Latest / The Tight Curls Project / Never Just One Thing: Curls, Curiosity & Big Ambitions
Transcript
- 0:00I posted a video just doing my everyday haircare routine on TikTok,
- 0:05and then I went to sleep, woke up, and it had like 100,000 views.
- 0:08And I told my mom, I'm like, "Oh my goodness, like we're famous."
- 0:11She's like, "What are views?"
- 0:13I feel like that we have this culture where we try to label people who've
- 0:17done great, amazing things as an outlier or they're the exception.
- 0:23But you have to be a little delusional in this world to do what you wanna do,
- 0:36Hello, and welcome to the Tight Curls Project podcast.
- 0:38I'm your host, Shadia, and we have a very special guest today.
- 0:42We have with us Alycea Adams.
- 0:43Welcome, Alycea
- 0:45Hi, thank you so much for having me.
- 0:47I'm looking forward to a fruitful conversation today
- 0:50Absolutely.
- 0:51Me too.
- 0:52So let me give a, little bit of your background.
- 0:54So Alycea Adams is a natural hair and beauty creator, an NBA cheerleader,
- 0:59a founder, and an entrepreneur.
- 1:01Named Sephora's 2025 Hair Creator of the Year, she inspires women to embrace
- 1:05their natural hair with confidence.
- 1:07A UNC Chapel Hill graduate, Alycea founded Hair Match, an AI-powered
- 1:11beauty startup recognized as a 2025 Microsoft Image World Cup finalist.
- 1:17After a year at IBM, Alycea is set to pursue her MBA in the fall while
- 1:21she continues to grow Hair Match, expand her social media presence, and
- 1:25roll out her debut children's book.
- 1:28At her core, Alycea embodies more than one thing, which we love.
- 1:33From creative technologist to community builder, she strives to be a role model
- 1:36for the next generation of young Black girls, showing them they can achieve
- 1:40anything they set their minds to.
- 1:42Amazing, and welcome.
- 1:44We're so excited to have you.
- 1:46Thank you for that bio read.
- 1:47I love, I love hearing people's narration of, like, the things that
- 1:50I've done, and I always, uh, love it
- 1:53Yeah, it's so interesting.
- 1:54I mean, there's obviously just reading that, anybody listening
- 1:57to your bio, there's so many things we wanna touch upon today.
- 2:01here at Tight Curls Project, we love embracing curly hair and what you've
- 2:04done, and you're really a someone who's a beacon of light in that, but
- 2:08also in other aspects of your life.
- 2:10So we're gonna get into how you've done all these things at such a
- 2:13young age and some of the really interesting things that, um, have
- 2:16been part of your journey to today.
- 2:18So I like to start with little Alycea.
- 2:22Tell me a little bit about you as a kid.
- 2:25Like, what were your early memories and relationship with your hair?
- 2:29Absolutely.
- 2:29I would always say with my hair, I never liked to get it done.
- 2:33I would avoid wash day, avoid my mom sitting me down on a pillow
- 2:37in front of the TV just because it was such a tedious task.
- 2:41But as a kid, you just wanna run around and have fun.
- 2:44I was the kid jumping off of the couch, in gymnastics, running
- 2:48track, and just being outside.
- 2:50Younger me, I would always wear my hair pulled back.
- 2:53Whatever worked for my mom essentially was what the style was, just because
- 2:58now being older, going back and looking at how much hair she had to do,
- 3:02including my own, including her own.
- 3:05So it was a relationship where I would hide it a lot of times just because it was
- 3:10easier for my routine as an active child
- 3:14And so when did you start getting more interested in your hair
- 3:17or trying different styles?
- 3:19Was that something that came from you?
- 3:20Was it coming from, you know, school or seeing other people or your family?
- 3:24It definitely started with just my exposure into the YouTuber space,
- 3:30seeing those level of content creators.
- 3:34YouTubers and content creators are completely different, and once you
- 3:38are introduced to it at a young age, around 11 or 12, you really start to
- 3:44understand that, you know, YouTube is a platform where you go to learn.
- 3:47And so I kind of took that into my mindset and dove into it to see how can I learn
- 3:52how to do my natural hair or, like, curly hairstyles for such and such hair texture.
- 3:57And I went down this rabbit hole and I was watching videos like
- 4:00I was watching film for football and seeing how there were specific
- 4:04creators that I've now connected with.
- 4:07Jasmine Brown is a good example of that.
- 4:09She would do different tutorials on hairstyles, but
- 4:12also making them very simple.
- 4:15I didn't know how to braid on myself, but I knew how to braid on others.
- 4:19So I would actually practice cornrowing on, like, my teammates in gymnastics
- 4:24or my younger cousins or just friends from school in middle school to
- 4:30learn how to actually do my own hair, because I still can't braid on myself.
- 4:36It's so interesting how to reverse the mechanics that you're working
- 4:42with when you are braiding.
- 4:44But I really leaned into YouTube as the platform to learn about products,
- 4:49learn about how to apply products in a way that's effective as well,
- 4:54learning the benefits of other products versus using different ones
- 4:58for different styles, and seeing and learning the science behind hair.
