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Why Most Goal Setting Doesn't Work for Small Businesses · The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series

• 0:00
  SPEAKER_00: All that we have been told about goal setting, that we should have this down, right?
• 0:05
  SPEAKER_00: It's an easy enough process.
• 0:07
  SPEAKER_00: You write down some goals on a piece of paper, you set it on your desk, you tape it up by your monitor so that you can see it every day.
• 0:15
  SPEAKER_00: But then a few months later, that piece of paper is lost.
• 0:20
  SPEAKER_00: It's buried underneath everything else that you have going on in your life and in your business.
• 0:26
  SPEAKER_00: And even worse, because it's not built into a whole system that helps you stay accountable.
• 0:34
  SPEAKER_00: Now it's not really clear what direction your business is going in.
• 0:38
  SPEAKER_00: Whoops well, this is one of many reasons that goal setting just doesn't work for many entrepreneurs.
• 0:46
  SPEAKER_00: We tend to only do it once at the beginning of the year and then forget about it.
• 0:51
  SPEAKER_00: And we don't have accountability built into the way that we are running our business.
• 0:57
  SPEAKER_00: Well, in today's episode, we are going to talk about how to do goal setting completely differently.
• 1:03
  SPEAKER_00: So not only you set goals that you can follow through on, but you actually build momentum year after year after year in your business.
• 1:12
  SPEAKER_00: Are you ready to grow from solopreneur to CEO?
• 1:15
  SPEAKER_00: You're in the right place.
• 1:17
  SPEAKER_00: I'm your host, Rachel Cook, founder of the CEO Collective, and I've spent the last 15 years helping women entrepreneurs to sustainably scale life-first businesses.
• 1:28
  SPEAKER_00: If you're serious about building a life-first business that actually allows you to prioritize sustainable business growth while at the same time having the freedom and flexibility to fully love every aspect of your life, to have the time and energy to put back into your family, your health, the people who matter most to you, then it's time to put the strategy systems and support in place to make it happen.
• 1:56
  SPEAKER_00: Join me each week for candid conversations about stepping into your role as CEO, the hard lessons learned along the way, and practical, profitable strategies to grow a more sustainable business without the hustle and burnout.
• 2:10
  SPEAKER_00: On to day four, CEO.
• 2:12
  SPEAKER_00: So today's reminder is short and sweet.
• 2:14
  SPEAKER_00: Make sure you downloaded the workbooks to go along with the plan your best year ever challenge.
• 2:20
  SPEAKER_00: Especially because today, day four, talking about goal setting, is one of the biggest updates I've made to this challenge in the last almost 10 years of running it.
• 2:30
  SPEAKER_00: I shifted a few things based on feedback and conversations I'd been having with so many entrepreneurs who were setting goals but not actually getting momentum.
• 2:42
  SPEAKER_00: So I can't wait to hear what you have to think about this one.
• 2:44
  SPEAKER_00: Let's get into it.
• 2:46
  SPEAKER_00: Hey there.
• 2:47
  SPEAKER_00: Welcome back to the Plan Your Best Year Ever Challenge.
• 2:50
  SPEAKER_00: I'm your host, Rachel Cook, founder of the CEO Collective and host of the Promote Yourself to CEO podcast.
• 2:56
  SPEAKER_00: I hope you are excited because now we are moving in to the super practical, actionable part of the best year ever challenge.
• 3:08
  SPEAKER_00: So just to recap, we have by now completed day one, your year in review.
• 3:12
  SPEAKER_00: We completed day two, where we were looking at your dream life.
• 3:17
  SPEAKER_00: We completed day three, we were making some strategic decisions about our business.
• 3:22
  SPEAKER_00: And now we are going to solidify things even more so that we can narrow our focus and put all of our attention in one clear direction.
• 3:34
  SPEAKER_00: Okay.
• 3:35
  SPEAKER_00: This is truly the key to getting real momentum in your business.
• 3:39
  SPEAKER_00: We're going to talk about goal setting.
