Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Stop Wasting Time: Using AI to Get the RIGHT Customers

Transcript

Stop Wasting Time: Using AI to Get the RIGHT Customers · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome. My name is Tavishima Ayede.
• 0:04
  I solve sales and marketing challenges and I'm making
• 0:07
  today's recording at home, so expect to hear some
• 0:11
  interruptions in the background. Now, the goal of this podcast is
• 0:14
  business education, so please spread the word so that your
• 0:17
  friends and family members in Nigeria and abroad can benefit
• 0:21
  from the questions that we tackle.
• 0:23
  They can do that by subscribing on Spotify, YouTube, Apple, or
• 0:27
  any player of their choice. And if you have any sales and
• 0:30
  marketing questions, bring them to me.
• 0:32
  You can call, you can SMS, you can WhatsApp me on 08064662140.
• 0:40
  Now today on the show, I want us to look at how we can use AI to
• 0:45
  build a business beyond clicks. Let me repeat, I want us to look
• 0:49
  at how we can use AI, artificial intelligence to build a business
• 0:53
  beyond the clicks. OK, let's define a few things
• 0:56
  Now. When I say AI, artificial
• 0:59
  intelligence, I mean the LLM tools, the Lang, the large
• 1:06
  language models, yeah, LLMS. So that's what I'm talking
• 1:10
  about. I'm talking about ChatGPT,
• 1:13
  Claude, Google, Gemini, you know, all those stuff.
• 1:18
  Even the image generators, the sound generators, you know,
• 1:21
  things like that. So basically if you have one of
• 1:23
  these tools on your phone or your computer where you type in
• 1:26
  a bunch of texts, then it gives you output around solving
• 1:32
  whatever problems it is you have, then that is what I mean
• 1:34
  by AI. But most of the times I just
• 1:37
  mean charity, BT or Google Gemini.
• 1:40
  Now, why am I talking about this?
• 1:44
  Yeah, why am I talking about AI? Especially since, you know, it's
• 1:49
  something that everybody has spoken about and I think people
• 1:51
  are now moving beyond the AI conversation.
• 1:53
  Now, the reason why is because AI is here.
• 1:57
  AI is being adopted freely, but lots of people are just using it
• 2:01
  for content creation. They're creating videos, they're
• 2:05
  creating photos, they're creating text.
• 2:08
  Some people are even using it to create podcasts.
• 2:12
  AI created podcasts. Now, I think that's a bad idea.
• 2:17
  I'll explain that later anyway. But for those of us who are
• 2:19
  trying to build businesses around our expertise, I really
• 2:23
  think it's a bad idea. I mean, the chief benefit of
• 2:26
  this podcast, me being here right now, is that you guys are
• 2:29
  listening to me live and in the flesh.
• 2:30
  And eventually you're going to see me on stage live and in the
• 2:35
  flesh. What is the whole point of
• 2:38
  generating some AI avatar, spouting out some stuff, and
• 2:42
  then you guys are not even sure whether it's me or not or
• 2:48
  anyway, maybe I'll clarify my thought and then make another
• 2:52
  podcast episode about it. But for those of you who are
• 2:54
  trying to use AI avatars to make a podcast and to sell your
• 3:00
  consulting services, I mean, please, I really think you
• 3:03
  should stop that. The trip or the catch or the
• 3:07
  main thing is that when someone listens to a podcast and they
• 3:10
  think this is a correct guy or this is a sharp babe, The trip
• 3:14
  is that when you get in touch, you actually speaking to someone
• 3:19
  who knows what's up, not that you're speaking to a bot.
• 3:22
  But then again, there are people who are building business models
• 3:25
  around that. You know, take all my thought,
• 3:27
  put it into an AI, pay clients a monthly access fee or something,
• 3:32
  and then they can chat with the bot and the bot is going to
• 3:34
  respond to everybody. Excuse me, Respond to everybody
• 3:37
  as if it were me. But anyway, let me not go.
• 3:40
  Let me not stray too much. So the reason why I'm making
• 3:43
  today's episode, this is because people are using AI, but they're
• 3:46
  using it just for content creation, to create videos,
• 3:49
  create photos, you create texts. And the reason why people are
• 3:52
  doing that is so that they can get more clicks and more
• 3:54
  engagement. Because the thing with AI is
• 3:56
  that it makes content, it makes it easier to produce content and
• 4:00
  it makes it easier to produce high quality content.
