How to turn a high-pressure negotiation into a calm conversation.

Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · Mar 7, 2026 · 44m · transcript

In this podcast, Tavershima breaks down why sales role-playing is the best low-stakes way to practice high-stakes negotiations.

Using a real-world example of a heavy machinery dealer, he explains how to handle customers who complain about high prices. Here is the core strategy he recommends:

1. Stop Lecturing, Start Asking

When you try to "tell" a customer why your product is better, it feels like a lecture and creates tension. Instead, you should:

Listen and Empathize: Make the customer feel heard first.

Ask Strategic Questions: Guide them to discover the value themselves. For example, ask…