• 3:42
  SPEAKER_00: And as we start talking about goal setting, I want to kick off by saying goal setting doesn't work for the majority of small business owners.
• 3:50
  SPEAKER_00: And there's a few reasons why small business owners particularly really, really struggle with the concept of goal setting.
• 3:58
  SPEAKER_00: First of all, most of the time when I talk to small business owners and ask them about what their goals are in their business, they will give me an outcome, a result that they're looking for, but there's no clear plan, there's no accountability, there's no habits, there's nothing to back that up and make it actionable.
• 4:18
  SPEAKER_00: So for example, they'll give me a revenue goal, but they don't have a clear system, a clear process to make that revenue goal happen with any degree of certainty.
• 4:30
  SPEAKER_00: They're basically just throwing more ideas out there, kind of like throwing spaghetti at the wall.
• 4:35
  SPEAKER_00: So we want to make sure that we are looking at this from a different approach.
• 4:42
  SPEAKER_00: Okay.
• 4:43
  SPEAKER_00: The first thing I want you to be aware of is that most of the time when small business owners are setting goals, the biggest mistakes that I see, aside from only setting a revenue goal and nothing else, is one, they're setting all new goals every time they sit down to create goals for their business.
• 5:02
  SPEAKER_00: They're coming up with a list of new things they want to create, new products they want to launch, new marketing strategies they want to try out.
• 5:09
  SPEAKER_00: And what happens is every time they're sitting down to do any strategic planning, they're basically starting over in their business again and again and again.
• 5:21
  SPEAKER_00: Because every time they're doing goal setting, they're coming up with all new things they want to do in their business.
• 5:28
  SPEAKER_00: And that is so important to keep in mind because your business should be stacking wins year after year after year, month after month after month.
• 5:38
  SPEAKER_00: Your business should be building momentum where each new quarter is building on the last.
• 5:44
  SPEAKER_00: So you have to let go of the idea that goal setting is about creating new things or trying new things out all the time.
• 5:51
  SPEAKER_00: You want to stop starting over.
• 5:54
  SPEAKER_00: Now, the next big mistake that so many small business owners are making is they're setting the wrong goals.
• 6:02
  SPEAKER_00: And the reason they're setting the wrong goals is yes, they're starting over, but more importantly, they're not getting clear about what their business currently needs.
• 6:12
  SPEAKER_00: They're not aware of the biggest challenge their business is facing, the biggest problem they actually need to solve.
• 6:21
  SPEAKER_00: So we want to make sure we're clear about what is it that our business needs most right now?
• 6:26
  SPEAKER_00: What is our priority in our business?
• 6:29
  SPEAKER_00: And these are the top four that I am seeing constantly from small business owners.
• 6:34
  SPEAKER_00: And this kind of is a progression here, right?
• 6:37
  SPEAKER_00: The first main problem to solve is revenue, making sure that I'm bringing in enough revenue to achieve my revenue goals and to be able to pay myself, my personal salary goals.
• 6:49
  SPEAKER_00: That is usually the first big problem small business owners need to solve.
• 6:53
  SPEAKER_00: Once we have enough revenue coming in, then we need to make sure we're increasing profit.
• 6:58
  SPEAKER_00: So increasing the amount that we can actually pay ourselves by making our business more profitable overall, all having better profit margins, making sure that we're increasing our lifetime client value, making sure that we're building cash reserves, making sure we're managing our cash flow.
• 7:17
  SPEAKER_00: That becomes the next big challenge to solve.
• 7:21
  SPEAKER_00: Then we get into the third big challenge to solve, which is increasing control, overall control over your business, making sure your business is operationally very easy to run and that you feel clear about what's happening in your business at any time.
• 7:38
  SPEAKER_00: Instead of feeling like your business is like hurting kittens, having a clear line of sight into the day-to-day operations of your business where your team can now step in and help you run it day to day.
• 7:53
  SPEAKER_00: And the fifth big challenge that small business owners want to solve is how they feel about their business, your own happiness and fulfillment.
