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The Two Types Of Memberships · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  Last
• 0:00
  year
• 0:00
  I
• 0:01
  did
• 0:01
  a
• 0:01
  membership
• 0:01
  strategy
• 0:02
  for
• 0:02
  a
• 0:03
  really
• 0:03
  big
• 0:03
  client,
• 0:04
  meaning
• 0:04
  they
• 0:05
  have
• 0:05
  a
• 0:05
  huge,
• 0:05
  huge
• 0:06
  audience
• 0:06
  and
• 0:06
  they
• 0:07
  had
• 0:07
  a
• 0:07
  bunch
• 0:07
  of
• 0:07
  products
• 0:08
  and
• 0:08
  they
• 0:08
  wanted
• 0:08
  to
• 0:09
  turn
• 0:09
  them
• 0:09
  into
• 0:09
  a
• 0:10
  membership.
• 0:11
  Now
• 0:12
  I
• 0:12
  haven't
• 0:13
  been
• 0:13
  working
• 0:13
  with
• 0:13
  them
• 0:13
  since,
• 0:14
  so
• 0:14
  I
• 0:14
  put
• 0:14
  together
• 0:14
  this
• 0:15
  strategy
• 0:15
  and
• 0:15
  they
• 0:16
  executed
• 0:16
  it
• 0:17
  and
• 0:17
  launched
• 0:17
  it.
• 0:17
  So
• 0:17
  they
• 0:18
  didn't
• 0:18
  work
• 0:18
  with
• 0:18
  my
• 0:18
  team
• 0:18
  to
• 0:18
  build
• 0:19
  it
• 0:19
  out
• 0:19
  or
• 0:19
  anything.
• 0:20
  And
• 0:20
  so
• 0:20
  I
• 0:21
  followed
• 0:21
  up
• 0:21
  recently
• 0:22
  and
• 0:22
  I
• 0:22
  was
• 0:22
  like,
• 0:23
  hey,
• 0:23
  how's
• 0:23
  it
• 0:23
  going?
• 0:24
  Would
• 0:24
  love
• 0:24
  to
• 0:24
  hear,
• 0:25
  like,
• 0:25
  the
• 0:26
  how
• 0:26
  your
• 0:26
  membership
• 0:26
  is
• 0:26
  going.
• 0:27
  And
• 0:28
  they
• 0:28
  were
• 0:28
  like,
• 0:28
  actually,
• 0:29
  we're
• 0:29
  really
• 0:29
  struggling.
• 0:30
  We're
• 0:30
  struggling
• 0:30
  with
• 0:31
  retention,
• 0:31
  we're
• 0:32
  struggling
• 0:32
  with
• 0:33
  engagement,
• 0:34
  we're
• 0:34
  struggling
• 0:35
  with
• 0:35
  sales.
• 0:36
  It's
• 0:36
  not
• 0:36
  going
• 0:37
  great.
• 0:38
  And
• 0:39
  I
• 0:39
  was
• 0:39
  like,
• 0:39
  great,
• 0:40
  okay,
• 0:40
  we
• 0:40
  can
• 0:40
  fix
• 0:41
  this.
• 0:41
  Like,
• 0:41
  tell
• 0:41
  me
• 0:42
  what's
• 0:42
  going
• 0:42
  on.
• 0:42
  And
• 0:43
  so
• 0:43
  tell
• 0:43
  me
• 0:43
  what
• 0:43
  you're
• 0:43
  offering,
• 0:44
  like
• 0:44
  what
• 0:44
  people
• 0:44
  are
• 0:45
  using,
• 0:45
  what
• 0:45
  they're
• 0:45
  not
• 0:45
  using.
• 0:46
  And
• 0:46
  so
• 0:47
  basically
• 0:48
  they
• 0:48
  talked
• 0:48
  about
• 0:49
  how
• 0:49
  people
• 0:49
  really
• 0:49
  love
• 0:50
  the
• 0:50
  content
• 0:50
  pieces
• 0:51
  that
• 0:51
  they're
• 0:52
  using.
• 0:52
  So
• 0:52
  they're
• 0:52
  coming
• 0:53
  in,
• 0:53
  they're.
• 0:53
  They're
• 0:53
  using
• 0:53
  all
• 0:54
  the
• 0:54
  content
• 0:54
  and
• 0:54
  they're
• 0:54
  leaving
• 0:54
  as
• 0:55
  fast
• 0:55
  as
• 0:55
  possible.
• 0:55
  Right?
• 0:56
  And
• 0:56
  all
• 0:57
  of
• 0:57
  the
• 0:57
  stuff
• 0:57
  that
• 0:58
  we
• 0:58
  had
• 0:58
  worked
• 0:59
  on
• 0:59
  around
• 0:59
  like
• 1:00
  basically
• 1:01
  doing
• 1:01
  live
• 1:02
  programming
• 1:02
  has
• 1:03
  not
• 1:03
  worked
• 1:04
  at
• 1:04
  all.
