Latest / Founder Talk with Alex Sheridan
The Unwritten Rules That Will Get Your Product Into Walmart: A Board-Game Publisher’s Playbook (ft. Joe Barron)
Getting a product into Walmart isn’t just a “great product” problem. It’s a buyer problem, a packaging problem, and an inventory cash-flow problem.
In this episode of Founder Talk, Alex Sheridan sits down with Joe Barron, founder of Gray Matters Games—a family-owned business that designs and publishes family and adult party games sold in thousands of stores worldwide. Joe shares what it really takes to go from a single idea to national retail shelves, including how his team has scaled into major retailers, what they learned the hard way, and why retail is “pressure right out of the gate.”…
The skinny
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