• 8:03
  SPEAKER_00: And this is all about making sure your business is actually aligned to fit your definition of success, to fit your ideal painted picture, you know, your dream life, and have the flexibility and freedom that you really want.
• 8:17
  SPEAKER_00: So understanding these challenges is so important because now you can see we're taking a completely different lens to goal setting.
• 8:26
  SPEAKER_00: We don't want to create all new things, we don't want to be starting over all the time, and we want to make sure we're solving the right challenges and setting the right goals in our business.
• 8:38
  SPEAKER_00: I love this quote from James Clear, who wrote Atomic Habits, amazing book.
• 8:43
  SPEAKER_00: But this really drives home my approach to sustainably scaling small businesses.
• 8:51
  SPEAKER_00: He shares you do not rise to the level of your goals, you fall to the level of your systems.
• 8:58
  SPEAKER_00: This is all about making sure you are building the systems in place in your business that start to make it easier to run your business, that make it easier to know what your incoming revenue is going to be and predict within a really tight range of, let's say, 10 to 20%, what you're going to be making month to month.
• 9:19
  SPEAKER_00: All of that comes from building systems in your business, not from creating a bunch of goals about a bunch of new things you want to create.
• 9:29
  SPEAKER_00: We want to fall in love with the process.
• 9:31
  SPEAKER_00: We want to build the systems that create the freedom and flexibility we're looking for.
• 9:36
  SPEAKER_00: This is all about our approach in the 90-day CEO operating system that I teach here at the CEO Collective.
• 9:45
  SPEAKER_00: This is all about building systems that make it easier for your business to run, make it easier to experience your definition of success, make it easier to move towards that dream life, that vision you have for your business.
• 9:56
  SPEAKER_00: And we do it by building out the first main system in our business.
• 10:03
  SPEAKER_00: And what I love about building out this client growth engine in your business is that over time, what will happen is having a clear rinse and repeat marketing system, sales system, and delivery system will actually solve all four of these big challenges that small business owners are faced with.
• 10:25
  SPEAKER_00: So I encourage all of my clients to start before you start setting any other goals.
• 10:32
  SPEAKER_00: We want to start by making sure we have a client growth engine in place that is predictably bringing in enough clients for us to achieve our revenue goal, for us to increase our overall profitability.
• 10:46
  SPEAKER_00: It's something that is systematized so you can rinse and repeat it very, very easily.
• 10:52
  SPEAKER_00: Your team can fully support you in keeping this client growth engine running.
• 10:56
  SPEAKER_00: And ultimately, you will be able to allow your team to support you even more.
• 11:02
  SPEAKER_00: It will become even more predictable, which makes it even easier to run your business and honestly more fun to run your business.
• 11:11
  SPEAKER_00: So let's dive into what the client growth engine is.
• 11:15
  SPEAKER_00: There's three core parts of the client growth engine: your marketing system, your sales system, and your delivery system.
• 11:21
  SPEAKER_00: And those are broken down.
• 11:22
  SPEAKER_00: The marketing system is broken down into three parts.
• 11:25
  SPEAKER_00: And this is a process that every single one of us goes through when we're making a buying decision.
• 11:30
  SPEAKER_00: So it doesn't matter if I'm going out to look for a new phone or I'm going to buy a car.
• 11:37
  SPEAKER_00: I am still going to go through this buyer journey.
• 11:41
  SPEAKER_00: And the more you can align your marketing sales and delivery with how your clients are actually going through this journey, the easier it'll be to meet them where they are.
• 11:52
  SPEAKER_00: And the more likely you will be able to see the results that you are looking for.
• 11:57
  SPEAKER_00: So the first stage here is attract.
• 12:00
  SPEAKER_00: Attract is the very first part of this entire process.
• 12:05
  SPEAKER_00: If you do not do this, I can guarantee you're not getting in front of enough people to achieve your overall revenue goals.
• 12:11
  SPEAKER_00: Attract is all about getting in front of brand new people for the very first time.