• 1:05
  And
• 1:05
  so
• 1:05
  this
• 1:06
  is
• 1:06
  really
• 1:06
  interesting
• 1:07
  because,
• 1:08
  I
• 1:08
  mean,
• 1:08
  number
• 1:08
  one,
• 1:08
  we
• 1:09
  put
• 1:09
  together
• 1:09
  a
• 1:09
  strategy
• 1:10
  and
• 1:10
  then
• 1:10
  this
• 1:10
  client
• 1:11
  went,
• 1:11
  went
• 1:11
  a
• 1:11
  bit
• 1:12
  rogue
• 1:12
  with
• 1:12
  like
• 1:12
  what
• 1:12
  they
• 1:12
  ended
• 1:13
  up
• 1:13
  offering
• 1:13
  and
• 1:13
  they
• 1:13
  started
• 1:14
  kind
• 1:14
  of
• 1:14
  throwing
• 1:15
  everything
• 1:15
  in.
• 1:16
  And
• 1:16
  so
• 1:17
  there's
• 1:17
  very
• 1:17
  possibly
• 1:18
  an
• 1:18
  overwhelm
• 1:19
  problem.
• 1:19
  And,
• 1:19
  and
• 1:20
  I'm
• 1:20
  gonna
• 1:20
  check
• 1:20
  it
• 1:20
  out
• 1:20
  next
• 1:21
  week
• 1:21
  and
• 1:21
  see
• 1:22
  what's,
• 1:22
  what's,
• 1:23
  what
• 1:23
  and
• 1:23
  actually
• 1:23
  like,
• 1:24
  dig
• 1:24
  into
• 1:24
  this.
• 1:24
  But
• 1:25
  why
• 1:25
  I
• 1:25
  wanted
• 1:25
  to
• 1:25
  share
• 1:26
  this
• 1:26
  is
• 1:26
  because
• 1:27
  when
• 1:27
  I
• 1:28
  reviewed
• 1:28
  just
• 1:29
  super
• 1:29
  high
• 1:29
  level,
• 1:30
  the
• 1:30
  notes
• 1:30
  that
• 1:30
  they
• 1:30
  sent
• 1:31
  over
• 1:31
  to
• 1:31
  me,
• 1:31
  I
• 1:31
  was
• 1:31
  like,
• 1:32
  oh,
• 1:32
  the
• 1:32
  problem
• 1:32
  here
• 1:33
  is
• 1:33
  so
• 1:33
  clear
• 1:33
  because
• 1:34
  we
• 1:34
  put
• 1:35
  together
• 1:35
  a
• 1:35
  transformational
• 1:36
  membership
• 1:36
  offer
• 1:36
  for
• 1:37
  them
• 1:37
  and
• 1:38
  then
• 1:38
  they
• 1:38
  turned
• 1:39
  it
• 1:39
  into
• 1:40
  a
• 1:40
  content
• 1:40
  subscription
• 1:41
  and
• 1:41
  a
• 1:41
  transformational
• 1:42
  membership,
• 1:42
  and
• 1:43
  you
• 1:43
  can't
• 1:43
  do
• 1:44
  both.
• 1:44
  So
• 1:44
  let's
• 1:45
  talk
• 1:45
  about
• 1:45
  this.
• 1:46
  There
• 1:46
  are
• 1:47
  two
• 1:47
  types
• 1:47
  of
• 1:47
  memberships.
• 1:48
  The
• 1:48
  way
• 1:48
  I
• 1:49
  see
• 1:49
  it,
• 1:49
  there
• 1:50
  is
• 1:50
  a
• 1:50
  content
• 1:50
  subscription,
• 1:51
  which
• 1:52
  is
• 1:52
  the
• 1:52
  value
• 1:53
  of
• 1:53
  the
• 1:53
  membership,
• 1:54
  is
• 1:54
  the
• 1:54
  content
• 1:54
  library.
• 1:55
  It
• 1:55
  has
• 1:55
  monthly
• 1:56
  or
• 1:56
  weekly
• 1:57
  content
• 1:57
  drops.
• 1:58
  It
• 1:58
  may
• 1:58
  include
• 1:58
  some
• 1:59
  community
• 1:59
  forum
• 2:00
  or
• 2:00
  features
• 2:00
  which
• 2:01
  can
• 2:01
  make
• 2:01
  it
• 2:01
  sticky,
• 2:02
  which
• 2:02
  is
• 2:02
  great,
• 2:02
  but
• 2:03
  that
• 2:03
  kind
• 2:04
  of
• 2:04
  is
• 2:04
  where
• 2:04
  it
• 2:04
  ends.
• 2:05
  Like,
• 2:05
  the
• 2:05
  value
• 2:05
  is
• 2:06
  the
• 2:06
  content
• 2:06
  piece.
• 2:07
  Think
• 2:07
  of
• 2:08
  Netflix.
• 2:09
  Think
• 2:09
  of
• 2:09
  your
• 2:09
  favorite
• 2:09
  social
• 2:10
  media
• 2:11
  template
• 2:11
  subscription.
• 2:12
  Um,
• 2:13
  Justin
• 2:13
  Welsh
• 2:14
  used
• 2:14
  to
• 2:14
  do
• 2:14
  something
• 2:14
  that
• 2:15
  was
• 2:15
  like
• 2:15
  posts
• 2:16
  or
• 2:16
  caption
• 2:16
  templates
• 2:17
  every
• 2:17
  month
• 2:17
  and,
• 2:17
  and
• 2:18
  that
• 2:18
  did
• 2:18
  really,
• 2:18
  really
• 2:18
  well
• 2:18
  for
• 2:19
  him.
