Revenue Growth vs Cost Containment

What's Broken in GTM and How to Fix It · Mar 27, 2025 · 28m

Welcome to episode 3 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.

Louis recaps his time at the CRO Connected Summit in East Sussex, including a nice walk in the countryside not ruined by having to play golf! More seriously, Louis found the talk on seller productivity by Gerry Hill very valuable and recommends following him for more insight. Moving on to this week’s discussion on revenue…