
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  what's up guys
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  I'm Jeremy Kane with the real estate agent playbook
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  and I train agents across the world now
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  four countries 36 states
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  I train agents how to build a business
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  just like I have done
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  and if you are interested in getting all of that
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  access to me for absolutely free
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  my partners Mike Sherard
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  Louis Galt and all of their systems and processes
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  and social media training
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  book a call below no pressure
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  no obligation
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  but it is an absolutely incredible value stack
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  if you are
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  really in to take your business to the next level
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  if that's the case come on
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  let's talk about partnership
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  let's get it to you for free
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  or I can also tell you how to buy it
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  but let's kind of dive into this right
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  there is a myth out there
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  that paid leads are the fastest
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  and easiest and best way to grow a business
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  the truth is
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  it might be the fastest way to a transaction
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  if you're good at the conversion
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  every lead is different
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  it really comes down to the conversation
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  where you are trained to convert yes
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  some are ready to go some are hotter than others
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  but really there is a learning curve on how to convert
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  and so I first want to say that you know
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  that's a great tool and system if it's for you
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  if you have that kind of sales gene where conversion is
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  is easy to you
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  comes natural and you have the money to do it
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  the problem is that a lot of agents that get into the
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  this business get into it so they can make money
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  not because they have money
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  and so then they're faced with OK
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  I need to join a team I need to do this
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  I need to do that
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  and that's just not necessarily the case
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  sometimes teams are great for people
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  sometimes they're not sometimes teams provide leads
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  sometimes they provide amazing
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  you know sphere training
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  and teach you how to really be the business
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  work on the business
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  so that you can work in the business
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  and absolutely grow this into a sustainable
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  income producing career
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  and the truth is I didn't have a ton of money
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  I was a young 30 years old just getting married
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  starting a family and I didn't want to invest
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  and take a chance on 10,000 dollar credit card bills
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  because I thought I can convert convert
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  convert you know
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  two or three transactions per month based on that
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  before the next 10,000 dollar charge
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  came for those leads and yes
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  I know you don't have to spend 10,000 dollars on leads
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  but the better they are
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  the harder they fall right
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  the better they are the more expensive they are
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  and so I had to look at something different
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  and that's when I came across Brian Buffini
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  absolutely incredible and the truth is
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  is that I never worked the Brian Buffini system to a t
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  right I sent out the mailers most of the time
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  I didn't do a ton of pop buys
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  I wrote as many handwritten notes as I can
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  but I have I don't know
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  probably a couple thousand
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  I'm never too busy for your referral
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  golden stickers that were supposed to go on
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  those personal notes
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  so I didn't follow that system to a t
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  but what I did do is I looked at it and I said okay
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  what is this about how can I build this business
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  and it kept pointing to me
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  be the connector right
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  because you know
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  Buffini talks so much about building that relationship
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  and having the answer
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  and being Johnny on the spot with those things
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  when you are you know
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  performing the pop buys and making that connection
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  and I pulled that in and I said
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  I just need to become the ultimate connector right
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  and what that did for me in my partnerships was
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  absolutely incredible right
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  the amount of people that I have connected
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  that have completed a business transaction
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  whether it be for a two dollar cheeseburger a haircut
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  uh you know uh
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  building something out you know constructing a garage
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  whatever it is
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  the amount of people that I have connected
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  is absolutely insane and
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  the reason that I did it was because I wanted
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  just to help people solve problems
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  if I knew that I could establish myself as somebody
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  that people can call to help solve a problem
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  it will it will work and so I set off on this journey
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  I connected with people
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  I built Raving fans just like buffini
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  you know
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  talk teaches you and I utilize some social media
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  which at the time
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  Buffini didn't have a ton of social media
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  you know in his systems
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  and I took that information
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  and I created my own strategy
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  but at the basis of it all
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  it was being a connector and so what I did was I
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  you know would meet with industry partners
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  I was the agent that would take a lender call
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  when I had a couple lender partnerships
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  I was the agent that would take the inspector call
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  when I had a couple of inspection partnerships
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  but what I did was I drilled down
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  the connection to amazing people right
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  and I always had this like
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  hey I'm gonna trust you on this front end
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  I promise you that
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  I'm gonna have a really successful real estate career
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  and I will send you far more business
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  than you ever send me right
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  and the only referral that I ever ask of you is
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  if you are going to buy or sell a house personally
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  have you promised your business to anyone else
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  if the answer is no I reach my hand across the table
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  shake their hand and say
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  I'm your guy and it's off to the races right
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  and doing so and having these authentic connections
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  and really looking for true partnerships
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  where I can help people grow
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  and build their businesses
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  in conjunction with mine was all I needed right
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  that paved the way for incredible relationships
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  with the right industry partners