• 2:19
  Like,
• 2:19
  these
• 2:19
  are
• 2:19
  content
• 2:20
  subscriptions.
• 2:21
  It's
• 2:21
  access
• 2:22
  to
• 2:22
  a
• 2:22
  thing
• 2:22
  that
• 2:22
  you
• 2:23
  can
• 2:23
  use
• 2:23
  over
• 2:23
  and
• 2:23
  over
• 2:23
  again.
• 2:24
  Or
• 2:24
  it's.
• 2:24
  It's
• 2:25
  either
• 2:25
  like
• 2:25
  educational
• 2:26
  or
• 2:26
  useful
• 2:26
  or
• 2:27
  saving
• 2:27
  them
• 2:27
  time
• 2:27
  to
• 2:28
  value
• 2:28
  or
• 2:29
  there
• 2:29
  is
• 2:30
  an
• 2:31
  educational
• 2:31
  element
• 2:31
  to
• 2:32
  it.
• 2:32
  Something
• 2:32
  like
• 2:32
  a
• 2:33
  masterclass
• 2:33
  is
• 2:33
  a
• 2:34
  content
• 2:34
  subscription.
• 2:35
  That's
• 2:35
  one
• 2:35
  version
• 2:36
  of
• 2:36
  a
• 2:36
  membership.
• 2:37
  The
• 2:37
  other
• 2:37
  version
• 2:38
  is
• 2:38
  a
• 2:38
  transformational
• 2:39
  membership.
• 2:40
  This
• 2:40
  is
• 2:40
  where
• 2:40
  there
• 2:41
  is
• 2:41
  curriculum
• 2:41
  that
• 2:42
  supports
• 2:42
  an
• 2:43
  A
• 2:43
  to
• 2:43
  B
• 2:43
  transformation,
• 2:44
  there's
• 2:45
  events
• 2:45
  and
• 2:45
  programming
• 2:46
  to
• 2:46
  support
• 2:46
  specific
• 2:46
  goals,
• 2:47
  and
• 2:47
  there
• 2:48
  is
• 2:48
  a
• 2:48
  community
• 2:48
  forum
• 2:49
  or
• 2:49
  accountability.
• 2:50
  There's
• 2:51
  a
• 2:51
  lot
• 2:51
  of
• 2:52
  connection
• 2:52
  happening.
• 2:53
  This
• 2:53
  is
• 2:53
  like
• 2:54
  the
• 2:54
  value
• 2:54
  of
• 2:54
  the
• 2:54
  membership.
• 2:55
  And
• 2:55
  many
• 2:56
  of
• 2:56
  my
• 2:56
  clients
• 2:57
  that
• 2:57
  have
• 2:57
  struggled
• 2:58
  with
• 2:58
  the
• 2:58
  hamster
• 2:59
  wheel
• 2:59
  of
• 2:59
  membership
• 3:00
  management
• 3:00
  are
• 3:01
  trying
• 3:01
  to
• 3:01
  do
• 3:01
  some
• 3:02
  form
• 3:02
  of
• 3:02
  all
• 3:02
  of
• 3:03
  this
• 3:03
  at
• 3:03
  once.
• 3:03
  We
• 3:04
  did
• 3:04
  this
• 3:04
  at
• 3:04
  Boss
• 3:04
  Babe.
• 3:05
  When
• 3:05
  I
• 3:05
  came
• 3:05
  into
• 3:05
  Boss
• 3:05
  Babe,
• 3:06
  they
• 3:06
  had
• 3:06
  a
• 3:06
  monthly
• 3:07
  content
• 3:07
  drop.
• 3:07
  They
• 3:08
  had
• 3:08
  live
• 3:08
  calls,
• 3:09
  they
• 3:09
  had
• 3:09
  programming,
• 3:10
  they
• 3:10
  had
• 3:11
  a
• 3:11
  community
• 3:12
  forum
• 3:12
  that
• 3:12
  we
• 3:12
  were
• 3:12
  managing.
• 3:13
  They
• 3:13
  had
• 3:13
  all
• 3:14
  of
• 3:14
  it.
• 3:14
  And
• 3:15
  the
• 3:15
  reality
• 3:16
  was
• 3:16
  like
• 3:16
  the
• 3:16
  majority
• 3:17
  of
• 3:17
  people
• 3:17
  were
• 3:17
  sticking
• 3:17
  around
• 3:18
  for
• 3:18
  the
• 3:18
  content
• 3:18
  subscription
• 3:19
  piece
• 3:19
  of
• 3:19
  it.
• 3:19
  Now,
• 3:20
  it's
• 3:20
  not
• 3:20
  always
• 3:20
  that
• 3:20
  way.
• 3:20
  I
• 3:21
  know
• 3:21
  it
• 3:21
  is
• 3:21
  in
• 3:21
  the
• 3:21
  two
• 3:21
  examples
• 3:22
  I've
• 3:22
  just
• 3:22
  shared.