• 12:15
  SPEAKER_00: They have never heard of you, they've never heard of your business or your brand.
• 12:18
  SPEAKER_00: This is the very first impression.
• 12:20
  SPEAKER_00: It's the very first introduction to you and your work.
• 12:24
  SPEAKER_00: And there's five core ways that we see small businesses attracting new people into their audience.
• 12:32
  SPEAKER_00: The first is search engine optimization.
• 12:34
  SPEAKER_00: So when people are actively solving a problem or doing some research about what they want to achieve or what they desire, where are they going to search?
• 12:44
  SPEAKER_00: They're going to Google, they're going to YouTube, they're going to Pinterest.
• 12:47
  SPEAKER_00: They're going and typing in some keywords because they are in research mode.
• 12:53
  SPEAKER_00: If you are leaning into search engine optimization, it is a great strategy.
• 12:58
  SPEAKER_00: Takes a little bit of time long term to build up and to get the results.
• 13:02
  SPEAKER_00: If you're a local business owner, this should absolutely be one of your key attract strategies.
• 13:07
  SPEAKER_00: My personal favorite is other people's audiences.
• 13:11
  SPEAKER_00: Other people's audiences means anytime someone else is facilitating an introduction, you aren't just going into a relationship and you know talking to people off the street.
• 13:22
  SPEAKER_00: Someone else is helping you facilitate that.
• 13:25
  SPEAKER_00: So it could be in a one-to-one setting where you're networking and you're getting referrals from people, people are introducing you to other people they believe you should be connected to.
• 13:35
  SPEAKER_00: It could also be one-to-many.
• 13:36
  SPEAKER_00: So anytime you are doing a speaking gig, you're guest teaching in someone else's programming, you're on stage talking, you are getting interviewed, you're in the media, you're in the press, that is all getting in front of a pre-existing audience where someone else, some host, is facilitating that connection.
• 13:53
  SPEAKER_00: This is my absolute favorite personally, because if you run a business similar to mine, which is based on your experience, your expertise and your insights, this is a great opportunity for you to showcase that expertise.
• 14:08
  SPEAKER_00: The next big attract strategy is discovery engines.
• 14:12
  SPEAKER_00: And this is my language.
• 14:14
  SPEAKER_00: You won't really find this language anywhere else.
• 14:15
  SPEAKER_00: But Discovery Engines first really hit the scene when TikTok took off.
• 14:20
  SPEAKER_00: But truly, they have existed in other industries for a while.
• 14:23
  SPEAKER_00: If you think about you log into your Netflix account and it's going to give you recommendations based on what else you've watched.
• 14:30
  SPEAKER_00: So if you log into my Netflix account, you're going to see Bridgerton, you're going to see a lot of comedies and romances.
• 14:38
  SPEAKER_00: If you log into my husband's, you're going to see completely different content because it is delivering content on his Netflix account based on his interests.
• 14:48
  SPEAKER_00: Well, we're starting to see that play out in other areas.
• 14:51
  SPEAKER_00: We started seeing it on TikTok, where instead of being fed content based on who you know, now it's being fed based on your interest and how you're engaging with content.
• 15:00
  SPEAKER_00: So discovery engines are really powerful.
• 15:02
  SPEAKER_00: We are going to continue to see these algorithms shift to be interest-based, where now the platform is putting new content and new businesses and new brands in front of you.
• 15:13
  SPEAKER_00: So a huge opportunity to kind of be on the front end of where algorithms are going in the content creation space.
• 15:22
  SPEAKER_00: The fourth option is cold outreach.
• 15:25
  SPEAKER_00: And this is still a very valid option.
• 15:28
  SPEAKER_00: I know a lot of people don't love this idea, but honestly, this is how I started all of my business experience was cold calling the back of the yellow pages for my dad's insurance agency to set meetings for the commercial insurance person, where it was literally smile and dial, setting appointments for them to come in and have a review of their commercial insurance.
• 15:50
  SPEAKER_00: That was how I started.