- 5:03So learning how to apply heat in a healthy way, learning how to
- 5:07apply moisture through hydration with water, then product.
- 5:11Like, so
- 5:12Yeah, so I, I, I kept a hair journal and I kept down, like, every product
- 5:16I wanted to try and I, um, previously mentioned to you creating, like,
- 5:21a grocery list for hair products.
- 5:22I'm like, "Okay, Mom, see if Harris Teeter has this or see if Walmart has
- 5:27this, or we can go to the Indian grocery store to see if they have this oil."
- 5:31So it was a lot of market research, and I didn't know then that that was
- 5:35market research, but I really sat down with myself and wanted to figure
- 5:39out how can I manage my own hair but also bring out, you know, the
- 5:44health, the texture, and the coils.
- 5:46definitely had a, an interest and you developed that into an aptitude, right?
- 5:50Because you put in the, you put in the hours.
- 5:53And so I think it's fascinating.
- 5:55Do you think it was really a curiosity to be able to take care of it, of yourself?
- 5:59Or just what made you so curious, do you think?
- 6:02At, especially at a young
- 6:03I think I was so curious because I would always see my brother go to
- 6:09the barbershop, and I'm like, okay.
- 6:12So he has his own haircare regimen, but I also would have like a yearly silk press.
- 6:18My older cousin, DeAnthea, would straighten my hair for me, and it was
- 6:22just like this salon experience at home.
- 6:25But as DeAnthea, she got older, you know, we're living in different cities.
- 6:29Now I'm like, well, I wanna have my own salon experience and I
- 6:32wanna be the one behind the chair.
- 6:34So I think that just passion and curiosity and also my mom pouring
- 6:39into my hair as well, it's a ritual, and it's really rooted in family.
- 6:43Um, and there's such a big culture around hair, textured hair that I really just
- 6:48wanted to embody myself because it felt like I was-- I would have a authority and
- 6:53autonomy over wearing my hair a particular way and not letting my mom decide.
- 6:58So that was definitely the root of it.
- 7:00thing, right?
- 7:01I love that.
- 7:02And then you continued with sports and, did that change
- 7:05with cheerleading and your hair?
- 7:06Were-- 'Cause that's a, you do competitions, right?
- 7:08So you're getting your, you have to do your hair a lot for that.
- 7:11Did you have to deal with any expectations around your hair?
- 7:14Yeah.
- 7:14With expectations around my hair, I really started to experience that once you got
- 7:20into the competition space in high school.
- 7:23So wearing the high ponytails or like, for example, in college, wearing half up half
- 7:28down for like the uniform game day look.
- 7:31But I had to work with my coaches to explain to them like how my natural
- 7:35hair would show up best, not only for game days, but for the longevity
- 7:40and health and integrity of my hair.
- 7:42The one thing that I did notice and why I refrain from wearing too
- 7:47much of like braided styles that are directly on my scalp, because
- 7:52it does cause a lot of tension.
- 7:54It was causing more damage or breakage than actually
- 7:57allowing for length retention.
- 7:58So again, I had to go back to the drawing board.
- 8:02I just had to keep reiterating that.
- 8:04So finding ways to wear my hair that, one, was safe, but
- 8:09also helped to protect my hair.
- 8:11And it was just like a, a forum to have a discussion to inform others
- 8:15who may not be privy to what natural hair is and how convoluted the
- 8:20process of even a wash day can be.
- 8:23I said, "Hey, you know, if I wanna wear a good wash and go, that's gonna
- 8:26be like prep." So if we have a game on Friday… No, if we have field practice
- 8:30on Friday, game on Saturday, I have to start prep on Thursday after classes
- 8:35. So the expectations of my hair during high school cheer and college, I just
- 8:39navigated them by communicating with my coaches about more so of just natural
- 8:44hair and what it means to wear it.
- 8:46We do have some pictures of early you, so you can tell
- 8:48me . Is this you in high school?
- 8:51Yes, this is me.
- 8:51I'm from Charlotte, North Carolina, so Mallard Creek High School, a grad of
- 8:54class of
- 8:572021, and our football team was really good.
- 9:00This is how I wore my hair for game days, pulled back into a ponytail, and was
- 9:05the most that I could do at that time.
- 9:07But it really is just the beginning of a journey with cheerleading and
- 9:10also learning that hair has so much movement, and in the space of stump
- 9:15and shake, which is a style of cheer that my high school performed as well
- 9:19as traditional, hair was such a crucial part where I leaned into and really
- 9:25wore my hair out with the volume and how big it was because it just adds so
- 9:29much flair to your style of dance or
- 9:32It does.
- 9:33I didn't know that was the style you did there.
- 9:35Okay.
- 9:36So it is-- So would they tell you, "Okay, for this game, this
- 9:39is how we want your hair and this
- 9:41Yeah, exactly.
- 9:43And it just, I loved it because I, it challenged me to wear my hair out
- 9:48naturally curly and do the wash and goes., It looks so good to see just
- 9:53the body and how hair really does tell a story even in performances.
- 9:59of it.