• 3:22
  But
• 3:23
  trying
• 3:23
  to
• 3:24
  create
• 3:24
  both
• 3:24
  a
• 3:25
  content
• 3:25
  subscription
• 3:26
  and
• 3:26
  a
• 3:26
  transformational
• 3:27
  membership
• 3:27
  experience
• 3:28
  at
• 3:28
  the
• 3:28
  same
• 3:29
  time
• 3:29
  is
• 3:29
  a
• 3:29
  mistake.
• 3:30
  It
• 3:31
  can
• 3:31
  cause
• 3:32
  an
• 3:32
  extreme
• 3:33
  overwhelm
• 3:33
  problem.
• 3:34
  And
• 3:34
  overwhelm
• 3:34
  is
• 3:34
  the
• 3:35
  number
• 3:35
  one
• 3:35
  reason
• 3:35
  that
• 3:36
  people
• 3:36
  leave
• 3:36
  communities.
• 3:37
  So
• 3:37
  let's
• 3:38
  break
• 3:38
  down
• 3:38
  the
• 3:38
  two
• 3:38
  types
• 3:39
  in
• 3:39
  a
• 3:39
  little
• 3:39
  bit
• 3:39
  more
• 3:39
  detail.
• 3:40
  So,
• 3:40
  content
• 3:41
  subscriptions.
• 3:42
  Have
• 3:42
  you
• 3:42
  ever
• 3:43
  logged
• 3:43
  into
• 3:43
  somebody
• 3:43
  else's
• 3:44
  Netflix
• 3:44
  profile?
• 3:45
  It
• 3:46
  is
• 3:46
  crazy
• 3:47
  how
• 3:47
  different
• 3:47
  it
• 3:48
  looks
• 3:48
  based
• 3:48
  on
• 3:49
  what
• 3:49
  you
• 3:49
  watch
• 3:49
  and
• 3:50
  based
• 3:50
  on
• 3:50
  what
• 3:50
  somebody
• 3:50
  else
• 3:51
  watches.
• 3:51
  Recently
• 3:52
  I
• 3:52
  logged
• 3:53
  into
• 3:53
  my
• 3:53
  husband's
• 3:54
  Netflix
• 3:54
  by
• 3:55
  accident
• 3:55
  and
• 3:55
  I
• 3:55
  was
• 3:56
  like,
• 3:56
  what
• 3:56
  am
• 3:56
  I
• 3:56
  looking
• 3:57
  at?
• 3:57
  It
• 3:57
  was
• 3:57
  covered
• 3:58
  in
• 3:58
  anime.
• 3:59
  I
• 3:59
  don't
• 4:00
  watch
• 4:00
  any
• 4:00
  of
• 4:00
  this
• 4:00
  stuff.
• 4:00
  So.
• 4:01
  So
• 4:01
  Netflix
• 4:02
  has
• 4:02
  the
• 4:02
  highest
• 4:03
  retention
• 4:03
  rate
• 4:04
  of
• 4:04
  all
• 4:04
  of
• 4:04
  the
• 4:05
  streaming
• 4:05
  platforms
• 4:06
  because
• 4:06
  of
• 4:06
  their
• 4:07
  learning
• 4:07
  algorithm.
• 4:08
  So
• 4:09
  I'm
• 4:09
  not
• 4:09
  saying
• 4:09
  you
• 4:10
  need
• 4:10
  to
• 4:10
  build
• 4:10
  a
• 4:11
  learning
• 4:11
  algorithm,
• 4:12
  but
• 4:12
  if
• 4:13
  you
• 4:13
  build
• 4:13
  a
• 4:13
  content
• 4:14
  subscription,
• 4:14
  you
• 4:15
  have
• 4:15
  to
• 4:15
  have
• 4:15
  some
• 4:16
  kind
• 4:16
  of
• 4:16
  personalization
• 4:17
  features
• 4:17
  to
• 4:17
  have
• 4:17
  great
• 4:18
  retention.
• 4:18
  That
• 4:19
  means
• 4:19
  every
• 4:19
  time
• 4:19
  I
• 4:20
  come
• 4:20
  back,
• 4:20
  there
• 4:20
  is
• 4:20
  something
• 4:21
  for
• 4:21
  me,
• 4:22
  a
• 4:22
  lightweight
• 4:22
  way
• 4:23
  to
• 4:23
  do
• 4:23
  this
• 4:23
  is
• 4:24
  to
• 4:24
  just
• 4:24
  simply
• 4:24
  have
• 4:25
  filters
• 4:25
  in
• 4:25
  your
• 4:25
  content
• 4:26
  so
• 4:26
  that
• 4:26
  it's
• 4:26
  really
• 4:27
  easy
• 4:27
  to
• 4:27
  find
• 4:27
  things.
• 4:27
  We
• 4:28
  did
• 4:28
  this
• 4:28
  for
• 4:28
  a
• 4:28
  client
• 4:28
  recently
• 4:29
  who
• 4:30
  does
• 4:30
  does
• 4:30
  they
• 4:30
  do
• 4:30
  live
• 4:31
  trainings
• 4:31
  of
• 4:31
  software.
