Latest / Influencer Confidential / Advice I'd Give You If I Wasn't Afraid to Hurt Your Feelings #306

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Advice I'd Give You If I Wasn't Afraid to Hurt Your Feelings #306 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the currentin Well,
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  Speaker 1: let's jump in. As someone who's been in the creator
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  Speaker 1: economy for over ten years, I feel like I'm in
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  Speaker 1: a very interesting position, you guys, because I have that
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  Speaker 1: brand side experience, right, and then I also have a
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  Speaker 1: creator community, so I know what y'all are thinking. I
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  Speaker 1: kind of want to give that big sister advice today.
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  Speaker 1: It's a trend to kind of saw on TikTok and
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  Speaker 1: I was like, this could be a good video. The
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  Speaker 1: things I would tell you if I wasn't afraid to
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  Speaker 1: hurt your feelings. Listen, I am human too, and anyone
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  Speaker 1: that knows my coaching style, I don't believe in like
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  Speaker 1: scarcity and urgency and like all these scary tactics. I'm
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  Speaker 1: not a fearmongerer. I've been on YouTube for a long time.
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  Speaker 1: I think my channel's pretty chill, calm, you know, just
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  Speaker 1: states the facts and lets you guys, move on your own.
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  Speaker 1: But I'm human too, and I obviously, even when I
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  Speaker 1: work with my coaching students, I don't want to hurt
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  Speaker 1: anyone's feelings. But I do think there are things that
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  Speaker 1: if I could be unfiltered, I would say. But maybe
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  Speaker 1: I'll use this as an opportunity to share some things
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  Speaker 1: that are on my heart, some advice that I would
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  Speaker 1: give you if I could be really open and honest.
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  Speaker 1: A lot of times people will say things like I'm stuck,
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  Speaker 1: and it's kind of like, you're not really stuck, You're
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  Speaker 1: just avoiding the uncomfortable work, because there's a lot of
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  Speaker 1: things in owning your own business that are uncomfortable. Truly,
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  Speaker 1: as someone who's been an entrepreneur for really most of
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  Speaker 1: her life, I can resonate with this so personally, like,
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  Speaker 1: sometimes I just get unmotivated, right, And it's normal to
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  Speaker 1: fall out of love with your business in moments you're
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  Speaker 1: not always like beaming. Even this morning, when I was
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  Speaker 1: talking to the owner of this YouTube studio, I was like,
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  Speaker 1: does everyone love their job one hundred percent of the time. No,
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  Speaker 1: there's areas in our business that we love, and then
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  Speaker 1: there's areas in our business that really hold us back,
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  Speaker 1: and a lot of time we think we're stuck, but
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  Speaker 1: we know what we need to do. But what we
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  Speaker 1: need to do is annoying, uncomfortable, pushes us outside of
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  Speaker 1: that comfort zone, and quite frankly, we don't really want
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  Speaker 1: to do it. So then it makes you really reflect
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  Speaker 1: what are the things in your life right now that
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  Speaker 1: are uncomfortable? We all know it, like I don't need
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  Speaker 1: to tell you what that is. Because anytime there is
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  Speaker 1: growth or there is something that you guys want to achieve,
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  Speaker 1: I always think of like the gym example, how you
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  Speaker 1: build muscle is through tension. Muscle doesn't just come like comfortably.
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  Speaker 1: It's through tension. It's through being uncomfortable. And a lot
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  Speaker 1: of the things in our businesses that we don't want
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  Speaker 1: to do are exactly the things that we need to
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  Speaker 1: do now. This piece of advice is for all my
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  Speaker 1: avid course creators and binge learners. As someone who teaches
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  Speaker 1: education and has courses, I'm going to be straight up
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  Speaker 1: with you. You don't need another course. You need to implement
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  Speaker 1: what you've already purchased and learned. I make this a
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  Speaker 1: big part of my program is to have live elements
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  Speaker 1: because I do not want people buying my program and
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  Speaker 1: then not completing it. That would feel like a total
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  Speaker 1: failure to me. If I just had people buying my
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  Speaker 1: course and not going through it. People think it's always
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  Speaker 1: like the money that we help students generate. Yeah, that's
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  Speaker 1: great and all. But the fact that people actually take
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  Speaker 1: our programs and finish it, that to me is really
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  Speaker 1: important because the learning trap is real. You can watch
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  Speaker 1: every YouTube so the cows come home, you can go
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  Speaker 1: on AI, you can buy my course, you can buy
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  Speaker 1: all my things. But if you don't act, you're not
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  Speaker 1: getting results. And that's what I tell my pitching students.