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  No. 1 lender in the state
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  No. 2 lender in the state
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  the top inspectors the top
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  you know
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  everything and now it's about real estate partners
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  right I have some of the top real estate partners
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  in the industry
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  whether they're up and coming and in my opinion
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  they're just the top or they're gonna be the top
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  or they've done some amazing things in our industry
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  I love partnering with all
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  all of those people in between
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  and I love helping them build their specific thing
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  and find that specific niche
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  not everyone wants to be this connector
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  I was just on a podcast with Carolyn Castillo
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  she's like I don't love the warm and fuzzy conversation
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  I'm a cold caller
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  this is what I want to get to and I said
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  well here's the deal Carolyn
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  warm and fuzzy or you know
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  hey cold calling for service
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  we're all looking for that connection
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  so it's very similar right
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  how we do this is very similar
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  we just need to become a resource
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  and that's what I did right
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  and so I started with these authentic relationships
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  I leveled up I had standards
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  I said hey
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  if you're gonna work on my team
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  this is how I need it and please don't screw this up
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  cause you got one chance and I really like you
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  and I don't wanna not be your friend anymore
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  and so when I did that they respected me
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  they took extra care right
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  and the ROI on authenticity is absolutely unlimited
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  the people that I have taken from you know
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  a coffee shop vendor agent meeting
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  to friendships over a lifetime
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  is absolutely incredible so here's what it is
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  you just have to show up you have to be present
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  you have to be looking for opportunities right
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  if you're in a partnership
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  you need to be on call whenever
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  you know duty calls
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  if you have the opportunity
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  if you want all these people to refer their business
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  and their loved ones to you
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  you better be looking for ways to refer them
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  whatever they need right
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  and if they're you know
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  employees and they're doing their thing
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  whatever you need to refer them by
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  you know hey
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  here's some cookies right
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  I know you love cookies but that's what it is right
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  so you need to absolutely take over those relationships
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  take control of what you
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  you have control of and show up
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  and if you show up consistently
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  and you're always connecting
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  and you're looking to connect other people
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  to opportunity and resources
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  the game will take care of itself
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  and that's exactly what I've done
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  so why does this work in 2025
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  we have a very automated society
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  everybody's got a very short attention span right
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  so
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  that's only made our touches have to increase greatly
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  here I am on YouTube talking to you
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  hopefully holding your attention
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  but I also have Instagram going and I have emails going
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  I have all these things because
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  you never know how long you're going to capture
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  someone's attention
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  well in the real estate game
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  as a real estate agent
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  you need to be on the top of their mind
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  the day that they decide that they need to make a move
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  or the day that someone mentions real estate
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  they need to be like oh Jeremy right
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  not Jacob Jeremy
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  and that's where we have to get to
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  so as a real estate agent
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  you have the opportunity
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  and you have this really cool thing
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  called your cell phone
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  and people are constantly on there
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  and sometimes they send me a text and say hey
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  I need an HVAC guy
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  or sometimes they post it on social media
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  so I need to be aware I need to be present
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  and I need to be looking for opportunities
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  to connect other people
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  I don't need to be looking if Travis
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  Kelce and Taylor Swift got engaged
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  but I need to be looking
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  one of my forms of prospecting
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  is seeing how I can serve
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  who can I connect not necessarily like
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  oh that person just had a baby
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  they're gonna build buy a bigger house but hey
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  who on here needs me
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  to connect them with a professional
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  that I know will do the job
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  that they need to do it for an affordable price
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  for a fair price and for you know
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  a good good product or a good job
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  and that's where it starts
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  and people will continue to talk to you and refer you
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  and help you grow as as we go
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  so here's the story how to get to 500,000
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  you need to have as many conversations as you can
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  you need to connect as many people
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  to services that you can but ultimately
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  you need to show up and be authentic actually
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  show up to serve build partnerships with other people
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  with the intention to build the partnership right
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  not to you know
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  get something out of it or get the next deal
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  you show up as an authentic self with a heart to serve
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  and things will start to happen for you so
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  in closing
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  you need to surround yourself with the right people
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  you need to
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  put yourself in the middle of conversations
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  and you need to show up as service
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  and if you are that agent who's paying for leads
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  or on a team here's the deal
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  you're getting valuable experience
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  but start to build this
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  while you have the luxury of having leads fed to you
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  or whatever that looks like
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  and you're paying for them
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  but start to build this kind of service based
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  secret sauce up
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  and by the time you're ready to go off on your own
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  you will have a repeatable business
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  you will have this referral business cooking
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  and that is the secret
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  to exactly how I got the 500,000 GCI
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  right here right now and for years to come
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  we'll see you next time