• 15:51
  SPEAKER_00: And that is still one of the best ways, especially if you are more in a corporate setting or you're selling to larger organizations, you're probably going to have to initiate that relationship by doing the research and reaching out to those people.
• 16:06
  SPEAKER_00: So it can still work, not for every business, but for certain businesses, especially those selling to corporate or large large organizations, a very, very effective one.
• 16:17
  SPEAKER_00: And finally, is paid advertising.
• 16:20
  SPEAKER_00: And paid advertising is the last one I generally go to because if you start dumping money into paid advertising, but you don't have the rest of this client growth engine not only built out but refined to where you can tell with a high degree of certainty that you're going to get clients from this whole process, it's really easy to just start dumping a bunch of money into Facebook ads or TikTok ads.
• 16:43
  SPEAKER_00: We want to make sure before we start putting paid advertising in place that the rest of this client growth engine is in place.
• 16:50
  SPEAKER_00: So I want you to think about do I have one of these attract strategies in place?
• 16:54
  SPEAKER_00: And am I consistently following through with it enough to get in front of enough people to get in front of enough people that I need to actually hit my total revenue goals?
• 17:06
  SPEAKER_00: If you do not have enough attract marketing going on, it's going to be really hard to grow.
• 17:11
  SPEAKER_00: So we have to have at least one of these strategies in place.
• 17:14
  SPEAKER_00: And again, the workbook has a lot more questions to help you figure this out.
• 17:19
  SPEAKER_00: Choose one and move on to the next.
• 17:22
  SPEAKER_00: The next part is engage.
• 17:23
  SPEAKER_00: Engage is once somebody hears about you for the first time, what is the next step?
• 17:28
  SPEAKER_00: What are action are they taking in order to indicate that they want to learn more about you and your business?
• 17:33
  SPEAKER_00: Usually it comes down to two things: a request for consult.
• 17:37
  SPEAKER_00: If you're a service-based business, they're requesting to jump on a call with you or to get more information from you.
• 17:44
  SPEAKER_00: They're actually going to your website and getting on your calendar.
• 17:48
  SPEAKER_00: Or there's a request for content.
• 17:51
  SPEAKER_00: And this is one I lean on pretty heavily right now, best year ever, is a request for content.
• 17:56
  SPEAKER_00: You sign up for it, and now you're getting content that you specifically requested, and you're learning a lot more about how I work and what I do here at the CEO Collective.
• 18:06
  SPEAKER_00: So I encourage you to have one of these two.
• 18:09
  SPEAKER_00: If you're a service-based business, you absolutely want to make sure you have a crystal clear request for consult process in place.
• 18:17
  SPEAKER_00: And then we move on to building the relationship in nurture, right?
• 18:21
  SPEAKER_00: So attract getting in front of brand new people for the first time.
• 18:24
  SPEAKER_00: Engage.
• 18:25
  SPEAKER_00: Those people are now taking the next step and indicating their interest in learning more.
• 18:30
  SPEAKER_00: Nurture is how we build the no-like and trust, how we help them decide whether or not we are the fit for who they're looking for.
• 18:39
  SPEAKER_00: So if you had a request for consult, this could be where you're sending pre-consult education.
• 18:43
  SPEAKER_00: You're sending them some information in advance about what it is you do, how you work, case studies, things of that nature.
• 18:49
  SPEAKER_00: You can also definitely nurture one-to-one.
• 18:51
  SPEAKER_00: I see this a lot with my small businesses that are referral-based, that are very much relationship-based, making time to connect in a one-to-one way is really, really important.
• 19:02
  SPEAKER_00: And you can also create a little leverage for yourself by creating content.
• 19:06
  SPEAKER_00: Now, this is what most people are thinking of when they're thinking of marketing for small businesses.
• 19:10
  SPEAKER_00: They're thinking of their newsletter and their social and their blog posts and their podcast.
• 19:14
  SPEAKER_00: But what I want you to know is all of that content you're putting out there, for the majority of it, it's going to your existing audience first.