- 9:59It's part of the whole that.
- 10:01Yeah.
- 10:01And I didn't describe it you're, you're d- posing to the side and
- 10:04you have your hair pulled back.
- 10:06Very nice.
- 10:06Okay.
- 10:07So you had some variety, mixed it up.
- 10:09And then in terms of going into college, so you ended up going to UNC Chapel Hill,
- 10:14Did you come in knowing you were going to cheer?
- 10:17So actually, I didn't even plan on going to Carolina.
- 10:20Coming out of high school, I didn't know where I wanted to go, so
- 10:24somewhat had information overload.
- 10:25I applied to over 20 schools, got accepted all the way from UCLA all the
- 10:30way down to the University of Georgia, LSU, and North Carolina was one of
- 10:35the few schools that I considered for in-state, and I waited until May 1st for
- 10:41that deadline to submit and tell my mom.
- 10:44I hid the fact from my mom that I got a full ride to Carolina, and then 'cause,
- 10:49because I knew she would say, you know, "You go to Car- go to Carolina."
- 10:54So kept that from her, but somehow they sent something in
- 10:57the mail, and then she found out.
- 11:00So we landed on Carolina, and I started thinking, "Okay, this will
- 11:05be the home for the next four years.
- 11:07Let me think about, you know, pursuing cheerleading in college." And I knew
- 11:11someone who was on the team from my hometown, so I just reached out to
- 11:14her to learn a little bit more about the process, and then started tryouts
- 11:18April 2021, made the team August 2021, and we hit the ground running for
- 11:23that, um, upcoming football season.
- 11:25So very interesting pathway to Carolina, to say the least.
- 11:29Well, you definitely rep your school well now, so I'm sure
- 11:32once you got there, you got, you
- 11:33went all in, right?
- 11:36Absolutely
- 11:36So as a college student, you think about game days, you think about studying, you
- 11:40think about the other things you're doing.
- 11:42Um, can you tell us a little bit about what your strategy
- 11:45was for your hair with that?
- 11:46Did it change the expectations?
- 11:48Yeah, it's definitely something that I had to plan into my calendar.
- 11:52My freshman year, I lived in communal-style living, so we had
- 11:56shared restrooms and bathrooms.
- 11:59So I would plan to do my wash day when I knew that it would be a downtime.
- 12:04I would do either wash my hair like super early in the morning, like
- 12:08at 5:00 AM, just because I knew it would take such a long process.
- 12:12But for game days, if I had styles that I would do like the half up, half
- 12:16down or doing like a braided back bun, just finding that time in my schedule
- 12:23to do that on top of the studying, on top of being social and just enjoying
- 12:29campus living, I would set aside time that I could prolong any style.
- 12:34So if we had a football game on Saturday, I would wear my twists Monday through
- 12:39Friday, take it out, wear a twist out on Saturday, and then we're doing
- 12:43whatever on Sunday and Monday until I do the whole process over again.
- 12:47It worked well to figure out how to just segment out time for my
- 12:54hair, but also learning to lean into my hair as a form of self-care.
- 12:58The, the transition for me and the mindset, once I started treating my
- 13:02hair not like a chore, but as self-care and pouring into just my wellbeing, it
- 13:10now became peaceful, quite therapeutic to do my own hair, to just have a
- 13:15decompressing moment in the day or my schedule, put on a movie, um, and just
- 13:21have that just pouring back into the cup that I've been dishing out all week with
- 13:27all the various obligations that I had.
- 13:29That's, that's really interesting.
- 13:31I think a couple things.
- 13:32One, for listeners, Alycea has an exceptional amount of hair.
- 13:35So that is part of why I'm asking this question.
- 13:38I think it would be a question for any student athlete, right?
- 13:41Especially someone who's doing performance like at a game.
- 13:44But her hair is very long.
- 13:45I don't know, 30 inches maybe, or I don't know how long
- 13:48It, I think the last time I measured it was like 40 inches,
- 13:52like completely pressed.
- 13:54So again, protective styles.
- 13:56Currently I have two-strand twist in that I'll wear for like two
- 14:01weeks to give my hair breaks.
- 14:02I have like on and off schedules for my hair to give it rest.
- 14:06That's another key factor that I learned because too much of
- 14:10anything can be a bad thing.
- 14:11So if I'm constantly manipulating my hair for wash and goes, okay, my hair is
- 14:16like, "Alycea, we need to dial it back a little bit, do a protective style."
- 14:19So learning how to nourish my hair and style it in ways that is giving my
- 14:25hair what it's asking for, protective styles are my best friend in the
- 14:29look great.
- 14:30I love the twist.
- 14:31So a couple things.
- 14:33When you said changing your mindset, can you talk a little bit about some
- 14:37of the things you're telling yourself?
- 14:39Because I think a lot of times people feel rushed with their hair.
- 14:42Even myself when I'm detangling, even with these, you know, I'm never-- This is my
- 14:45first time doing these miracle knots and
- 14:47look good.
- 14:48They look good
- 14:50and even if it's not my hair, I feel so rushed to try to get the tangles
- 14:53out and I have to take a deep breath and tell myself, "Why are you rushing?