• 4:03
  And so in theory, the more of these things that you can crank
• 4:06
  out, the more clicks and the more engagement you are going to
• 4:09
  get. So that's what people are using
• 4:11
  AI for. Use AI, create content, get more
• 4:14
  clicks and get more engagement. Now I'm going to ask you very,
• 4:19
  very, I say on to thee. When you entered into business,
• 4:23
  did you enter into business just for clicks and engagement?
• 4:26
  The answer is a capital NO. If you are a greedy bastard like
• 4:30
  me, the reason why you got into business in the 1st place is
• 4:33
  because you want to make more money.
• 4:37
  MMM, you want to make more money.
• 4:40
  The only way we can make more money is if we create customers
• 4:45
  from the engagement and from the online interaction.
• 4:49
  So the goal is not just the clicks and the engagement.
• 4:52
  Because The thing is, these AI tools are so wonderful that when
• 4:56
  you drop something, the engagement is absolutely
• 4:59
  fantastic. Live Case Study Offices is an
• 5:03
  NGO that is based in Abuja. I know the people behind the
• 5:07
  NGO. They have a LinkedIn account.
• 5:09
  They came up with this video avatar where it's a young lady
• 5:13
  who was talking about motivational quotes.
• 5:15
  As in fine babe, very, very fine babe, as incorrect evil babe as
• 5:19
  even think it was a real babe. I was about to send the lady a
• 5:23
  message. That's the lady who owns the
• 5:25
  NGO. How far now?
• 5:26
  Who is this? Who's this Molly I'm seeing on
• 5:28
  your channel? So it's only when I read the
• 5:30
  text and I realized that, oh, OK, this thing is not is not
• 5:34
  even real as in his AI. And the thing was on point, as
• 5:38
  in she looked real, she sounded real, she sounded Nigerian.
• 5:43
  As in, if not for the text, I would have assumed that it was
• 5:45
  real life babe. And man, that thing as in it
• 5:49
  took off. As in people were impressed,
• 5:52
  People commented me too. I commented, people shared.
• 5:55
  OK, did I share? I can't remember if I shared
• 5:56
  what? Commenting, sharing as in the
• 5:59
  post Plenty, plenty, plenty of engagement.
• 6:03
  Well then remember the question that I asked you when we started
• 6:06
  these businesses? Are we easy for clicks and
• 6:09
  engagement? The answer is no.
• 6:11
  OK, since they are an NGO, well let's just say the only social
• 6:18
  impact. OK, then put it like that.
• 6:20
  So it's not for clicks and engagement for them, it's for
• 6:22
  social impact. For me, it's to make more money.
• 6:25
  But either way, we are trying to create customers from the
• 6:29
  engagement that we find online. Now it is my opinion that the
• 6:33
  best way that we should be using AI is for ideation that is
• 6:37
  coming up with ideas. Number one, we should be coming
• 6:40
  up with ideas not for content per SE.
• 6:42
  Using AI for content is not bad, but the main thing we should be
• 6:45
  using AI for is for ideation and trying to figure out our ICP.
• 6:50
  That is our ideal customer profile or the ideal customer
• 6:54
  avatar or the ideal, you know, you get the point.
• 6:57
  We should be trying to use AI to figure out who is the ideal
• 7:00
  customer that we should be running after.
• 7:03
  The good thing about these AI tools is that they're very good
• 7:06
  at doing data crunching. If you have to sit down and look
• 7:09
  at your invoices and look at your transaction history and
• 7:12
  stuff like that and put everything out on a sheet of
• 7:14
  paper, throw that information into char GPT and say char GPT,
• 7:19
  here are the demographic. Excuse me, here is the anonymous
• 7:27
  demographic information of people that I did business with
• 7:31
  in 2025. Run through it and give me
• 7:33
  characteristics of what you think my ideal customer profile
• 7:37
  should be. If you send it and it sends you
• 7:39
  back, it is helping you to clarify your thoughts around who
• 7:42
  you should start chasing in 2026.
• 7:45
  Abby. OK, no, we're still in 2025,
• 7:47
  halfway through. So give you a better sense of
• 7:49
  who you should start chasing for the rest of the year.
• 7:51
  And when the new year rolls out in 2026, that is what you should
• 7:55
  be doing with RGBT. You need to figure out who is
• 7:57
  your ideal customer profile, who is the main person that you
• 8:01
  should be chasing? Excuse me because lots of us are
• 8:04
  doing business with anybody who shows up, but we're not having a
• 8:08
  very prescriptive, very proactive approach of waking up
• 8:14
  in the morning and saying that you know what, my ICP should be
• 8:19
  men or women living in Abuja or Lagos of a certain age of a
• 8:23
  certain profession and blah, blah, blah, blah, blah.
