The Ultimate Guide to Re-Engaging Email Lists Before Black Friday interview with Martina Viljevac
There’s one aspect of preparing a successful Black Friday campaign that most people ignore. And that has everything to do with your email list. It’s a tactic that protects your deliverability, boosts the chances of your open rates staying consistent or even going up and reduces the likelihood of getting marked as spam or seeing high unsubscribe rates. If you don’t do this, then even the best sales copy is going to flop.
Takeaways
Re-engagement campaigns are essential for maintaining email list health.
A healthy email list improves deliverability and open rates.
Regularly segment your audience…
The skinny
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