• 4:32
  But
• 4:32
  I
• 4:32
  would
• 4:32
  still
• 4:33
  say
• 4:33
  that
• 4:33
  it's
• 4:33
  more
• 4:33
  of
• 4:33
  a
• 4:34
  content
• 4:34
  subscription
• 4:34
  because
• 4:34
  they're
• 4:35
  coming
• 4:35
  in
• 4:35
  for
• 4:35
  like
• 4:37
  a
• 4:37
  learning
• 4:37
  experience
• 4:38
  where
• 4:38
  the
• 4:38
  content
• 4:39
  is
• 4:39
  constantly
• 4:39
  new.
• 4:40
  And
• 4:40
  so
• 4:40
  when
• 4:41
  they
• 4:41
  go
• 4:41
  into
• 4:41
  their
• 4:42
  learning
• 4:42
  library,
• 4:43
  we
• 4:43
  have
• 4:44
  tags
• 4:44
  for
• 4:44
  beginner,
• 4:45
  intermediate
• 4:45
  and
• 4:45
  advanced.
• 4:46
  So
• 4:46
  they,
• 4:46
  if
• 4:46
  they
• 4:46
  are
• 4:47
  more
• 4:47
  advanced,
• 4:47
  they
• 4:47
  can
• 4:47
  quickly
• 4:48
  find
• 4:48
  the
• 4:48
  advanced
• 4:49
  content.
• 4:50
  And
• 4:51
  so
• 4:51
  it's
• 4:51
  personalized
• 4:52
  even
• 4:52
  though
• 4:53
  we're
• 4:53
  not
• 4:53
  using
• 4:53
  some
• 4:54
  kind
• 4:54
  of
• 4:54
  crazy
• 4:54
  learning
• 4:55
  algorithm.
• 4:56
  You
• 4:56
  can
• 4:56
  also
• 4:56
  organize
• 4:57
  spaces
• 4:57
  in
• 4:57
  your
• 4:57
  platform
• 4:58
  so
• 4:59
  that
• 4:59
  it's
• 4:59
  in
• 4:59
  your
• 4:59
  customer's
• 5:00
  language,
• 5:00
  so
• 5:01
  don't
• 5:01
  use
• 5:01
  jargon,
• 5:02
  but
• 5:02
  so
• 5:02
  that
• 5:02
  they
• 5:03
  can
• 5:03
  find
• 5:03
  what
• 5:03
  they're
• 5:03
  looking
• 5:04
  for.
• 5:04
  You
• 5:05
  can
• 5:05
  have
• 5:05
  an
• 5:05
  onboarding
• 5:06
  quiz
• 5:06
  that
• 5:06
  has
• 5:06
  a
• 5:07
  personalized
• 5:07
  plan
• 5:07
  in
• 5:08
  your
• 5:08
  onboarding
• 5:08
  experience.
• 5:09
  You
• 5:10
  can
• 5:10
  create
• 5:10
  a
• 5:10
  start
• 5:10
  here
• 5:11
  space
• 5:11
  that
• 5:12
  maybe
• 5:12
  there's
• 5:12
  different
• 5:13
  start
• 5:13
  heres
• 5:13
  based
• 5:13
  on
• 5:14
  who
• 5:14
  they
• 5:14
  are.
• 5:15
  You
• 5:16
  can
• 5:16
  customize
• 5:16
  the
• 5:17
  member
• 5:17
  dashboard
• 5:17
  if
• 5:17
  that's
• 5:18
  something
• 5:18
  that
• 5:18
  you
• 5:18
  have
• 5:19
  available
• 5:19
  to
• 5:19
  you
• 5:19
  in
• 5:19
  your
• 5:20
  in
• 5:20
  your
• 5:20
  platform.
• 5:21
  So,
• 5:21
  so
• 5:21
  there's
• 5:21
  lots
• 5:22
  of
• 5:22
  ways
• 5:22
  you
• 5:22
  can
• 5:22
  build
• 5:22
  personalization,
• 5:24
  but
• 5:24
  with
• 5:24
  a
• 5:24
  content
• 5:25
  subscription,
• 5:25
  focusing
• 5:26
  on
• 5:26
  how
• 5:26
  you
• 5:26
  organize
• 5:27
  the
• 5:27
  content
• 5:27
  is
• 5:28
  the
• 5:28
  most
• 5:28
  important
• 5:28
  part
• 5:29
  for
• 5:30
  retention
• 5:30
  and
• 5:31
  just
• 5:31
  making
• 5:31
  things
• 5:31
  feel
• 5:32
  really
• 5:32
  exciting
• 5:32
  and
• 5:32
  fresh
• 5:33
  and
• 5:33
  new.
• 5:34
  I
• 5:34
  think
• 5:34
  a
• 5:34
  good
• 5:35
  way
• 5:35
  to
• 5:35
  think
• 5:35
  about
• 5:36
  whether
• 5:36
  a
• 5:36
  content
• 5:36
  subscription
• 5:37
  is
• 5:37
  right
• 5:37
  for
• 5:37
  you
• 5:38
  is
• 5:39
  if
• 5:39
  what
• 5:40
  your
• 5:40
  people
• 5:40
  are
• 5:41
  working
• 5:41
  on
• 5:41
  is
• 5:42
  more
• 5:42
  of
• 5:43
  a
• 5:44
  practice.