• 8:25
  Let me come up with a plan for going after these kinds of
• 8:27
  people. That is the chief benefit.
• 8:30
  That is the main thing they should be using AI to do to
• 8:33
  figure out your ICP. Because when you figure out who
• 8:38
  your ICP is, the next thing is using AI to try and figure out
• 8:44
  where are these people online or where are they offline, offline
• 8:49
  in the real world? Where can we find them online?
• 8:51
  Where can we find them now? It is only when we've gone
• 8:54
  through this exercise that we can now start putting out
• 8:59
  content to attract this ICP. Let's go back to this NGO that I
• 9:06
  said created a very correct, fine looking IBO Babe, but the
• 9:12
  NGO was using the IBO Babe to share motivational content.
• 9:19
  I'll come back to that later. Just remember using that as a
• 9:22
  case study. So it's only if you've done all
• 9:25
  these mental work that you can now.
• 9:27
  So using AAI to create the kind of content that will attract
• 9:31
  these people. And even then, please, it is not
• 9:34
  about clicks and engagement. It's not just about creating
• 9:36
  content that will attract people.
• 9:38
  You should be content around people's problems and around
• 9:41
  people's visions so that the people who have the problem or
• 9:47
  who have the vision that your product or service can help them
• 9:50
  achieve, they the content will resonate with them and they will
• 9:57
  actually have reason to call you because your content is not just
• 10:01
  wow. It's not just catching their
• 10:04
  attention, but it actually is talking about a problem that
• 10:08
  they're currently facing or that a vision that they are trying to
• 10:12
  achieve. And they need some help getting
• 10:14
  there. And hopefully it is your product
• 10:16
  or your service that will help them achieve that vision.
• 10:19
  So that's online now offline, after we have used AI tools to
• 10:26
  figure out who the ICP is, the main, the main people that were
• 10:29
  supposed to be chasing after the best options where we can find
• 10:32
  people that are going to give us some good money.
• 10:36
  We now use AI to try and figure out where we can find these
• 10:41
  people. Some of you will say, hi, are we
• 10:43
  going to use AI for everything? No, no, no, no, no, we're not.
• 10:47
  And to be honest, this kind of thought activity is what people
• 10:51
  used to do anyway before AI was invented.
• 10:54
  The problem is just that to do this kind of thought activity,
• 10:57
  usually your brain has to be fresh or you have to be in a
• 11:00
  good frame of mind. Or maybe like for those of you
• 11:04
  who and who used to be, because I used to be in business with my
• 11:07
  brother at some point and my brother-in-law, you know?
• 11:11
  So if you want to brainstorm, this is the part where you call
• 11:13
  your brother and say, hey, bro alpha, you know, I've been
• 11:15
  thinking for this business to move to the promised land
• 11:18
  because I'm tired of soaking Gary in 2025, you know, on the
• 11:21
  site eating Sharma for breakfast.
• 11:23
  So for us to move forward in 2025 and beyond, I'm thinking we
• 11:27
  should be chasing these kind of people.
• 11:29
  What do you feel? Then your brother will say
• 11:31
  something and then your brother-in-law will say
• 11:33
  something. You also discuss to mom.
• 11:34
  See moms, you say something. You also discuss your wife.
• 11:37
  Wife, you say something. If you're a woman, you know the
• 11:39
  other way around, you discuss your husband and husband say
• 11:42
  something. Discuss to popsi pops, you say
• 11:44
  something. So that's how we used to do
• 11:45
  ideation back in the day. But now with these tools and of
• 11:51
  course, if you're going to be in ideation the old way, you can
• 11:53
  see that something now take several days.
• 11:55
  You call your brother today, call your brother-in-law
• 11:57
  tomorrow, call mom, see next tomorrow, call pop C next to
• 12:00
  next to next tomorrow. And then call your elder in
• 12:04
  church or in the mosque in the mosque next to next to next next
• 12:07
  to next tomorrow. You see that it takes a couple
• 12:09
  of days. But the key benefit of having
• 12:11
  these tools on hand is that we can do this research now.
• 12:13
  Shop, shop 2-3 hours, we are finished doing our research and
• 12:20
  then we'd even have much more promising conversations when
• 12:23
  we're talking to mumsy popsy business partners, other
• 12:26
  stakeholders or maybe even your your coach or your mentor will
• 12:29
  be a matter of this is what I think.
