How to Use Category Entry Points to Scale Your Meta Ads | Tyson Drake
Question: What are category entry points, and how do you use them in Meta ads?
Direct answer: Category entry points are the buying situations that make someone think of a category, like standing front row at a concert or lying awake next to a snoring partner, and the more of them a brand is linked to, the larger its share of mind and its share of sales. To use them, map situations across the whole category with the 7 W's rather than relying on your own customer surveys, score each one on size, frequency and brand fit, then launch ads that call out and show the situation. Tyson Drake…
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