- 14:57Don't rush." , What are some of the things you're telling yourself or
- 15:00that you would might be helpful for people to think about if they wanna
- 15:03change their mindset about their hair?
- 15:06My wash day starts with, depending on how tangled my hair is previously,
- 15:12my wash day for just, like, washing in the shower portion of washing with
- 15:18shampoo, conditioning, and doing a deep conditioner, that process can take up to
- 15:23two hours of just cutting the shower on, cutting the shower off, detangling it.
- 15:28But to find a system that works for me, that's repeatable, is what I've
- 15:34really honed in the last six years of my natural haircare journey,
- 15:40because it is about having a routine
- 15:43and I think also, like, having that rhythm, it takes
- 15:46a little bit of the anxiety.
- 15:47Like, this is what, this is how we do it.
- 15:50This is we're gonna do it this way, and this works for you.
- 15:52That's great.
- 15:53. So I wanna just touch on, you're not just doing cheerleading and studying, you
- 15:57also became a huge, uh, content creator.
- 16:00So can you tell us a little bit about this?
- 16:02I'm gonna bring up this picture from the Sephora
- 16:05Squad where you have an award, a lipstick award.
- 16:08Sephora Squad, yes.
- 16:10That happened my senior year, but I got into the content space going into
- 16:14my sophomore year of college, and I always tell people I landed in the
- 16:19space of content creation by chance.
- 16:22I posted a video just doing my everyday haircare routine on TikTok,
- 16:27and then I went to sleep, woke up, and it had like 100,000 views.
- 16:31And I told my mom, I'm like, "Oh my goodness, like we're famous." She's like,
- 16:34"What are views?" My mom is the type of mom who's not on social media, so I had to
- 16:39explain it to her, so now she understands it just being in the space for so long.
- 16:43But I loved it because people had so many questions about how did I maintain
- 16:49my hair or how did I maintain the length, the healthiness of my hair,
- 16:55and I just love answering questions.
- 16:57I love being in that space of empowering people through education
- 17:02that doesn't necessarily have to be within the classroom.
- 17:05I've learned so much outside just learning through life.
- 17:09And through that process of content creation, just stayed consistent with it
- 17:13and then started, you know, posting on TikTok, but also posting on Instagram.
- 17:18And in June 2023, I signed with my current talent agency, Dulcedo,
- 17:23and they essentially taught me the business behind social media.
- 17:27I was posting, you know, for a hobby and just, you know, making videos,
- 17:31learning how to edit content, especially social-first content, because it's
- 17:34completely different from what I was viewing as a young child on YouTube.
- 17:39The long-form content is a completely different game So I had that opportunity
- 17:45with Dulcedo, and it's just been amazing.
- 17:47And winning that award this past year at the end of this Four Squad, which
- 17:52is like a paid ambassador program,
- 17:54so I was completely shocked to walk upstage and accept it.
- 17:57But I, I said in my impromptu speech, like looking… my 12-year-old self would be
- 18:03so proud because how far we've come to embracing our natural hair, and now doing
- 18:08work with my startup Hair Match around bringing product recommendations to those
- 18:14who have natural hair to make navigating those shelves a little bit easier.
- 18:18It's just been great to be in that content creation space and
- 18:21really lean into my storytelling
- 18:23Yeah.
- 18:24I mean, clearly you're a natural storyteller because that's why
- 18:27people resonated, but I think also your desire to answer questions,
- 18:31not everybody wants to do that.
- 18:32Sometimes people just wanna put it out there and
- 18:35not engage.
- 18:36So it makes a lot of sense, and I'm glad that you're able to get
- 18:38that support and grow as, as a business even while you're a student.
- 18:42And I do wanna talk also about your app.
- 18:44So you're at UNC, going to school.
- 18:47You graduated with honors, and then also you're cheering, and then you're
- 18:51doing this c- content creation.
- 18:53And then I imagine sometime in that mix, because of all that, you had
- 18:56the idea of, of creating your app.
- 18:59So tell us a little bit about Hair Match and, And how that came to be.
- 19:03Hair Match first off, it's a mobile app that's powered through AI to allow
- 19:07users to upload photos of their hair to receive product recommendations, and it
- 19:12really came to me I had an internship with my previous co-founder at Delta
- 19:17Airlines, and he was working in software development, and I was working in
- 19:19business strategy of IT, and we bonded over entrepreneurship and sports.
- 19:24And I met him, stayed connected with him as friends, and as I was
- 19:29going through that content creation process, you know, doing different
- 19:32brand partnerships and always having my audience ask me about what products
- 19:37and how did I find them, I could not give them a cookie cutter answer.
- 19:42There, there was no streamlined way of finding the products that I did.
- 19:45It was a lot of trial and error and a lot of money wasted, and I
- 19:48think that's something Black… Heavy on my mom's money, yes.
- 19:53I think a lot of women, Black women especially, can resonate with trying
- 19:57products and they don't work, and you can't return them like how you can return
- 20:01makeup products if they don't work.
- 20:03Once you break the seal, you're essentially out of that money
- 20:05that you spent on that product.