• 5:44
  They're
• 5:45
  coming
• 5:45
  in
• 5:46
  every
• 5:46
  month
• 5:47
  to
• 5:47
  to
• 5:47
  do
• 5:47
  a
• 5:48
  thing
• 5:48
  that
• 5:48
  they
• 5:49
  need
• 5:49
  to
• 5:49
  do
• 5:49
  to
• 5:49
  reach
• 5:49
  a
• 5:50
  goal
• 5:50
  or
• 5:51
  to
• 5:51
  get
• 5:52
  to
• 5:52
  their
• 5:52
  goal
• 5:52
  faster
• 5:52
  to
• 5:53
  do
• 5:53
  the
• 5:53
  thing
• 5:53
  faster.
• 5:53
  I
• 5:53
  keep
• 5:54
  coming
• 5:54
  back
• 5:54
  to
• 5:54
  this
• 5:54
  like
• 5:55
  content
• 5:55
  subscription
• 5:55
  example.
• 5:56
  So
• 5:56
  if
• 5:56
  somebody,
• 5:57
  or
• 5:57
  sorry,
• 5:57
  template
• 5:58
  subscription
• 5:58
  example.
• 5:59
  So
• 5:59
  if
• 5:59
  somebody
• 5:59
  is
• 6:00
  looking
• 6:00
  for
• 6:01
  social
• 6:01
  media
• 6:01
  templates
• 6:02
  to
• 6:02
  like
• 6:02
  get
• 6:03
  to
• 6:03
  their
• 6:03
  social
• 6:04
  posting
• 6:04
  faster.
• 6:05
  It's
• 6:05
  really
• 6:05
  all
• 6:05
  about
• 6:06
  increasing
• 6:06
  time
• 6:06
  to
• 6:06
  value.
• 6:07
  And
• 6:08
  so
• 6:08
  I
• 6:08
  think
• 6:08
  there's
• 6:08
  a
• 6:08
  lot
• 6:08
  of
• 6:08
  opportunity
• 6:09
  for
• 6:09
  this
• 6:09
  still
• 6:10
  in
• 6:10
  2026.
• 6:11
  I
• 6:11
  also
• 6:12
  think
• 6:12
  we
• 6:12
  can
• 6:12
  design
• 6:13
  transformational
• 6:14
  experiences
• 6:14
  that
• 6:15
  lead
• 6:15
  into
• 6:15
  a
• 6:15
  content
• 6:16
  subscription.
• 6:16
  So
• 6:17
  maybe
• 6:17
  we
• 6:17
  have
• 6:17
  a
• 6:18
  four
• 6:18
  week
• 6:18
  program
• 6:18
  or
• 6:19
  a
• 6:19
  six
• 6:19
  program
• 6:19
  or
• 6:20
  some
• 6:20
  kind
• 6:20
  of
• 6:20
  like
• 6:21
  higher
• 6:21
  level
• 6:22
  even
• 6:22
  member
• 6:23
  experience
• 6:23
  that
• 6:24
  then
• 6:24
  turns
• 6:24
  into
• 6:25
  a
• 6:25
  content
• 6:25
  subscription
• 6:25
  on
• 6:26
  the
• 6:26
  back
• 6:26
  end.
• 6:27
  That's
• 6:27
  a
• 6:27
  huge
• 6:27
  opportunity.
• 6:28
  Okay,
• 6:29
  so
• 6:29
  let's
• 6:29
  talk
• 6:29
  about
• 6:29
  the
• 6:29
  other
• 6:30
  type,
• 6:30
  transformational
• 6:31
  memberships.
• 6:32
  So
• 6:32
  in
• 6:32
  simple
• 6:33
  terms,
• 6:33
  transformational
• 6:34
  memberships
• 6:34
  take
• 6:35
  members
• 6:35
  from
• 6:35
  A
• 6:36
  to
• 6:36
  B.
• 6:37
  So
• 6:37
  this
• 6:38
  is
• 6:38
  when
• 6:39
  you're
• 6:40
  helping
• 6:40
  your
• 6:41
  members
• 6:41
  reach
• 6:41
  a
• 6:41
  goal
• 6:42
  which
• 6:42
  they
• 6:42
  need
• 6:43
  to
• 6:43
  follow
• 6:43
  a
• 6:43
  specific
• 6:44
  plan
• 6:45
  to
• 6:46
  that
• 6:46
  is
• 6:47
  probably
• 6:47
  going
• 6:47
  to
• 6:47
  take
• 6:47
  them
• 6:48
  at
• 6:48
  least
• 6:48
  a
• 6:48
  year
• 6:48
  because
• 6:48
  we're
• 6:49
  talking
• 6:49
  about
• 6:49
  a
• 6:49
  membership
• 6:50
  model
• 6:50
  here.
• 6:50
  Now
• 6:51
  this
• 6:51
  could
• 6:51
  also
• 6:51
  work
• 6:51
  as
• 6:52
  a
• 6:52
  program
• 6:52
  and
• 6:52
  it
• 6:52
  could
• 6:52
  be
• 6:53
  shorter.
• 6:53
  But
• 6:53
  there's
• 6:54
  generally
• 6:54
  like
• 6:55
  three
• 6:55
  components
• 6:55
  to
• 6:56
  a
• 6:56
  transformational
• 6:56
  membership.