• 19:24
  SPEAKER_00: So that puts it in the nurture category because it's going out first to people who know, like, and trust you already.
• 19:33
  SPEAKER_00: Now, could it potentially also attract people?
• 19:36
  SPEAKER_00: Yes.
• 19:37
  SPEAKER_00: But it's primarily going out in front of your existing audience, which is why it counts in this nurture column.
• 19:44
  SPEAKER_00: So you can see now we've moved people from hearing about us from the first time, getting their interest.
• 19:50
  SPEAKER_00: Now we're building that no like and trust, that relationship.
• 19:54
  SPEAKER_00: Then we actually want to have a proactive sales process where we're inviting them to work with us.
• 19:59
  SPEAKER_00: When was the last time you proactively told people about what it is that you do and how they can work with you?
• 20:04
  SPEAKER_00: I see this very often where we can be a little reactive, a little passive, and wait for people to click through to that page on our website and learn about our products, programs, and services.
• 20:16
  SPEAKER_00: But we want to have a proactive strategy here where either we are getting people on a call and having a consultation and then inviting them to work with us, explaining exactly how we work, walking them through those steps.
• 20:30
  SPEAKER_00: We can also have an on-demand, like an evergreen sales process where people can come purchase things at any point, or we can have a launch sales process where we are running certain promotions for certain offers throughout the year.
• 20:46
  SPEAKER_00: Pick one that's going to be your primary one, but this should be rinse and repeat and should be proactive.
• 20:53
  SPEAKER_00: And the final piece of the client growth engine is delight.
• 20:57
  SPEAKER_00: And I include this because it is often neglected.
• 21:00
  SPEAKER_00: But honestly, if your business runs on referrals and repeat business, if you want to have clients for life that are constantly coming back to you, you are their go-to person for whatever it is that you do.
• 21:12
  SPEAKER_00: You want to have a proactive client experience.
• 21:15
  SPEAKER_00: And the delight piece is all about having a clear rinse and repeat onboarding process, having a delivery process for your products, programs, and services that help maximize the chances that your clients are going to get results and help them consistently get results.
• 21:31
  SPEAKER_00: And then finally, an offboarding process that not only ties the whole experience up with a bow, but also opens the door to what's next and allows those clients to know how they can leave you a review, how they can repeat working with you, they can renew, they can sign up for the next level offer.
• 21:49
  SPEAKER_00: We want to be really, really intentional with all of these things.
• 21:53
  SPEAKER_00: So, my question for you now that I went through this at a very high level, and you're going to complete all the pages in.
• 22:00
  SPEAKER_00: Workbook that will ask you even more questions about what is actually working for your business here in your client growth engine is what gaps do you have in your client growth engine?
• 22:11
  SPEAKER_00: If I were to audit your business right now, do you have a clear attract strategy in place?
• 22:17
  SPEAKER_00: Are you consistently doing it?
• 22:19
  SPEAKER_00: Are you getting in front of enough people?
• 22:20
  SPEAKER_00: Do you have an engage strategy in place?
• 22:23
  SPEAKER_00: Do you have a nurture strategy in place?
• 22:25
  SPEAKER_00: Are you consistent?
• 22:27
  SPEAKER_00: Are you showing up enough to build the relationship?
• 22:31
  SPEAKER_00: Do you have an invitation strategy in place that is proactive where every month you are proactively selling something and letting people know how they can work with you?
• 22:40
  SPEAKER_00: And do you have that delight piece in place, a client experience, onboarding, delivery, and offboarding that makes it really easy to not only deliver an incredible experience, but have those people want to work with you again.
• 22:55
  SPEAKER_00: If you have any gaps here, if you're like, well, I kind of do this, but not very consistently, or I can see that I need to add a whole lot more attract, then those gaps need to become your goals for 2025.
• 23:08
  SPEAKER_00: Because no other goals will solve the problems of increasing revenue, increasing profits, increasing control over your business, increasing your overall happiness if you have a gap in your client growth engine.