- 20:07And I started ideating with my co-founder July of 2024, so I decided
- 20:15I cheered three years at Carolina.
- 20:17I could cheer my senior year or I could start, you know,
- 20:21ideating to build my startup.
- 20:22So foregoed my senior year to pour into my content creation, my startup,
- 20:29because it, it was something that I leaned heavily into as someone
- 20:32who minored in entrepreneurship.
- 20:34UNC Chapel Hill has a phenomenal entrepreneurship minor, the UNC
- 20:38Shuford program, and they taught me the fundamentals of design
- 20:42thinking, understanding how to meet your customers where they are,
- 20:45and understanding marketing from a social entrepreneurship standpoint.
- 20:49And I took this one class in my information science major, systems
- 20:55design, where we had to do, like, the system requirements, the wireframing,
- 20:59the high-fidelity prototyping, and I was like, "Wait, I could do this
- 21:04with a startup that I have in mind."
- 21:06And started building with my co-founder during both our senior year, and we
- 21:11scaled it, launched on the Apple App Store November 2024, and then we made it
- 21:16to the Microsoft Build stage May of 2025.
- 21:20Right after graduation, I hopped on a flight to Seattle, Washington,
- 21:25and spent a week in, Seattle with Microsoft being at Build.
- 21:28So it was unexpected, but I really leaned into my interest in technology
- 21:35and utilizing it as a means to help people, especially when it's
- 21:39something so authentic to myself.
- 21:41When it comes to hair, it's like, usually if someone's trying to spot me in a crowd,
- 21:46they're gonna look for the big curls.
- 21:47So to h- to build it-- Yeah, so to build a hair app that was focused on it, it
- 21:55was great to bring the synergy of AI in the haircare and beauty space because
- 21:59people don't readily think about it, but it's so in- integrated through so
- 22:04many facets from R&D, through shelving, through just even product launch.
- 22:09There's so much technology that's incorporated into it.
- 22:12So my senior year was jam-packed, but you know, you only live once,
- 22:16so I always say to go for it, and, dream big and build even bigger.
- 22:20a
- 22:22big accomplishment to go from ideation to, to launching it and then get that
- 22:26support and recognition and be able to even learn from people through Microsoft
- 22:31and your school and your programming.
- 22:32So it really brings a lot of those pieces together.
- 22:34I'm just thinking something that's interesting is if people have lots of
- 22:38ideas and they have different passions, sometimes it's hard to decide, you
- 22:42know, how do you pursue multiple things?
- 22:44And you're someone who has done that, but you still make decisions about
- 22:48where you wanna focus your effort.
- 22:50How do you approach that when you have a new idea?
- 22:52How do you think about, is this something I'm gonna do now or later,
- 22:55or can I do these things together?
- 22:57I always wanted to not be inside a box.
- 23:00If you could describe Alycea, she's always trying to figure out
- 23:04how do I not pigeonhole myself?
- 23:08So, I always focus my time on things that can amplify something
- 23:13I've previously, um, done before.
- 23:16So everything is connected in some facet.
- 23:19So cheerleading Was an avenue for me when it came to being an outlet for
- 23:25school, so treating one area of interest as an outlet from the other, but
- 23:31also being proactive in that process.
- 23:34Time management is my jam.
- 23:36My Google Calendar is literally like a rainbow of different things just to
- 23:41keep myself on track, and I learned that in college because when content
- 23:46creation started to really snowball and amplify, and it's just crazy
- 23:51how everything is connected, and you can always do more than one thing,
- 23:55and you can always try and fail.
- 23:58That's the one, that's the one thing that my mentors in
- 24:02entrepreneurship have told me.
- 24:04It's rare to launch something like Hair Match the first time and
- 24:09it actually scale at that point.
- 24:12That's not really the journey of entrepreneurship.
- 24:15Usually people have 5, 10, 11 startups before they hit the one
- 24:21that resonates with the market.
- 24:23But everything happens for a reason, and giving myself the grace to make mistakes,
- 24:29to do things and then say, "Maybe we can pivot to something else." As a young
- 24:33student juggling your, even your, your personal life, your social life, it is
- 24:39a lot, but it's so rewarding to see, you know, the flowers blossom and that's
- 24:43what really does keep me going, keep me
- 24:45said a lot of interesting things.
- 24:46I think you said giving yourself permission to try and fail and having,
- 24:51you know, and expect- expecting that you're gonna-- sometimes you might fail,
- 24:55and I think also having that grace.
- 24:57And then I think even as about going, making that decision to not cheer
- 25:01your senior year, you made a decision.
- 25:03You didn't keep doing it
- 25:04It was so hard
- 25:06and, you know, you were incapable of doing both.
- 25:08You made a decision, and so that was something that sometimes
- 25:11you have to do for this season.
- 25:13But we know you got back to cheerleading.
- 25:15So before we go there, I just wanna touch on two other things that I thought
- 25:19were really cool that, happened while you were in school and a creator, and
- 25:22one is getting to meet Kamala Harris.
- 25:27Do you
- 25:28Oh, this?