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  Speaker 1: Pitching requires uncomfortable efforts and extraordinary efforts too. You have
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  Speaker 1: to pitch. It's like if you want to learn to cook,
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  Speaker 1: you could watch every cooking video in the world, right,
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  Speaker 1: but eventually you're gonna have to get in the kitchen
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  Speaker 1: and turn on the stove. That's the same thing with pitching.
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  Speaker 1: So please stay out of this learning trap. There's a
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  Speaker 1: lot of people online just trying to sell you things,
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  Speaker 1: get rich quick sort of schemes. Don't just buy the course, right,
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  Speaker 1: don't just buy the extra education, the extra learning. Really
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  Speaker 1: take the time to m plument the things that you've
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  Speaker 1: already purchased even before buying a new program, and look
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  Speaker 1: at programs and look at education that has live components,
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  Speaker 1: like my pitching A brand's master course comes with a
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  Speaker 1: live mastermind. Why because I actually feel that if you
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  Speaker 1: were to go through my program and you had a
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  Speaker 1: question and you wanted to ask the teacher, you should
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  Speaker 1: be able to. So we bundle in our time into
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  Speaker 1: our program as well so that you can implement. Learning
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  Speaker 1: is great, but implementation is everything. Another advice I would
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  Speaker 1: give people if I wasn't afraid to hurt their feelings,
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  Speaker 1: is probably around their content. A lot of people like
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  Speaker 1: to blame the algorithm. They like to blame the boogeyman.
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  Speaker 1: And you know, I'm not here to say whether content
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  Speaker 1: or is good or bad, but I will say it
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  Speaker 1: may not be specific enough. You have to ask yourself,
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  Speaker 1: why would someone want to watch this piece of content?
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  Speaker 1: What is it doing for them? Not you? Them? So
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  Speaker 1: really understanding. Is it into retaining that person and is
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  Speaker 1: it teaching them something? Is it giving them something that
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  Speaker 1: they would share with others. I'm doing like this whole
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  Speaker 1: Reels challenge right now with my community, and it was
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  Speaker 1: such a big eye opener for me that I need
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  Speaker 1: to make sure that when I make content it is shareable,
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  Speaker 1: Like I need to be thinking more about is this
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  Speaker 1: a shareable piece of content? So don't blame the algorithm,
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  Speaker 1: blame yourself or maybe not getting uncomfortable in your content styles.
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  Speaker 1: Maybe you keep it too safe, Maybe you don't want
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  Speaker 1: to push yourself creatively and try something new. Maybe you're
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  Speaker 1: afraid of being cringe. Right, and again, those are all
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  Speaker 1: things that we are setting ourselves up for now for
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  Speaker 1: people who don't create enough. One of the things I
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  Speaker 1: always tell like my students, and I try to say
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  Speaker 1: it kindly, but today I'll be a little bit more
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  Speaker 1: forthright is that if you are consuming more than you
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  Speaker 1: are creating, that is a problem. You are not wanting
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  Speaker 1: to fall into the consumption game, doom scrolling, being online,
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  Speaker 1: letting your brain just literally rot with the amounts of
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  Speaker 1: content out there. It is very different than if you
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  Speaker 1: are the producer, you are creating, you are doing they
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  Speaker 1: always say, like all the reports around happiness and mental
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  Speaker 1: health and social media, they say, those that consume are
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  Speaker 1: way unhappier than those living out their creative expression. They're
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  Speaker 1: being creative they're feeling fulfilled. So do not fall into
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  Speaker 1: the consumption trap where you're just sitting there watching, watching, watching, watching,
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  Speaker 1: and you're not doing, doing, doing doing, And again that
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  Speaker 1: kind of goes back to what we originally said, right,
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  Speaker 1: like that learning trap, which is just consuming, consuming, consuming
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  Speaker 1: and not getting into action mode. Now, another big thing
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  Speaker 1: that is a eye opener, And this one is for
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  Speaker 1: me too, y'all. All of these are for me. Is
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  Speaker 1: your next version of yourself, the next level of you,
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  Speaker 1: the next phase, the next step. You're gonna really have
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  Speaker 1: to let go your need for everyone else's approval all
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  Speaker 1: of us. We're looking for the approval of our close friends,
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  Speaker 1: our peers, our family, the people we work with on
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  Speaker 1: our teams. Right, and as you continue to grow, you
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  Speaker 1: just gotta let all of their opinion go to the wayside.
