The Two Types Of Memberships

Build With Becky: Smart Strategies To Grow Your Community-Driven Business · Dec 11, 2025 · 9m · transcript

I have been seeing the same pattern across so many memberships this year. Community builders are trying to offer everything at once and accidentally blend two very different product types. It always leads to overwhelm, both for the members and the people running the program.

In this episode, I break down the two core membership models I see most often, how to tell which one you are actually building, and why mixing them almost always creates retention and engagement challenges. If your membership feels heavy, complicated, or hard to maintain, this framework will help you get clarity fast…