- 25:29This opportunity and how it came through your creator, platform?
- 25:33Absolutely.
- 25:34My former Carolina's student body president, Jaleah Taylor, she was
- 25:39actually working with the organization that was compiling and, you know,
- 25:44organizing this creator collective.
- 25:46And so she was like, "I put your name into the bucket.
- 25:48They were looking for creators in the area." And I was like, "Girl, really?
- 25:52Okay." So they reached out to me, and I knew I was gonna attend her rally
- 25:57at East Carolina University, but I found out probably like 6:00 PM the day
- 26:02before that I was going to meet her.
- 26:04I was like, "Hold on." I said, "Madam." I was like, "Oh my goodness."
- 26:08So, and just to see the history and also to connect with her briefly and
- 26:14just share words of encouragement.
- 26:16At that time, I was going through such a hard time.
- 26:19The day prior, I lost one of my close friends to his battle with stage four
- 26:24cancer, Tylee Craft, football player at Carolina, and his legacy is so big.
- 26:29So the day before I was bawling my eyes out, and then the
- 26:34next day I got to meet her.
- 26:37So it was like, it was so many mixed emotions.
- 26:40At one point I felt like, okay, I'm, I'm not well to go.
- 26:43My eyes were puffy, but I'm
- 26:45is a rollercoaster.
- 26:46Absolutely.
- 26:48Yeah
- 26:48And it was just… I think it's so, it- it's so hard to process grief at a
- 26:54young age when it's someone your age,
- 26:58So I got to meet her and I shared, my friend Tylee's story, journey with her,
- 27:05and just to tell her, "Lead us," and that's what we're, we're looking for.
- 27:09She's doing so much representation and it's amazing.
- 27:12But it was funny because when I posted the picture, a lot of people
- 27:15thought it was a wax figure, and I was like, I was like, "Guys, no."
- 27:18and then we can describe it
- 27:20Yes.
- 27:21Yes, you guys both look so good.
- 27:23Yes.
- 27:23I'm like, "We really could be kinfolk." Yes, this is a selfie that I got to
- 27:28take with her former VP, and I also have my twist in this picture as well.
- 27:35So just to see how, again, hair is, like, all connected and
- 27:38seeing that, just an opportunity to capture this moment in time.
- 27:43And it is a photo that is loved in my family.
- 27:46It's a Picasso in my godparents' house at their front door.
- 27:50So it's amazing what content creation has opened up for me, but also
- 27:55what friends have opened up for me.
- 27:57Going back to Jaleah, my friend that, you know, recommended me for the Creator
- 28:01Collective, and that was definitely a peak of my senior year of college
- 28:06So that's so beautiful and that you have that picture and you
- 28:10can share that with your family.
- 28:11And your twists are ready to go, I'm guessing, right?
- 28:15They were ready
- 28:16Love it.
- 28:16So let's move a little forward now.
- 28:19So you graduated and now you're based in Atlanta,.
- 28:23And so tell us a little bit about your time there and how you got
- 28:26involved with cheerleading there and, and your work that you're doing.
- 28:29Yes.
- 28:30So with cheerleading, again, after my college experience, I was ready to
- 28:36hang up my pom-poms, just having two concussions, having back problems.
- 28:42And cheer is a very strenuous sport on your body, especially when you're in
- 28:46football season, and it has that collision with basketball season, and then it
- 28:50can go all the way into March Madness.
- 28:53So it was just a lot of wear and tear just through the nature of the sport.
- 28:56So once I got to Atlanta, I started work at IBM, and I came about the opportunity
- 29:05to cheer with my now teammate because we live in the same apartment building.
- 29:10So it was by chance that we connected, and I was telling her,
- 29:17"Oh yeah, I cheered in college."
- 29:18And she was like, "Oh, like I cheer for the Hawks.
- 29:20Like we have a flight crew.
- 29:21We do stunts.
- 29:22You should come to our tryouts." I'm like, "Oh, when are they?" She's
- 29:25like, "They're this Saturday." Girl.
- 29:28I was like, "Okay. I haven't thrown a tuck in like six months," but you
- 29:34know, your body has the muscle memory.
- 29:36So I took a chance to go to the tryouts and made it to the next round
- 29:42and then made the official team.
- 29:43So again, by meeting people and just being the genuine, bubbly personality that I am,
- 29:51it just opened up so many different doors.
- 29:53And that experience with the Hawks was probably the homecoming that I needed
- 29:58to have with cheerleading, because sometimes when you do a sport for so
- 30:00long, you can fall out of love with it.
- 30:02But cheering with the Hawks made me fall back in love with
- 30:05a passion that I've always had.
- 30:07And they let me, wear my hair however I want.
- 30:10I said,
- 30:11Wow.
- 30:12More control, more control of your hair than, than
- 30:15Yeah, and I asked them, I said, "How do you guys want me to wear my hair?"
- 30:17And they were like, " We, we like it when you wear it out." I said, "Oh." So
- 30:21this was the first time, like I wore…
- 30:24yes.
- 30:25For my rookie photo shoot.
- 30:26Mm-hmm.