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  Speaker 1: You can't let their opinions get in your head. Something
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  Speaker 1: that I always like, even just tell my daughter when
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  Speaker 1: we're talking about things, when people say things about her,
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  Speaker 1: do you want to be like that person? Is that
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  Speaker 1: person someone whose life you strive to have? Do? Are
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  Speaker 1: they exemplary to you? If not, why do you take
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  Speaker 1: an advice from them? They don't even lead the life
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  Speaker 1: that you want to live, right, So never take advice
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  Speaker 1: from people who's you don't even see as in your
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  Speaker 1: peripheral someone that you even look up to in that way, right,
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  Speaker 1: And a lot of people that have the advice and
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  Speaker 1: have things to say, they're not even doing what you're doing.
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  Speaker 1: They're in a totally different industry. They don't understand your world.
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  Speaker 1: They don't understand this whole space. So you kind of
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  Speaker 1: got to be a little strong and get that tough
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  Speaker 1: skin and just let other people's opinions not hold you
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  Speaker 1: back from reaching what it is that you want in
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  Speaker 1: your own life. Now, this is for all my people
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  Speaker 1: who want brand deals. Ask yourself, this is your dream
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  Speaker 1: partnership going to land in your inbox one day? It's
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  Speaker 1: just going to magically appear there or wild thought. You
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  Speaker 1: actually need to go introduce yourself to them. You actually
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  Speaker 1: need to go reach out to them and put your name,
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  Speaker 1: you know, in the hat, right because if you are
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  Speaker 1: just the type that is just waiting and waiting and
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  Speaker 1: waiting again, it's that action, it's that inertia. And I
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  Speaker 1: know a lot of people are like manifest, bring it
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  Speaker 1: to you, attract I'm into it, but I also feel
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  Speaker 1: like there's the and right manifest and do what you
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  Speaker 1: gotta do to get the job done. It's like you
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  Speaker 1: have to also put in that energy and that inertia.
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  Speaker 1: And I'm telling you, once you start outreaching those brands
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  Speaker 1: and introducing yourself to them, it doesn't mean you're gonna
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  Speaker 1: get the partnership right away, but at least you're on
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  Speaker 1: the radar. At least you were bold enough to take
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  Speaker 1: that step and lean into it. Doesn't matter if you
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  Speaker 1: get the job or not, who cares. At least you
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  Speaker 1: are ten steps ahead of the other guy who was
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  Speaker 1: too afraid. Right, and you don't know what opportunities will
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  Speaker 1: come your way. So the importance of again shooting your shot,
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  Speaker 1: because you will miss one hundred percent of the shots
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  Speaker 1: you don't take, you just sit there and wait. You
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  Speaker 1: will be sitting and waiting for a long time anyways, y'all.
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  Speaker 1: These are just some of the things that I have
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  Speaker 1: been reflecting on and thinking about as a business owner myself,
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  Speaker 1: as someone who is also on a growth journey, who
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  Speaker 1: is also growing in her professional career, being in charge
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  Speaker 1: of your destiny by taking those actions instead of just
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  Speaker 1: sitting and being a bystander in your life on the
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  Speaker 1: sidelines and waiting getting in there and being intentional about
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  Speaker 1: what it is that you're looking to receive. I hope
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  Speaker 1: this advice landed well with y'all. I think it's things
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  Speaker 1: that I need to rewire and tell myself every day.
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  Speaker 1: A lot of this advice is things that I tell myself,
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  Speaker 1: but it's also things that I want you guys to
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  Speaker 1: know because there's an excuse for literally everything, and there's
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  Speaker 1: always someone else to blame. But reflection is important. Reflecting
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  Speaker 1: not blaming yourself, but reflecting when you do something and
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  Speaker 1: seeing how that worked out for you, and having that
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  Speaker 1: honest conversation with yourself. Where are you accountable in this
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  Speaker 1: whole picture right? Because bringing yourself to account is very,
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  Speaker 1: very important. I hope you enjoyed today's episode. If you did,
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  Speaker 1: make sure to rate, review, and subscribe to our show
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  Speaker 1: and visit Sidewalkerdaily dot com for more resources on all
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  Speaker 1: things influencer, marketing and social media. Until next time,