• 6:57
  You
• 6:57
  have
• 6:57
  some
• 6:58
  sort
• 6:58
  of
• 6:58
  backbone
• 6:58
  curriculum
• 6:59
  or
• 6:59
  learning
• 6:59
  journey.
• 7:00
  This
• 7:00
  is
• 7:00
  why
• 7:00
  your
• 7:01
  members
• 7:01
  buy
• 7:02
  it's
• 7:02
  the
• 7:02
  roadmap
• 7:03
  or
• 7:03
  the
• 7:03
  checklist
• 7:04
  or
• 7:04
  the
• 7:05
  resources
• 7:06
  that
• 7:06
  is
• 7:06
  based
• 7:06
  on
• 7:07
  a
• 7:07
  time
• 7:07
  based
• 7:08
  that
• 7:08
  they
• 7:08
  help
• 7:08
  them
• 7:09
  go
• 7:09
  from
• 7:09
  A
• 7:09
  to
• 7:09
  B.
• 7:10
  They
• 7:10
  want
• 7:10
  the
• 7:11
  shortcut,
• 7:12
  they
• 7:12
  want
• 7:12
  the
• 7:13
  list
• 7:13
  of
• 7:13
  things
• 7:13
  that
• 7:14
  to
• 7:14
  tell
• 7:14
  them
• 7:14
  exactly
• 7:15
  what
• 7:15
  to
• 7:15
  do
• 7:15
  in
• 7:16
  what
• 7:16
  order
• 7:16
  so
• 7:16
  that
• 7:17
  they
• 7:17
  can
• 7:17
  get
• 7:17
  to
• 7:17
  their
• 7:17
  goal.
• 7:18
  Faster.
• 7:18
  The
• 7:19
  second
• 7:19
  component
• 7:19
  is
• 7:20
  programming
• 7:20
  and
• 7:20
  events.
• 7:21
  This
• 7:21
  is
• 7:21
  how
• 7:21
  they
• 7:22
  apply
• 7:22
  their
• 7:22
  learning.
• 7:23
  They
• 7:23
  practice,
• 7:24
  they
• 7:24
  stay
• 7:24
  engaged,
• 7:25
  they
• 7:25
  actually
• 7:25
  do
• 7:26
  the
• 7:26
  work
• 7:26
  and
• 7:26
  it's
• 7:27
  what
• 7:27
  helps
• 7:27
  them
• 7:27
  be
• 7:27
  successful.
• 7:29
  And
• 7:29
  then
• 7:29
  the
• 7:29
  third
• 7:29
  component
• 7:30
  is
• 7:30
  community
• 7:30
  and
• 7:31
  connection.
• 7:31
  This
• 7:32
  is
• 7:32
  why
• 7:32
  they
• 7:33
  will
• 7:33
  renew,
• 7:33
  because
• 7:34
  they'll
• 7:34
  start
• 7:34
  to
• 7:34
  feel
• 7:34
  belonging
• 7:35
  with
• 7:35
  others
• 7:35
  that
• 7:35
  are
• 7:36
  on
• 7:36
  the
• 7:36
  journey,
• 7:36
  the
• 7:37
  same
• 7:37
  journey.
• 7:37
  They'll
• 7:37
  start
• 7:38
  working
• 7:38
  together,
• 7:38
  they'll,
• 7:39
  they'll
• 7:39
  build
• 7:39
  connection.
• 7:40
  And
• 7:40
  so
• 7:41
  a
• 7:41
  lot
• 7:41
  of
• 7:41
  the
• 7:42
  memberships
• 7:42
  that
• 7:42
  have
• 7:42
  a
• 7:42
  huge
• 7:43
  connection
• 7:43
  focus
• 7:44
  that
• 7:44
  we
• 7:44
  work
• 7:44
  with
• 7:45
  are
• 7:45
  more
• 7:45
  in
• 7:46
  the
• 7:46
  transformational
• 7:47
  membership
• 7:47
  realm
• 7:48
  and
• 7:48
  less
• 7:48
  of
• 7:49
  a
• 7:49
  content
• 7:49
  subscription.
• 7:50
  Again,
• 7:50
  when
• 7:50
  we
• 7:50
  start
• 7:51
  combining
• 7:51
  both,
• 7:52
  we
• 7:52
  have
• 7:53
  way
• 7:54
  more
• 7:54
  overwhelm.
• 7:55
  We
• 7:55
  have
• 7:55
  such
• 7:56
  an
• 7:56
  overwhelm
• 7:56
  problem.
• 7:57
  So
• 7:57
  to
• 7:57
  that
• 7:58
  point,
• 7:58
  don't
• 7:58
  confuse
• 7:59
  programming
• 7:59
  and
• 8:00
  events
• 8:00
  for
• 8:00
  content
• 8:01
  drops.
• 8:02
  You
• 8:02
  can
• 8:02
  have
• 8:02
  guest
• 8:03
  speakers,
• 8:03
  fun
• 8:04
  events
• 8:04
  that
• 8:04
  enhance
• 8:05
  that
• 8:05
  learning
• 8:05
  experience
• 8:06
  and
• 8:06
  create
• 8:07
  a
• 8:07
  really
• 8:07
  phenomenal
• 8:08
  just
• 8:08
  opportunity
• 8:09
  for
• 8:09
  your
• 8:10
  members
• 8:10
  to
• 8:10
  learn
• 8:10
  and
• 8:10
  connect
• 8:11
  with
• 8:11
  one
• 8:11
  another.