- 30:26Yeah.
- 30:27Our…
- 30:28and you have your, your Hawks outfit on.
- 30:31Yes, Hawks outfit, one of my favorite uniforms because it has rhinestones on it.
- 30:35I feel it's rooted in the Atlanta culture because it's so diverse that
- 30:41showing up as your authentic self is the status quo in Atlanta, especially
- 30:46when it comes to the intersection of sports, music, and entertainment.
- 30:49Atlanta pretty much has everything across the board.
- 30:52So to wear my curls in their natural state and to again have that movement,
- 30:58the body of hair, it just felt like I loved getting ready for game days
- 31:03because even with, when it came to the fans, like the young girls taking
- 31:07photos with me at the Hawks or even like with being in the space of content
- 31:12creation in Atlanta, now I'm building a community here from online to in-person.
- 31:17So it's always cute to see like the young girls like, "Are you Alycea Ray?"
- 31:21I'm like, "This is so cute." Yes, it is such a… I just love it because
- 31:27it's just me being myself, and it's like a great opportunity to show that
- 31:31representation in different spaces.
- 31:33that's great And so what do you think, has anything changed with your
- 31:36approach now that you're working with your hair and your schedule or how,
- 31:39how you represent your hair at work?
- 31:41Have you been able to show up?
- 31:42You said in Atlanta it feels like you can more be your own self, and this
- 31:45is you by your big I- IBM sign That's the Atlanta skyline right behind you?
- 31:49Yeah, Atlanta skyline in the background, yeah.
- 31:52So with wearing my hair in the workplace, I realized that You do
- 31:59feel pressure to not wear your natural hair in different styles per se, but
- 32:07I've always been someone who is going to do what Alycea want, wants to do.
- 32:12Al- always being respectful with it, but also showing and being true to who I am
- 32:17and how I show up in different spaces.
- 32:19And with the work schedule, I feel that it's been easier to style my hair when I
- 32:26know that, I have practice once a week.
- 32:30I have game days on whichever Saturday or weekday, depending on the schedule,
- 32:36and I can plan to wear my hair throughout the week in a rest state.
- 32:40So maybe twist, maybe jumbo twist, and just have it pulled
- 32:44back into a bun or a claw clip.
- 32:47And I don't treat work as like the hair fashion show, so sometimes, it's
- 32:51a bun, it's a day five wash and go that needs to be washed, but always
- 32:57doing it in a way that is easy for me.
- 33:01And then also seeing some of my coworkers who they have their hair done every day.
- 33:07Yeah, it's, it is really exciting to see, especially being at a place where you
- 33:10get to see people with different hair.
- 33:12It's inspiring.
- 33:13Even if you're not gonna do it, you just appreciate it and admire it, right?
- 33:17Yeah
- 33:18So let's, let's, as we go towards the end, let's talk a little
- 33:20bit about you and next chapters.
- 33:22And how you think about moving on to something new?
- 33:26Yes, absolutely.
- 33:27So next chapter, going to grad school in the fall to pursue my MBA at NC State.
- 33:33Another opportunity for a full ride, so my mom was like, "Okay, we're doing
- 33:38this again." I said, "Listen." Amazing.
- 33:40So just using my brain to unlock different opportunities and just the
- 33:45work that I've done with my startup in the content creation space, and
- 33:48really rooted in entrepreneurship at the grand scheme of things.
- 33:52And with the next chapter, everyone's asking me, "Are
- 33:56you gonna cheer again?" No.
- 33:58I think Alycea is good to wrap it up, but I would love to step
- 34:01into the coaching side of things.
- 34:04I love working with people in general, but to see someone have an
- 34:09aha moment where it's like the light bulb goes off, it really does show
- 34:12up in the athletic space as well.
- 34:15After pursuing my master's, I definitely want to dive into a post-bacc
- 34:19program to complete my pre-health, pre-medicine requirements for medical
- 34:24school to go into the MD space.
- 34:26I actually went into Carolina as a pre-med neuroscience major, so technology just
- 34:31swept me off my feet, to say the least.
- 34:33But there's always an equation that I'm looking for in life, which is the science,
- 34:38creativity, and technology to help people.
- 34:40To even discuss, how, you know, medical tools don't represent or
- 34:45work with natural textured hair in so many different capacities.
- 34:49I can go on and on.
- 34:50So just to lean into the research bug that I have
- 34:54so the goal for, like, my name is to be Alycea Adams, BS, MBA, MD, PhD. So we're
- 35:03gonna put, we're gonna, we're gonna put that into the atmosphere, so we love
- 35:07love that.
- 35:07Absolutely.
- 35:08I have a friend, she's getting her PhD. She already has two masters,
- 35:12and she's, you know, a mom with two kids, and it was the path that it
- 35:16Education is a privilege, and it's so… I love learning.
- 35:20And you heard it here, she has a life equation.
- 35:23And so that got me thinking about what's my life equation.
- 35:25Wanna say yours again?
- 35:26What is it again?
- 35:27Science paired with creativity and the technology to help people.