• 12:33
  How do you think we can, how do you think we can execute on this
• 12:36
  to move to the next level or what do you think are the holes
• 12:39
  in this plan? I mean, that will be a much more
• 12:41
  fruitful conversation to have. Anyway, as I was saying, so I
• 12:48
  lost my train of thought. I just had somebody knock on my
• 12:51
  neighbor's door. So I lost my train of thought.
• 12:53
  I thought it was over here. So ideation, trying to figure
• 12:57
  out who your ideal customer is, trying to figure out where and
• 13:02
  how to find them online. Now, the main thing that I keep
• 13:06
  saying again, take action because there's no point with
• 13:08
  coming up with beautiful plans that we are going to store on
• 13:12
  our phone and we do not take action on.
• 13:14
  So we should be taking action on these things.
• 13:18
  So you remember now I said that there's a live case study where
• 13:22
  I was on LinkedIn just scrolling aimlessly because you know, you
• 13:26
  know, once in a while your brain just switches off and you're
• 13:28
  scrolling social media aimlessly.
• 13:30
  I won't like happens to me too, happens to everybody.
• 13:32
  So I was scrolling aimlessly now then I saw wow, correct looking
• 13:35
  babe, very yellow skin, very on points, very articulate.
• 13:39
  I was like that, who is this? Who is this Assam pity?
• 13:44
  Who is this as incorrect as in as No, no, no, she, she was, she
• 13:48
  was on point. And then me wanting to harass my
• 13:51
  friend, 'cause like I said, my friend was the NGO.
• 13:54
  I know some of our staff and I know that this is not a member
• 13:56
  of our staff. So I need to just send a message
• 13:58
  to harass like who is this Finder that people have hired?
• 14:02
  Until I now saw the text and then the text said that this is
• 14:05
  AI generated. We generated it using this
• 14:07
  disease engine dot dot dot dot. And I was like, oh, OK,
• 14:11
  impressive. But remember this is an NGO.
• 14:15
  Then the thing that the AI avatar was even doing.
• 14:21
  That's correct. Babe define babe.
• 14:22
  The babe was now talking motivational quotes.
• 14:25
  But remember I said that this company is a what is an NGO?
• 14:32
  How is it going to help you as an NGO that is built around
• 14:39
  stakeholder management and that is built around fundraising for
• 14:46
  people in the sustainable. Sorry, is this sustainable
• 14:49
  development? Sustainable development space?
• 14:51
  You know, SDGS, How is having a AI generated avatar?
• 14:59
  How is that helping you? How is that helping your
• 15:01
  business? How is that helping your cause?
• 15:03
  How is that helping the business go for which you set up the NGO?
• 15:07
  Did you think get clicks plenty? Because I clicked on it, I saw
• 15:11
  Fine Babe. Do you think get engagement
• 15:13
  plenty? I engage with it because I saw
• 15:16
  Fine Babe and I'll surprise that Fine Babe was not even real.
• 15:19
  That was completely AI generated as in a talking video.
• 15:24
  The movement seemed real, the voice seemed very Nigerian, very
• 15:28
  real, as in it was impressive. By the end of the day, all that
• 15:32
  click order engagement, how is it now helping your NGO?
• 15:37
  Let's pretend that is not an NGO, that was a business.
• 15:40
  Now, how is that kind of thing when they help the business?
• 15:47
  A lot of us are getting carried away with the capabilities that
• 15:50
  AI tools have to offer. And so because of that, we're
• 15:52
  creating bad as video, bad as audio, correct texts, correct
• 15:58
  everything without thinking about how this is going to serve
• 16:03
  the ultimate end, the ultimate goal of the business at the end
• 16:07
  of the day for someone in that space, an NGO around who has
• 16:14
  concerned about stakeholder management and fundraising for
• 16:17
  people who are devoted to SDG sustainable development goals.
• 16:20
  So I know it sounds like a lot, but you know, that's how it is
• 16:23
  when all these people now well concerned about sustainability
• 16:27
  and environments, you know, they always use big, big, big, big,
• 16:29
  big words. And I keep telling them now,
• 16:30
  look, you want this thing to catch on.
• 16:32
  Stop using these big words because the average person
• 16:36
  doesn't know what is the what sustainable development goals,
• 16:40
  you know, means. I mean, yes, in the ministerial
• 16:43
  briefing and everything, use all the big terms when it comes to
• 16:46
  communicating these things so that the average person can take
• 16:49
  action and so that our children in the schools can understand,
• 16:52
  use relatable words, whether that's, that's a story for
• 16:55
  another day. So this video avatar should have
• 16:59
  been talking about stakeholder management or should have been
• 17:03
  talking about fundraising opportunities for businesses and
• 17:07
  NGOs in the sustainable development space, sustainable
• 17:11
  development sector in Nigeria. That is the kind of content that
• 17:14
  you should be making. You should be making content
• 17:19
  that would help you as a consultant or as an NGO find
• 17:23
  more clients, not just to get more clicks and not just to get
• 17:27
  more engagement. There was somebody I was trying
• 17:31
  to talk about this sort of thing.