• 8:11
  But
• 8:12
  it
• 8:12
  doesn't
• 8:12
  have
• 8:12
  to,
• 8:12
  you
• 8:13
  don't
• 8:13
  have
• 8:13
  to
• 8:13
  require
• 8:13
  it
• 8:14
  as
• 8:14
  a
• 8:14
  monthly
• 8:14
  or
• 8:15
  weekly
• 8:15
  thing
• 8:15
  that
• 8:16
  happens.
• 8:16
  Leave
• 8:17
  those
• 8:17
  timelines
• 8:17
  off
• 8:18
  so
• 8:18
  that
• 8:18
  you
• 8:18
  can
• 8:18
  really
• 8:19
  have
• 8:19
  a
• 8:19
  lot
• 8:19
  of
• 8:19
  experimentation,
• 8:20
  opportunity
• 8:21
  with
• 8:21
  your
• 8:21
  programming
• 8:22
  schedule.
• 8:22
  Okay,
• 8:23
  that's
• 8:23
  it
• 8:23
  for
• 8:24
  today.
• 8:24
  I
• 8:24
  wanted
• 8:24
  to
• 8:24
  talk
• 8:25
  about
• 8:25
  these
• 8:25
  two
• 8:25
  membership
• 8:26
  models
• 8:26
  because
• 8:26
  I
• 8:26
  just
• 8:26
  keep
• 8:27
  seeing
• 8:27
  people
• 8:28
  trying
• 8:28
  to
• 8:28
  do
• 8:28
  both
• 8:29
  and
• 8:29
  that's
• 8:29
  where
• 8:29
  things
• 8:30
  break
• 8:30
  down.
• 8:30
  So
• 8:30
  if
• 8:30
  you're
• 8:31
  having
• 8:31
  an
• 8:31
  issue
• 8:31
  with
• 8:31
  your
• 8:32
  retention,
• 8:32
  if
• 8:32
  you're
• 8:32
  having
• 8:33
  an
• 8:33
  issue
• 8:33
  with
• 8:33
  people
• 8:33
  doing
• 8:34
  the
• 8:34
  work,
• 8:34
  if
• 8:35
  you're
• 8:35
  feeling
• 8:36
  like
• 8:36
  you're
• 8:36
  on
• 8:36
  a
• 8:36
  hamster
• 8:37
  wheel
• 8:37
  and
• 8:37
  you
• 8:37
  have
• 8:37
  so
• 8:38
  much
• 8:38
  content
• 8:38
  to
• 8:38
  drop,
• 8:39
  so
• 8:39
  many
• 8:39
  events
• 8:39
  to
• 8:39
  run,
• 8:40
  and
• 8:40
  it's
• 8:40
  just
• 8:40
  overwhelming
• 8:41
  you,
• 8:42
  like
• 8:42
  this
• 8:42
  could
• 8:42
  be
• 8:42
  your
• 8:42
  problem.
• 8:43
  You
• 8:43
  might
• 8:43
  be
• 8:43
  trying
• 8:43
  to
• 8:44
  do
• 8:44
  two
• 8:44
  different
• 8:44
  types
• 8:45
  of
• 8:45
  product
• 8:45
  in
• 8:45
  one
• 8:46
  product.
• 8:46
  So
• 8:47
  if
• 8:47
  you
• 8:47
  want
• 8:47
  us
• 8:47
  to
• 8:47
  take
• 8:47
  a
• 8:48
  look
• 8:48
  at
• 8:48
  this,
• 8:48
  please
• 8:48
  reach
• 8:49
  out.
• 8:49
  We
• 8:50
  do
• 8:50
  audits
• 8:50
  and
• 8:50
  we
• 8:51
  can
• 8:51
  take
• 8:51
  a
• 8:51
  review
• 8:51
  and
• 8:51
  give
• 8:52
  you
• 8:52
  steps
• 8:53
  and
• 8:53
  a
• 8:53
  roadmap
• 8:54
  to
• 8:54
  help
• 8:54
  you
• 8:54
  make
• 8:54
  that
• 8:55
  update
• 8:55
  and
• 8:55
  make
• 8:55
  it
• 8:55
  better
• 8:56
  for
• 8:56
  not
• 8:56
  only
• 8:56
  you,
• 8:56
  but
• 8:57
  also
• 8:57
  for
• 8:57
  your
• 8:58
  members.
• 8:58
  So
• 8:58
  book
• 8:58
  a
• 8:59
  call.
• 8:59
  I'll
• 8:59
  drop
• 9:00
  the
• 9:00
  link
• 9:00
  in
• 9:00
  the
• 9:00
  show
• 9:00
  notes.
• 9:01
  I
• 9:01
  would
• 9:01
  love
• 9:01
  to
• 9:01
  connect
• 9:02
  with
• 9:02
  you
• 9:02
  and
• 9:03
  yeah,
• 9:04
  I
• 9:04
  can't
• 9:04
  wait
• 9:04
  to
• 9:04
  learn
• 9:05
  more
• 9:05
  about
• 9:05
  what
• 9:05
  you're
• 9:05
  building.