- 35:32So that's the goal, is to help people in this lifetime
- 35:35Another opportunity i'm super excited about is finishing the illustrations for
- 35:39my children's book that I'm publishing come fall 2026 in August, um, called
- 35:45"My Hair Is My Superpower." So again, it just resonated very well, and
- 35:50I've always wanted to do a children's book because my mom had a whole
- 35:55She got me this one book, that talked about hair.
- 35:58But there was another one, and I just see them all the time about,
- 36:03you know, just young girls and having the representation and to know
- 36:06that your hair is your superpower.
- 36:08I've had an adult tell me that your hair has superpowers, so I was like,
- 36:12"This is a good spin on things."
- 36:14Um, and I love reading.
- 36:16The illustrations and
- 36:17so
- 36:18I, oh, yes
- 36:20And my mom's in education.
- 36:22Have a lot of family members in education, so I'm so excited to like, you know,
- 36:26plan a rollout for the book, do different school readings, and really just pour back
- 36:30into the generation that's up and coming because it is monumental to see someone
- 36:36who looks like you do something, because it sets a precedent that I can do it too.
- 36:42And I feel like that we have this culture where we try to label people
- 36:47who've done great, amazing things as an outlier or they're the exception.
- 36:54But you have to be a little delusional in this world to do what you wanna
- 36:57do, and that's something that I've leaned into because why not?
- 37:00And once you start to pull back, you know, the societal jargon that sometimes
- 37:06tries to keep you from dreaming too big, you realize you have, especially
- 37:12at 22, it's like I have so much runway to figure out what I wanna do.
- 37:17So the children's book, I'm so excited for it, and it's just an amazing
- 37:21full circle moment to be able to do something for the kiddos specifically.
- 37:26to see it.
- 37:26So we'll definitely, we'll get the information and include that in the show
- 37:29notes so people can take a look too.
- 37:31And I think also just what you're saying about, this idea that you can
- 37:37try things and also you need to just have the expectation that you can try
- 37:41things and be a little delusional, right?
- 37:43I don't wanna undermine the fact that you put a lot of hard work in
- 37:46what you're doing as well, right?
- 37:47So you've worked really hard, but you've also been really open to things,
- 37:51and we see how all those pieces have come together and will continue to
- 37:54unfold because again, you are 22.
- 37:57And so it's really exciting to even just hear a little bit about how
- 38:00you're thinking about that, because I think that will re- resonate with
- 38:03a lot of people, young people, your peers, people who are older than you.
- 38:07Because sometimes we feel like we need permission to try something
- 38:09different, and we have to give ourselves that permission, you know?
- 38:13No one else can tell us that it's okay to do that in a way
- 38:16that's gonna allow us to do it
- 38:18absolutely.
- 38:19And you don't have to explain your life to anyone else but yourself.
- 38:23So even when I was in college, I was trying to pursue an educational pathway
- 38:30that made sense to other people.
- 38:32So if you looked at my resume, it made sense.
- 38:35But one of my mentors, she said, "You do not have to explain anything to anyone."
- 38:39I'm like, "Wow, that is actually very true." So, so it's just, it's little
- 38:44things like that, um, where sometimes you just have to be bold in your choices
- 38:50and decisions and learn that it's okay to make a decision that doesn't pan out.
- 38:54So I feel like there is no win-lose situation.
- 38:58Everything is a win-win, and when you have that perspective, you learn so much more.
- 39:02absolutely.
- 39:03I mean, perspective is everything.
- 39:05It really, it is the game changer.
- 39:06It is the unlock, 'cause it's really about what you believe and
- 39:09what you tell yourself and what you take in from other people, right?
- 39:12Because I've totally had that experience too, like, "Oh, what are
- 39:15you doing next? You're doing that?"
- 39:17Like, I gotta do what I gotta do.
- 39:18It's okay, you know?
- 39:20And I think you should expect that sometimes that people will have
- 39:22questions because they're on their own journey, and that's okay, This
- 39:26really, is a full circle of what you've talked about, 'cause we've seen
- 39:29those threads from the very beginning.
- 39:31And interesting things will probably come up with synergies when you're in school
- 39:35and you're learning from fellow students and your professors and everything.
- 39:38So you're definitely someone we're gonna continue to watch, and we're so glad to
- 39:42have you on this season and this episode.
- 39:45And I wanna give a shout-out to Emily Eschleman, Emily,
- 39:49come pop in and say hello.
- 39:51She's our intern.
- 39:52Hello guys
- 39:52Hey, Emily
- 39:54Emily for connecting us.
- 39:55Thank you.
- 39:55I think she's also inspired by you,
- 39:57thank you.
- 39:58Well, thank you so much, Alycea We're so excited to have you here.
- 40:01This is a great conversation.
- 40:03And for everybody who's listening to the Tight Curls Project podcast,
- 40:06I'm Shadia, and please subscribe where you're listening or watching.
- 40:09We're also on YouTube, Spotify, Apple, every place you get your podcasts,
- 40:12and we'd love to connect with you.
- 40:14If you have any questions or comments, you can reach us on Instagram.
- 40:17Until next time, take care and show your curls some love.