• 23:22
  SPEAKER_00: So we want to make sure we're closing those gaps.
• 23:25
  SPEAKER_00: Now I want you to know that I have a full training on this, and it is included as a bonus if you sign up for the upcoming CEO retreat, and that will help you decide what exactly you should be focused on and create the action plan even more in-depth for your client growth engine.
• 23:43
  SPEAKER_00: But this is the first place I recommend every single small business owner look at before you're setting any additional goals.
• 23:53
  SPEAKER_00: Now, once that client growth engine is in place, and this is a big caveat, and you have been consistent with it, and you are starting to get enough clients coming through it to achieve your revenue goals, then you can start looking at your painted picture for the year ahead.
• 24:11
  SPEAKER_00: Then you can start looking at your bigger picture vision and go, is there anything else I want to start working towards now?
• 24:17
  SPEAKER_00: So I encourage you only to pull additional goals in if that client growth engine is running with a pretty high degree of certainty that you're going to achieve the revenue that you really, really want.
• 24:30
  SPEAKER_00: And the only way to know if you're going to be able to do that predictably is to implement the system, track this system, and look at the results.
• 24:40
  SPEAKER_00: Then you can pull in something else.
• 24:42
  SPEAKER_00: Now I encourage everyone to narrow yourself down to just five goals for the year.
• 24:50
  SPEAKER_00: And I know this might surprise a lot of people, but if you have too many goals on your plate, it is really, really, really easy to find that you are just spreading yourself too thin and not able to really go after any single one of those goals.
• 25:08
  SPEAKER_00: So I encourage you to narrow down to just five big goals for the year.
• 25:14
  SPEAKER_00: And then finally, as you're going through the workbook, set yourself up for success.
• 25:18
  SPEAKER_00: I have some additional questions to ask you because the reality is as you're building your client growth engine, as you are going after anything else in your business, you might need support.
• 25:27
  SPEAKER_00: You might need resources, you might need training, you might need technology.
• 25:30
  SPEAKER_00: Like think through what is it that you need in order to achieve those goals.
• 25:36
  SPEAKER_00: So again, the workbook is available at theceptive.com/slash BYE.
• 25:41
  SPEAKER_00: Make sure you're fully signed up for the full challenge so that you can go through this entire process.
• 25:46
  SPEAKER_00: Make sure your client growth engine is actually in place and running, getting the predictable results you're looking for, and then go through any specific goals that you have and make sure you've set yourself up for success.
• 25:59
  SPEAKER_00: Tomorrow is the final day.
• 26:01
  SPEAKER_00: We're gonna wrap this up with a bow and you're gonna walk away with your 12-month action plan.
• 26:06
  SPEAKER_00: So I'll see you there.
• 26:10
  SPEAKER_00: Okay, CEO.
• 26:11
  SPEAKER_00: I hope you loved today's challenge and it's got you thinking about goal setting differently.
• 26:17
  SPEAKER_00: It's got you thinking in a more systematic, process-oriented way in your business, where instead of constantly coming up with new things to do, now we are gonna focus on building wins on top of one another.
• 26:31
  SPEAKER_00: We're gonna stack those wins by building the systems in your business that make it run even more smoothly.
• 26:38
  SPEAKER_00: So I cannot wait to hear your insights and ahas about today's challenge and it fits in perfectly because tomorrow we are gonna tie up, plan your best year ever with a bow, and make sure that you have a 12-month action plan.
• 26:52
  SPEAKER_00: Now, if you haven't figured this out by now, we are going to open the doors again for the CEO retreat and the CEO collective.
• 27:02
  SPEAKER_00: So if this challenge has been helpful for you and you want to take it to the next step and get additional accountability and support as you're implementing your plan next year, make sure you are looking for the details in your inbox.
• 27:15
  SPEAKER_00: You're looking for the details in tomorrow's challenge because early bird tickets are now available for the next CEO retreat.
• 27:22
  SPEAKER_00: Okay, I'll talk to you soon.