Why a Buyer’s Yes Can Still Kill the Deal
Benny Fluman, Brenda Newman, and Brian Newman break down why a buyer’s yes can be a signal, not a commitment, and how sellers should use the Signal → Test → Workflow → Stage framework to avoid polluting the pipeline. They also share a cross-border deal story that shows how warmth, speed, and polite interest can hide real buying uncertainty.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.