• 17:32
  She didn't to see where I was coming from and she did one post
• 17:37
  and the post ended up going viral and she was very happy for
• 17:43
  about a month. And then she released another
• 17:46
  post saying how going viral was a waste of time to her because
• 17:50
  she ended up acquiring audiences that were useless to her.
• 17:55
  And it's something I've been saying to people time and time
• 17:58
  again and they don't quite get the goal is not to blow.
• 18:01
  The goal is not to be viral. The goal is to attract the right
• 18:05
  kind of audience. So use this AI tools and trying
• 18:09
  to figure out who is the right audience that I should be
• 18:12
  targeting in the first place. Who should I be targeting
• 18:15
  online? Who should I be targeting
• 18:17
  offline? What ideas I can be using to
• 18:20
  targeting these people. Sorry to target these people and
• 18:22
  to initiate conversations with them.
• 18:24
  That is the best way to use this AI tools or else you would just
• 18:28
  lose the plot. If not, be a matter of this AI
• 18:33
  company has released this AI tool.
• 18:35
  This AI tool allows you to create wonderful videos of of
• 18:41
  nature or whatever. Then you jump on the bandwagon
• 18:44
  and then all of you are making wonderful videos about nature.
• 18:48
  If you cannot use those videos to help you target who your
• 18:55
  ideal customer should be, or initiate conversations or that
• 18:59
  kinds of engagement with who your ideal audience should be,
• 19:02
  you are just wasting your time. So that is how Nigerian
• 19:08
  businesses should be using AI in 2025.
• 19:11
  It's not about the clicks. It's not about the engagement.
• 19:14
  Use it to clarify your thinking. So now you don't have to call
• 19:18
  your brother. Call your brother-in-law.
• 19:20
  Wait until mum sees free or wait until pop sees free to talk to
• 19:23
  you. And you don't have to drive 2
• 19:25
  hours to go and see your mentor in town to discuss some of these
• 19:28
  things anymore. You can sit down sharply in your
• 19:32
  house in two or three hours. I'll come up with a bunch of
• 19:34
  good ideas so that by the time you're having a conversation
• 19:39
  with your business partners or with your parents or with your
• 19:43
  mentor, you have achieved, as in you have done, you have
• 19:46
  clarified plenty of your thinking.
• 19:49
  You'll now be able to have much more productive conversations.
• 19:54
  In fact, it's something that I say a lot on the radio show, and
• 19:57
  I'm even going to say today when I get on the air, that nowadays
• 20:00
  in 2025, ideation is not the problem.
• 20:02
  Too many people reach out to me, I say.
• 20:05
  I don't have ideas, I don't have ideas.
• 20:07
  Let's come up with ideas. And I told her, look, if you
• 20:10
  have a coach or a consultant and you're using the coach or the
• 20:13
  consultant for ideation, you're just you're wasting your time.
• 20:16
  You can sit down now and come up with a bunch of ideas on your
• 20:18
  own using these AI tools so that by the time you're having the
• 20:21
  conversation with your coach or with your mentor, you will are
• 20:24
  trying to figure out which of these ideas are most workable
• 20:27
  and how to actually go about implementing these ideas.
• 20:30
  Anyway, we've been 20 minutes so let me not stretch it too too
• 20:32
  long. But anyway, I hope I've been
• 20:34
  able to answer the question now. This is how we're supposed to
• 20:36
  use AI to build the businesses that grows beyond clicks and
• 20:40
  beyond engagement. And by the way, it is
• 20:44
  frustrating. You should stop creating all
• 20:45
  these videos of very fine looking babes.
• 20:48
  You know, please only use real babes.
• 20:51
  Some of us are looking for a second wife.
• 20:54
  Putting AI babes on the Internet is not helping our ministry.
• 20:58
  Use real babes only. So that's all for today.
• 21:03
  Remember, if you have any sales and marketing questions, bring
• 21:05
  them to me. You can call, you can SMS, you
• 21:07
  can WhatsApp me on 08064662140. Thank you very much for your
• 21:14
  time and attention. I will catch you next time.
• 21:17
  Same place in your headphones or in your speakers.